Degree College

Bachelor of Commerce (B.Com.)

The B.Com. degree of the University of Mumbai imparted at the H.R. College of Commerce & Economics is recognized as one of the best of its kind in India. Students are not limited by traditional boundaries between academic disciplines, but can choose from a wide range of subjects. The roots of any professional qualification are laid at an undergraduate program. While being part of a degree program student obtain a wide perspective of the economy, changing work environment, altering demographics and various career options that are available. Without a recognized degree program, students are not qualified to register themselves for any specialized programs that would give them a competitive edge over others. Also, while being part of this program students can enrich themselves by developing effective communication skills and shape themselves as responsible citizens. Students begin with a two-year core program, i.e. Junior College which provides a comprehensive introduction to the study of commerce related subjects. In Degree College the students can select major and other optional subjects.

This course aims at:

  • Preparing students with a strong foundation in Commerce, which is a great asset in qualifying for any specialized postgraduate course.

  • Providing adequate basic understanding about Financial Accounting and Auditing & Marketing concepts to the students and giving them adequate exposure to the operational environment.

  • Creating an understanding of Business Economics and issues related to the Indian Economy.

  • Inculcating interactive training, and practical approach in students through tutorials, group discussions, projects, and using modern technology in teaching the students.

First Year F.Y.B.Com

1. Business Economics
2. Environmental Studies
3. Mathematics & Statistical Techniques
4. Foundation Course
5. Business Communication
6. Accounting & Financial Management
7. Commerce

Business Economics

Semester – I

1.Demand Analysis : Demand Function and determinants of demand - Concept and Importance of Elasticity of Demand: Income, Cross and Promotional - Consumer's Surplus - Demand Forecasting: meaning, significance and methods - Case Studies.

2.Theory of Production : Production function; Short Run and Long Run - Law of Variable Proportions - Isoquants - Producer's Equilibrium - Returns to Scale - Economies of Scale - Case Studies.

3.Theory of Cost : Cost Concepts: Social and Private costs, Economic and Accounting Costs, Fixed and Variable Costs, Opportunity Cost - Behavior of Cost Curves: Short Run and Long Run - Producer's Surplus ? Case Studies.

4.Revenue Analysis : Revenue Concepts: Total Revenue? Average revenue and Marginal Revenue under Perfect Competition and Monopoly - Objectives of a Firm: Profit, Sales and Growth Maximization - Types of Profit – Break Even Analysis - Case Studies.

Semester – II

Market Structure : Short-run and long-run equilibrium of a firm and Industry under perfect competition - Sources of monopoly - Short?run and long-run equilibrium of a firm under monopoly - Features: Monopolistic Competition and Oligopoly - Case studies

Pricing Practices : Pricing Practices: Price Discrimination, Dumping, Marginal-cost pricing, Cost-plus pricing, Multiple-product pricing.

Market Failure : Market Failure: Concept of market failure and inefficiency (Productive and allocative inefficiency using PPC) - Causes of market failure (Public goods, Market power, Externalities , Information asymmetry and Equity) - Government intervention and market efficiency - Case studies

Capital Budgeting : Capital Budgeting: Meaning and Importance - Investment Criteria: Pay Back Period Method, Net Present Value Method, and Internal Rate of Return Method - Case Studies.

List of books for reference :

1.Bradley R. Schiller, The Macro Economics Today, Tata McGraw?Hill, 2011.
2.B. Douglas Bernheim and Michael D. Whinston, Microeconomics, Tata McGraw?Hill, 2011.
3.Lipsey, R.G. and A.K. Chrystal, Economics, Oxford Univ. Press, 2007.
4.Mankiw, N.G., Economics: Principles and Applications, Cengage Learning, 2009.
5.Pindyck, R.S. and D.L. Rubinfeld, Microeconomics, Pearson Education, 2008.
6.Stiglitz, J.E. and C.E. Walsh, Principles of Economics, W.W. Norton, 2002.
7.Salvatore, D.L., Microeconomics: Theory and Applications, Oxford Univ. Press, 2008.
8.Suma Damodaran, Managerial Economics, Oxford University Press, 2006
9.Varian, H.R., Intermediate Microeconomics: A Modern Approach, W.W. Norton, 2002.
10.Sen, Anindya, Microeconomic Theory, Oxford Univ. Press, 1999.
11.Koutsoyiannis, A., Modern Microeconomics, MacMillan Press, 1979.
12.H.L. Ahuja, Business Economics, 1999.
13.H.L. Ahuja, Principles of Microeconomics


Semester - I

Unit - 1 - Nature of Environmental Studies :
1.Definition, scope and importance of environmental studies, Interdisciplinary nature, Natural (Living - Non-Living only) and Anthropogenic components of environment.
2.Energy cycles - bio-geochemical cycles - water carbon and nitrogen - role and importance.
3.Bio-diversity-meaning - bio-geo graphical classification of India.

Unit - 2 - Natural Resources :
1.Introduction, meaning, importance, classification of Natural resources.
2.Water Resources : Global distribution conflict over water, big dams-benefits and problems - National water policy 3.of India - Methods of water conservation (case study).
4.Forest Resources - Global distribution - Causes of degradation, Methods of conservation - Forest policy of India (case study).
5.Energy Resources - Classification - Global distribution - Global pattern of energy consumption and its effect - 6.Energy crisis - Alternative energy resources - Energy policy of India (case study).
(NOTE : Any one policy be covered from b, c and d).

Unit - 3 - Food and environment :
1.Sources and production of food in India and World
2.Pattern of food trade
3.Food security and global pattern of poverty in India and World
4.Agricultural policy of India

Unit - 4 - Population and Environment :
1.Man environment relationship - changing patterns
2.Growth and world pattern of distribution of population
3.Influence of man on environment - positive & negative effects
4.Environment and human health
5.Human development index of India and World, Population policy of India
Map Work : a) Map filling - Environmentally significant features - Mumbai and World.

Semester - I

Unit - 5 - Secondary and Tertiary Sectors :
1.Contemporary world pattern of manufacturing and services in developed and developing countries.
2.Definition, Nature and concept of tourism, New tourism, tourism as an invisible trade.
3.Impact of tourism : Economic - Socio-Cultural-Environmental.
4.Tourism potential in Konkan region (case study).

Unit - 6 - Disaster - Natural & Man-made :
1.Concepts of Disaster, Hazard, Risk & vulnerability.
2.natural hazard/ Disasters : Types, Causes, Patterns of distribution, Consequences & mitigation of Earthquake, Tsunami, Cyclone, Flood, Drought, landslide (any one in detail) (case study).
3.Man-made disaster-Types, causes, patterns of distribution, Consequences and Mitigation for nuclear accidents 4.wastes, Oil spill and leakage, Industrial.
5.Disaster Management.

Unit - 7 - Global and Local Environmental issues :
1.Environmental problems - Causes and Effects.
2.Global issues - Depletion of Ozone layer, Green House effect and global climate changes,
3.Regional issues - Acid rain, Desertification.
4.Local issues - (pertaining to Mumbai and konkan), Power generation - Industry, Waste disposal, Forest, Transport, CRZ implementation, SEZ, Pollution - Water, Air, Noise, Land (any three).

Unit - 8 - Environmental Management :
1.Environmental management - concept & need.
2.International and National efforts towards environmental protection - role of WTO.
3.Environmental movements in India and world (case sutyd).
4.Environmental audit, ISO 14000, ISO 16000, Environmental Impact Assessment.
5.Role of technology in environmental management (GIS, GPS, Remote sensing as tools).
6.Carbon bank and Carbon Credit (case study).
Map Work : Map filling - Environmentally significant features in Konkan.
Map reading - Bar Diagram, Choropleth, Isopleth, Dot map, Flow map,
Located Circles, Pie diagram, Pictogram.

List of books for reference :

Environmental Science - William P. Cunniugham - Barbara Woodworth Saigo W. B. C. Publishers.
Environmental Science The Way The Warld Works - Bernard J. Nebel & Richard T. Wright - Prentice Hall
Environmental Science System & Solution Michaell LL. Mc Kinney Robart M. Schoch - Jones & Bartlett Publication.
Introduction To Environmental Science - Turk J. Sundees College Pub. Company. Philadelphia.
Ecology and Development in the Third World Countries - Routeledge - London.
Environmental Policy in India : S. Singh C.S.E. New Delhi.
The fight For Survival C.S.E. New Delhi


Semester - I

1.Commission, Brokerage, Discount and partnership.
Commission and Brokerage : Simple examples on calculation of Commission and Brokerage. Discounts : Trade Discount, Cash Discount, Profit and Loss. Sharing of profits in partnership.
Problems involving mixture of discounts, commission and profit are expected .

2.Shares and Mutual funds : Concept of share, face value, market value, dividend, equity shares, preferential shares, Bonus Shares. Mutual funds, simple problems on calculations of net income after considering entry load, dividend, change in Net Asset Value (NAV) and exit load. Averaging of price under the Systematic Investment Plan (SIP).

Linear Programming problems :Sketching of graphs
1.Linear Equations Ax + By +C = 0
2.Linear inequalities : Mathematical formulations of Linear Programming problems upto 3 variables. Solution of Linear programming problems by graphical method upto 2 variables.


3.Introduction : Meaning, Scope and Limitations of Statistics.Basic Statistical Concepts : Population, Sample, Variable, attribute, parameter, statistics.
Collection of Data : Primary and Secondary, Sample and Census, Survey (Concept only), Tabulation of data upto 3 characteristics (Simple examples)
Diagrams and graphs : Given a diagram, interpretation of it. Simple bar diagram, Multiple bar diagram, Percentage bar diagram, Pie Diagram (Construction of diagram not to be asked) Drawing of frequency curve, frequency polygon, Histograms (Class - intervals of equal lengths only) and ogives.

4.Measures of Central Tendency : Arithmetic mean, Weighted mean, Median, Mode without grouping, Quartiles. (Examples on one missing frequency to be done only in case of Arithmetic Mean, Weighted mean and Mode).
Measures of Dispersion : Range, Quartile deviation, Mean deviation from mean, Standard deviation and their coefficients. (Concepts of shift of origin and change of scale are not to be done).

5.Elementary Probability Theory : Concept of Random experimental/trial and possible outcomes; Sample Space and Discrete Sample Space;
Events and their types : Algebra of Events, Mutually Exclusive and Exhaustive Events; working knowledge of notations nCr, and nPr.
Classical definition of probability, Addition theorem (without proof)
Independence of Events : P(A Ç B) = P(A) P(B).
Random Variable : Probability distribution of a discrete random variable; Exception and Variance;
Simple examples on probability distributions : Concept of Normal distribution and Standard Normal Variate (SNV), simple examples.

Semester - II

1.Functions, Derivatives and their applications :Concept of real functions : Constant Functions, linearFunction, xn, ex, ax, log x.
Demand, Supply, Total Revenue, Average Revenue, Total Cost, Average Cost and Profit function, Equilibrium Point, Break-even Point.
Derivative as rate measure Derivatives of functions : Constant Function, xn, ex, ax, log x.
Rules of derivatives : Scalar multiplication, sum, difference, product, quotient, simple problems.
Second Order derivatives
Applications : Marginal Cost, Marginal Revenue, Elasticity of Demand, Maxima and Minima for functions in Economics and Commerce.

2.Interest and Annuity :Simple Interest and Compound Interest
Interest Compound more than once a year. Calculations involving upto
4 time periods.
Equated Monthly Installments (EMI) using reducing and flat interest system. Present value, Future Value.
Annuity immediate and due : Simple problems with P= 1 + r/100with n £ 4.


3.Bivariate Linear Correlation :Scatter Diagram, Computation of Karl Pearson's Coefficient of Correlation (Case of Bivariate Frequency Table to be excluded), Computation of Spearman's Rank Correlation (Case of repeated ranks upto 2 repitition Only)
Bivariate Linear Regression : Finding Regression lines by method of least squares. Properties of Regression Coefficients-

4.Time Series :Concept and Components of a time series, Estimation of Trend using Moving Average Method and Least Squares Method (Only Linear Trend)
Estimation of Seasonal Component using Simple Arithmetic Mean
(For Trend Free data only)
Concept of Forecasting using Least Squares Method.
Index Numbers : Concept and uses. Simple and Composite Index no. (unweighted, weighted), Laspeyre's Price Index No., Paasche's Price Index No., Fisher's Price, Index No., Cost of Living Index No., Real Income, Simple Examples. Concept Wholesale Price Index No.

5.Decision Theory :Decision Making situation, Decision maker, Course of Action, States of Nature, Pay-off and Pay-off Matrix, Decision Making under Uncertainty, Maximin, Maximax and Laplace criteria; simple examples to find optimum decision. Decision making under Risk, Expected Monetary Value (EMV), Decision Tree; simple examples based on EMV.

List of books for reference :

1.Mathematics for Economics and Finance : Methods and Modelling, martin Anthony and Norman Biggs, Cambridge University Press, Cambridge low-prices edition 2000, Chapters 1, 2, 4, 6 to 9 & 10
2.Applied Calculus, Stefan Waner and Steven R. Constenoble, Brooks/Cole Thomson Learning Second Edition, Chapter 1 to 5.
3.Business Mathematics, D. C. Sancheti and V. K. Kapoor, Sultan Chand & Sons, 2006, 4. Mathematics for Business and Economics, J. D. Gupta, P. K. Gupta and Man Mohan, Tata Mc-Graw Hill Publishing Co. Ltd. 1987, Chapters 9 to 11 & 16.
4.Quantitative Methods - Part I, S. Saha and S. Mukerji, New Central Book Agency, 1996, 6. Mathematical Basic of Life Insurance, S. P. Dixit, C. S. Modi and R. V. Joshi, Insurance Institute of India, Chapter 2 : Units 2.6, 2.9, 2.20 and 2.21
5.Securities Laws and Regulation of Financial Market : Intermediate Course Paper & Institute of Company Secretaries of India, Chapter 11
6.Investments by J. C. Francis and R. W. Taylor, Shaum's Outlines, Tata McGraw-Hill Edition, 2000,Chapters 2, 4 and section 25.1
7.Indian Mutual Funds Handbook, Sundar Shankaran, Vision Books, 2006, Sections 1.7, 1.8.1, 6.5 & Annexures 1.1 and 1.3
8.Statistics by Schaum Series
9.Operations Research by Gupta & Kapoor
10.Operations Research by Schaum Series


Semester - I

1.Overview of Indian Society :Understand the multi-cultural diversity of Indian society through its demographic composition: population distribution according to religion, caste, and gender; Appreciate the concept of linguistic diversity in relation to the Indian situation; Understand regional variations according to rural, urban and tribal characteristics; Understanding the concept of diversity as difference.

2.Concept of Disparity 1 : Understand the concept of disparity as aris ing out of stratification and inequality; Explore the disparities arising out of gender with special reference to violence against women, female foeticide (declining sex ratio), and portrayal of women in media; Appreciate the inequalities faced by people with disabilities and understand the issues of people with physical and mental disabilities.

3.Concept of Disparity 2 :Examine inequalities manifested due to the caste system and inter-group conflicts arising thereof; Understand inter-group conflicts arising out of communalism; Examine the causes and effects of conflicts arising out of regionalism and linguistic differences.

4.The Indian Constitution :Philosophy of the Constitution as set out in the Preamble; The structure of the Constitution-the Preamble, Main Body and Schedules; Fundamental Duties of the Indian Citizen; tolerance, peace and communal harmony as crucial values in strengthening the social fabric of Indian society; Basic features of the Constitution.

5.Significant Aspects of Political Processes :The party system in Indian politics; Local self-government in urban and rural areas; the 73rd and 74th Amendments and their implications for inclusive politics; Role and significance of women in politics.

Topics for Project Guidance: Growing Social Problems in India:

5.Significant Aspects of Political Processes :The party system in Indian politics; Local self-government in urban and rural areas; the 73rd and 74th Amendments and their implications for inclusive politics; Role and significance of women in politics.

Topics for Project Guidance: Growing Social Problems in India:

1.Substance abuse impact on youth & challenges for the future
2.HIV/AIDS awareness, prevention, treatment and services
3.Problems of the elderly causes, implications and response
4.Issue of child labour- magnitude, causes, effects and response
5.Child abuse- effects and ways to prevent
6.Trafficking of women- causes, effects and response.

Semester - II

1.Globalisation and Indian Society: Understanding the concepts of liberalization, privatization and globalization; Growth of information technology and communication and its impact manifested in everyday life; Impact of globalization on industry: changes in employment and increasing migration; Changes in agrarian sector due to globalization; rise in corporate farming and increase in farmers' suicides.

2.Human Rights Concept of Human Rights :Origin and evolution of the concept; The Universal Declaration of Human Rights; Human Rights constituents with special reference to Fundamental Rights stated in the Constitution.

3.Ecology Importance of Environment Studies in the current developmental context;Understanding Concepts of Environment, Ecology and their interconnectedness; Environment as natural capital And connection to quality of human life; Environmental Degradation- causes and impact on Human life; Sustainable development- concept and components; poverty and environment

4.Understanding Stress and Conflict:Causes of stress and conflict in individuals and society; Agents of socialization and the role played by them in developing the individual; Significance of values, ethics and prejudices in developing the individual; Stereotyping and prejudice as significant factors in causing conflicts in society. Aggression and violence as the public expression of conflict.

5.Managing Stress and Conflict in Contemporary Society: Types of conflicts and use of coping mechanisms for managing individual stress; Maslow's theory of self- actualisation; Different methods of responding to conflicts in society; Conflict-resolution and efforts towards building peace and harmony in society.

Topics for Project Guidance: Contemporary Societal Challenges:

Increasing urbanization, problems of housing, health and sanitation;
Changing lifestyles and impact on culture in a globalised world.
Farmers' suicides and agrarian distress.
Debate regarding Genetically Modified Crops.
Development projects and Human Rights violations.
Increasing crime/suicides among youth.


Semester - I

Component A : Communication Theory:
1.The Concept of Communication : Definitions. The Process and the Importance of feedback How to achieve effective communication. Importance of communication in business.
2.Objectives of Communication : Information, Orders and Instructions, Education and Training, Motivation and Raising of Morale. Suggestion, Counseling, Advice (To be related to Public Relations.) Persuasion (To be related to sales and collection letters.) Warning (To be related to collection letters.)
3.Methods of Communication:
a. Verbal Communication - Oral & Written: Definition; Types; Advantages; Disadvantages;
How to make Oral/Written communication effective.
b. Non-verbal Communication - Definition & Importance
Non-verbal communication media:
Body Language - Posture, gestures, expressions, dress & grooming, space and proxemics.
Communication through signs & symbols-signs, colours, posters, charts,maps & graphs.
4.Media and Modes : Importance, advantages and disadvantages of these modes.Landline, wireless and cellular phones. Facsimile Transmission (Fax) Computers – Multimedia, Internet, E-mail.
Satellite – Teleconferencing, Videoconferencing.
5.Channels of Communication : Formal Channels – Vertical (And Upward), Horizontal, Consensus.
Informal Channel – Grapevine.
6.Barriers to Communication and how to overcome them : Physical Barriers, Language Barriers, Socio-psychological Barriers, Cross-Cultural Barriers
7.Listening skills and the Use of Silence in Communication
Component B: Written Communication :
8.Written Communication : Theory, Parts of a Letter, Forms of Layout, Essentials of effective Letter-writing.
9.Letters : Personnel Letters: Job application and Bio-data (Resume/C.V.), Goodwill Letters.
Component C: Writing Skills
1.Commercial terms used in Business Communication
2.Paragraph Writing

Semester - II

Component A : Communication Theory
10.Group Communication: Meeting – Definition; Types; Purpose.
Preparation and conduct of a meeting, Drafting of Notice, Agenda & Resolutions of Joint Stock Companies (First Board Meeting, Board Meeting Prior to the AGM and the AGM).
Committees – Definition; Types; Purpose.
Conferences – Definition; Purpose; Preparation and Conduct of a conference.
11.Interviews : Purpose and types, Techniques of conducting interviews.
Role of the interviewer and the interviewee
12.Public Relations: Need and Importance., Internal Public Relations, Suggestion schemes, Advice, Counseling, Publications: House Organs, Bulletins, etc. External Public Relations:
Image Building: Open house, Exhibitions, Fairs, Shows,
Conferences. Seminars, Visits, etc.
Use of Mass Medias Press Releases, Newsletters, Press Handouts.

Component B: Written Communication
13.Trade Letters : Inquiries, Replies to Inquiries, Status Inquiries and Credit Letters, Complaints, Claims and Adjustments, Collection Series. Sales Letters.
14.Theory of Consumer Guidance Cell(should be taught for use in letters but no direct question should be asked.)
15.Redressal Letters : Consumer Grievances redressal Letters.

Component C : Writing Skills
1. Report Writing: Parts of a Report, Individual Reports, Committee Reports.
2. Summarization: Ability to identify main points and supporting points and to present thesis in a cohesive manner.

List of books for reference :
1. Aggarwal, Anju D. (1989) A Practical Handbook for Consumers. IBH.
2. Allen, R.K (1977) Organisational Management through Communication.
3. Ashley A (1992) A Handbook of Commercial Correspondence. Oxford University Press.
4. Aswalthappa, K (1991) Organisational Behaviour, Himalaya Publications, Mumbai.
5. Athreya N and Guha (1994) Effective Credit Management, MMC School of Management, Mumbai.
6. Bahl, J.C and Nagamia, S.M. (1974) Modern Business Correspondence and Minute Writing.
7. Balan, K.R. and Rayudu, C.S. (1996) Effective Communication, Beacon New Delhi.
8. Barker, Alan (1993) Making Meetings Work. Sterling Publications Pvt.Ltd., New Delhi.
9. Basu C.R (1998) Business Organisation and Management. T.M.H New Delhi.
10. Bangh, L. Sue; Fryar, Maridell and Thomas, David A. (1998) How to Write First Class Business Correspondence. N.T.C Publishing Group USA.
11. Benjamin, James (1993) Business and Professional Communication Concepts and Practices. Harper Collins College Publishers, New Work.
12. Bhargava & Bhargava (1971) Company Notices Meetings and Regulations. Taxman Publication.
13. Black. Sam (1972) Practical Public Relations, E.L.B.S.London.
14. Bovee Courtland. L and Thill, John V (1989) Business Communication Today, McGraw Hill, New York.
15. Burton, G and Thakur, M (1995) Management Today—Principles and Practices. T.M.H. New Delhi.
16. Ghanekar A (1996) Communication Skills for Effective Management, Everest Pub. House Pune.
17. Frailey L. E. (1982) Handbook of Business Letters. Revised Edition, Prentice Hall Inc.
18. Iyer, Venkata (1988), Writing Business Reports, Sterling Publishers, New Delhi


Semester - I

I.  Accounting Standards Issued by I.C.A.I.

  1. AS I : Disclosure of Accounting Policies
  2. AS 2: Valuation of Stock
  3. AS 6 : Depreciation Accounting
  4. AS 9 : Revenue Recognition
  5. AS 10 : Accounting for Fixed Assets

AS 1: Disclosure of Accounting Policies

  1. Meaning of accounting policies.
  2. Purpose
  3. Different Policies
  4. Areas of Policies
  5. Disclosure of Policies
  6. Disclosure of change in policies
  7. Simple Illustrations

AS 2: Valuation of inventories stock

  1. Meaning. definition
  2. applicability
  3. Measurement of Inventory
  4. Disclosure in Final Account
  5. Explanation with simple Illustrations

AS 6: Depreciation Accounting

  1. Meaning
  2. Definitions.
  3. Importance
  4. Factors
  5. Useful life of a depreciable asset.
  6. Estimating Useful Life.
  7. Additions
  8. Residual Value
  9. Methods
  10. Disclosure of Surplus
  11. Change in Method
  12. Simple Illustrations

AS 9: Revenue Recognition

  1. Meaning and Scope
  2. Transactions excluded
  3. Sale of Goods
  4. Rendering of services
  5. Effect of Uncertainties
  6. Disclosure
  7. Simple Illustrations

AS 10: Accounting for Fixed Assets

  1. Meaning
  2. Definitions
  3. Importance
  4. Cost of Fixed Assets
  5. Self constructed Fixed Assets
  6. Non-monetary Consideration.
  7. Improvements, Repairs, Additions and Extensions.
  8. Revaluation.
  9. Sale or Retirement.
  10. Valuation of Fixed Assets in Special Cases.
  11. Special types of Fixed Assets.
  12. Disclosure.

II.Capital, Revenue and Deferred Revenue Expenditure and Receipts

1)     Expenditure, Importance and Tests

a)  Capital

b)  Revenue

c)  Distinction between Capital Expenditure and Revenue Expenditure.

d)  Deferred Revenue.

e)  Unusual Expenses.

f)   Effect of Error

g)  Criteria Tests

2)     Receipts

a)  Capital

b)  Revenue

c)  Distinction between Capital Receipt and Revenue Receipt.

3)     Profits or Loss

a)  Revenue.

b)  Capital


1) Practical problem based on accounting treatment by Provision for  Depreciation using SLM and RBM

2) Presentation of Fixed Assets in the Final Accounts of a sole trader

IV.   Final Accounts of a sole Proprietor trader

1)     Introduction

2)     Adjusting and closing Entries

a)  Outstanding expenses and Incomes received in advance.

b)  Prepaid expenses and Incomes received in advance.

c)  Depreciation

d)  Bad debts. Provision for Bad and Doubtful Debts. Reserve for discount on debtors/ creditors.

e)  Goods or material or cash withdrawn by proprietor.

f)   Sales or Purchase include Fixed Assets and Investments.

g)  Goods or materials lost by fire, theft etc Goods sent on sales or return basis.

h)  Rectification of Errors.

3)     Preparation of final accounts in Horizontal Format.

a)  Manufacturing Account

b)  Trading Account

c)  Profit and Loss Account

d)  Balance Sheet

V    Final Accounts of Non-Profit making Organisation

  1. Meaning
  2. Accounts of Non Profit Making Organisation
  3. Various books of Account and other registers to be maintained

a)  Cash Hook

b)  General Ledger

c)  Journal Book

d)  Membership Register

e)  Donation Register

f)   1‘Propertv Register

g)  Other Register

Treatment of some special items

a)  Subscriptions.

b)  Life Membership Fees.

c)  Legacies.

d)  Entrance Fees.

e)  Donations.

f)   Government Grants.

g)  Special Funds.

h)  Sale of Old New Papers.

i)   Specific Collections & Expenses.

j)   Sale of old Sports Materials.

k)  Purchase of Sports Materials.

1)  Sale of fixed Assets and Investments.

m) Purchase of Sale of fixed Assets and Investments.

n)  Payment of Honorarium

o)  Calculation of Income.

p)  Calculation of Expenses.

q)  Calculation of stationery used.

r)   Proceeds of concerts and lectures.

5)     Preparation of Income and Expenditure a/c and Balance Sheet from the Receipts and Payments a/c and opening balance Sheets

6)     Preparation of Receipt and Payments a/c from the Income and Expenditure and Balance Sheet

Semester - II

VI.   Stock Valuation

a)  Methods of stock valuation as per AS-2

b)  Problems on stock valuation on FIFO and Weighted average Method

c)  Problems on Reconciliation of physical stock and stock as per stock register.

VII.  Preparation of Ledger Accounts and a Trial Balance from the given Opening Balance Sheet. Journal and Subsidiary Books, Preparation of a Trial Balance (Not Exceeding Eight Transactions)

Preparation of Subsidiary books, journal books and ledger from the given transactions and or opening balance sheet of the Proprietory trading concern  and drawing a trail balance from the ledger.

VIII. Departmental Accounts

1) Meaning

2) Basis of allocation of expenses and incomes / Receipts

3) Inter Departmental Transfer

a)  At cost Price.                        

b)  At Invoice Price.

4) Stock Reserve

5) Problems based on Departmental Trading and Profit and Loss account and balance sheet

IX.   Single entry System

1. Double entry system

2. Incomplete Records

a)  Introduction

b)  Features

c)  Limitations

3. Problems based on conversion single entry into double entry. (For Proprietary trading concern only.)

X     Accounting in computerised environment

a)  An overview of computerised environment.

b)  Features of computerised accounting system.

c)  Concept of grouping of accounts.

d)  Codification of accounts.

e)  Maintaining the hierarchy and ledgers.

f)   Accounting Packages and consideration of them in selection.

Commerce Paper


Semester - I

  1. Role and Importance of Business
  1. Business Environment: Components / elements - Interdependence of Business and its Environment - Economic Environment - Political Environment - Technological - International Environment with respect to OPEC, WTO, European Union, NAFTA, ASEAN, SAARC, Environmental Scanning and its Importance.

  1. Business Objectives :

Types - Formulation - Reconciliation of Economic and Social Objectives.

  1. Setting up of Business Unit :

Steps / procedure - project and feasibility studies.

Entrepreneurship - Government Incentives and Assistances to entrepreneurs - Entrepreneurship Development / Training Centers - Challenges before Indian Entrepreneurs.

  1. Restructuring and Growth Strategies :

Internal Growth Strategies : Intensification - Diversification.

External Growth Strategies. Foreign Collaborations - Mergers - Takeovers.

Corporate Restructuring Strategies, Turnaround Strategy.

Case/Case Studied relating to the above topics.

Semester - II

  1. Banking :

Banking System in India - Banker-Customer Relationship - Changing role of banks - Non Banking Activities - Concept of Development Banking, Universal Banking, Merchant Banking - Priority Sector Lending. RBI Guidelines and Schemes Ombudsman-Banking Through Technology - FDI in banking sector in India, Banking, as a Career.


  1. General Insurance :

Types, Principles and Terms in Insurance in Brief - Settlement of Claims - Procedure - Claim Tribunals - Ombudsman - IRDA 1999 FDI in Insurance sector-Performance and Prospects in India - Career options in insurance sector.


  1. Transport and Communication :

Recent developments in aviation, roadways, railways, and shipping transport - Career options in transport sector.

  1. Telecommunications

Recent Developments in E-Communication - Performance and Prospects in India - Career Options


  1. Tourism and Hospitality Industry :

Measures to promote the industry - Performance and Prospects - Career options.


  1. Retail Management :

Trends in retailing - Organised V/s. Unorganised Retailing - Factors responsible for Growth of Organised Retailing in India - FDI in Retailing - Survival Strategies for Unorganised Retailers in India - Ethics in Retailing - Careers in Retailing.


  1. Business Process Outsourcing :

BPO, KPO future prospects, career options - Case Studies.

Case/case studies relating to above topics.

List of books for reference :

  1. Retailing Management, Text and Cases:Savapna Pradhan, 2ND ed. 2007

The MC Grawhill Campanies.

  1. Retail Management - Functional Principles and Practices - 2nd Edition.

Gibson G. Vedamani,  Junco Publishing House.

  1. Banking Law and Practice,  P.N. Varsiney, Sultan Chand and Sons.
  2. Economic Environment of Business,  Biswanath Ghosh,  Vikas Publishing House.
  3. Tourism and Hotel Management, A.K. Zulfikar, Vikas Publishing House.
  4. Dynamics of Entrepreneurial Development and Management, Vasant Desai.
  5. Business Environment: Text and Cases, Francis Cherunilam, Himalaya Publishing House.
  6. Business Organisation and Management,  Y.K. Bhushan, Sultan Chand and Sons.
  7. Business Policy : Strategic Management, L.M. Prasad, Sultan Chand and Sons.
  8. Economic Survey 2007, 2008.


Foundation Course


  1. Meaning,development and evolution of human rights. Important Land marks the American Declaration of Independence and the Bill of Rights. The French Declaration of the Rights of Man,the Universal Declaration of Human Rights.
  2. Human Rights and its Constituents Political,Civil,Economic and Social Rights.

  3. Human Rights Practice in the International Context,The International Covenant on Civil and Political Rights. Convention on the Elimination of All forms of Discrimination Against women. United Nations Declaration on Children Right to Development.


  4. Enforceability of Human Rights. International Court of Justice. United Nations High Commission on Human Rights.
  5. Rights and duties in the social and political context with special reference to Fundamental Duties incorporated in the Indian Constitution.


  1. Fundamental Rights and Directive Principles of State Policy.
  2. a. Civil Liberties in India and special reference to Freedom of Speech and Expression (including Free Press).

b. Repressive Laws such as National Security Act,Armed Forces

Special Powers Act.

  1. Rights of disadvantaged groups including women,children,scheduled castes &minorities.
  2. Nature and functioning of the National Human Rights Commission of India.
  3. a. The role of Non-Governmental Organisations (such as Peoples Union for Civil Liberties) and Movements (such as Chipko, Narmada Bachao Andolan) in protecting Human Rights.

b. Citizens efforts at securing human rights, relevant instances in the present context.

List of Books for Reference:

  1. Aggarwal H.D.,Implementation of Human Rights Contents with Special reference to India,New Delhi,D.K. Publishers,1997
  2. Chitins V Madan,C.M. and Hirani,M H. (Eds.) Human Rights,and the Law National and Global Perspective,Mumbai,Snow White,1997
  3. Dev,Arjun,Dev,Indiara Arjun and Das Gupta (Ed.) Human Rights,A Source Book. New Delhi National Council of Educational Research and Training 1996
  4. Diwan,Paras,Human Rights and the Law,Universal and Indian, Deep &Deep Publications,1994
  5. Haragopal G.,Political Economy of Human Rights,Emerging Dimensions, Himalaya Publishing .
  6. National Human Rights Commission,Annual Reports,New Delhi.
  7. Poonacha,Veena,Gender within the Human Rights Discourse. Research Centre for Women Studies,S.N.D.T. University, Mumbai 1995.
  8. Raman,Kannamma S.,Universality of Human Rights Discourse,An Overview,Mumbai,Department of Civics and Politics. University of Mumbai,1998.
  9. Saksena K.P.,Teaching Human Rights,A Manual for Adult Education. New Delhi,Institute for World Conference for Human Rights, 1995.
  10. Saksena K.P. Human Rights,A Perspective and Challenges. New Delhi,Institute to World Conference for Human rights, 1995.
  11. Sen,Sankar,Human Rights in a Developing Society,A.P.H. Publishing,New Delhi,1998.

Business Economics


  1. Introduction to Macro Economics:

    Circular Flow of Income: Closed (Two and Three Sector Models) and Open Economy Models- Trade Cycles: Features and Phases- Concept of Aggregate Demand - Keynes' Theory of Income Determination - Theory of Multiplier - Acceleration Principle - Super Multiplier.
  2. Theory of Supply and Demand for Money :  
    Supply of Money: Concept, Constituents and Determinants of Money Supply - Velocity of Circulation of Money-Meaning and Factors Determining Demand for Money: Keynes' Theory of Demand for Money-Liquidity Preference Theory of Rate of Interest.

  3. Inflation: Inflation: Concept and Rate of inflation - Demand Pull and Cost Push Inflation - Phillips' Curve - Causes, Effects and Measures to Control Inflation.

  4. Banking and Integration of Product and Money Market Equilibrium : Commercial Banking: Assets and Liabilities of Commercial Banks - Trade-off between Liquidity and Profitability - Money Multiplier - Objectives and Instruments of Monetary Policy and Fiscal Policy - IS-LM Model: Framework, Impact of Monetary and Fiscal Policy Changes.


  1. Basic Issues in Economic Development :
    New Economic Policy 1991: Rationale and Key Policy Changes - Trends in National Income and Per Capita Income - Sectoral Composition of National Income and Occupational Structure - Inclusive Growth - Progress of Human Development Index in India (post 1991 ) - Health, Gender Related Development and Economic Indicators - Government Policy w.r.t. Education and Health - Recent Trends in Employment - Problems of Unemployment.

  2. Agricultural Sector in India :
    Trends in Agricultural Production and Productivity - New Agricultural Policy 2000 and Recent Policy Measures - Public Distribution System and Food Security - WTO and Indian Agriculture.

  3. Industry and Service Sectors in India :
    Industrial Development Since 1991: Growth and Diversification - MRTP and Competition Act - Comprehensive Policy Package for SSI's 2000 and Recent Policy Measures - Service sector: Growth and Performance since 1991.

  4. Banking and Monetary Policy Since 1991:
    Banking Sector Reforms since 1991: Rationale and Measures - Structure of Banking in India - Performance of Commercial Banks - Developmental and Promotional Functions of RBI - RBI's Recent Measures of Money Supply - Inflation: Trends and Causes - Recent Changes in Monetary Policy in India

List of Books for Reference :

  1. Datt R.& K.P.M. Sundaram, Indian Economy, S.Chand & Co.
  2. Dornbusch R.& S. Fischer, Economics, Tata McGraw Hill.
  3. Dornbusch R.& S. Fischer, Macroeconomics, Tata McGraw Hill.
  4. Economic & Political Weekly: Various Issues.
  5. Mishra S.K. & V.K. Puri, Macroeconomics, Himalaya Publishing House.
  6. Nagesh Kumar & K.J. Joseph (ed.) International Competitiveness & Knowledge - based Industries in India, Oxford University Press, 2007.
  1. Prasad C.S., Mathur V. & Chaterjee A, 60 Years of Indian Economy 1947-2007 Vol. I &II., New Century Publications, New Delhi.
  1. World Bank, Building Knowledge Economies: Advanced Strategies for Development, 2007
  2. World Development Report: Various Issues



Management: Functions and Challenges

  1. Introduction to Management:
    1. Management: Meaning & definition - Principles of management-functions of management -factors responsible for new horizons of management-management skills and competency in 21st century
    2. Management Information System: Meaning and Features
    3. Management by Exception: Meaning and advantages.
  2. Planning and Decision making :
    1. Planning:Meaning and definition -Steps in planning, Components of planning.  MBO: Meaning- Steps- advantages.
    2. Decision making:-  Meaning and definition of decision making. Steps/process in decision making-Techniques of decision making-essentials of sound decision -making.
  3. Organizing :
    1. Organization: - Meaning and definition of organization-Types of organization-formal and informal, Internal forms of organization-Meaning and features of line-line and staff-matrix.
    2. Virtual organization: features - challenges of Virtual teams.
    3. Span of Control:-Meaning and features -factors determining span of control
    4. Delegation: - Meaning -Barriers to delegation-Principles of effective delegation.
    5. Departmentation: Meaning and bases of departmentation.
  4. Management Challenges in Competitive Environment
    1. Corporate Social Responsibility : Meaning - scope-advantages.
    2. Knowledge Management : Meaning- features.
    3. Management of Change : Meaning- process-barriers to change.
    4. Corporate Governance : Meaning - need-corporate governance tests.
    5. Stress Management at work :Meaning--effects of stress- measures of managing stress.


Management: Production and Finance

  1. Production Planning and Inventory Control
    1. Production planning and control:-Meaning and definition-Objectives of Production Planning and Control-Steps in Production Planning and Control- Types of Production systems.

Productivity:-Meaning- factors influencing productivity

    1. Inventory Control: -Meaning and definition-Objectives of Inventory Control, Techniques of Inventory Control- Methods/Types of Inventory control system

  2. Quality Management

    1. Quality Management : -Meaning and definition-Techniques of Quality Control-Quality Circle and its process.

Contemporary trends in Quality Management:

    1. TQM - Meaning- features

Six sigma - Meaning-features-steps

ISO - Meaning- procedure

Kaizen - Meaning- process

Service Quality Management : Meaning- importance

  1. Indian Financial System
    1. Indian Financial market : Meaning and structure
    2. SEBI: Introduction-functions
    3. Stock Exchange : Definition- functions of stock exchange-dematerialization and its process
    4. Credit Rating Agencies : Meaning- functions-advantages- CRISIL& its role.
  1. Contemporary Practices in Financial Market

    1. Lease Financing : Meaning- advantages-types of lease
    2. Mutual Fund : Meaning- factors responsible for its growth-types of Mutual Funds
    3. Derivative Market : Meaning-Participants in derivative market-types of derivatives.
    4. Venture Capital : Meaning -features
    5. Micro-finance: Meaning- role/importance

List of Books for Reference :

  1. TQM- Planning, design and implementation (for meaning) V.K.Khanna, PremVrat, B.S. Sahay, RaviShanker,  New age International Publishers(2009)
  2. TQM (for meaning), L. Suganthi, Anand A Samuel, Prentice Hall of India Pvt. Ltd.
  3. A Handbook of Total Quality Management, R.P.Mohanty, R.R.Lakhi, Jaico Publishing House
  4. What is Six Sigma? PetiPande, Larry Holpp, Tata MacGraw Hill Publishing Ltd.
  5. Production and Inventory Control, George Plossal, Prentice hall of India Pvt Ltd
  6. Inventory Control, Stephan Love, McGraw Hill International Book Co.
  7. Concepts and Applications of Management, G.S.Sudha, RBSA publisher, Jaipur
  8. Mutual Funds and Indian Capital Market-Performance and Profitability, H.K.Singh and Meera Singh, Kanishka Publisher, New Delhi
  9. Mutual funds in India: Emerging issues, Tripathy N.P.
  10. Mutual Funds in India, Dave, Manoj V.     
  11. Micro Finance in India: A performance Evaluation, S.M. Feroze, A. K. Chauhan
  12. Micro finance and Rural Development, A critical Review, Bagchi, KanakKanti
  13. Micro finance and women empowerment, Bharathi, Vijaya G.
  14. Micro Finance and Micro Enterprises in India, Jena Sanjeeb
  15. Operating of Stock Exchange in India, Khan Javaid
  16. Management: Concepts, practices and cases, K.Ghuman, K.Ashwathappa, Tata Mcgrawhill, 2010
  17. Management and Organisation Behaviour, K.Ashwathappa, G. Sudarshana Reddy, Himalaya Publishing House, Mumbai, 2008.
  18. The New Era of Management, Richard L.Daft, South Western - A Part of Cengage, New Delhi, 2006.
  19. Management : Skills and Applications, Leslie W.Rye, Lloyde L.Byars, Mcgraw Hill, New York, 2003.
  20. Indian Management, Samuel Certo, Pearson Prentice Hall, New Delhi, 2008.
  21. Heniz Weihrich, Harold Koontz, Tata Mcgaw Hill, Management A Global Perspective
  22. Dr. Rustom S.Darar, Crown Publishing House, Mumbai, The Principles of Management.
  23. Anil Bhat, Arya Kumar,Oxford Higher education, Management Principles, Processes and Practices.
  24. Harold Koontz, Heniz Weihrich, Tata Mcgaw Hill, Essentials of Management.



  1. Admission of Partner

Revaluation of assets / liabilities through Profit & Loss Adjustment Account.

Accumulated profits / Losses and fictitious assets appearing in the Balance Sheet.

Computation of Sacrifice ratio / New Profit sharing ratio.

Treatment of goodwill brought in cash/goodwill raised in books / goodwill raised and written off. Adjustment of Capitals.  Preparing journal/ledger accounts, revised Balance sheet.

Excluding. Admission / retirement / death included in the same question.


  1. Retirement / Death of Partner :

Revaluation of assets / liabilities through Profit & Loss Adjustment Account.

Accumulated Profits / Losses and fictitious assets appearing in the Balance sheet.

Computation of gain ratio / new profit sharing ratio.

Treatment of goodwill brought in cash/goodwill raised in books / goodwill raised and written off. Adjustment of Capitals. Preparing journal / ledger accounts, revised Balance sheet.

Excluding. Admission / retirement / death included in the same question

Repayment of partners dues in installments.


  1. Dissolution of firm : Entries to close the books of accounts / Ledger accounts

Insolvency of one or all the partners. Adjustment of partners based on Profit sharing ratio. Treatment of unrecorded assets / liabilities. Excluding: Garner V. Munay


  1. Piecemeal distribution of cash : Excess Capital Method only.  Asset taken over by a partner.

Treatment of past profits or past losses in the Balance sheet.

Contingent liabilities / Realisation expenses / amount kept aside for expenses and adjustment of actual. Treatment of secured liabilities. Treatment of preferential liabilities like Govt. dues / labour dues etc. Excluding : Insolvency of Partner and Maximum Loss Method.

  1. Partnership final accounts based on adjustment of admission or retirement of a partner during the year. Simple final accounts questions to demonstrate the effect on final.

Accounts when a partner is admitted during the year or when partner Retires / dies during the year. Allocation of gross profit prior to and after admission / retirement / death when stock on the date of  admission / retirement is not given and apportionment of other expenses based on time/sales/other  given basis.

Ascertainment Of gross profit prior to and after admission / retirement / death when stock on the date of admission / retirement is given and apportionment of other expenses based on time / Sales / Other given basis. Excluding : Admission /retirement  / death  in the same year.



  1. Amalgamation of Partnership firms :

Realization method only Calculation of purchase consideration

Journal / ledger accounts of old firms. Preparing Balance sheet of new firm

Adjustment of goodwill in the new firm. Realignment of capitals in the new firm by current Accounts / cash or a combination thereof

Excluding : Common transactions between the amalgamating firms.

  1. Branch Accounts :

Meaning of Branch / Classification of branch Accounting for dependent branch not maintaining full books by -

a) Debtors method


b) Stock and debtors method.

  1. Consignment Accounts :

Accounting for consignment transactions. Valuation of stock.

Invoicing of goods at higher price

Exclude : Overriding commission. Normal / abnormal losses

  1. Hire Purchase Transactions : Meaning of hire purchase

Contents of Hire Purchase agreement.  Calculation of interest

Accounting for hire purchase transactions by Asset purchase method

based on full cash price only.

Preparation of Ledger accounts / Journal in the books of buyer as well

as  seller. Exclude. Interest Suspense Method.  Asset Accrual method.  Repossession Calculation of cash price by working back.

  1. Fire Insurance Claims : Computation of loss of stock by fire. Ascertainment of claim as per the insurance policy

Exclude: Loss of profit and consequential loss.



  1. Indian Contract Act, 1872 : Definitions: (Sec.2)                               

Agreement, Contract, Offer, Acceptance, Consideration, Void agreements,  Voidable agreement.

Essentials of a contract.  Kinds of contracts: Valid, Void, Voidable, Contingent and Quasi Contract and E-contract.

Communication, Acceptance and Revocation of contract (Sec3-5).

Capacity to Contract (Sec10-12)

Consideration (Sec 2 and 25)

Free Consent (Secs.13-19)

Void Agreements: (Secs.24-30)   

  1. Special Contracts : Indemntiy (Secs 124-125)


      Bailment and Pledge (Secs148,152-154,162)(4 Lectures)

Bailment Pledge(Secs-172,178,178A and 179)

       Agency (Secs.182-185, 201-209).

  1. Sale of Goods Act 1930 : Definitions (Sec-2)

Formalities of the contract of sale (Secs 4-10)

Distinction between 'sale' and 'agreement of sale'

Distinction between 'sale and hire-purchase agreement'

Conditions and Warranties (11-17)

Transfer of property as between the seller and the buyer(sec-18-26)

Rights of an unpaid seller (Secs-45-54)

  1. Negotiable Instruments Act,1881

Negotiable Instrument, Essentials: (Sec.13)

Promissory Notes and Bills of Exchange(Secs 4,5,108-116)

Cheques and Penalties in case of dishonour of certain cheques (Secs: 6,123-131A, 138-147) Miscellaneous Provisions:(Secs:8-10,22,99-102,118-122,134-137)

Holder(S.8), Holder in Due Course(S.9), Payment in due course (S.10), Maturity of an Instrument (S.22), Noting (S.99), Protest (S.100-102).


  1. Indian Companies Act, 1956 :Company and its formation. Types of Companies. Membership of a company. Memorandum of Association and Articles of Association.Prospectus.

  1. Corporate Law and IPR :

Reconstruction and mergers( Ss.391-396 A)

Establishment of tribunal and Appellate tribunal- Powers and Procedure  (S.10FZA)

The Securities and Exchange Board of India (SEBI)

Intellectual Property Rights  

Introduction, Patents- Meaning, Copyrights: What works are protected, rights, who owns the rights and duration.Trade marks- Meaning, Duration, Design, Geographical indicators, Plant varieties

  1. Indian Partnership Act, 1932 and Limited Liability Partnership, 2008

Indian Partnership Act, 1932   (Sections,4,5,6,7,8,14,39-55)

Definition, Essentials, Types, Test of partnership, Sharing of profits is not the real test of partnership(Sec6), Partnership deed, property of the firm

Dissolution of the firm.

Limited Liability Partnership,2008 (6 Lectures)

Definitions (S.2), Body corporate, Business, Partner.

Nature of LLP (Ss-3-10)

Extent and limitation of liability of LLP (Ss26-31)

Winding up and dissolution (Ss63-65)

  1. Consumer Protection Act,1986 and Competition Act, 2002

Consumer Protection Act, 1986 : Introduction, Definitions: Consumer, Defect, Deficiency and unfair trade practices, manufacture, Councils

Consumer Protection Redressal Agencies- Jurisdiction.

Penalties for frivolous complaints

Competition Act, 2002 : Objects of the Act, Competition Commission, Dominant position, Anti-Competition agreements.




  1. Introduction to Advertising : Meaning - Evolution - Features - Active participants - Functions - Advertising as a Communication process.  Overview and scope of advertising industry in India - Trends in advertising and advertising industry in India - Challenges faced by advertisers in India in the era of globalization
  2. Advertising as a component of Marketing : Concept of Marketing and Integrated Marketing Communication (IMC) - Advertising and other tools of marketing/IMC - Role of advertising in Product Life Cycle (PLC), low involvement and high involvement products - Role of advertising in brand building - Consumer behaviour - Target audience and market segmentation
  3. Classification of Advertising : Classification on the basis of - Audience, Media, Advertiser and Area, including advertising in rural India.  Special purpose advertising such as Green advertising, Political advertising, Advocacy advertising, Retail advertising, Financial advertising, Corporate Image advertising, Comparative advertising, Primary / Generic advertising and Pro Bono/Social advertising including Social Advertising by Indian Government through Directorate of Advertising and Visual Publicity (DAVP)
  4. Economic, Social and Regulatory aspects of Advertising :Economic impact of advertising - Advertising and Society inter-relationship - Ethical and social issues in advertising - Advertising and Indian values culture.  Regulatory system for control on advertising in India - Advertising Standard Council of
  5. India (ASCI) - Various laws and enactments concerning advertising in India


  1. Advertising Agency : Meaning - Features - Structure and services offered - Types - Emergence of Global agencies - Agency selection criterion - Maintaining Agency-Client relationship - Creative pitch - Agency compensation - Agency accreditation. Career with ad agency, media and supplying / supporting firms - Freelancing options for career in advertising
  2. Media in advertising  : Popular media for advertising in India such as television, radio, newspaper, magazines, films and Out-Of-Home-Options of Online Advertising on world-wide-web through Internet - Digital media and its impact on advertising. Research and reports and publications on media in India
  3. Planning in ad-making : The creative brief   - Setting Communication and/or Sales Objectives for the ad/ad campaign - Factors affecting determination of Advertising budget - Methods of setting ad budget - Media planning - Media buying - Media objectives - Factors to be considered while selecting media / media vehicles - Developing a media strategy with media-mix and media scheduling strategies
  4. Creativity in advertising : Role of creativity in advertising - Determining the message theme / major selling idea - Introduction to Unique Selling Proposition (USP) - Positioning strategies - Persuasion and types of advertising appeals - Role of source in ads and celebrities as source in Indian ads - Executional styles of presenting ads

Role of different elements of ads such as logo, company signature, slogan, tagline, jingle, illustration etc. - Copywriting for print, out-of-home, television, radio and web . Objectives and methods of pre-testing and post-testing ads

List of books for reference :

  1. Advertising Management - Batra Rajeev, Myers John G., and Aaker David A.,  5th ed., Prentice Hall India, New Delhi, 2004
  2. Advertising Management - Jaishree Jethwaney and Shruti Jain, 2nd Ed. Oxford University Press, 2012
  3. Advertising and Promotion, An Integrated Marketing Communications Perspective - Belch G. and Belch M., 6th ed., Tata McGraw-Hill Publishing Company Limited, New Delhi, India, 2003
  4. Advertising and Sales Promotions - Kazmi S. H. H. and Batra Satish K., 2nd ed., Excel Books, New Delhi, India, 2004
  5. Advertising Principles - Bergh B. G. V. and Katz H., NTC Business Books,Lincolnwood, Illinois, USA, 1999
  6. Advertising, Principles and Practice - Wells William, Moriarty Sandra & Burnett John, 7th ed. Pearson Education Inc., 2006
  7. Kleppners Advertising Procedure  W. Ronald Lane, J. Thomas Russell, Karen Whitehill King 16th Ed., Pearson Education India, 2008
  8. Integrated Advertising, Promotion and Marketing Communications - Clow Kenneth E. and Baack Donald, Pearson Education Inc., 2002
  9. Strategic Brand Management - Keller Kevin L., 2nd ed., Pearson Education Inc., 2007
  10. Supplements of Newspapers - Economic Times - Brand Equity - every Wednesday

Financial Express - Brandwagon - every Tuesday

  1. Useful sites:          



  1. Tourism: Meaning and Scope
  1. The Framework of Tourism : Natural, Socio-economic and political factors affecting Tourism – National and International factors Impact of tourism industry on the Indian Economy and environment.
  1. Tourist Resources in India :

a)  Tourist sites and places of historical importance.

b)  Scenery, resort, wild life, crafts, folk arts, painting, sculpture, archaeological and architectural sights.

c)  Shopping & Sports attractions.

  1. Types of Tours :

(1)  Cultural / Pilgrim Tours               (2)   Special interest Tours

(3)  Business Tours                          (4)    Incentive Tours

(5)  Adventure Tours                     (6)    Leisure Tours & Recreational Tours

(7)  Conference / Convention Tours


The types of tours should be studied with special reference to Indian Tour packages.


  1. Organisation of Tourism : Need for organisation, Indian Tourist organisation at global, National and State levels.


  1. Planning for Tourism : Need for planning – assessment of demand and Supply of tourism / Publicity and Promotion.
  2. Accommodation Facilities :

a)   The Hotel Industry – Growth-organisation and management of Hotels.  Categories of Hotels.

b)   Supplementary / Accommodation – Low-cost lodging – Pilgrim accommodation – Youth Hostels – health Resorts – Sanitoria.

  1. Transport and Modes of Travels : Roles of different modes of Transport and Communication in Tourism. Regulations relating to Domestic and International Travel.
  2. Travel Agency : Functions of a Travel Agency and a Tour Operator. Packaging and selling of tours – setting up a Travel Agency.
  3. Ticketing and Documentation : Reserve Bank of India / Passport / Visa formalities Emigration and Immigration rules. Use of Computers.

List of books for reference :

  1. Tourism and Hotel Industry in India, New Delhi Prentice Hall of India, 1916. Anand M.M
  2. Tourism Development, Principles and Practices, Bhatia A. K. New Delhi, Sterling Publisher Pvt. Ltd.,
  3. The Management of Tourism, London, Heimnam, 1979 Burkart A.J.
  4. India, Plan your own holiday, Jagannathan S., Bombay Nirvana Publications, 1988
  5. Successful Tourism Planning and Management, Seth P.N.New Delhi, Fross Section Publications,1978
  6. Tourism Management, Wahab S, Tourism  International Press, London, 1975.                 
  7. Profile of Indian Culture,   Krishna Chaitanya
  8. Fairs and Festivals in Maharashtra
  9. Dynamic of Tourism and Recreation, Kaul R.K., Inter-India Publications, New Delhi, (1985)
  10. Geography of Tourism, Robinson H., MacDonal & Evens, London (1976)                                  
  11. Geography of Tourism and Recreation with Special reference to Varanasi, Singh S.N,Inter-India Publications, New Delhi. (1986)                             
  12. Marketing for Tourism, Wahab
  13. Tourism Marketing, Holloway & Plant
  14. Tourism Development in India , Shelley
  15. The Management of International Tourism, Stephan  F.Witt, Z. Brooke, Peter J. & Buckley Micheal.


Indian                                                                          Asian Panorama

Destination Traveller                                                  India Magazine

Travel Agent                                                              Foreign

Some-in-house magazine of Oberoi’s      Travel Trade Gazette- Asia

Taj MagazineAsia Pacific Travel

Travel TalkExecutive Travel

The World of India Tourism International (Asia)

Travel Review Asia Travel Trade

Indian Tourism MonitorAsia Pacific News

Travel Scene AsiaTravel News Asia



  1. Introduction : Meaning and Definition of Co-operation- Salient Features of Co-operation-Benefits of Co-operation: Evaluation of Principles of Co-operation-Role of Co-operation in Economic Development- Co-operation in Mixed Economy-

  2. Structure and Organization of Co-operation: Organization, Progress and Problems with special reference to India : Brief history of Co-operative movement in India- Processing Co-operative Societies - Agricultural Marketing Societies - Consumers Co-operative Societies - Housing Co-operative Societies - Labour  Co-operative Societies- Industrial Co-operatives - Dairy  Co-operatives - Significance, Progress, Problems & Remedies

  3. Role, Functions and Problems of Co-operative Credit in India : Self Help Groups-Farmers Service Societies-Primary Agricultural Credit Society- Restructuring of Co-operative Credit: Vaidyanathan Committee Report 2004.

  4. Co-operative Banking in India : Central Co-operative Banks - State Co -operative Banks -Land Development Banks -Urban Co-operative Bank and Credit Society- Regional Rural Banks.


  1. Co-operative Management : Administrative Functions of Co-operative Department Registration, Administration, Supervision Legislation , Audit - Professionalisation of Co-operative Managements - Types and Procedures of  General Body  Meetings - Duties of Board of Directors in Co-operatives - Role  of Secretary / Managing Director -Role of Registrar Power and Functions
  2. Participation of State in Co-operative Management : Central Government - State Government - Commercial Banks- Reserve Bank   of India - NABARD
  3. Human Resource Development and Leadership in Co-operation : Need and Importance of HRD- HRD: Education and Training Facilities-Worker's Participation in Managements, Retention and Compensation of Workers -Co-operative Processing and Women Empowerment.
  4. Role of Leadership in Co-operatives -Leadership Qualities - Leadership Development Programmes.
  5. Challenges of Co-operative Sector: Survival of Co-operatives under Globalization - Need to Strengthen the Co-operative Sector-Measures to Strengthen Co-operative movement in India.

List of books for reference:

  1. Mathur B.S., 1999 Co-operation in India.
  2. Tyagi R.B.,Recent - Funds in the co-operative movement in India
  3. Kamat G.S., New Dimension in co-operative,Himalaya.
  4. Hajela T.N.,Principle,Problems and Practices of Co-operation.
  5. Bhatnagar  and others,Co-operation in India.
  6. Bedi R.D.,Theory, History and Practice of Co-operation.
  7. Dr.Gadgil,Writings on Co-operative Movement in India.
  8. Goel S.L. And Goel B.B.,Co-operative Administration,Sterling,New Delhi.
  9. Taimani K.K;Co-operative Organization and Management
  10. Taimani K.K;Training and Development of Human Resources in Co-operatives,Savin Brothers,New Delhi.ICA Co-operative Management and Administration.
  11. Stephenson,Managemnt in Co-operatives,Himalaya Publishing House.
  12. Govt. of Maharashtra,Report on Co-operative Movement in Maharashtra,Yashwantrao Mohite Committee Report.
  13. Bhatia B.S.,Verma H.L. And others,Co-operatives and Human Resources Development, Vol.1to 5,Deep and Deep Publication.
  14. Dalayer and Subnis,Co-operation in Maharashtra
  15. Patnaik and Roy,Co-operation and Co-operative Management,Kalyani Publishers,New Delhi.
  16. Management in Co-operatives,Stephenson,Himalaya Publishing House.
  17. Govt. of Maharashtra,Report on Co-operatives Movement in Maharashtra,Yashwantrao Mohite Committee Report.
  18. Co-operatives and Human Resources Development Vol. 1 to 5,Bhatia B.S.,Verma H.L. And others,Deep and Deep Publication.
  19. Co-operation in Maharashtra, Dalayer and Subnis
  20. Co-operation and Co-operative Management,Patnaik and Roy,Kalyani Publishers,New Delhi.



  1. HARDWARE: Evolution of Computers - Generations,Types of computers,Computer system,characteristics,Basic components of a Digital Computer - Control Unit,ALU,Input / Output,functions and memory,Memory addressing capability of a CPU,Binary number system,Binary addition(1's complement, 2's complement),Binary to decimal and decimal to binary conversion, Octal number, Hexadecimal number system,Word length of a computer,processing speed of a computer.
  2. Software: Software and its Need, Types of Software - System software,Application software. System Software - Operating System,Utility Program,Algorithms, Flow Charts - Symbols,Rules for making Flow chart,Programming languages,Assemblers,Compilers and Interpreter,Computer Applications in Business
  3. Introduction to C Programming: Structure  of C program,keywords,identifiers,constants, variables,data types,type modifiers,type conversion,Types of  operators and expressions,Input and output functions in C (printf(), scanf(), getchar(), putchar(), gets(), puts()). Storage class specifiers. Header files(stdio.h, math.h, conio.h)
  4. C-decision /loop statements: Decision Statement - if-else  statement,break,continue,goto,switch()  case and nested  if statement.

Loop Control Statements - for(),while(),do-while loop() and nested loops.


  1. COMPUTER COMMUNICATION SYSTEMS: The Internet,internet connections,ISO's Open system interconnection reference model, The TCP/IP stack, E-Mail, Internet addresses, Internet Protocol, SMTP, MIME POP,IMAP, Domain Name system, Telnet, FTP, WWW, Browsers, HTML, HTTP, JAVA. Intranet, Intranet Services and their advantages.  Extranets. Search Engine and Web Crawlers

  1. PRINCIPLES OF  DBMS. What is a database, Relational databases (Relation, Attribute, Instance,    Relationship, Join) ,Database capabilities (Data definition, data manipulation, Access as an RDBMs)

  1. Case Study of DBMS using MS-Access

MS-Office workspace basics, Exploring the Office menu, Working with ribbon, Opening an access database, Exploring database objects, Creating database , Changing views. Printing database objects. Saving and closing database file. Working with datasheets, Moving among records, Updating records, adding records to a table, Finding records, sorting records,  Filtering records, Using the PIVOT chart View. Saving and closing tables.

Adding a table to a database, Adding fields to a table, adding a Lookup field, setting a Primary Key,Using the input mask wizard. Saving design changes, Importing data(From Excel).


  1. MS-Access  Queries:

What is a Query, Creating a query, working with queries, saving and running a query, creating calculated fields, using aggregate functions, Understanding query properties, Joining Tables. What is a Form, Using the form tool, Creating a form with form wizard, Working in design view, Changing the form layout, Using calculated controls, Working with records on a Form.  What is a report tool, Printing report, saving a report, designing a report, changing report layout, creating mailing labels.

Laboratory Training:

Lab 1 :      MS-Office 2007 basics: Office menu, ribbon, quick access tool bar.

Lab 2:       Opening an access database, creating blank database, using featured online templates, familiarizing all Access objects in navigation pane, opening an existing database and closing database.

Lab 3 :      Creating tables and adding details.(design view)(Learners should be  made to enter  at least 10  meaningful records to the table. These tables should be common to all the learners so that  continuity is maintained)

Lab 3:       Using a form as object for data entry.

Lab 4 :      Adding a table to a database, Adding fields to a table, adding a Lookup field, setting a Primary Key using the input mask wizard, saving design changes.

Lab 5:       Understanding different views.

Lab 6 :      Adding and saving records to an existing table, adding fields, deleting  fields, modifying fields

Lab 7 :      Sorting & Filtering tables, Creating a query, running a query and saving a query.

Lab 8:       Importing data from Excel sheet.

Lab 9:       Designing, changing report.

List of books for reference :

  1. Programming In C -Ashok Kamthane -Pearson Education
  2. Programming in C -Ajay Mittal- Pearson Education
  3. C-pocket reference- By Peter Prinz, Ulla Kirch-Prinz - O'Reilly
  4. C-programming Language -Brian w.Kernighan, Dennis M.Ritchie -Prenticehall
  5. C-The complete Reference -Herbert Schildt -Osborne/McGraw-Hill
  6. Practical C Programming - Steve Oualline -O'Reilly
  7. Access 2007  Inside Out-John L. Viescas, Jeff Conrad (PHI )
  8. Microsoft Office Access 2007 -Introductory -Linda O'Leary   (TMH)
  9. Microsoft Office Access 2007 QuickSteps-John Cronan (TMH)
  10. Data Analysis with Access 2007 -Larry Rockoff-Course Technology PTR
  11. Access 2007 for Dummies -John Wiley &   Sons



SEMESTER - V -  Marketing

  1. Introduction To Marketing
    1. Marketing
      1. Meaning of Marketing - Features - Importance
      2. Functions of Marketing - Evolution of Marketing Concept
    2. Strategic Marketing Management - Meaning - Comparison between Traditional and Strategic

     Marketing Management

  c. Recent Trends in Marketing

    1. Customer Relationship Management (CRM) - Meaning - Techniques
    2. Social Marketing - Meaning - Significance - Concept of Green Marketing
    3. Digital Marketing - Meaning - Forms (Internet Marketing, Social Media
      Marketing, Viral Marketing, Tele Marketing, Mobile Marketing)
    4. Event Marketing - Meaning - Steps
    5. Emerging Ethical Issues in Marketing - Importance of Ethic In Marketing

d. Challenges before Marketing Manager in Changing Business Environment (Global Market, Compressed PLC, Increasing Customer Awareness, Technology Boom,

                       Emergence of Social Media)

2.  Marketing Information System, Consumer Behaviour and Market Segmentation

    1. Marketing Information System(MIS)
      1. MIS - Meaning - Features - Components- Essentials of Good MIS
      2. Marketing Research - Meaning - Features - Process
    2. Consumer Behaviour
      1. Consumer Behaviour - Meaning - Factors affecting Consumer Behaviour
      2. Buying Decision Process
    3. Market Segmentation
      1. Market Segmentation - Meaning - Importance
      2. Bases of Market Segmentation - Niche Marketing
    4. Product Positioning - Meaning -  Importance - Positioning Strategies
  1. Marketing Mix- I (Product Decisions And Price  Decisions)
    1. Marketing  Mix - Meaning - Elements / Components - Importance
    2. Product Decisions
      1. Product Decision Areas
      2. Product Line (Length, Depth, Width) and Product Mix - Packaging, Labelling,
            Product Life Cycle
      3. Branding - Meaning - Components of a  Brand - Factors Influencing Branding            
        1. Brand Equity - Meaning -  Factors Influencing  Brand Equity
        2. Brand Extension - Meaning - Advantages
        3. Brand Loyalty
      1. Meaning - Significance of Pricing
      2. Factors Affecting Pricing Decision
      3. Pricing Objectives
      4. Pricing Methods and Strategies
    2. c. Price Decision

4. Marketing Mix- (Physical Distribution  & Promotion Decision)


    1. Place / Physical Distribution
      1. Meaning-Physical Distribution-Factors Affecting the Selection of  Distribution Channels  
      2. Types of Distribution Channel
      3. Recent Trends in Distribution ( Horizontal - Third Party  delivery Channel - Multi-     Channel Marketing - Multi-Level Marketing )
      4. Components of Distribution (Logistics - Transport -Warehousing - Inventory System)
    2. Promotion  Decision
      1. Meaning of Promotion - Objectives of Promotion Decision
      2. Elements of Promotion
        1. Advertising - Meaning - Features
        2. Publicity - Meaning - Features
        3. Sales Promotion - Meaning - Techniques
        4. Direct Marketing - Meaning - Forms
        5. Public Relations - Meaning - Parties In Public Relations
    3. Integrated Marketing Communication - Meaning - Features - Components

List of books for reference :

  1. Marketing Management - An Asian Perspective- Philip Kotler, Siew Meng Leong, Swee Hoon Ang, Chin Tiong Tan; Prentice Hall
  2. Marketing Management - Dr. C.B. Gupta, Dr. N. Rajan Nair; Sultan Chand and Sons
  3. Marketing Management in MNCs - P.K. Ravishankar; Pacific Publication
  4. Consumer Behaviour and Retail Management - A. Hari Hara Nath Reddy. G. Rama Krishna, K. Venugopal Rao; Manglam Publications
  5. Marketing Management - Rajan Saxena; Tata McGraw- Hill Publishing Company Limited
  6. Basics Marketing Management: Theory and Practice - Dr. R.B. Rudani; S. Chand
  7. Marketing management - V. Ramaswamy , S. Namakumar, McMillan
  8. Marketing Management  - C.B. Mamoria, R. K. Suri, Kitab Mahal
  9. Marketin - Shelekar S. A -Himalya


  1. Human Resource Management
    1. Human Resource Management  (HRM)
      1. Meaning of HRM - Features / Nature - Significance - Scope / Functions
      2. Strategic Human Resource Management - Meaning - Comparison between  Traditional and Strategic Human Resource Management
      3. Human Resource Information System (HRIS) - Meaning - Importance
    2. Human Resource Planning (HRP)
      1. HRP - Meaning - Steps
      2. Job Analysis  - Meaning - Benefits - Components
      3. Job Design - Meaning - Factors influencing Job Design - Techniques
      4. Recruitment- Meaning - Sources of Recruitment
      5. Selection - Meaning - Steps in Scientific Selection Process for Managerial Personnel
      6. Interview and Employment Test - Meaning - Type
  1. Human Resource Development ( HRD )           
    1. Human Resource Development
      1. Meaning of HRD - Scope / functions
    2. Training and Management Development Programme - (MDP)
      1. Training - Meaning - Methods (On the Job and Off the Job) - Importance
      2. Management Development Programme - Meaning - Techniques of MDP
    3. Performance Appraisal
      1. Meaning of Performance Appraisal -  Benefits- Limitations
      2. Traditional and Modern Methods of Performance Appraisal
    4. Career Planning and Development (CPD)
      1. Meaning of CPD - Importance - Role of Employer and Employee in CPD
      2. Career Options in HRM
      3. Succession Planning
  1. Human Relation
    1. Human Relations (HR)
      1. Meaning of Human Relations - Significance of Human Relations
    2. Leadership
      1. Meaning of Leadership - Styles
      2. Theories of Leadership - Trait Theory- Transactional Theory - Transformational Theo
    3. Motivation
      1. Meaning of Motivation - Factors Influencing Motivation
      2. Theories of Motivation - Alderfer's ERG Theory- McGregor's Theory X and Theory Y, William Ouchi's Theory Z
    4. Employee Morale
      1. Meaning of Employee Morale - Factors Influencing Employee Moral
    5. Grievance Handling
      1. Meaning of Grievance -Causes of Grievances
      2. Grievance Handling Procedure
  1. Recent Trends In Human Resource Management   
    1. Human Resource Accounting - Meaning - Importance
    2. Emotional Quotient (EQ), Spiritual Quotient (SQ) - Meaning - Factors affecting EQ and SQ
    3. Mentoring and Counselling - Meaning - Techniques of Counselling
    4. Challenges before HR Manager in Changing Business Environment

(Work Force Diversity - Attrition - Downsizing - Ethical Issues in HRM such as Sexual   Harassment, Discrimination)

List of books for reference :

  1. Strategic Human Resource Management- Jeffery A. Mellow, Thomson South Western
  2. Human Resource And Personnel Management-Text & Cases- K. Ashwathappa, Tata McGraw-Hill's
  3. Personnel And Human Resource Management-P. Subba Rao, Himalaya
  4. Human  Resource Management -Garry Dessler And Biju Varkkey, Pearson
  5. Human Resource Management-(Contemporary Perspective)- Ian Beardwell, Len Holden, McMillan
  6. Strategic HRM : An Indian Perspective- Anuradha Sharma, Aradhana Khandekar, Response Books
  7. Strategic HRM- Mahapatra, New Age Publishing
  8. HRM (Ed. -11th) - Garry Dessler And Biju Varkkey, Pearson
  9. Organisational Behaviour- John Newstram , Keith Davis, Tata McGraw-Hill's
  10. Human Resource Management -Praveen Durai, Pearson
  11. Human Resource  Management  - A. M. Shaikh,  S. Chand
  12. Leadership (Theory & Practice) - Peter G. North house



  1. Introduction to Public Finance : Concept of Public Finance: Meaning, Scope and Functions, Distinction between Public and Private Finance- Principles of Maximum Social Advantage: Dalton & Musgrave versions-Modern Trends in Public Finance: Sound Finance v/s Functional Finance, Redistribute Taxation, Anti-Inflationary Taxation.

  2. Public Revenue : Public Revenue : Sources of Revenue (Tax & Non - Tax Revenue) - MDirect & Indirect Tax- Impact and Incidence of Taxation

  3. Public Expenditure and Public Debt : Public Expenditure: Classification and Causes of increase in Public Expenditure - Budget and Types of Budget - Public Debt :Types, Burden and Management - Concepts of deficit- FRBM Act 2003 - Fiscal Federalism: Concept & Key Issues

  4. Financial Markets : Money Markets-Components- Features of Indian Money Market - Money Market Reforms in India since 1991. Capital Markets- Meaning, Role, Structure and Reforms in India since 1991.


  1. International Trade : Theories of International Trade: Comparative Cost Theory, Heckscher Ohlin Theory, Terms of Trade: Meaning & Types - Gains from Trade (with Offer Curves

  2. Balance of Payment and WTO : Concept & Structure of BOP, Causes of Disequilibrium, Measures to Correct Disequilibrium in BOP- India's BOP Position since 1991- WTO Agreements with reference to TRIPS, TRIMS and GATS

  3. Foreign Exchange Market : Concept of Foreign Exchange Market: Functions and Dealers - Exchange Rate Systems - Spot and Forward Exchange Rate - Hedging, Arbitrage and Speculation.

  4. Exchange Rate Management : Exchange Rate Determination -Purchasing Power Parity Theory - Role of Central Banks in Foreign Exchange Market -RBI's Intervention in Foreign Exchange Rate Management Since 1991 (stages)

List of books for reference :

  1. L. M. Bhole - Financial Institutions and Markets - Tata Mc Graw Hill Publishing Company, New Delhi.
  2. Invest Banking - An Odyssey in High Finance, Pratap G. Subramanyam, Tata Mc Graw Hill Publishing Company, New Delhi.
  3. Principles of Economics, R. G. Lipsey and K. A. Chrystal, Oxford University Press
  4. Indian Economics, Mishra and Puri, Himalayan Publishing House, Latest Edition
  5. International Economics, Salvatore and Dominik, John Wiley and Sons, Singapore
  6. Series on Indian Economy since Independence, Uma Kapila, Academic Foundation, Latest Edition.
  7. Macroeconomics, Domdusch & Fisher, Mc Graw Hill, New York, Latest Edition
  8. Modern Banking, Sayers R. S., Oxford University Press, New Delhi
  9. Central Banking, De Kock M. H., Staples Press London
  10. Macroeconomics for Business and Management, H. l. Ahuja, Sultan Chand and Co., New Delhi
  11. Indian Economy, Datt R. and Sundaram, Sultan Chand and Company, New Delhi, Latest Edition.
  12. Public Finance and Theory and Practice, Musgrave P. A. Musgrave P. G., Mc Graw Hill, Tokyo,
  13. Latest Annual Economics Surveys, RBI Staff Papers, Monthly issues of CMIe, Economic Journals
  14. Government of India. Economic Survey (Latest)
  15. Government of India. Five Year Plan (Latest)
  16. Government of india. Finance Commission Report. (Latest)

Financial Accounting AND AUDITING


Financial Accounting

  1. Amalgamation of Companies (w.r.t. AS 14) (Excluding Intercompany Holdings)
    1. In the nature of merger and purchase with corresponding accounting treatments of pooling of
      interest and purchase methods respectively \
    2. Computation and meaning of purchase consideration
    3. Problems based on purchase method of accounting only
  1. Capital Reduction and Internal Reconstruction
    1. Need for reconstruction and Company Law provisions
    2. Distinction between internal and external reconstructions
    3. Methods including alteration of share capital, variation of share holder rights, sub division,

consolidation, surrender and reissue/cancellation, reduction of share capital, with relevant legal
provisions and accounting treatments for same

  1. Investment Accounting w.r.t. AS -13
      1. For Shares  (Variable income bearing securities)
      2. For Debentures, bonds etc. (Fixed Income bearing secutities)
    2. Accounting for transactions of purchase and sales of investments with ex and cum interest
      prices and finding cost of investment sold and carrying cost as per weighted average method

  c.  Columnar format for investment account

  1. Preparation of Final Accounts of Companies
    1. Relevant provisions of Companies Act related Final Account  (excluding cash flow statement)
    2. Preparation of profit and loss a/c and balance sheet as per revised schedule VI of - Companies
      act 1956
    3. AS 1 in relation to final accounts of companies (disclosure of accounting policies)
  1. Introduction to IFRS
  1. Purpose and objectives of Financial statements - Its framework - Its Assumptions, characteristics, elements, recognition and measurement
  2. Convergence and first time adoption of IFRS [IFRS - 1]

List of books for reference :

  1. Advanced Accounting, R.L. Gupta & M. Radhaswami, Sultan Chand & Sons
  2. Advanced Accounts, M.C. Shukla & T.S. Grewal, S. Chand & Co.
  3. Advanced Accounting, H. Chakraborthy, Navbharat
  4. Financial Accounts, S.N. Maheshwari, Vikas
  5. Advanced Accounting & Financial Accounting. Sehgal Ashok, Taxmann
  6. Financial Accounting, Warren Carl, Thomson
  7. Advanced Financial Accounting, Paul, New Central Book Agency
  8. Financial Accounting for Management, Ambrish Gupta, Pearson Education


  1. Final accounts of Co-operative Housing Society
    1. Provisions of Maharashtra State Co-operative Societies Act & Rules
    2. Accounting provisions including appropriations to various fund
    3. Format of final accounts - Form N
    4. Simple Practical problems on preparation of final accounts of Co-operative Housing Society
  1. Ascertainment and Treatment of Profit Prior to Incorporation with :
    1. Principles for ascertainment
    2. Preparation of separate, combined and columnar profit and loss a/c including different basis                     of allocation of expenses/ incomes
  1. Valuation of goodwill and Shares
    1. Valuation of goodwill
      1. Maintainable Profit method
      2. Super Profit Method- based on simple average method
      3. Capitalisation Method- based on simple average method Valuation of shares
    2. i. Intrinsic value method

ii.Yield Method

  1. Accounting for translation of foreign currency transactions vide AS 11 (excluding foreign branches

and forward exchange contracts and hedging contracts)\

    1. "In relation to purchase & sale of goods, services & assets and loan & credit transactions."
    2. Computation and treatment of exchange differences
  1. Buy Back of Equity Shares
    1. Company Law/ Legal Provisions (including related restrictions, power, transfer to capital redemption reserve account and prohibitions)
    2. Compliance of conditions including sources, maximum limits and debt equity ratio

Cost Accounting


Cost Accounting- Introduction and Basic Concepts

  1. Introduction to Cost Accounting
    1. Objectives and scope of Cost Accounting
    2. Cost centers and Cost units
    3. Cost classification for stock valuation, Profit measurement, Decision making and control
    4. Coding systems
    5. Elements of Cost
    6. Cost behavior pattern, Separating the components of semi- variable costs
  1. Material Cost
    1. Procurement procedures-Store procedures and documentation in respect of receipts and

issue of stock, Stock verification

Inventory control -Techniques of fixing of minimum,maximum and reorder levels,

Economic Order Quantity, ABC classification; Stocktaking and perpetual inventory


b.  Inventory accounting; Simple practical problems based on Calculation of EOQ

Raw Material Turnover ratio

Preparation of stock ledger and pricing of material cost based on FIFO and

Weighted average cost and valuation of inventory

  1. Labour Cost
    1. Attendance and payroll procedures, Overview of statutory requirements, Overtime, Idle time     and Incentives
    2. Labour turnover
    3. Utilisation of labour, Direct and indirect labour, Charging of labour cost, Identifying labour hours with work orders or batches or capital jobs
    4. Efficiency rating procedures
    5. Remuneration systems and incentive schemes.

Simple practical problems based on Preparation of labour cost statement

Remuneration and incentive systems based on Piece work plan, Haley Premium Plan, Rowan

system, Gantt's Task

  1. Overheads
  2. Functional analysis - Factory, Administration, Selling, Distribution, Behavioural analysis - Fixed,                     


    Variable, Semi variable cost;     


    Simple practical problems on Departmentalization and apportionment of primary overheads,


    Computation of overhead rates including Machine overhead rates


    Basic concepts of treatment of over/under absorption of overheads- Direct Labour method and Prime                       


    Cost method


    Classification of Costs and Cost Sheet

    Classification of costs, Cost of Sales, Cost Centre, Cost Unit, Profit Centre and Investment Centre


    Cost Sheet, Total Costs and Unit Costs, Different Costs for different purpose


    Simple practical problems on preparation of cost sheet


  1. Reconciliation of cost and financial accounts.

Practical problems based on reconciliation of cost and Financial accounts.


Methods and Techniques

  1. Cost Control Accounts
  2. Costing Books, Advantages and Disadvantages, Ledgers to be maintained Principal Accounts


    Note- Simple practical problems on preparation of cost control accounts


  1. Contract Costing
  2. Progress payments, Retention money, Contract accounts, Accounting for material, Accounting for Tax       
    deducted at source by the contractee, Accounting for plant used in a contract, treatment of profit on   incomplete  contracts, Contract profit and Balance sheet entries.
    Excluding Escalation clause
    Note- Simple practical problems

  1. Process Costing : Process loss, Abnormal gains and losses, Joint products and by products.
  2. Excluding Equivalent units, Inter-process profit


    Note- Simple Practical problems Process Costing and joint and by products


  1. Introduction to Marginal Costing :  Marginal costing meaning, applications, advantages, limitations,      Contribution, Breakeven analysis and profit volume graph. Note:-Simple Practical problems based on  
    1. Introduction to Standard Costing :  Various types of standards, Setting of standards, Basic concepts  
  2. Marginal Costing excluding decision making


    of material and Labour variance analysis


Note:-Simple Practical problems based on Material and labour variances excluding sub variances and  
overhead variance

  1. Some Emerging concepts of cost accounting : Target Costing; Life cycle Costing; Benchmarking;
  2. ABC Costing


Note- No practical problems

List of books for reference :

  1. Cost Accounting Principles and Practice. M.N. Arora. Vikas New Delhi.
  2. Cost Accounting. S.P. Jain and K.L. Narang. Kalyani - New Delhi
  3. Cost Accounting - A  Managerial emphasis. Horngren, Charles, Foster and Datar. Prentice Hall
  4. Management Accounting. Khan and Jain. Tata McGraw Hill
  5. Practical Costing. P.C. Tulsian. Vikas New Delhi
  6. Advanced problems and Solutions in cost Accounting. S.N. Maheshwari. Sultan Chand New Delhi.

Introduction to Management Accounting

Applied Component :  SEMESTER - V

  1. Introduction to Management Accounting

Meaning - Nature - Scope and Functions of Management Accounting - Role of  Management        
Accounting  in Decision Making - Management Accounting and Financial Accounting

  1. Analysis and Interpretation of Accounts:                                             
    1. Vertical Forms of Balance Sheet and Profit and Loss Account suitable for analysis
    2. Trend Analysis.
    3. Comparative Statement.
    4. Common Size Statement.

NOTE: Simple Problems based on the above (a) to (d)

  1. Ratio Analysis and Interpretation based on vertical Financial statements as above -
  1. Balance Sheet Ratios:
      1. Current Ratio                         
      2. Liquid Ratio
      3. Stock Working Capital Ratio  
      4. Proprietary Ratio
      5. Debt Equity Ratio                  
      6. Capital Gearing Ratio

b.Revenue Statement Ratios:

    1. Gross Profit Ratio                 
    2. Expenses Ratio
    3. Operating Ratio                         
    4. Net Profit Ratio
    5. Net Operating Profit Ratio          
    6. Stock Turnover Ratio

c.Combined Ratio

    1. Return on Capital employed (Including Long Term Borrowings)
    2. Return on proprietor's Fund (Shareholders Fund and Preference Capital)
    3. Return on Equity Capital
    4. Dividend Pay out Ratio
    5. Debt Service Ratio
    6. Debtors Turnover
    7. Creditors Turnover
  1. Preparation of  Cash Flow Statement  with reference to Accounting Standard No .3. (Indirect method only)
  1. Working Capital-Concept

Estimation /Projection of  Working Capital Requirements in case of Trading and Manufacturing            Organization.

Introduction to Auditing

Applied Component :  SEMESTER - VI

  1. Auditing Concepts
    1. Basics : Financial Statements, Users of Financial Information, Definition of Auditing,
            Objectives of Auditing - Primary & Secondary , Expression of opinion, Detection of Frauds
    2. Errors and Frauds : Definition, Reasons & Circumstances, Types of Errors -Commission,           Omission, Principle & Compensating, Types of Frauds, Risk of fraud & Error in Audit, Inherent              limitations of Audit, Auditors Duties & Responsibilities in respect of fraud.
    3. Principles of Audit : Documentation, Planning, Audit Evidence, Accounting System & Internal    Control, Audit Conclusions & Reporting
    4. Auditing Concepts : Materiality, Going Concern, True and Fair, Independence
  1. Audit planning and procedures and Documentation
    1. Audit Planning : Meaning, Objectives, Factors to be considered, Sources of obtaining                information, Discussions with Client, Overall Audit Plan
    2. Audit Programme : Meaning, Factors ,Advantages, Disadvantages, Overcoming                     Disadvantages, Methods of Work , Instruction before commencing work, Overall Audit Approach
    3. Audit working Papers : Meaning, importance, Factors determining Form & Contents, Main                    
    4. Audit notebook : Meaning ,Structure, Contents,General Information Current Information              Importance

Functions / Importance, Features ,Contents of Permanent Audit File, Temporary  Audit File ,                         Ownership, Custody, Access of Other Parties to  Audit Working Papers, Auditors Lien on                 Working Papers, Auditors Lien on Client's Books

  1. Auditing Techniques
    1. Test Check : Test Checking Vs Routing Checking, test Check meaning, features, factors to                         be considered, when Test Checks can be used, advantages ,disadvantages precautions
    2. Audit Sampling : Audit Sampling, meaning, purpose, factors in determining sample size -            Sampling Risk, Tolerable Error & expected error, methods of  selecting Sample Items       
    3. Internal control : Meaning & purpose, review  of internal control, advantages, auditors duties, review of internal control, Inherent Limitations of Internal control, internal control samples for sales & debtors, purchases & creditors,  wages & salaries

Evaluation of Sample  Results  auditors Liability  in conducting audit based on Sample

  1. Vouching
    1. Audit of Income : Revenue from Sales and Services, Rental Income, Interest & Dividends            Income, Royalties  Income

    2. Audit of Expenditure : Purchases, Salaries & Wages, Rent, Insurance Premium, Telephone   expense , Advertisement

  1. Auditing Techniques :- verification
    1. Audit of assets : Plant & Machinery, Accounts Receivable, Investments, Inventory

    2. Audit of Liabilities : Outstanding Expenses, Accounts Payable,  Secured loans  Unsecured Loans

List of books for reference :

  1. Cost & Management Accounting. Ravi M. Kishore. Taxmann
  2. Essential of Management Accounting. P.N. Reddy. Himalaya.
  3. Advanced Management Accounting. Robert S. Kailar. Holl
  4. Financial Management  Accounting. S.R. Varshney. Wisdom


  5. Introduction of  Management Accounting. Charles T Horngren. Pearson Education


Management and Organisation Development (MOD)


  1. Introduction
  1. Management - Definition and characteristics
  2. Management - as science, art and profession - Levels of management and    managerial skills
  3. Development of Management Thought -Scientific Approach, Administrative School, Behavioural School, Systems Approach and Contingency Approach. Evolution of Indian management thoughts and their relevance in the current era
  4. Functions of Management in a typical business organisation
  1. Planning;
  1. Planning, forecasting, decision making and problem solving
  2. Nature, characteristics, merits and limitations of planning
  3. Classification and components of plans
  4. Essentials of a good plan and planning process
  5. Management by objectives (MBO)- Importance and relevance
  1. Organizing as a managerial function:
  1. Definition and Principles
  2. Departmentalisation
  3. Formal organisations-  Functional , SBU , Matrix , Committees
  4. Informal organizations - relevance and importance
  5. Authority, responsibility, accountability and span of control
  6. Organizational hierarchy- charts
  7. Delegation of authority and decentralization
  8. Emergence of virtual organisation- merits and limitations
  1. Staffing;
  1. Importance of human resources in organisations
  2. Estimation of human resource requirements
  3. Human Asset Accounting
  4. Job Analysis
  5. Recruitment and selection
  6. Training and Development
  7. Performance Appraisal


  1. Directing and Leading:
  1. Communication as an important tool for effective direction and leadership
  2. Barriers to communication
  3. Ethical issues in using social media for communication
  4. Role of a leader in  business organisations- qualities of a good leader
  5. Styles of leadership
  6. Leadership continuum -developing an effective leader- path goal theory
  7. Transactional and transformational leaders
  1. Co-ordination and Motivation:
  1. Co-ordination as 'essence of management'
  2. Co-ordination vs co-operation vs conciliation
  3. Motivation-   meaning and importance of motivation
  4. Financial and non-financial motivators
  5. Theories of Motivation - Maslow's theory - Herzberg's theory - McGregor's theory
  1. Controlling and Information Management
  1. Definition and steps in controlling
  2. Strategic and operational controlling techniques
  3. Requirements of an effective control system
  4. Flow of information in a typical organisation- Need for managing information
  5. Designing  and developing modern MIS - Introduction to ERP
  1. Contemporary Issues in Management:
  1. Challenges in organizational growth and development -management perspective.
  2. Change management
  3. Importance  of time  management and tools for effective time management
  4. Addressing diversity due to human resource  mobility
  5. Conflict management

List of books for reference :

  1. Essentials of Management: An International Perspective by Koontz and Weihrich. (8th Edition)  (2010). Tata McGraw Hill: New Delhi
  2. Principles of Management: Theory and Practice by Sarangi S.K (2003). VMP Publishers
  3. Principles of Management by T. Ramaswamy. (9th Edition) (2009). Himalaya Publications: Mumbai
  4. Principles and Practices of Management by L.M.Prasad. (6th Edition). (2006). S.Chand & Sons Education Publishers: New Delhi.
  5. Principles of Management by Tripathi P.C and Reddy P.N. (4th Edition) (2010). Tata McGraw Hill:
  6. Management: Text and Cases by Varshney R.L. and Gupta S. L. (2nd Revised Edition). (2000). S.Chand & Sons Education Publishers: New Delhi.
  7. Management by Stephen Robbins and Mary Coulter (9th Edition). (2008). Dorling Kindersley (India)
  8. Time Management by Kumar Ashutosh. (2012). Enkay Publishing House: New Delhi
  9. Fortune at the Bottom of the Pyramid: Eradicating Poverty through Profits by C.K.Prahalad. (2005). Pearson Education: New Delhi.
  10. Reverse Innovation by Indra Nooyi, Vijay Govindarajan and Chris/Harvard Business Press, 2012.
  11. The Other Side of Innovation - Solving the Execution Challenge by Vijay Govindarajan and Chris Trimble/Harvard Business Press, 2010.



  1. Introduction to Financial Management:
  1. Definition, nature and  functions of  financial management
  2. Objectives of financial management
  3. Importance of financial management and limitations.
  4. Preparation of financial Statements adhering to current statutory requirements.
  1. Study of Financial Statements:
  1. Objectives of financial statement  analysis and interpretation
  2. Steps involved in the analysis of financial statements
  3. Comparative Statements
  4. Common Size Statements
  5. Trend Analysis
  1. Ratio Analysis
  1. Ratio Analysis - Meaning and objectives and Classification of Ratios- Traditional classification, functional classification and classification from the point of view of user
  2. Balance Sheet Ratios- Current Ratio, Liquid Ratio, Proprietary Ratio, Stock-Working Capital Ratio, Capital Gearing Ratio, Debt Equity Ratio
  3. Revenue Statement Ratios - Gross Profit Ratio, Operating Ratio, Expense Ratios, Net Profit Ratio, Stock Turnover Ratio.
  4. Combined Ratios - Return on Capital Employed, Return on Proprietors' Funds, Return on Equity Share Capital, Debtors' Turnover Ratio (Debtors' Velocity), Earning Per Share, Dividend Payout Ratio, Price Earning Ratio
  5. Importance and limitations of Accounting Ratios
  1. Sources of Finance and Cash Flow Analysis:
  1. Classification of sources of finance  with reference to period , ownership and source of generation
  2. Internal  and external financing including choice  of financial instruments
  3. Cash Flow Statement - Meaning and Classification
  4. Uses of Cash Flow statement
  5. Preparation of Cash Flow Statement - Direct and  Indirect


  1. Capital Budgeting and Evaluation techniques:
  1. Capital Budgeting - Meaning and Importance
  2. Evaluation techniques
  3. Pay-back method and ARR
  4. NPV and  Profitability index
  5. Choice of evaluation techniques, uses and limitations
  1. Working Capital Management
  1. Working Capital - Meaning and Importance
  2. Factors determining Working Capital requirements, Working Capital cycle
  3. Classification of Working Capital - Gross and Net Working Capital, Permanent and Variable Working Capital, Positive and Negative Working Capital, Cash and Net Current Assets concept of Working Capital
  4. Management of Working Capital
  5. Estimation of Working Capital requirement
  1. Receivable Management, Cash Management and  Marketable Securities Management:
  1. Receivables Management - Meaning and importance, aspects of receivable management, Credit Policy and Credit Evaluation
  2. Control of accounts receivables - Day's Sales Outstanding, Ageing Schedule, ABC Analysis
  3. Cash Management - Meaning, motives of holding cash, ways of speeding up cash collections
  4. Preparation of Cash Budget
  5. Understanding the role of marketable securities in corporate financial management
  1. Basic Principles of Cost Accounting:
  1. Cost Accounting - Meaning, classification of costs and non-cost items
  2. Preparation of Cost sheet
  3. Marginal Costing - Meaning,  features, advantages and limitations of marginal costing
  4. Break Even Analysis
  5. Application of marginal costing

List of books for reference :

  1. Fundamentals of Financial Management (5th edition) by Chandra Prasanna (2010). Tata McGraw Hill
  2. Financial Management - Analytical and Conceptual Approach (12th edition) by Kuchhal S.C. (1995). Chaitanya Publishing House: Allahabad
  3. Financial Management by Reddy R. Jayprakash (2010) APH Publishing Corporation: New Delhi
  4. Financial Management - theory and practice (5 & 6th edition) by Chandra Prasanna (2003, 2004). Tata McGraw Hill Education Pvt. Ltd.: New Delhi
  5. Fundamentals of Financial Management (13th edition) by Horne, James C. Van (2012) PHI Learning
  6. Financial Management  & decision making by Samuels, John (1999) International Thomson Nusiness Press : London
  7. Financial Management - Problems & Solutions (2nd Ed), Kishore, Ravi M. (2010) Taxmann Publication
  8. Financial Management : theory, concepts & Cases (5th Rev Ed), Rustagi (2011) Taxmann Publication
  9. Financial Management : principles & problems (7th edition) by Srivastava, R.M. & Verma Shubhra (2002) Pragati Prakashan: Meerut
  10. Fundamentals of Financial Management - problems and solutions (3rd edition) by Maheswari, S.N. (2006) Sultan Chand and Sons: New Delhi


Applied Component :  SEMESTER - V

  1. Marketing Management and Marketing environment:
  1. Marketing Management: Definition, need and importance of marketing management
  2. Functions of marketing management
  3. Micro and macro environment with specific reference to India
  4. Emerging marketing opportunities in India-Marketing to the bottom of the pyramid, growing middle class
  5. International marketing environment
  1. Understanding Competition and Strategic Marketing:
  1. Marketing strategy: Definition and Features
  2. Steps in strategic marketing planning process
  3. SWOT Analysis
  4. Michael Porter's Five Forces Model
  5. Analysing Competition
  1. Product:
  1. Definition, Product Levels-Customer Value Hierarchy
  2. Product Classifications: Based on durability and tangibility, Consumer goods classification and Industrial goods classification
  3. Product Life Cycle: Stages and features of each stage
  4. New product development process
  5. Product Positioning: Meaning and importance
  6. Steps in product positioning
  1. Pricing:
  1. Meaning and objectives of pricing           
  2. Factors affecting pricing decisions
  3. Methods of pricing: Mark-up pricing, Target-Return pricing, Perceived-Value pricing, Value pricing, Going-Rate pricing and Auction pricing
  4. Steps in pricing



  1. Distribution:
  1. Types of middlemen
  2. Factors affecting channel decisions
  3. Functions performed by middlemen
  4. Logistics: Meaning and components
  5. E-marketing: Meaning, merits and demerits of e-marketing
  6. Online retailing - successful online retailers in  India and abroad
  1. Promotion;
  1. Elements of promotion mix
  2. Objectives of promotion and marketing communication
  3. Factors affecting promotion mix decisions
  4. Steps in designing a marketing communication program
  5. Role of Social Media in marketing communication
  1. Understanding Buyer Behaviour
  1. Comparing consumer markets (individuals and households) with organizational buyers (Industrial/Business houses)
  2. Factors affecting consumer behaviour
  3. Steps in consumer purchase decision process (with respect to high involvement and low involvement  products)
  4. Factors affecting organisational buyer behaviour
  5. Steps in organisational purchase decision process (with respect to different buying situations)
  1. Marketing of Services and Rural marketing
  1. Services: Definition and features
  2. Marketing mix for services marketing
  3. Managing service quality and productivity
  4. Rural market scenario in India
  5. Factors contributing to the growth of rural markets in India
  6. Challenges of rural marketing
  7. Strategies to cope with the challenges of rural marketing

List of books for reference :

  1. Marketing-Planning, Implementation and Control (3rd Edition) by V.S. Ramaswami and S. Namakumari (2002). Macmillan India: New Delhi
  2. Competitive Advantage by Michael Porter (1992). Macmillan Press Ltd. : London
  3. Fundamentals of Marketing  (10th Edition) by William Stanton. (1994). McGraw Hill: New York
  4. Marketing Management (12th Edition) by Philip Kotler and Keller. (2003) New Delhi: Pearson Education
  5. Marketing Management (4th Edition) by Rajan Saxena (2010). Tata McGraw Hill Education Pvt. Ltd.:
  6. Marketing Management-A South Asian Perspective (13th Edition) by Philip Kotler, Kevin Keller, Abraham Koshy and Mithileshwar Jha. (2009). Dorling Kindersley (India) Pvt. Ltd.: New Delhi
  7. Essence of Services Marketing by Payne Adrian. (2001). Prentice Hall of India Pvt. Ltd.: New Delhi
  8. Rural Marketing by Bahuguna Pallavi (2011). Centrum Press: New Delhi
  9. Retailing Management-Text and Cases (3rd Edition) by Pradhan Swapna (2010). Tata McGraw Hill Publishing Co. Ltd. : New Delhi




  1. Basics of Export Marketing
  1. Concept and features of Export Marketing
  2. Importance of Export Marketing
  3. Difference between Domestic Marketing and Export Marketing
  4. Factors Influencing Export Marketing
  5. Export Marketing Development through Internet
  6. Prospects and Challenges of Export Marketing in India
  7. Direction of Indian Exports since 2010
  8. Major Exports (commodities and services) of India since 2010
  1. Global Framework for Export Marketing
  1. Influence of Trade Barriers/Major Trade Blocs/Regional Economic Groupings on Export Marketing
  2. Implication of WTO Agreements on Export Marketing
  3. Process of Global Marketing Research
  4. Factors Influencing Selection of Foreign Markets
  5. Methods of Entry in Global Markets
  6. Important Components of Logistics in Export Marketing
  1. EXIM Policy and Promotional measures                    
  1. Foreign Trade Policy (currently 2009-14 or New FTP2014-19 as and when unveiled by the new government) - Highlights and Implications
  2. Privileges of Export and Trading House Status holders
  3. Role of Directorate General of Foreign Trade
  4. Negative List
  1. Product and Pricing Decisions in Export Marketing
  1. Product Related Decisions - Product planning, branding, packaging, labelling and marking
  2. Factors Determining Export Price
  3. Export Pricing Strategies
  4. Methods of Export Pricing
  5. Major Export Pricing Quotations and INCO Terms
  6. Simple Problems on FOB Pricing


  1. Export Marketing and Promotional Organisations in India
  1. Importance of Export Promotion Organizations - Chambers of Commerce, Export Promotion Councils including MPEDA, APEDA and FIEO and Commodity Boards
  2. Types of Export Marketing Organization
  3. Role of IIFT, NCTI, ITPO, EIC, IIP, ICA and DGCI&S
  4. Deemed Exports
  5. Benefits enjoyed by Towns of Excellence, STPs, EHTP, BTP, AEZs, EOUs and SEZs
  1. Export Finance and Export Risk Insurance
  1. Methods of Payment
  2. Features of Pre-shipment/ Packing credit and Post-shipment Finance
  3. Procedure of obtaining Export Finance
  4. Role of Financial Institutions - Commercial Banks, EXIM Bank and SIDBI
  5. Risks in Export Marketing
  6. Marine Insurance Procedure
  7. Role of ECGC
  1. Export Procedure
  1. Registration with different authorities
  2. Role of Custom House Agents (CHA)
  3. Quality Control and Inspection - objectives and agencies
  4. Pre-shipment procedure including Central Excise Clearance and Custom Clearance, Shipment procedure and Realization of export proceeds
  1. Export Documents and Export Incentives
  1. Main documents used in Export Trade - Commercial Invoice, Shipping Bill, Certificate of Origin, Consular Invoice, Mate's Receipt, Bill of Lading, GR Form, bill of exchange
  2. Specimen / Proforma of export documents
  3. Export incentives, assistance and schemes extended to the Indian exporters - Duty Drawback, EPCG Scheme, MDA, MAI, ASIDE, IRMAC

List of books for reference :

  1. International Marketing : Analysis & Strategy: SakOnkvist, John J. Shaw, Prentice Hall,
  2. International Marketing-Dana -NicoletaLascu,  Biztantra , New Delhi.
  3. International Marketing - Francis Cherunilam - Himalaya Publishing House, Mumbai.
  4. International Marketing Management - An Indian Perspective - R. L. Varshney and B. Bhattacharya
  5. International Marketing - P. K. Vasudeva - Excel Books, New Delhi.
  6. Pepsi Handbook of India Exports - Global Business Press, New Delhi
  7. Export Import procedure- documentation and logistics, C Rama Gopal,  New age Publication
  8. Export Management - P. K. Khurana - Galgotia Publishing Company, New Delhi.
  9. Export Management - T. A. S. Balagopal - Himalaya Publishing House, Mumbai.
  10. Export Management - D. C. Kapoor - Vikas Publishing House Pvt. Ltd., New Delhi
  11. New Import Export Policy - Nabhi Publications
  12. EXIM Policy & Handbook of EXIM Procedure - VOL I & II
  13. A Guide on Export Policy Procedure & Documentation- Mahajan
  14. How to Export - Nabhi Publications
  15. WTO and Indian perspective: JayantaBagchi, Eastern Law houses,
  16. WTO and India : A critical study of its first decade : JK Mittal, D.Raju, New Era Law Publication
  17. International Business: Environment and Operations, Danoes, John D. Radebaugh, Lee H., and             Daniel P. Sullivan, 12th ed., Prentice Hall, 2009.
  18. International Business: A Managerial Perspective, Griffin, Ricky W. & Pustay, Michael W, Prentice Hall
  19. International Business, Hill, Charles, W.L., McGraw Hill Company, New York,2009
  20. EXIM Management, S. Soundaian, MJP Publishers
  21. International Marketing, Cateora, Graham and Salwan, 13thed.,Tata McGraw-Hill Publishing Co. Ltd.


Semester - V

  1. Introduction of Marketing Research    
    1. Meaning, definition, functions, benefits and limitations of marketing research.
    2. Scope and branches of marketing research.
    3. MIS- Meaning, definition, components, need and limitations.
    4. Career opportunities in marketing research.
  1. Research Design.
    1. Meaning and significance of research design.                  
    2. Steps in formulating research design
    3. Types of research design.
    4. Framing of a questionnaire- meaning, essentials and types.
  1. Data collection :
    1. Primary and Secondary data - meaning, advantages and disadvantages
    2. Methods of primary data collection.
    3. Techniques of conducing survey
    4. Sources of collecting secondary data.
  1. Processing and analysis of data.
    1. Stages in processing of data- editing, coding, classification and tabulation.
    2. Analysis of data- meaning, importance, Use of Statistical Package for Social Sciences (SPSS)
    3. Interpretation of data - meaning, importance and stages.
    4. Report writing- meaning, types, format, and essentials of report writing.

Semester - V

  1. Application of marketing research. Part -I                   
    1. Product research- new product development process, areas in Product research,
    2. Price Research
    3. Distribution Research including Supply Chain Research
    4. Promotion research - advertising research, media research ,sales  promotion research
  1. Application of marketing research. Part -II      
    1. Sales research - market research, sales analysis, sales forecasting.
    2. Prospects research - consumer research, motivation research
    3. Packaging and Brand Research
    4. Use of research in rural marketing mix.
  1. Managing marketing research
    1. issues in managing marketing research-In-house/ Marketing department
    2. Marketing Research through outside/professional marketing research  agencies
    3. Market research agencies in India.
    4. Ethical issues - issues involving treatment of respondents, clients and researchers
  1. Emerging issues in Marketing Research
    1. Marketing Research in the Internet Era-Online marketing research - use of social media
    2. Services marketing research - meaning, features importancE
    3. International marketing research : features importance and areas
    4. Financial markets research - features and role
    5. Industrial Marketing Research - features and importance.

List of books for reference :

  1. Business Research Methods, Donald .R  Cooper ,Pamela  S. Schindler ,Tata McGraw Hill.
  2. Marketing; Dhruv Grewal and Michael Levy  Tata Mc Grow Hill .  
  3. Rural agriculture and marketing , S.B. Verma , S.K. Jiloka ,  Bucheshwar  Mandal , Deep Publications
  4. Marketing Research Debashis Patel,Universities press (India) PVT. LTD.
  5. Research Methodology, C .R. Kothari New age international publishers.
  6. Marketing research David. J . Luck  Ronald. s. Rubin, Prentice hall of India.
  7. Research methodology in commerce,  Chetan Agarwal, Vijay Sharma, Common Wealth publishers
  8. E- Research Methodology , Dr. S.J. Deshmukh Shree Niwas Publications.
  9. Marketing Research , G.C. Beri, Tata McGraw Hill.
  10. Marketing Research -A South Asian Perspective, Churchill/Lacobucci/Israel, Cengage Learning
  11. Marketing Research - Text & Cases, Rajendra Nargundkar, Tata McGraw Hill Publishing   Company


Semester - V :  Direct Tax - Income Tax

  1. Basic Terms : Assessee; Assessment;  Assessment Year;  Annual value; Business;  Capital Assets; Income Person Previous Year;  Transfer
  1. Scope of Total Income (S: 5) : Residential Status (S: 6) for Individual assessee

  2. Heads of Income (S: 14)                              

  3. Salary (S: 15 to 17)
    1. Income from House Properties (S: 22 to 27)
    2. Profit and Gain From Business (S:28, 30, 31, 32, 35, 35D, 36, 37, 40, 40A 43B.
    3. Capital Gains (S: 45, 48, 49, 50, 54, 54 EC) restricted to computation of Capital gain on                      transfer of residential house property only
    4. Income from Other Sources (S: 56 to S: 59)

Exclusions From Total Income (S: 10)

Exclusion related to specified heads to be covered with relevant Salary, Business  Income,Capital Gain, Income from Other Sources

  1. Deduction from Total Income : S 80 A, S 80C, 80CCC, 80D, 80DD, 80E, 80 U, 80 TTA
  2. Computation of Total Income for Individual


  1. The Syllabus is restricted to study of particular sections, specifically mentioned rules & notifications      only.
  2. All modules / units include Computational problems / Case Study.
  3. The Law In force on 1st April immediately preceding the commencement of Academic year will be         applicable for ensuing Examinations.

Semester - VI :

 Indirect Taxes


  1. Service Tax
  1. Basic Terms
  2.                    Terms- Service, Activity, Consideration, Person, Declared Services


                       Applicability of Service Tax


                       Registration under Service Tax law (Sec 69)


                       Registration Procedure


                       Mega  Exemptions from Service Tax under notification 25/2012, Threshold Exemption


                       Service Tax Returns and Penalty for late filing


                       Payment of service tax  and rate of service tax


                       Negative List (Sec 66 D Specifies services which are not taxable)


 B.  Services Specifically Excluded

                       Transfer of title in goods or immovable property


                       Transfer delivery or supply of any goods which is deemed sale


                       Transactions on money or actionable claims


                       Provision of service by employee to employer


                       Services provided by MP, MLA, etc.


                       Duties preferred by persons who hold posts in pursuance of provision of constitution e.g.                          Central Vigilance Committee


                           Duties performed as a chairperson or member or director in body established by central,                     state Govt. or local authority


 C. Point of Taxation

                       Determination of point of taxation


                       Point of taxation for services including continuous supply of services from 1.4.2012


                    Special provision for individual


  1. Maharashtra Value Added Tax (MVAT)
  1. Definitions
  2.                    Section:


                       2 (4)  Businesses               2 (8)  Dealers


                       2 (12)Goods                      2 (13)Importer


                       2 (15)Manufacturer             2 (20)Purchase Price


                       2 (22)Resale                      2 (24)Sales


                       2 (25)Sales Price               2 (27)Service


                       2 (33)Turnover of Sales and Rule 3


 B. Incidence of Levy of Tax


         Sec. 3 Incidence of Tax
         Sec. 4 Tax Payable


         Sec. 5 Tax Not Leviable on Certain Goods


         Sec. 6 Levy of Sales Tax on goods specified in the schedule


         Sec. 7 Rate of tax on Packing Material


         Sec. 8 Certain Sale and Purchase Not Liable For Tax


 C. Payment of Tax and Recovery
     Section: 42 - Composition of Tax and Notification 1505/CR-105/Taxation -1

 D. Set Off, Refund etc.      Section 48 and 49 Set Off, Refund etc. along with rules 52, 53, 54, 55



  1. The Syllabus is restricted to study of particular sections, specifically mentioned rules & notifications only.
  2. All modules / units include Computational problems / Case Study.
  3. The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations.

List of books for reference :

  1. Students guide to Income Tax. V.K. Singhania. Taxmann
  2. Systematic approach to Income Tax. Ahuja & Gupta. Bharat Law Publication
  3. Income Tax. T.M. Manorahan. Snow White
  4. Direct Tax ready Reckoner. N.V. Mehta. Kuber Publication
  5. Indirect Taxes. V.S. Datey. Taxmann
  6. Service Tax. S.S. Gupta. Taxmann
  7. Commentary on M.V.A.T. ACT, 2002. M.S. Mathuria & Dilip Phadke. Maharashtra Sales Tax Vol.News
  8. Indirect Taxes. V.S. Balchandra. Sultanchon
  9. Direct Taxes. B.B. Lal and N. Vashishta. Pearson Education


Semester - V

  1. Data Communication, Networking and Internet

Data Communication Component, Data representation, Distributed processing. (Concepts only)

a. Network Basics and Infrastructure

  1. Definition, Types (LAN, MAN, WAN) Advantages
  2. Network Structures - Server Based, Client server, Peer to Peer
  3. Topologies - Star, Bus, Ring
  4. Network Media, Wired and Wireless.
  5. Network Hardware: Hubs, Bridges, Switches, Routers.
  6. Network Protocols - TCP/IP, OSI Model.

b. Internet :

  1. Definition, Types of connections, sharing internet connection
  2. Services on net- WWW, Email-Blogs
  3. IP addresses, Domain names, URLs
  4. Searching Directories, Search engines, Boolean search (AND, OR, NOT),    Advanced search, Meta Search Engines
  5. Email - POP/SMTP accounts in Email, Different parts of an Email address. Receiving and sending emails with attachments by scanning attachments for viruses.
  1. Database and SQL
  1. Introduction : To Databases, Relational and Non-relational database system MySQL as a Non-procedural Language. View of data
  2. SQL Basics : Statements (Schema Statements, Data statements, Transaction statements, names (table & column names), data types (Char, Varchar, Text, Mediumtext, Longtext, Smallint, Bigint, Boolean, Decimal, Float, Double, Date, Date Time, Timestamp, Year, Time, Creating Database, inserting data, Updating data, Deleting data, expressions, built-in-functions, missing data(NULL and NOT NULL DEFAULT values) CREATE,USE, ALTER (Add, Remove, Change columns), RENAME, SHOW, DESCRIBE (CREATE TABLE, COLUMNS, STATUS and DATABASES only) and DROP (TABLE, COLUMN, DATABASES statements), PRIMARY KEY FOREIGN KEY (One and more columns) Simple Validity checking using CONSTRAINTS
  3. Simple queries:  The SELECT statement (From, Where, Group By, Having, Order By, Distinct, Filtering Data by using conditions. Simple and complex conditions using logical, arithmetic and relational operators (=, !,=, <, >, <>, AND, OR, NOT, LIKE, BETWEEN)
  4. Multi-table queries: Simple joins (INNER JOIN), SQL considerations for multi table queries (table aliases, qualified column names, all column selections self joins)
  5. Nested Queries (Only up to two levels) : Using sub queries, sub query search conditions, sub queries & joins, nested sub queries, correlated sub queries, sub queries in the HAVING clause. Simple Transaction illustrating START, COMMIT, and ROLLBACK.
  1. Spreadsheet

a. Creating and Navigating worksheets and adding information to worksheet

  1. Types of data, entering different types of data such as texts, numbers, dates, function
  2. Quick way to add data Auto complete, Autocorrect, Auto fill, Auto fit. Undo and Redo
  3. Moving data, contiguous and non contiguous selections, Selecting with keyboard. Cut-          Copy, Paste. Adding and moving columns or rows. Inserting columns and rows
  4. Find and replace values. Spell check
  5. Formatting cells, Numbers, Date, Times, Font, Colors, Borders, Fills

b. Multiple Spreadsheets

  1. Adding, removing, hiding and renaming worksheets
  2. Add headers/Footers to a Workbook. Page breaks, preview
  3. Creating formulas, inserting functions, cell references, Absolute, Relative (within a worksheet, other worksheets and other workbooks).

c. Functions

  1. Financial functions: FV, PV, PMT, PPMT, IPMT, NPER, RATE, NPV, IRR
  2. Mathematical and statistical functions. ROUND, ROUNDDOWN, ROUNDUP, CEILING,            FLOOR, INT, MAX, MIN, MOD, SQRT, ABS, AVERAGE

d. Data Analysis

  1. Sorting, Subtotal.
  2. Pivot Tables- Building Pivot Tables, Pivot Table regions, Rearranging Pivot Table.


  1. E - Commerce
  1. Definition of E-commerce
  2. Features of E-commerce
  3. Types of E-commerce (B2C, B2B, C2C, P2P)
  4. Business Models in E-commerce (Advertising, Subscription, Transaction Fee, Sales Revenue, Affiliate Revenue)
  5. Major B2C models (Portal, Etailer, Content Provider, Transaction Broker, Market Creator, Service Provider, Community Provider).
  6. E-Commerce Security: Integrity, Non repudiation, Authenticity, Confidentiality, Privacy Availability.
  7. Encryption: Definition, Digital Signatures, SSL
  8. Payment Systems: Digital Cash, Online stored value, Digital accumulating balance payment, Digital credit accounts, digital checking
  9. How an Online credit card transaction works. SET protocol.
  10. Limitation of E-commerce
  11. M-commerce (Definition and Features).
  1. Introduction to C Programming
  1. Introduction : C-character set, reserved words, identifiers, C-data types, C-type modifier, constants, variables, expressions, operators (unary, binary, relational, logical), C-assignment statements, operators precedence, concept of header files (stdio.h, math.h, conio.h only
  2. Simple programming concepts : Form of a C program, printf() (%d, %f, %c, %s, %lf, %ld), scanf(), gets(), getchar(), puts(), putchar(), getch(), getche(), putch(), pow(), sqr(), clrscr(), storage class specifies, Preprocessor directive #include<>
  3. Control statements : If else, for, while, do while, switch, break, continue.
  4. Arrays : Concept of one dimensional array (character and integer), sorting array of numbers, printing array of numbers.



  1. Visual Basic
  1. Introduction to Visual Basic :  Introduction Graphical User Interface (GUI).

            Programming Language (Procedural, Object Oriented, Event Driven), Writing VB         Projects. The Visual Basic Environment, Finding and fixing errors [ Chapter 1 of 19

  1. Introduction to VB Controls :  Text boxes, Frames, Check boxes, Option button, Images, Setting a Border & Styles. The Shape Control, The line Control, Working with multiple controls and their properties, Designing the User Interface, Keyboard access keys, Default& Cancel property, tab order, Coding for controls using Text, Caption, Value property and Set Focus method [Chapter 2 of 19}

  2. Variables, Constants, and Calculations : Variable and Constant, Data Type (Boolean, Byte, String, Integer, Currency, Single, Double, Date), Naming rules/conventions, Constants (Named & Intrinsic), Declaring variables, Scope of variables, Val Function, Arithmetic Operations, Formatting Data. [ Chapter 3 of 19
  3. Decision and Condition : Condition, Comparing numeric variables and constants, Comparing Strings, Comparing Text Property of text box, Compound Conditions (And, Or, Not). If Statement, if then-else Statement, Nested If Statements, LCase and Ucase function, Using If statements with Option Buttons & Check Boxes. Msgbox (Message box) statement Input Validation : Is Numeric function. Planning the project. [Chapter 4 of 19]
  4. Menus, Sub-procedures and Sub-functions : Defining/Creating and Modifiying a Menu, Using common dialog box, Creating a new sub-procedure, Passing Variables to procedures, Passing Argument By Val or By Ref, Writing a Function procedure [Chapter 5 of 19].
  5. Lists, Loops and Printing :  List boxes and Combo Boxes, Do/ Loops, For/ Next loops, Functions : Msgbox with multiple buttons, Strings. Sending information to the printer using
                  Printer.Print, Printer.New Page, Printer.EndDoc methods. [Chapter 7 of 19]
  1. Spreadsheet  
    1. Multiple Spreadsheets
      1. Creating and using templates
      2. Creating and Linking Multiple Spreadsheets.
      3. Using formulas and logical operators.
      4. Creating and using named ranges
    2. Function
      1. Database Functions LOOKUP, VLOOKUP, HLOOKUP
      2. Conditional Logic functions IF, COUNTIF, SUMIF
      3. String functions LEFT, RIGHT, MID, LEN, UPPER, LOWER, PROPER, TRIM.
      4. Date functions TODAY, NOW, DATE, TIME, DAY, MONTH, YEAR, WEEKDAY, DAYS360
    3. Data Analysis
      1. Filter with customized condition.
      2. The Graphical representation of data.

List of books for reference :

Data Communication, Networking and Internet

  1. Data Communication and Networking -Behrouz A Forouzan
  2. Introduction to Computers - Peter Norton, Tata McGraw Hill

Database and SQL

  1. Fundamentals of Database Systems - Elmasri Navathe, Somayajulu, Gupta
  2. Database Systems and Concepts - Henry F. Korth, Silberschatz, Sudarshan McGraw Hill
  3. The complete reference SQL - Vikram Vaswani TMH
  4. the complete reference SQL - James R. Groff & Paul N. Weinberg TMG
  5. Learning SQL - Alan Beaulieu O'REILLY.
  6. Learning MySQL - Seyed M. M. and Hugh Williams, O'REILLY.
  7. SQL a complete reference - Alexis Leon & Mathews Leon TMG.

E - Commerce

  1. E- Commerce - Kenneth Laudon, Carol Traver , Pearson Education
  2. Frontiers of Electronic Commerce - Kalakota & Whinston
  3. E- Commerce - Rajaraman
  4. E- Commerce - Whitley
  5. E- Commerce concepts and cases - Rao and Deshpande

Introduction to C Programming

  1. C programming - Schaum series
  2. Let us C - Yashvant Kanitkar
  3. C programming - Rajaraman

Visual Basic

  1. Programming in VB 6.0 - Julia case Bradley, Anita C. Milspaugh, TMH
  2. Visual Basic 6.0 Programming - Content Development Group, TMH
  3. The Complete Reference to Visual Basic 6 - Noel Jerke, TMH
  4. Visual Basic 6 Programming Black Book - Steven Holzner, Dreamtech Press.

Bachelor of Management Studies - BMS

The accelerated pace and global scope of business today has made it extremely crucial for educational institutions to churn out those students who are leaders, who have mastered the latest concepts and practices and are also self assured individuals, willing to take on any challenge in life.

Until now, management programmes were imparted to graduate students from any stream. That is until the Bachelor of Management Studies (BMS) was introduced by the University of Mumbai in 1999. Realizing the needs of the industry, H.R. College has devised its own style of teaching the programme to equip the students with the required skill sets.

At HR, we aim to develop managers with a sense of passion, creativity and commitment. The HR BMS students are taught how to, and not what to think, and are encouraged to develop the quintessential skills of effective communication, motivation and group dynamics.

HR BMS pursues knowledge hand in hand with the extra-curriculars with the aim of developing complete individuals with strong personal values. This is done in the following way. The BMS course:

  • Integrates industry interaction in the form of guest lectures, summer internships, field visits, live projects.
  • Develops communication skills and team work skills through presentations and workshops.
  • Encourages community service projects to help sensitise students to their environment.
  • Continuously encourages faculty training and enhancement activities.
  • Follows a student-centric approach, thereby empowering students


At HRBMS, industry interaction forms an integral part of the course. Thus live industry projects, industrial visit and workshops are woven into the fabric of the course. The ultimate fruition of industry interaction is placements. The corporate world today is proactively looking at BMS students as future managers.

Some of the companies that have come on campus for recruitment over the year are :

Ernst & Young
Morgan Stanley
ICICI Prudential
ING Vysya
IPCA Laboratories
J.P. Morgan
Kotak Securities
Kotak Life Insurance
Kotak Mahindra Prime Ltd.
Yahoo! India
BNP Paribas Bank
J. Walter Thompson

Rediffusion DYR
Leo Burnett
Edelweiss Financial Consultants
United Way
Thomas Cook
Empire Industries
Axis Risk Consultants
Godrej Properties
Thomas Cook
The Indian Hotels Co.
Oberoi Hotels
Citicorp Finance (I) Ltd.
JP Morgan Chase
DSP Merill Lynch
National Association for the Blind
Price Waterhouse Coopers
Thomas Weisel Partner LLC
RSM & Co.
AF Ferguson Pvt. Ltd.

This is testimony of a truly symbiotic relationship has developed between INDUSTRY and HRBMS.


SEMESTER - I (7 Papers)
1.Foundations of Human Skills
2.Introduction to Financial Accounts
3.Business Law
4.Business Statistics
5.Business Communication
6.Principles of Management
7.Introduction to Computers

SEMESTER - II (7 Papers)

1.Business Environment
2.Industrial Law
3.Computer Applications in Business
4.Managerial Economics I
5.Business Mathematics
6.Introduction to Cost Accounting
7.Environmental Management


SEMESTER - III (6 Papers)

1.Management Accounting
2.Managerial Economics II
3.Marketing Management
4.Business Aspects in Banking & Insurance
5.Production Management & Materials Management
6.Strategic Management

SEMESTER - IV (6 Papers)

1.Productivity and Quality Management
2.Direct and Indirect Taxes
3.Export-Import Procedure and Documentation
3.Cooperatives & Rural Markets
4.Research Methods in Business
5.Public Relations Management


SEMESTER - V (6 Papers)

1.Human Resources Management
2.Service Sector Management
3.Financial Management
4.Elements of Logistics & Supply Chain Management
5.Business Ethics & Corporate Social Responsibility
6.Elective I
Special Studies in Marketing OR
Special Studies in Finance OR
Project Work

SEMESTER - VI (6 Papers)

1.Entrepreneurship & Management of Small & Medium Enterprises
2.Operations Research
3.International Finance
4.Indian Management – Thoughts and Practices
5.International Marketing
6.Elective Paper II
Retail Management OR
Investment Analysis & Portfolio Management OR


Management Accounting
Module 3.1

Unit I : Analysis and Interpretation of Accounts
a) Study of Balance Sheet Schedule VI of Limited Company.
b) Study of Manufacturing Trading Profit & Loss A/c of Limited Company.
Vertical Forms - Relationship between items in Balance Sheet and Profit and Loss Account.
a) Trend Analysis.
b) Comparative Statement.
c) Common Size Statement
Unit II : Ratio Analysis and Interpretation (Based on Vertical Form of Financial A/c) including Conventional and Functional Classification Restricted to-
a) Balance Sheet Ratios:-
1.Current Ratio
2.Liquid Ratio
3.Stock Working Capital Ratio
4.Proprietary Ratio
5.Debt Equity Ratio
6.Capital Gearing Ratio
b) Revenue Statement Ratios:-
1.Gross Profit Ratio
2.Expenses Ratio
3.Operating Ratio
4.Net Profit Ratio
5.Net Operating Profit Ratio
6.Stock Turnover Ratio
C) Combined Ratios:-
1.Return on Capital Employed (Including Long Term Borrowings)
2.Return on Proprietor's Fund (Shareholders Fund and Preference Capital)
3.Return on Equity Capital
4.Dividend Pay out Ratio
5.Debt Service Ratio
6.Debtors Turnover
7.Creditors Turnover
8.Different Modes of Expressing Ratios:- Rate, Ratio, Percentage, Number etc.
9.Limitations of the use of Ratios, Interaction of Ratios.

Unit III : Preparation of Statement of Sources and Application of Cash (Cash Flow Statement) with reference to Accounting Standard No. 3

Unit IV : Working Capital-Concept

1.Estimation / Projection of Requirements in case of Trading and Manufacturing Organization.
2.Marginal Costing
3.Concept of Marginal Cost
5.Break even Analysis
6.Application of marginal costing in Managerial Decision Making.

Recommended books :
1.Cost Management,Saxena & Vashist,S. Chand and Sons
2.Cost & Management Accounting , Ravi N. Kishor, Publication Taxmonth
3.Essential of Management Accounting, P.N.Reddy, Himalaya
4.Advanced Management Accounting, Robert S Kailar, Prentice Hall
5.Financial Of Management Accounting, S.R.Varshney, Wisdom
6.Introduction of Management Accounting, Charbs T Horngram, PHI Leaving
7.Management Accounting,I.M.Pandey, Vikas Publication
8.Cost & Management Accounting, D.K.Mattal, Galgotia
9.Management Accounting, Khan & Jani, Tata Mcgraw
10.Management Accounting, R.P.Resstogi, Gelgoha

Managerial Economics - II
Module 3.2

Unit I: Introduction to Macro Economics.
Macro economic aggregates and concepts

Circular flow of income.
National income and related concepts, calculation of National income, National income and social welfare, Concept of Human Development Index.
Supply of money, Demand for money, price level. Inflation and Stagflation.

Determination of Income and Employment
Overview of classical and Keynesian analysis.
Business cycles - features, causes and remedial Measures.
Equilibrium in the Goods and Money markets (IS - LM)

Unit II : Policy Environment
Role of state in different economic systems.
Theory of economic policy
Monetary policy - objectives and instruments.
Fiscal policy - objectives and instruments, impact on business, Concept of inclusive growth.
Economic stabilization - Fiscal v/s Monetary policy and Structural policy. Trade policy - Protection v/s Free trade

Unit III: International Trade- Overview of International trade. Distinction between domestic and international trade.Basis of trade - comparative cost difference, factor endowment and factor intensity.
Balance of payments - accounting structure, disequilibrium (types, causes and remedial measures), trends in India's Balance of payments.Mechanism for international payments.
Flexible v/s Managed exchange rate systems.

Unit IV: Globalization
Globalization - meaning and effects (gains and problems), role of IMF and World Bank, concept of global recession with contagion effects.
World Trade Organization - agreements and implications for India, contentious issues, disputes settlement mechanism.
Foreign Capital - need for foreign capital, role of MNCs.
FDI v/s Portfolio investment, causes of rising FDI in India.
Note: There should be Case Studies with special reference to India.

Recommended books :
1.Macro Economics, Dornbusch R, Fischer and Startz, Tata McGraw Hill
2.Macro Economics, Richard T Froyen, Pearson Education
3.Macro Economics, Mankiw N G, Worth Publisher
4.Macro Economics, Prabhat Patnaik (ed), Oxford University Press
5.Macro Economics, Andrew Abel and Ben Bernanke, Pearson Education
6.Macro Economics for Business and Management, H L Ahuja, S Chand
7.Macro Economics for Management Students, A Nag, Macmillan
8.Macro Economic Policy Environment - An analytical guide for managers, Shyamal Roy, Tata McGraw
9.Monetary Economics: Institutions, Theory and Policy, Suraj B. Gupta, S.Chand
10."International Economics", Robert J Carbaugh, Thomson Southwestern
11."International Economics Study Guide and Workbook" Robert Dunn, Dana Stryck,
12.James Ingram and Robert Dunn Jr., John Wiley and sons
13.International Economics, Dominick Salvatore, John Wiley and sons
14.International Economics: Theory & Policy, Paul Krugman and Maurice Obstfeld (2005), Addison Wesley
15.International Economics, Bo Sodersten and Geoffrey Reed,, Macmillian
16.International Business, J. Wild, K. Wild and J. Han, PHI
17.The Indian Economy, Ray S K, PHI
18.Indian Economy and the WTO, Vibha Mathur, New Century
19.Economic Environment of Business, Veena K Pailwar, PHI
20.Indian Economy, Dutt and Sundaram, S Chand
21.In Defense of Globalisation, Jagdish Bhagwati (2004), Oxford Unviersity Press
22.The Economy Today, Bradley Schiller,, McGraw-Hill
23.Economic Environment of Business, M. Adhikary, S.Chand

Marketing Management
Module 3.3

Unit I : Introduction to Marketing
(a) The 4 Ps and 3Cs of Marketing
(b) Marketing as an activity, function, and philosophy
(c) Needs, wants and demands; transactions, transfers & exchanges
(d) Orientation of a firm: Production concept; product concept; selling concept: and marketing concept.
     New Trends in Marketing: E-Marketing, Internet Marketing and Marketing using social networks
     Societal Marketing/Relationship Marketing

Unit II : Marketing Research; MIS; & Consumer Behaviour
The micro environment of business (management structure; marketing channels: markets in which a firm operates; competitors and stakeholders).
Macro Environment: political factors; economic factors; socio-cultural factors; technological factors (PEST analysis)

Marketing Research:Importance of Marketing Research- Types of Marketing Research: Product research; sales research; consumer/customer research; promotion research.

Consumer Behaviour : Basic stimulus response model - Influence on consumers decision-making process - High involvement and low involvement products
Influences on buying behaviour: cultural factors, social factors, personal factors and psychological factors (Maslow's Hierarchy)
Methods of sales forecasting

Unit III : Industrial Buying Behaviour; Product & Brand Management ; STP - Industrial buying behaviour
Decision making process. DMUs and its composition Factors influencing purchasing: economic environment; organizational factors; inter-personal characteristics; and individual buyer characteristics
Key differences between Consumer and Organizational Buying

Product and Brand Management
(a) Products: core, tangible and augmented products
Product mixed decisions: product line decisions; strategic filling, line modernization decisions
New product development process: idea generation, screening, concept Development and testing, marketing strategy, product development, market testing, test marketing, and commercialization, product life cycle: Introduction growth, marketing decline,

(b) Brand Management
Brand equity; branding decisions; brand extensions; brand portfolios
Segmentation, Targeting and Positioning (STP):
Segmentation variables for consumer markets:
Geographic, demographic, psychographic, behavioural Segmentation variable for industrial markets: customer location, type of industry, size of the firm, purchase criteria, etc.

Targeting: Undifferentiated marketing; single segment and multi Segment structures; guidelines for selecting target markets
Positioning: Identifying frame of reference; points of parity and points of difference; choosing category membership; product and brand differentiation for identifying of position.

Unit IV : Pricing Decisions, Channel Decisions: Promotion Mix; Strategies; Integrated Marketing; Communications; Marketing Services; & Ethics in Marketing

Pricing Decisions
Pricing objectives; factors influencing pricing decisions
Types of pricing: Mark up/cost plus pricing; perceived value pricing; value pricing; geographic pricing; etc. Responding to competitors
Action through price and non price variables.
Impact of the products: stage in the PLC on pricing decisions.
Channel Decisions: Types of channels: Intensity of distribution, channel conflict andchannel management.
Retailing importance, and types of retail formats, Indian Retail Scenario
Promotion mix
Advertising: Importance and scope
Sales promotion: objectives; consumer promotions, PR and publicity
Personal Selling: recruitment, selection, training, motivation and evaluation of sales reps.
Integrated Marketing Communication: Definition of target audience; determining communication objectives; designing communication and selection of channels
Marketing Services: Characteristics of services; ways of improving services, delivery, managing service maturity.
Ethics in Marketing
Advertising Standards Council of India code of ethics in advertising; promotion to children; unfair practices in marketing.

Recommended books :
1.  Marketing Management: A South Asian Perspective, Kotler, Keller, Koshy, and Jha, 12e, Pearson/ Prentice Hall
2.  Marketing Concepts & Cases, Etzel, Stanton, Walker & Pandit, 13e, Tata McGraw Hill
3.  Marketing Management, Russel S. Winer, 3e, Pearson Education
4.  Principles of Marketing, Kurtz Boone, Thomson
5.  Marketing Management, S H H Kazmi, Excel
6.  Marketing Management, Kerin Hartley, Tata McGraw Hill
7.  Marketing Management, Ramaswamy & Namakumari, Macmillan India
8.  Peterson Strategic Marketing Problems, Roger Kerin/Robert A, Prentice Hall
9.  Marketing, Roger A. Kerin, Steven W. Harley, Tata McGraw Hill
10.  Marketing Planning and Strategy, -, Thomson
11.  Kellogg on Integrated Market, -, Wiley India
12.  Marketing Management, Philip Kotler, Pearson Education
13.  Fundamentals of Marketing, William Stanton, Tata McGraw Hill
14.  Modern Marketing Management, Rustom Davar, Universal Books
15.  Marketing Planning, Implementation and Control, V.S. Ramaswami and S
16.Namakumari, Macmillan India
17.  Marketing Management, Theodore Levitt, -
19.  Marketing Managment, Rajan Saxena, Tata McGraw Hill

Business Aspects in Banking and Insurance
Module 3.4

Unit I : Overview of Indian banking sector
Structure of Indian banking sector
Sources of funds for a bank
Various deposit products
Types of bank financing - fund based and non fund based
Cash credit, bank overdraft, term loan, demand loan, export / import financing, rural / farm lending etc.
Bank guarantee
Introduction to NPAs and its management, Classification of NPAs and recovery strategy
Unit II : Central banking -concept : Functions and role of RBI
Money creator
Credit regulator
Supervision of banking sector
Reforms in Indian banking : Narsimham committee I & II
Fundamentals of Investment banking
Fund based and Fee based services
Innovations in banking - E banking
Introductions to NBFCs - Role and Classification
Unit III : Introduction to Insurance
Basic principles of Insurance, Significance of Insurance to business
Reasons for slow growth of insurance business in India
Unit IV : Types of Insurance
Life, Fire, Marine, Crop / Agriculture Insurance
Policy Servicing and Claims Settlement
Nomination and Assignment
Surrender Value and Paid up Value of Policy
Procedure to take life insurance policy
Claim settlement under life insurance policy

Recommended books :
1.  Modern Commercial Banking, H.R.Machiraju, New Age int.
2.  Elements of Banking and Insurance, Sethi & Bhatia, Prentice Hall
3.  Indian Financial System, M.Y.Khan, TMG
4.  Indian Financial System, Bharati Pathak, Pearson
5.  Financial Institutions and Market, L.M.Bhole, TMG
6.  Retail Banking, Raghu Palat, Cortland Rand
7.  Indian Economy, K.P.M.Sundaram, S. Chand
8.  Banking Theory and Practice, K C Shekhar, Lekshmy Shekhar, 19e, Vikas Publishing House
9.  Central Banking, Dekock, UBSPO
10.  Central Banking in developing countries, Anand Chandavarkar,
11.  LIC of India, M.N.Mishra,
12.  Various RBI Publications, RBI Staff, RBI
13.  Various IRDA Publications, - IRDA
14.  Journal of Insurance Institute of India

Production Management and Materials Management
Module 3.5

Unit I : Introduction to the concept of Operations and Operations Management
Development of Production Function. Relation of Production with other functions like design function, purchase function, plant layout, maintenance, etc.
Product Classification, Product selection (steps for identifying the product for manufacturing), Product development (market pull, technology push, interfunctional approach).
Brief description/importance of Research, Development and Design of a Product.

Unit II : Facilities planning (how much to produce, level of automation, facilities required for manufacturing, where to produce, arranging required facilities, how to produce, etc.). Production Systems
Plant Layout. Differences between various types of layout (Product layout, Process layout, Cellular layout, Static Layout, etc)
Various types of Material Handling Systems. Their guidelines/principles, distinguishing features, uses
Overview of various types of maintenance systems
Meaning/Functions/Nature of Production, Planning & Control

Unit III : Importance of Materials Management (corporate policy, organization, research, planning, source selection)
Value Analysis and Value Engineering
Purchase management, importance of purchasing, various R's of purchasing, purchasing systems.
Need for forecasting price/policy on seasonal commodities and capital equipments. Simple problems on various types of forecasting including exponential smoothing.
Inventory management, its prime importance in our country today.
Inventory Control Techniques - ABC, FSN, GOLF, VED, SOS, HML.
Make-or-buy decisions. Problems on ABC analysis.

Unit IV : Warehousing and Stores management. Centralised and de-centralised stores. Brief introduction to various methods of stores accounting.
Need for stock verification.
Management of scrap/waste/surplus/obsolete materials
JIT, KANBAN, KAIZEN, Push V/s Pull concept. Materials Requirement Planning.
Explanation of EOQ - its advantages/limitations/modifications. Types of inventory systems (P-system and the Q-system). Need for safety stock/reserve stock. Simple problems on these topics
SQC. Techniques of SQC. Control Charts. X-bar chart, R-chart, p-chart, c-chart. Graphical representation. Direct problems on them

Recommended books :
1.  Principles of Operations Management, Jay Heizer, Prentice Hall
2.  The Lean Manufacturing Pocket Handbook, Kenneth W. Deailey, D.W.   Publishing
3.  The Toyota Product Development System: Integrating people, process and   technology, James M. Morgan and Jeffrey K. Liker, Productivity Press
4.  The Toyota Production System: Beyond large-scale Production, Taiichi   Ohno and Norman Bodek, Productivity Press
5.  Operations Management: Processes and Value Chains, Lee J. Krajewski,   Larry P. Ritzmann and Manoj K. Malhotra, Prentice Hall
6.  Production and Inventory Management, Donald W. Fogarty, John H.   Blackstone and Thomans R. Foffmann, Douth-Western College
7.  Production and Inventory Control : Principles and Techniques, George W.   Plossl, Prentice Hall
8.  Production Planning and Control, W. Bolton, Addison-Wesley Longman   Limited
9.  Journal of Materials and Supply Chain, Materials Management Review   (MMR) , - , Indian Institute of Materials Management, Bangalore
10.  Materials Management - An Integrated Approach, P. Gopalakrishnan and
12.  Effective Materials Management, Peckham Herbert, Taraporevala   Publications
13.  Inventory Management, P. Gopalakrishnan and M. Sunderesan, Macmillian
14.  Purchasing and Inventory Control, K.S. Menon, A.H.Wheeler & Co.
15.  Stores Management, K.S.Menon, Macmillian
16.  Production Planning and Inventory Control, Magee John F, Tata-McGraw   Hill
17.  Product Service Management, Gannon Thomas A, Taraporevala Publications
18.  Production and Operations Management, Buffa Elwood S, Richard D. Irwin
19.  Introduction to Materials Management, J.R. Tony Arnold, Prentice Hall
20.  Modern Production Control, Willsmore A.W., Issac Pitman
21.  Materials Management, P.C. Sharma, Kitab Mahal
22.  Materials Management, Ambade Vasant, Aditya Publishing House
23.  Raw Materials Purchasing and Operational Research, Kingsman Brian G,   Pergamon Press
24.  Integrated Materials Management : A Functional Approach, A.K. Datta,   Prentice-Hall International

25.  Inventory Control : Theory and Practice, Starr Martin K, Prentice-Hall   International
26.  An Integrated Concept of Materials Management, N.M. Shah, Tata-McGraw   Hill
27.  Cases in Production and Operations Management, Meier Robert C. and   Johnson R., Prentice
28.  Management of Service Operations : Text, Cases and Readings, Earl,   Allyn and Bacon
29.  Production Management, L. Prasad, Sterling Publications
30.  Quality Assurance in Service Organizations, Diprimio Anthony, Chilton Book

Strategic Management
Module 3.6

Unit I : Introduction to Strategic Management
Definitions & concepts (Company / Business / Management levels)
Nature, importance & benefits of Strategic Management,
Strategic Management models & guidelines for effective Strategic Management

Unit II : Overview of Strategic Management Process
Strategy Formulation

  • Setting objectives (Vision, Mission, goals)
  • Analysing internal and external environment (SWOT)
  • Strategy Making
  • Entrepreneurial Model
  • Adaptive Model
  • Planning Model
  • Types of strategies
  • Analysing and choosing the right strategy

Unit III : Strategy Implementation
Implementation of strategy to functional areas: Production, Operations, Marketing, Finance, Human Resource Management and Others (R&D, Innovation, Quality enhancement etc)

Unit IV : Strategy Evaluation

  • Review
  • Feedback
  • Control

General Characteristics of an effective Evaluation System Contingency planning and Auditing

Recommended books :
1.  Strategic Management - Concepts and Cases, Fred. R. David, Prentice Hall India
2.  Concepts in Strategic Management and Business Policy, Thomas.L.Wheelen, J.Davind Hunger, Krish Rangarajan, Pearson Education
3.  Strategic Management , Andrews, -
4.  Strategic Management - Concepts and Cases, Guillick, -
5.  Strategic Management, Philip Sadler, Kogan Page
6.  Strategic Management: Theory and Practice, Parnell John A, Biztantra
7.  Game Theory: A Non-Technical Introduction to the Analysis of Strategy, McCain Roger A, Thomson Learning

8.  Leading Strategic Change : Breaking through the Brain Barrier, Black J Stewart, Gregersen Hall B, Pearson Education.
9.  Strategy Specific Decision Making : A Guide for Executive Competitive Strategy, Forgang William G,Prentice Hall India
10.  Business Policy and Strategic Management : Concepts and Application, Gupta Vipin, Gollakota, Kamala 1.Srinivasan R., Prentice Hall India
11.  Global Strategic Management, Mellahi Kamel Frynas, Jedrzej G, Finlay Paul, Oxford
12.  6 Proven Strategies for building High Performance organisations Winning Management, Rinkie Wofl J,Jaico Publication House
13.  Strategic Management, Namakumari, Ramaswamy, Macmillian India


4.1  Productivity and Quality Management
4.2  Direct and Indirect Taxes
4.3  Export and Import Procedure & Documentation
4.4  Co-operatives & Rural Markets
4.5  Research Methods in Business
4.6  Public Relations Management

Productivity and Quality Management
Module 4.1

Unit I: Concept of productivity and various ways/modes of calculating it.
Ways to improve productivity. Partial productivity and Total productivity. Simple direct problems relating to productivity, partial productivity and total productivity.
Product and Service Quality dimensions. Characteristics of Quality. Quality Assurance. Quality Circles. Elements of Total Quality System. Quality Circles.
Philosophies regarding Quality, namely, Deming and his contribution to quality, Deming's 14-points for management, Philip B. Crosby's philosophy relating to quality. Juran's philosophy regarding quality. Cost of Quality.

Unit II: Suggestion Schemes. Various types of wage incentive plans. Total Productivity Maintenance.
Job evaluation and Job rotation. Learning curves-description, limitation and use to management. Simple problems on learning curves.
Lateral thinking. Split brain theory.
Work study (Method Study, Time and Motion Study). Work Measurement. Problems on these topics.

Unit III : Concepts of customer service in relation to right quality, right quantity, etc.
Total Quality Management - definition, basic concepts, eight building blocks, seven stages and pillars of TQM Seven deadly disasters. TQM in Services
Introduction to "lean" thinking. Juran's triology - Muri, Mara, Muda. Kepner Trego Method of problem solving. Brain storming. Delphi and nominal group techniques.
Ergonomics. Single Digit Minute Exchange of Dies (SMED).

Unit IV : Holistic Quality Management. Quality performance and various excellence awards
Six sigma features, enablers, goals, DMAIC/DMADV
Taguchi's quality engineering. Poka Yoke. National Productivity Council. JIDOKA, KANBAN, ISHIKAWA (Fish Bone) diagram
ISO standards regarding quality such as ISO 9000, ISO 14000, QS 9000 and other emerging standards. Malcolm Bridge National Quality Award. Deming Application Prize and TPM Awards

List of Books for Reference
1. Productivity Techniques, Srinivas Gondhalekar and Uday Salunkhe, Himalaya Publishing House
2. Productivity Techniques, Gerard Leone and Richard D. Rahn, Jaico Book House
3. TQM: Text with Cases, John S. Oakland, Butterworth-Heinemann
4. Total Productivity Management (TPmgt): A systematic and quantitative approach to compete in quality, price and time, David J. Sumanth, St. Lucie Press
5. The Five Pillars of TQM: How to make Total Quality Management work for you, Bill Creech, Dutton/Plume
6. Bruce Williams, Stephen R. Covey "Six Sigma for Dummies, Carig Gygi, Neil Decarlo, -
7. Fundamentals of Quality Control & Improvement, Anitava Mitra, Pearson Education, Asia
8. Productivity Management: Text and Cases, Chen Gordon K.C. and McGrrah R, Dryden Press
9. Productivity Management: Concepts and Techniques, Sawhney S.C., Tata McGraw Hill
10. Productivity Management: A Systems Approach, Vrat Prem and G.D. Sardana, Narosa Publishing House
11. Juran's Quality Control Handbook, J.M. Juran, McGraw-Hill
12. Productivity and Quality through people, Y.K. Shetty and V.M. Buchler, Toppan Co.
13. Total Quality and Human Resources, Dale Barrie G., Cooper C., Blackwell
14. Total Quality Management, S.M.S. Raju, Tata-McGraw-Hill
15. Work Study, Pennathur Krish, Nabhi Publication
16. Just-in-time: For today and tomorrow, Taiichi Ohno,
17. Kaizen for quick changeover. Going beyond SMED, Sekine Kenichi, Arai K., Productivity and Quality Publications
18. Quality Planning and Analysis, J.M. Juran, Tata McGraw-Hill
19. Indian Government, "Quality Team Concept in Total Quality Control, -, JMJ Books
20. International Labour Office, "Productivity and Quality Management", -, International Labour Organization
21. "Quest for quality in services", A.C. Rosander, Quality Resources

Direct and Indirect Taxes
Module 4.2

Direct Tax

Unit I : Basic Terms (S: 2,3 and 4)
Assessee, Assessment Year, Annual Value, Business, Capital Assets, Income, Person, Previous Year, Transfer, Scope of Total Income (S:5), Residential Status (S:6)

Unit II : Heads of Income (S: 14; 14A)
1. Salary (S: 15 to 17)
2. Income from House Property (S: 22 to 27)
3. Profit & Gain From Business
    (S: 28,30,31,32,35,35D,36,37,40,40A & 43B)
4. Capital Gain (S: 45, 48, 49, 50, 50B, 50C)
5. Income from Other Sources (S: 56 to S: 59)
    Exclusions From Total Income (S: 10)
    Exclusion related to specified heads to be covered with relevant head. eg.
6. Salary, Business Income, Capital Gain, Income from Other Sources.
7. Deduction from Total Income
S: 80C, 80CCC, 80D, 80DD< 80E, 80U
8. Computation of Total Income for Individual

Unit III : Indirect Tax - Service Tax
Basic Terms : Taxable Service, Input Service, Output Service, Provision Related to some important services

Practicing Chartered Accountants, Business Auxiliary, Commercial Training & Coaching, Courier Services,
Other Important Aspects, Valuation of Taxable Service (Incl. Abatements), Service Tax & Cess Payable, CENVAT Credit related to Service Tax (Only Basic Principles), Registration & Returns

Unit IV : Topic - Direct Tax
Indirect Tax - MVAT
Section:2(4) Businesses
2(8) Dealers
2(12) Goods
2(13) Importer
2(15) Manufacturer
2(20) Purchase Price
2(22) Resale
2(24) Sales
2(25) Sales Price
2(27) Service
2(33) Turnover of Sales

Incidence of Levy of Tax
Sec. 3. Incidence of Tax
Sec. 4. Tax Payable
Sec. 5. Tax Not Leviable on Certain Goods
Sec. 6. Levy of Sales Tax on goods specified in the schedule
Sec. 7. Rate of tax on Packing Material
Sec. 8. Certain Sale & Purchase Not Liable for Tax

Payment of Tax and Recovery
Section: 42. Composition of Tax - Set off, Refund etc.
Section 48 & 49 Set Off, Refund etc. along with rules 52, 53, 54, 55

The Syllabus is restricted to study of specified section only.
The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations.
Study of rules is not implied for unless and until specifically mentioned.

Recommended books :
1. Students guide to Income Tax, V. K. Singhania, Taxman
2. Systematic approach to Income Tax, Ahuja & Gupta , Bharat Law Publication
3. Income Tax, T. M. Manorahan, -
4. Direct Tax ready reckoner, N. V. Mehta, Kuber Publication
5. Indirect Taxes, V. S. Date, Taxmann
6. Service Tax, S. S. Gupta, Taxmann
7. Commentary on M.V.A.T. Act, 2002, M. S. Mathuria & Dilip Phadke, Maharashtra Sales Tax Vat .
8. Indirect Taxes, V.S. Balchandra, Sultanchand

Export Import Procedures and Documentation
Module 4.3

Unit I : Preliminaries for Exports and Imports:
Meaning and Definition of Export - Classification - Strategy and Preparation for Export Marketing - Export Marketing Organizations - Registration Formalities - IEC - RCMC - Export Licensing - Selection of Export Product - Identification of Markets - Methods of Exporting - Pricing Quotations - Payment Terms - Letter of Credit.
Liberalization of Imports - Negative List for Imports - Categories of Importers - Special Schemes for Importers

Unit II : Export Import Documentation
Aligned Documentation System - Commercial Invoice - Shipping Bill - Certificate of Origin - Consular Invoice - Mate's Receipt - Bill of Lading - GR Form - ISO 9000 - Procedure for obtaining ISO 9000 - BIS 14000 Certification - Types of Marine Insurance Policies.

Import Documents - Transport Documents - Bill to Entry - Certificate of Inspection - Certificate of Measurements - Freight Declaration.

Unit III : Export-Import Procedure
Steps in Export Procedure - Export Contract - Forward Cover - Export Finance - Institutional framework for Export Finance - Excise Clearance - Pre-shipment Inspection - Methods of Pre-shipment Inspection - Marine Insurance - Role of Clearing and Forwarding Agents - Shipping and Customs Formalities - Customs EDI System - Negotiation of Documents - Realisation of Exports Proceeds.

Pre-Import Procedure - Steps in Import Procedure - Legal Dimensions of Import Procedure - Customs Formalities for Imports - Warehousing of Imported goods - Exchange Control Provisions for Imports - Retirement of Export Documents.

Unit IV : Policy and Institutional Framework for Exports and Imports Foreign Trade Policy - Highlights - Special Focus Initiatives - Duty Drawback - Deemed Exports - ASIDE - MAI & MDA - Star Export Houses - Town of Export Excellence - EPCG Scheme - Incentives for Exporters.

Export Promotion Councils-Commodity Boards- FIEO - IIFT - EOUs - SEZs - ITPO - ECGC - EXIM Bank

Recommended books :
1. Handbook of Import-Export Procedures - Ministry of Commerce, -, Government of India, New Delhi
2. Export: What, Where and How, Paras Ram, Anupam Publishers, Delhi
3. Exports - Do it Yourself, Mahajan M.I., Snow White Publications, New Delhi
4. Import - Do it Yourself, M. I. Mahajan, Snow White Publications, New Delhi
5. Export Marketing, TAS Balagopal , Himalaya Publishing House
6.Export Documentation and Procedures, , Nabhi Publications, New Delhi
7. International Marketing Management, R.L. Varshney, Sultan Chand
8. International Marketing, Terpstra, Holt Saunders
9. International Business, Concept, Environment and Strategy, Sharan V., -
10.Export Management, D.C. Kapoor, Vikas Publishing House

Cooperatives and Rural Markets
Module 4.4

Unit I : The concept of the Co-operation - Historical Background - Principles - Objectives - Characteristics - Types of Co-Operatives - Formation of Co-operatives (Urban Co-operative Banks - Credit Co-operative Societies -Housing Co-operative Societies - Labour Co-operative Societies - APMC).
Role of Co-operatives - Social and Economic Development - Role of Local Leadership - Competition from Non Co-operative Organizations.
Role of NABARD - State Government - RBI (Urban Banks Dept.) - Federations.

Unit II : Legislations Influencing Co-operatives - Intent and Scope of Maharashtra State Co-operative Societies Act. 1960 - MSCS Rules 1961 - Consumers Protection Act. 1986 - right to Information Act. 2005
Right and Duties of Managing Committee - Members - Registrar of Co-operatives - Auditors
Challenges before Co-operatives - Strategy to face the challenges - Future of Co-operatives in India.

Unit III : Definition and Scope of Rural Markets - Rural vs. Urban Markets - Rural Marketing Environment - Rural Consumer Profile - Consumer Behaviour - Rural Marketing Mix.
Rural Market Segmentation - Targeting and Positioning - Marketing of Consumer Durables - Rural Sales force Management.

Unit IV : Agricultural Produce Marketing - Importance - Problems - Lines of Improvement - Regulated Markets.
Quality Orientation - Standardization and Grading.
Role of Financial Institutions in Agricultural Marketing - Innovative Marketing Techniques and Resent Trend in Rural Markets.
Impact of Globalization on Indian Markets - e-choupals - Commodity Markets (Importance)

Recommended books :
1. Rural Marketing, T.P. Gopalawamy, Vikas Publishing
2. Management of Co-operatives , Ramakishen, Jaico Publishing
3. Rural Marketing, Krishnamoorthy, Himalaya Publishing
4. Rural Marketing, Ramakishen, Jaico Publishing
5. Marketing of Agricultural produce in India, A.P.Gupta, Vora and company
6. Rural Marketing, Badi and Badi, Himalaya Publishing
7. New dimensions of Cooperative Management, Kamath, Himalaya Publishing
8. Cooperative Management and Administration , Goel B, Deep and Deep

Research Methods in Business
Module 4.5

Unit I : Fundamentals of Research : Meaning, Objectives and Significance.
Types of Research :- Basic research, Applied, Descriptive, Historical, Exploratory, Experimental, Ex-post-factor and Case study approach.
Approaches to Research:-
a. Quantitative approach:-
i) Inferential
ii) Experimental
iii) Simulation
b. Qualitative approach:-
i) Ethnographic
ii) Phenomenological
iii) Field Research

Importance of research in management decisions:-
Various areas of research in business:
a) Marketing Research
b) Government policies and economic systems
c) Social relationship
d) Planning and operational problems of research in business

Unit II : Research process:-
Selecting the topic, defining the research problem, objectives of research, literature survey, sample design, data collection, execution of project, analysis of data and hypothesis testing, generalization and interpretation and preparation of research report.

Features of good research
Research design - Meaning, need, features of good research design, types of research design -
For exploratory research
For descriptive research
For causal research studies

Unit III : Hypothesis:-
Meaning, importance and types. Formulation of hypothesis and testing of hypothesis.
Chi-square test, Correlation Co-efficient, Regression analysis.
Sampling:- Meaning, Sample and sampling, essentials of good sample. Sample size, methods of sampling:-
a) Probability sampling - cluster sampling, stratified sampling, multi stage sampling.
b) Non- probability sampling:- Purposive sampling, Quota sampling, Convenience sampling.

Unit IV : Sources and Methods of data collection:-
Primary and Secondary data.
a) Primary sources:-
i. Observation
ii. Interview
i. Questionnaire
ii. Interview schedules
b) Secondary sources
Data processing - Tabulation - Data analysis and Interpretation
Report writing - layout of research report

Recommended books :
1. Research Methodology - Methods & Techniques, C.R. Kothari, New Age International Publishers
2. Research Methodology, Krishnaswamy O R, Himalaya Publishing House
3. Business Research Methods, Donald R Cooper & Pamela S Schindler, -
4. Research methods in Business, Nandagopal / Rajan, Excel
5. Research Method for Business - A skill building approach, Uma Sekaram, -
6. esearch Methods, Donald H McBurney, CRC Press
7. Statistics for Management, Levin & Reuben, Prentice Hall
8. Research methods for Management, Dr S Shajahan, Jaico

Public Relations Management
Module 4.6

Unit I : Public Relations: Definition - Meaning - Importance - Objectives - Scope and Functions - Organization of Public Relations of Corporate Bodies - Internal Organization - Seeking Consultancy Service -Role of Public Relations for Corporate Internal Security in managing Delegates and Visitors - Qualities of Good Public Relations Personnel - Selection, Training and Development of Public Relations Staff - Importance o f Mannerisms and Body Language in Public Relations

Unit II : Public Relations Strategy - Meaning - Importance - Strategy for Marketing - Tangible & Service Products, Marketing Strategy for Creating Corporate Image - Strategy for Promoting Social Awareness & Public Education for National Integrity, Social Reforms, Health & Education - Strategy for Damage Control - Meaning and Importance - Case Study of Corporates in India - Public Relation Activities Before, During & After General Meetings of Corporate Bodies - Public Meetings - Event Management

Unit III :Public Relations Communications - Meaning - Importance - Process for Customer Care & Complaint Handling - Process to Collect Dues & keep the Customer - Communication with Aids to Trade =- Bankers, Insurance Agents and Local Bodies

Pubic Relations Materials & its Importance - Organizing Press Conferences - Electronic Media Coverage, Sales Promotion Campaign, Participation in Trade Fairs & Trade Exhibitions - Essentials in Presentations in Seminars / Conferences - Dress code - Audio Visual Aids - Communication Skills - Contents of Presentation - Time Management - Feedback Analysis - Information Management - Sources - Importance in Public Relations Management

Unit IV : Public Relations Management - Ethics - Do's & Don'ts in Public Relations Management - Customers & Investors Education - Selection & Importance of Brand Ambassadors - Public Relations Functions in the light of : Right to Information - Consumerism - NGO Activism - Code of Conduct in Advertisement - Outsourcing of Public Relations - Importance, Selection, Control

Recommended books :
1. Public relations for your business, Frank Jefkins, Jaico Publishing House
2. Hand Book of Public Relations and Communications, Philip Lesly, Jaico Publishing House
3. Public Relation: the Profession and the Practice, Baskin Oits, Aronoff Craig, Lattimore Dan, McGraw Hill
4. This is PR- The Realities of Public Relations, Newson, Turk, Kruckeberg, Wadsworth - Thomson Learning
5. Practice of Public Relations, Fraser .P. Seitel, Prentice Hall
6. Principles of Public Relations, C. Rayendu & K.R. Balan, Himalaya
7. Effective Public Relations Management - A Guide to Corporate Survival, Winer Park, Jaico
8. Handbook of Public Relations in India, Mehta. D. , Allied Publishing, Delhi
9. Public Relations Disasters - Inside Stories & Lessons Learnt, Gerry McCusker, Tailspin, Kogan Page


Human Resource Management

Module 5.1

Unit I : Introduction to HRM

  • Definition, Features, Scope/Functions of HRM, Definition of Personnel Management

  • Evolution of HRM/Trends in HRM,

  • Difference between HRM and PM,

  • Challenges before the HR manager,

  • Role of HR Manager,

  • Traits/Characteristics of the workforce,

  • Personnel Philosophy,

  • Personnel Manual.

Human Resource Planning

  • Definition of HRP

  • Process of HRP along with brief coverage of personnel demand and supply forecasting techniques

  • Factors affecting HRP

  • Human Resource Information System (HRIS),

  • VRS, Outsourcing, Pink slip/ termination / retrenchment/ downsizing/ separation

  • Contracting and Sub-contracting

  • Promotions and Transfers

Unit II : Job Analysis, Job Design and Job Evaluation

  • Job Analysis - Definition, methods of collecting job data, merits and demerits/limitations

  • Job Design - Definition, Factors affecting Job Design, Approaches to Job Design

  • Job Evaluation - Definition, methods of job evaluation, process of Job Evaluation.

Recruitment, Selection and Induction

  • Recruitment - Definition, Sources of recruitment, merits and demerits

  • Selection - Definition, process of selection, types of selection tests, types of interviews

  • Induction/Orientation - definition, methods, process

  • Placement

Training and Development

  • Definition of Training and Development

  • Methods of training managers,

  • Process/Procedure of conducting training programme,

  • How to evaluate effectiveness of training programmes, Advantages of T&D

Unit III : Performance Appraisal

  • Definition of Performance Appraisal,

  • Methods of Appraisal for managers - traditional and modern

  • Process / Procedure of conducting performance appraisal

  • Advantages of performance appraisal

  • Limitations of  Appraisal

Compensation Management

  • Definition of compensation,

  • Components of Salary / Salary slip,

  • Fringe Benefits - definition and types,

  • Performance linked incentives/ incentives-definition, advantages and disadvantages.

Career Planning and Development

  • Definition of Career Planning and Career Development,

  • Process/Procedure of Career Planning,

  • Career Stages / Career Life Cycle and how to handle personnel at each stage,

  • Essentials to make career planning successful,

  • Career Counseling,

  • Employee Retention techniques,

  • Succession planning

Unit IV : Participative Management

  • Definition of Participative Management,

  • Levels of participation

  • Trends in Participative Management

  • Factors essential for successful participative management

  • Forms of participation

  • Participation through Quality Circles

  • Empowered Teams

Industrial Relations

  • Definition of Industrial Relations,

  • Features of Industrial Relations,

  • Importance of Industrial Relations,

  • Approaches to Industrial Relations,

  • Parties to Industrial Relations

Trade Unions

  • Definition of Trade Union,

  • Features of Trade Unions, Trade union movement in India/Trends in the Trade Union

Recommended books :

  1. Human Resources & Personnel Management - Text and Cases - Fourth Edition, K. Aswathappa, Tata Mc Graw Hill
  2. A Strategic Approach to Human Resources Management, Jayashree Sadri, Sorabh Sadri, Jaico Publishing House, Mumbai
  3. Personnel Management, Mamoria, Himalaya Publication
  4. Principles of Personnel Management, Edwin B Flippo, McGraw - Hill International
  5. Excellence Through HRD, M. Nair and T.V. Rao, Tata McGraw Hill Publications
  6. Handbook of Human Resource Management Practice, Micheal Armstrong, Kogan Page
  7. Human Resource Management, Gary Dessler, Pearson Education
  8. Human Resource Management, Saiyadain, Tata McGraw Hill Publications
  9. Planning & Managing Human Resources, William J Rothwell and H.C. Kazanas, Jaico Publishing House, Mumbai 2nd Edition, 2008.

Services Sector Management

Module 5.2

Unit I : Introduction to Services Marketing

  • Role of services in modern economy

  • Distinctive characteristics of services

  • Marketing challenges of services

  • Services marketing environment

  • Goods Vs Services marketing

  • Goods-service continuum

  • Consumer behaviour

  • Services marketing triangle

Unit II : Key Elements of Services Marketing

  • Product - Pricing Communication Mix

  • Distribution - People - Physical Evidence - Process

  • Positioning - Market Segmentation

  • Balancing of Demand and Capacity

  • Branding of Services - Problems and solutions

Unit III : Service Quality

  • Improving service quality and productivity

  • Service quality - Gap Model

  • Measuring & improving service quality

  • Defining productivity-improving productivity

  • Service recovery

  • Complaint handling

Unit IV : Service Management

  • Meaning

  • Vision - mission strategy

  • Service leadership

  • Service Mapping

  • Flowcharting

  • Benchmarking

  • Internal Marketing

  • Productivity

  • Current Status and Future Prospects

Recommended books :

  1. Service Marketing, Valarie A. Zeithaml & Mary Jo Bitner, Tata McGraw-Hill editions.
  2. Service Marketing - People, Technology, Strategy-A South Asian Perspective, Christoper Lovelock, Jochen Wirtz, Jayanta Chatterjee, Pearson education
  3. Services Marketing Text & Cases, Harsh V. Verma, Pearson Education
  4. Services - Marketing, K. Ram Mohan Rao, Pearson Education
  5. Services Management : The New paradigm in Hospitality, Jay A. Kandampully, Pearson Education
  6. Service Sector Management, C. Bhattacharjee, Jaico Publishing House, Mumbai, Edn 2008.
  7. Services Marketing, Govind Apte, Oxford Press
  8. Customer Driven Services Management, S. Balachandran, Response Book

Financial  Management

Module 5:3

Unit I : Introduction

  • Meaning and Scope of Financial Management

  • Functions and Objectives of Financial Management

  • Changing Role of Finance Managers

Working Capital Management

  • Definition - GWC & NWC (Explain Core Assets & Non Core Assets)

  • Components of Working Capital

  • Factors Determining Working Capital

Receivables Management

  • Meaning and Importance

  • Credit Policy Variables

  • Case Study on Credit Evaluation

  • Methods of Credit Evaluation : Traditional and Numerical Credit Scoring

  • Monitoring the Debtors - Techniques :  DSO, Ageing Schedule, Collection Matrix

Cash Management

  • Motives of Holding Cash

  • Strategies of Cash Management

  • Cash Budget: Meaning and objectives

  • Budgeting of receipts and payments - Trading, non trading and capital

  • Preparation of monthly budget and finding out closing cash balance

(Excl. Financial Statements to be made From the Working Capital Estimation)

Unit II : Cost of Capital & Capital Structures:

  • Types of Capital

  • Debt

  • Equity

  • Retained Earnings

  • Preference

  • Cost of Capital for each type of capital

  • Weighted Cost of Capital

  • Marginal Cost of Capital (w.r.t. Expansion)

  • Designing Capital Structure Alternatives

  • Types of Leverages (Combined, Operating, Financial)

Unit III : Capital Budgeting:

  • Introduction, types of capital, sources of capital

  • Evaluation of capital expenditure proposal from given cash flow, concept of present value

  • Techniques of appraisal of investment proposal

  • Payback period method, Average rate of return method

  • Net Present Value method

  • Profitability Index method

Unit IV : Business Restructuring

  • Importance

  • Financial Implication

  • Valuation

Types of Business Restructuring

  • Merger

  • Amalgamation

  • De-Merger

  • Other Restructurings

(Elementary accounting problems - testing fundamental knowledge only)

Long Term & Short Term Sources Of Finance

Traditional & Modern instruments of Finance Including Securitizations.

Recommended books :

  1. Financial Management, Chandra Prasana, Tata Mc Graw
  2. Financial Management, Khan M & Jain, Tata Mc Graw
  3. Financial Management and Policy, James, C, Prentice Hall of India
  4. Financial Management, Pandey, I.M, Tata Mc Graw
  5. Fundamentals of Financial Management, Horne, J., Walchowicz, J., Prentice Hall of India
  6. Investment Management, Bhalla V, S. Chand
  7. Financial Management, Diwan P, Pentagon
  8. Financial Management, Bhalla V.K., Amol
  9. Financial Management, Kapur S, S.K.Publishers
  10. Financial Management Handbook, Alexander Hamilton, Global Books
  11. Techniques of Financial Management, Helfert, Jaico Publishing House.

Elements of Logistics and Supply Chain Management

Module 5:4

Unit I : Background

  • Logistics and Logistical Management: Military origin / basic concept / definitions / scope / importance in current competitive environment

  • Evolution of Logistics & Supply Chain Management

  • Topics to be covered at concept level: Operation Objectives of Logistics/ Logistical Performance Cycles/ Inbound Logistics/ Manufacturing support Logistics/ Outbound Logistics/ Customer Order Cycle/ Lead-time/ Logistical interfaces/ Logistical mission/ Competitive Advantages/ 3 C's/ Logistical competency/ Outsourcing Logistical Activities / 3rd and 4th party Logistics / Integrated logistics/ Logistical Planning & Strategy.

Supply Chain Management

Basic concept/ definitions/ Scope Comparison between Logistics and SCM/ Global Supply Chain scenario and importance/ Conventional Supply Chains/ Supply chain participants/ Channel agencies/ Relationship Management, concept of extended enterprises / Bull-whip effect.

Organization structure

  • Basic concept/ definitions/ scope/ objectives and importance

  • Barriers In Forming Effective Organization, improving effectiveness

  • Stages in evolution of logistical organization, with emphasis on modern flat organization

Customer Service

  • Definition/ Scope/ Objectives/ Importance

  • Elements of Customer Service, Seven Rights

  • Customer Service Audit, Customer Service Strategy

Demand Forecasting

Definition/ Purpose of Forecasting/ Nature of Demands/ Forecasting Components/ Approaches to forecasting/ Qualitative & Quantitative Forecasting Techniques & their applicability, Time series analysis with numerical examples.

Order Processing: Integrated System/ Customer Order Cycle/ Electronic Data Interchange & its Advantages

Unit II : Transportation

  • Definition/ Principles/ Role/ Functions/ Importance

  • Different Modes of Transportation: Road, rail, water, air, pipelines, ropeways

  • Advantages & Disadvantages of individual modes/ Inter-Modal Transportation/ Factors to be considered for Mode & Carrier Selection/ Modal characteristics & Classification

  • Total Transportation Cost/ Factors influencing Transport Cost/ Transport Infrastructure


  • Definition/Principles/Role/Functions/Importance

  • Warehouses/Distribution Centers/ Warehousing/Need For Warehousing/Economic/Service benefits

  • Types of Warehouses - Their Advantages & Disadvantages/ Warehousing Location/ Area of Warehouse Number of warehouses/ Warehousing Operations/ Factors Affecting Warehousing Cost/ Warehouse Layout/ design Operations/ Factors Affecting Warehousing Cost/ Warehouse Layout/ design principles.

Materials Handling System

  • Definition/Principles/ Role/ Functions/ Importance

  • Activities Covered/ Functions Performed During Materials Handling/ Material Handling Equipment with selection criteria/ Material handling methods/ M.H. System Design - Objectives & Principles.


  • Definition/Principles/Role/Functions/ Importance

  • Unitizing (Concept of unit-load) & palletizing/ kitting

  • Logistical Functions of packaging/ Objectives & Benefits of Packaging/ Consumer & Logistical Packaging/ Factors Influencing Good Package Design

Unit III : Inventory Management

  • Inventory: Definition/Principles/ Role/ Functions/Importance/Purpose of Inventory Holding/ Types of Inventories/ Inventory and Profitability/ Impact of Inventory on logistical cost.

  • Inventory Management: Objectives/ Importance/ Symptoms of Poor Inventory Management/ Improving effectiveness of Inventory Management/ Inventory turnover/ Service Levels

  • Economic Order Quantity/ Economic Batch Quantity/ Assumptions & Its Limitations/ Re Order Level/ Safety Stock with numerical examples.

Inventory Control: Inventory ranking methods and Quadrant Technique

Selective techniques of Inventory Control:  Inventory control methods: (Pull/push models) Traditional methods: 'Q' MODEL & 'p' MODEL, two bin system, fair-share allocation model, MRP I / MRP II

Modern methods: kanban as a tool of JIT, Vendor managed inventory (JITII, response based techniques-QR, CR, and AR). DRP, ERP

Inventory valuation

Information System

  • Definition/Principles/Role/Functions/Importance

  • Management Information System: Elements of LIS / Advantages of Computerization of Information/ Importance of Information system/ Internal & external Information System/ Functionality (IS operations)/ Automated Order Processing System, RFID, EDI/ Satellite tracking system.

Unit IV :

(i)   Performance Measurement

  • Definition/Principles/Role/Functions/Importance/Objectives

  • Activity based/process based/Internal/External Performance Measurement

  • Classification of performance measures

  • Performance Audition/ Perfect Order/ Service Levels

  • Characteristics of ideal performance evaluation system

(ii)  Logistics Costing: Principles of Logistics Costing/ Activity Based Costing/ Mission Based Costing/ Total Cost Analysis/ Steps to Be Adopted for Total Cost Approach

(iii)  Logistical Network analysis: Concepts/ definitions/ scope/ objectives/ importance Network options/ number of facilities/ Milk-runs/ RORO/ LASH.

(iv) Modern Logistics Infrastructure

  • Containerization/ mechanized material handling equipment/ Deep water ports/ ICDs & CFS network/ maritime logistics/ cold chain logistics

  • Dedicated Freight Corridors/ Golden Quadrilateral and network of highways

  • Specialized equipment/ double stack containers/ unit trains

  • Logistics Parks

  • Container Corporation of India

  • Private Logistics Companies.

Recommended  books :

  1. Supply Chain Logistics Management, Donald J. Bowersox, David J Closs, M Bixby Cooper, Tata McGraw-Hill
  2. Logistical Management, Donald J. Bowersox, David J Closs,, Tata McGraw-Hill Fundamentals of Logistics Management McGraw-Hill
  3. The Management of Business Logistics Coyle , Douglas M. Lambert, James R.Stock & Lisa M. Ellram Irwin, Bardi, Langely Thomson, South - Western
  4. Logistics David J Bloomberg , Stephen Lemay, Joe B, Hanna Prentice Hall of India
  5. Logistics & S C, M Martin Christopher, Pearson Education
  6. Supply Chain Management, Chopra Meindl, Kalra, -
  7. Supply Chain Management, Herald Dyckhoff, Richard Lacks and Joachin Reese, -
  8. Logistics and Supply Chain Management - Text and Cases, Anurag Saxena, Caaushik Sircar, Jaico Publishing House, Mumbai, 3rd Edn 2009.

Business Ethics and Corporate Responsibility

Module 5:5

Unit I : Introduction to Business Ethics

  • Normative ethics, Prescriptive ethics and Applied ethics

  • Ethics, Morality and Legality

  • Concept of Right and Duty : Business - Western and Indian Perspectives, Definition and Scope Relevance in social changes Ethical organism and corporate code of conduct

Business Ethics - Conceptual Back

  • Conceptual Approaches to Business Ethics

  • Egoism vs. Altruism

  • Entrepreneur and Manager - Role and Responsibilities

  • Responsibilities towards stakeholders: an overview

  • Profit - making; An Objective with an ethical dimension

Unit II : Indian Perspective of Ethics

  • Purusharthas: Dharma, Artha, Kama, Moksha

  • Concept of Dharma

Ethics: A Global Perspective:

  • Ethics in Global Marketing & Advertising

  • Ethical perspective in Employment including in the international labour Organization Std.

  • Ethics and IT: E-Commerce, Privacy Codes

  • Environmental Ethics: Indian and Western perspectives

  • Ethics and Cross-culture influences

  • Ethical issues and functional aspects of business

Unit III : Corporate Governance

  • Corporate Governance: Meaning scope & Reporting

  • The Agency Theory : Principal - Agent Relationship

  • Role of CEO, Board and Senior Executives

  • Right of Investors and Shareholders

  • Financial Regulations and their scope in CG

  • Corporate governance from Cadbury committee to Narayan Murthy Committee

Unit IV : Concept of CSR

  • Meaning and Scope of CSR

  • Relevance and Significance of CSR in contemporary society

  • Value approach to CSR

CSR: within the Organization

  • Labour relation

  • Work Atmosphere: healthy and productive

  • Exploitation, atrocities and harassment

  • Safely standards and environmental concerns

  • Perquisites and incentives

CSR and Society:

  • Role and responsibility of Local Community in Business.

  • Interventions to Business to fulfill social responsibilities

  • Role of NGOs and International Agencies in CSR Integrating CSR into Business :

  • CSR Measures and Indicators : Measuring CSR to improve shareholders value and societal value

  • CSR and Sustainable Development

  • CSR and Triple Bottom Line in business: an international endeavour.

Recommended  books :

  1. An Introduction to Ethics, William Lillie, Universal Paperbacks
  2. Wisdom leadership : Dialogues and Reflections, S.K. Chakrabroty, Wheeler Publishing
  3. The Power of Ethical Management, Kenneth Blanchard & Norman Vincent Peale, William Morrow & Co, Inc,
  4. In search of Ethical Leadership, R.M. Lala, In search of Ethical Leadership
  5. Living within - The Yoga Approach to Psychological Health and Growth (Sri Eurobond Ashram, Pond Cherry.), , -
  6. Management and HRD, Dr. R.R.Khan, Fine Publishing House
  7. Key Management ideas : Thinking that changed the Management world - Macmillan India Ltd., Stuart Rainer, Macmillian India Ltd.
  8. Leadership Chronicles of a Corporate Sage : Five Keys to Becoming a more Effective leader, Susan J. Bethanis, Ed corpus Colossus Learning Pvt. Ltd.
  9. Indian Management Emerging Responses, R.R. Prasad, S.R.P. Shukla, Ashok Kumar, Tata McGraw-Hill Publishing Company Limited
  10. Buried Treasure - Discovering and Implementing the Value of Corporate Social Responsibility - Caleb Wall, , Greenleaf Publishing - 2008
  11. The Theory and Practice of Managerial Ethics , Jayashree Sadri, Sorab Sadri and Dhun Dastoor, 2nd Edn, 2006, Jaico Publishing House, Mumbai
  12. An Introduction to Business Ethics, Joseph Des Jardins, Tata Mc Graw Hill, 2nd Edition, 2009


Electives - 1

Special Studies in Marketing

Module 5:6 (E-1)

Unit I : Consumer Behaviour

  • Definition of Consumer Behaviour

  • Why study Consumer Behaviour

  • Research Perspectives on Consumer Behaviour

  • Decision Making Model

  • Factors affecting Consumer Behaviour (Psychological, Personal, Social, Cultural)

  • Touch upon theories of Motivation (Maslow's Hierarchy of Needs, Mcllelands Theory)

  • Understanding perception & Stages in perception, Beliefs, Attitudes

  • Concept of age & Family Life Cycle (FLC), Occupation, Economic Situation

  • Understanding Personality & Self Concept

  • Lifestyle Identification - Attitudes, Opinions, Interests (AIO statements)

  • Types of Buying Behaviour and Consumer Involvement

  • Stages in Adoption process/Diffusion of Innovation

Unit II : Communications Process With Reference To Advertising

  • Definition of Communication

  • Models of Communication / Traditional Response Hierarchy Models- AIDA, Hierarchy of Effects, Innovation Adoption, information processing.

  • Communication model for rural and urban communication

Integrated Marketing Communication

  • Definition and Features of IMC,

  • Advantages / Relevance of IMC

  • Components of IMC

Objectives for IMC With Special Reference to DAGMAR Objectives

Importance / value of objectives, Promotion Objective, Communication Objectives, Sales Objectives


Ad Agency - Structure, Functions & Evaluation :

  • Definition of advertising, Features and Functions of Advertising

  • Definition of Ad Agency

  • Structure of Ad Agency

  • Functions of Ad Agency

Advertising Budget

  • Definition of Advertising Budget

  • Definition of Advertising Appropriation

  • Methods of Budgeting / Advertising Budgeting Methods

Unit III : Types of Media & Media Planning :

  • Media - Print and Broadcast - Types advantages

  • Support Media

  • OOH Media, In - Store Media, Transit Advertising, Promotional, Products Marketing, Yellow Pages advertising. Advertising in Movie theaters, Product Placement in movies and on TV, In flight advertising, Miscellaneous

Media Planning

  • Definition of Media Planning,

  • Terms to be studies under media planning

     Reach, Frequency, GRP, Coverage, BDI, CDI, TRP, CPM, CPP / CPR/CPRP

  • Process of Media Planning

  • What are the factors that Media Planners must consider?

  • Problems in Media Planning

  • Media Research

  • Media Scheduling - Definition, Methods

Measuring the Effectiveness of Advertising

  • Testing Process for advertising effectiveness

  • Tests for measuring effectiveness of advertising

  • Essentials for effective testing of advertisements.

Unit IV : Brand and Branding Strategy Development

  • Definition of Brand and Brand Positioning

  • Positioning Strategies

  • Guidelines for effective positioning

  • Brand Image - Definition, Strategy for Brand Image Development

Other Brand Building Activities

  • Public Relations

     Definition, How to build corporate image through

     PR Corporate Advertising, Importance of PR

  • Sales Promotion

     Definition, Sales Promotion Tools - for Consumers and Dealers, Importance of Sales Promotion

  • The Internet

     Importance of the Internet as a tool of IMC

  • Direct Marketing

     Definition, Role of Direct Marketing in IMC,

     Tools of Direct Marketing

  • Personal Selling

     Definition, Role / Importance of Personal Selling,

     Relationship Marketing.

  • E-Commerce

Recommended  books :

  1. Advertising and Promotion, Belch and Belch, Tata McGraw Hill
  2. Advertising Management, Aker and Myers, Prentice Hall of India
  3. Advertising, Marketing and Sales Management, Thakur D, Deep & Deep
  4. Advertising Management, Mohan M, Tata McGraw Hill
  5. Advertising Management, Rathor B, Himalaya
  6. Advertising , Chahan M, Anmol
  7. Projects, Prasanna Chandra, Tata McGraw Hill
  8. Consumer Behaviour, Schiffman, L G Kanuk, Galotia
  9. Best Practice Cases in Branding : Lessons from the World's Strongest Brands, Keller Kevin Lane, Pearson Education New Delhi
  10. Strategic Brand Management, David Accar, -
  11. Strategic Brand Management, Noel Katscrer, -
  12. Building Strong Brands, Mike Keller, -
  13. Consumer Behaviour , Stephemen Kanuk, -
  14. Consumer Behaviour, Noudon and Della Vieta, -

Special Studies in Finance

Module 5:6 (E-2)

Unit I : Economic Value Addition (EVA)

  • Current Developments

  • Deferred Tax (Assets & Liabilities) - AS - 22

  • Segment Reporting (AS - 17 )

  • Initial Public Offer (I.P.O.)

  • Employees Stock Option Plan (E.S.O.P.)

  • Sweat Equity

Financial Derivation & Future Derivations

AS - 30 - Recognition & Measurement

AS - 31 - Representation

Unit II : Appraisal of Term Loan

Project Report - Structure of Project Report

Unit III : Accounting for effects of  changes in foreign exchange rates (AS 11)

In relation to purchase and sale of goods, services and assets and loan and credit transactions.

Computation and treatment of exchange differences

Unit IV : Financial Services

  • Hire Purchase

  • Lease

  • Capital Market

  • Underwriting

  • Merchant Banking

  • Credit ratings

  • Mutual Funds

Recommended  books :

  1. Corporate Financial Management, Raj A, Tata McGraw Hill
  2. Business Finance, Kulkarni P, Himalaya Publications
  3. Financial Management, Chandra P, Tata McGraw Hill
  4. Badic Financial Management, Klian & Jain, Tata McGraw Hill
  5. Financial Management, I M Pandey, Vikas Publication House Pvt. Ltd.
  6. Techniques of Financial Management, Helfert, Jaico Publishing House, Mumbai.
  7. Financial Management, William W. Sihler, Richard D. Crowford and Henry A. Davis, Jaico Publishing House, Mumbai, Edn. 2009.

E - Commerce

Module 5:6 (E-3)

Unit I : Introduction to E - Commerce

  • Introduction to role of IT in business and different applications.

  • Role of ICT in Communication and business applications.

  • Different application of IT in global business scenario.

  • Introduction to IT Act and its role to encourage E-business.

  • Growing E-learning and E-Governance.

Evolution and Types of E-Commerce:

  • Evolution of E-commerce, Global and Indian scenario.
  • History of e-commerce, Generic Model of E-Commerce.
  • Definition, classification - B2B, B2C, C2C, G2C, B2G sites,
  • Factors of growth and key performance indicators of E-Commerce.

Unit II : E-Commerce Models

  • E-commerce Models - Store-front Model, Brick and Mortar Model,
  • Build to Order Merchant Model Service Provider Model, Subscription based Model,
  • Broker Model, Advertiser Model, Virtual Mall Model and Infomediary Model.

Sub-Systems of E-Commerce

  • E-commerce Trade Cycle and Trading Process
  • E-market and Internet Commerce
  • EDI and working mechanism of EDI
  • Identify Factors that are important for an E-Commerce
  • Difference between Conventional Commerce and Electronic Commerce.

Unit III : Payment, Security and Privacy Issues in Online Business

  • Issues relating to privacy and security in online trading
  • Electronic payment systems-credit cards, debit cards, smart cards, e-credit accounts, e-money.
  • Security concerns in e-commerce, authenticity, privacy, integrity, non-repudiation, encryption.
  • Cryptography techniques and restrictions placed by them on exports.
  • Securing networks using firewalls and other machines.

Marketing Trends in E-Business

  • Growth of Online Retailing and E-marketing concepts.
  • Online Advertising and revenue generation
  • Use of on-line market research and use of CRM techniques
  • Growing use of Content Management Systems
  • Integration of E-Commerce in business lines.
  • Different Service Provider (Utility).

Unit IV : Building E-Presence:

  • Architecting and e-Business & Website Design
  • The building life-cycle
  • Design Criteria and attracting customers
  • Site Content and Traffic Management
  • Using Content Management System.

Emerging Trends of M-Commerce:

  • Emerging trends of M-Commerce
  • Infrastructure of M-Commerce and Comparison between  E-Commerce and M-Commerce
  • Security and Bandwidth issues in E-Commerce
  • Trading process in M-Commerce
  • Trends in technology; developing markets for E-commerce.

Recommended  books :

  1. E-Business & E-Commerce Management 3rd Ed., -, Pearson Education
  2. E-Business 2.0 Road map for Success, Kalokota, Robinson, Pearson Education
  3. Electronic Commerce, 3rd Edition, Elias M. Awad, Pearson Education
  4. Electronic Commerce - A Managerial Perspective, , Erfan Turban, Pearson Education
  5. Electronic Commerce - A Manger's Guide, R. Kalokota, Andrew V. Winston, Pearson Education
  6. E-Commerce, Tripathi, Jaico Publishing House, Mumbai, Edn. 2010.


6:1 Entrepreneurship & Management of Small and Medium Enterprises

6.2 Operations Research

6.3 International Finance

6.4 Indian Management - Thoughts and Practices

6.5 International Marketing

6.6 Elective II : Retail Management / Investment Analysis & Portfolio Management / Econometrics

Entrepreneurship and Management of Small and Medium Enterprises

Module 6:1

Unit I

  • Concept, meaning and definition of entrepreneur and entrepreneurship.

  • Importance and significance of growth of entrepreneurial activity.

  • Characteristics and qualities of entrepreneurs

  • Classification and types of entrepreneurs.

  • Women entrepreneurs  

  • Theories of entrepreneurship

  • Contribution of Ms. Clelland and Joseph Schumpeter

Unit II

  • Factors influencing entrepreneurial development and motivation.

  • Role of culture in entrepreneurial development.

  • Entrepreneurial development programme (EDP), Managing the problems faced by entrepreneurs

  • Development of women entrepreneurs-with reference to SHGs

  • Options available to entrepreneurs, ancillarisation franchising and outsourcing. Cases on takeover, mergers and acquisitions in India and at global level.

  • Social Entrepreneurship-Definition, importance and social responsibilities NGOs

Unit III : Entrepreneurial Project Development

  • Idea generation - sources and methods

  • Identification and classification of ideas.

  • Environmental Scanning and SWOT analysis

  • Preparation of project plan - points to be considered

  • Components of an ideal business plan - market plan, financial plans, operational plan, and HR plan.

  • Project formulation - project report significance and contents

  • Project appraisal - Aspects and methods:

     (a)   Economic oriented appraisal

     (b)   Financial appraisal

     (c)   Market oriented appraisal

  • Technological feasibility

  • Managerial competency

Unit IV : Small and Medium Enterprises:

  • Meaning and definition (evolution)

  • Role and importance

  • Policies governing SMEs

  • Organizational structure

  • Steps in setting up a small unit

  • SME funding. Requirements of capital (fixed and working), Factors determining capital requirements, Importance of fixed and working capital, Working capital management, Sources of finance for SME'S. Taxation benefits

  • SIDBI and SISI - Their role in the development of SMEs. Taxation benefits

  • SIDBI and SISI - Their role in the development of SMEs

  • Marketing mechanism in SMEs

  • Problems of SMEs and prospects

  • Turnaround strategies for SMEs

Recommended  books :

  1. Small scale industries and entrepreneurship, Dr. Vasant Desai, Himalayan Publishing House
  2. Management of small scale industries, Dr. Vasant Desai, Himalayan Publishing House
  3. Management of small scale industries, J.C. Saboo Megha Biyani, Himalayan Publishing House
  4. Dynamics of entrepreneurial development and Management, Dr. Vasant Desai, Himalayan Publishing
  5. Entrepreneurship development, Moharanas and Dash C.R., RBSA Publishing, Jaipure
  6. Beyond entrepreneurship, Collins and Lazier W, Prentice Hall, New Jersey, 1992
  7. Entrepreneurship, Hisrich Peters Sphephard, Tata McGraw Hill
  8. Fundamentals of entrepreneurship, S.K. Mohanty, Prentice Hall of India
  9. A Guide to Entrepreneurship, David Oates,  Jaico Publishing House, Mumbai, Edn  2009

Operation Research

Module 6:2

Unit I : Introduction to OR and Linear Programming

Operation Research - Introduction,  Models, Areas of Application.

Linear Programming (L.P.): Mathematical Formulation of L.P. problem.

Graphical Method. Simplex Method - Concept of slack, surplus & artificial variables. Manual solutions of L.P.P. upto 3 iterations. Minimization & Maximization Problems.

Special Cases - (i) Alternative optima (ii) Unbounded solutions & (iii) Infeasible solutions to be shown graphically & also by simplex method.

Unit II : Transportation & Assignment Models

Definition of the transportation model. Balanced / Unbalanced, Minimization / Maximization. Determination of the initial basic feasible solution using (i) North-West Corner Rule (ii) Least cost method & (iii) Vogel's approximation method for balanced & unbalanced transportation problems. Optimality Test & obtaining of optimal solution. (Considering per unit transportation cost)

Assignment Problem - Hungarian method.

Statement of Transportation & Assignment Problems as L.P. Problems.

Unit III : Network Analysis

Construction of Network - Rules & Precautions.

C.P.M. & P.E.R.T.  Networks. Obtaining of Critical Path. Time estimates for activities. Probability of completion of project. Determination of floats (total, free, independent & interfering) Crashing of Simple Networks.

Unit IV : Decision Theory And Decision Tree

  • Decision Environments - risk & uncertainty, Payoff table, Regret table.

  • Decision making under uncertainty

  • Maximin & Maximax criteria

  • Minimax Regret criterion

  • Laplace criterion

  • Hurwicz criterion

  • Expected Monetary Value criterion.

  • Expected Value of Perfect Information (E.V.P. I.)

  • Expected Opportunity Loss (E.O.L.).

  • Decision Tree, Simple examples

Recommended  books :

  1. Operations Research - An introduction 6th Edition , Taha H.A., Hall of India
  2. Operations Research Techniques for Management 7th Edition, Kapoor V.K., Sultan Chand & Sons
  3. Operations Research 9th Edition, Kantiswarup, Gupta P.K. & Sultan Chand & Sons Manmohan
  4. Operations Research 8th Edition, Sharma S.D., Kedarnath, Ramnath & Company
  5. Operations Research 2nd Edition, Bronson R, Shaum's Outline Series
  6. Quantitative Techniques in Management 3rd Edition , Vora N.D., Tata McGraw Hill co.
  7. Principles & Application 3rd Ed, Shreenath L.S., PERT & CPM, Affiliated East-West Press Pvt. Ltd.
  8. Principles of Operations Research 2nd Edition, Wagener H.M., Prentice - Hall of India
  9. Operations Research - Methods & Problems 1st Edition , Sasieni M, Yaspan A & John Wiley & Sons Friedman L
  10. Operations Research, Natrajan Balasubramani, Tamilarasi, Pearson Education
  11. Linear Programming, G. Hadley, Narosa Book Distributors Private Ltd
  12. Quantitative Techniques (For Managerial Decisions VOL I), L.C. Jhamb, Everest Publishing House,         Pune.
  13. Linear Programming, Paul Loomba, Tata McGraw Hill Publishing Co. Ltd.
  14. Operations Research Edition 2008, Aditham B. Rao, Jaico Publishing House, Mumbai,


International Finance

Module : 6:3

Unit I : Fundamentals of International Finance

  • Meaning and Scope of International Finance

  • Balance of payments as determinant of demand for and supply of currency

  • Exchange rate, Determinants of/factors affecting exchange rates

  • Current account deficit v/s Balance of trade and their implications on exchange rate

Foreign Exchange Arithmetic I

  • Exchange rate quotations, Direct and Indirect rates, cross currency rates, vehicle currency.

  • % spread, calculation of cross rates

  • Classification of rates in terms of settlement (cash, tom, spot and forward),

  • Arbitrage, Speculation and Trading (Spot rate arbitrage calculation)

Unit II : Foreign Exchange Arithmetic II

  • Relationship between exchange rates, interest rates, and commodity prices (through international parity conditions namely Purchasing  Power Parity, and Fisher Parity)

  • Use of Covered Interest Parity theory in arbitrage, borrowing and investment decisions.

  • Calculation of forward rates through use of forward schedules, through use of formula, annualized forward margin, calculation of swap points (calculations for cash / tom rates to  be excluded)

Exchange Rate Regimes

  • Gold Standard - Features.

  • Bretton Woods System - Background and Features, reasons for its failure, Smithsonian agreement, SDRs.

  • Flexible exchange rate system - Features, Managed float, Central Bank intervention.

  • Merits and Demerits of Fixed and Flexible Exchange rate systems.

Unit III : International Foreign Exchange Markets

  • Characteristics

  • Dealing room operations

Euro Currency Market

  • Origin and reasons for the growth of Euro currency (off shore) markets, their characteristics and components.

  • A brief understanding of the Euro-currency deposit, loans, bonds and notes market.

  • Concept of off shore banking as a form of globalization of the Euro currency concept, its introduction in India, tax havens

International Equity Markets

  • Concept of Depository Receipt,

  • Global Depository Receipt-characteristics, mechanism of issue, participants involved

  • American Depository Receipt - types and characteristics

  • Foreign Currency Convertible Bonds and Foreign Currency Exchangeable Bonds

  • Foreign Direct Investment and Foreign Portfolio Investment

  • Participatory notes

Unit IV : Foreign Exchange Management in India

  • Retail and wholesale components of the Indian foreign exchange market

  • Capital account Convertibility

  • Reserve Management

  • Role of FEDAI in the Indian foreign exchange market

Risk Management and Derivatives

  • Risk versus exposure

  • Transaction, Translation and Economic risks faced by Corporate entities

  • Transaction, Position, Pre-settlement, Settlement risks faced by commercial banks

  • Internal and external hedging

  • Foreign currency derivatives as instruments of risk management i.e. Forward contracts, Swaps, Futures and Options.

  • Overview of Non-deliverable forward Market (NDF market)

International Institutions

  • Contribution of Bank for International Settlements in risk management system

  • European Central Bank

Recommended  books :

  1. Essential International Money, Adrain Buckley, Pearson Education
  2. International Finance, Adrian Buckley, Pearson Education
  3. Foundations of Multinational Finance, Alan Shapiro, Wiley
  4. Multinational Financial Management, Alan Shapiro, Wiley
  5. A Text book of Foreign Trade and Foreign Exchange, B.K.Chaudhri O.P. Agarwal , Himalaya Pub. House
  6. A brief course in Foreign Exchange Arithmetic, C.Jeevanandam, Sultan Chand & Sons
  7. Foreign Exchange and Risk Management , C.Jeevanandam , Sultan Chand & Sons
  8. Foreign Exchange Practice, Concepts and Control, C.Jeevanandam, Sultan Chand & Sons
  9. International Finance, G. Shailaja, Unviersities Press, Hyderabad
  10. International Financial Management, Geert Bekaert & Robert Hodrick , Pearson Education
  11. Options, futures and other derivatives , John C. Hull, Prentice Hall, India
  12. The Economics of Exchange Rates, Lucio Sarno & Mark Taylor, Cambridge University Press
  13. International Financial Management, Madhu Vij, Excel Books, New Delhi
  14. International Finance, Maurice D. Levi, Routledge, London
  15. Fundamentals of Multinational Finance, Michael Moffet, Arthur Stonehill & David Eiteman, Pearson
  16. International Financial Management, P.G. Apte, Tata McGraw Hill, New Delhi
  17. Forex Revolution: An Insider's Guide to the Real World of Foreign Exchange Trading, Peter  Rosenstreich, Pearson Education
  18. International Finance - A Business Perspective, Prakash G. Apte, Tata McGraw Hill, New Delhi
  19. Foreign Exchange,  International Finance, Risk Management, Rajwade A.V., Academy of Business Studies, New Delhi
  20. Fundamentals of International Banking, Rupnarayan Bose, Macmillian India Ltd., New Delhi
  21. Foreign Exchange in Practice, Steve Anthony, Palgrave McMillian
  22. International Financial Economics, Thomas J. O'Brien, Oxford University Press
  23. International Finance, V.A. Avadhani, Himalaya Publishing House
  24. Risk in International Finance, Vikash Yadav, Routledge
  25. International Financial Management, Vyuptakesh Sharan, (PHI Learning Pvt. Ltd., New Delhi)

Indian Management Thought and Practices

Module 6.4

Unit I : Indian Ethos

Multiplicity and variety - yet has commonness

Focus on the ultimate Principles or Intelligence to whom (or which) man seeks recourse.

Unit II : Personality

  • Personality development through yoga - the three paths/marga - Bhakti, Karma and Jnana

  • The three gunas - sattva, rajas, tamas.

  • Individual - a being with infinite capabilities and potentials - is a result of your own actions

  • Koshas: the concept of man

  • Meditation - the technique for development of self

  • Leadership: qualities of leaders with special reference to Indian thoughts.

  • Motivation - Indian approach vis-à-vis American and Japanese approaches.

Unit III : Society and Social Groups:

  • Society - combination of individuals of diversity - values that reflect on social practices and customs - impact on individual and collective behaviors - uses coercion to enforce compliance - societal values.

  • Significance of festivals - harmony with nature. Indian concept of learning - gurukul system of learning.

Unit IV : Spirituality:

  • The core teachings of all founders of religions.

  • Spirituality vis-à-vis religion

  • Concept of Maya (Illusion) - Advaita Vedanta

  • Meaning, scope and implications at wor

  • Concept of Dharma: varna ashram dharma, svadharma

  • Concept of karma - meaning and importance to managers, corporate karma.

  • Concept of Vasudhaiva Kutumbakam

Recommended  books :

  1. Management by Values, S.K. Chakraborthy, Oxford Press
  2. Management Theory, Rao M. & Rao S., Kanishka Publishers Distributor
  3. Indian Ethos in Management, P.K. Ghosh, -
  4. Ethics, Indian Ethos and Management, S. Balachandran and others, Shroff Publishers and Distributors Pvt. Ltd.

International Marketing

Module : 6.5

Unit I : Introduction : Definition of international marketing-important features of international marketing-need for & advantages of international marketing-difference between international & domestic marketing, Basis of International trade.

International Business Environment : External factors: Social/ Demographic /Economic/ Commercial / Political & legal - Trade Barriers, Meaning, Objectives, effect of barriers on international trade, Types of barriers: Tariff & non Tariff barriers- Trading Blocs & Growing intra regional trade- WTO & trade liberalization-latest developments at WTO including Doha Round- Role of MNCs in International trade, FDI

Unit II : Product Packaging and Distribution : Packaging as a part of product planning- Functions of packaging- Factors for package design in international markets- Criteria for export packing (transport packing) - role of Indian Institute of packaging - Export marking on outer packing- Purpose of export marking, selection of overseas distribution channels, factors influencing selection of distribution channels, factors influencing selection of distribution channels, types of foreign intermediaries.

Unit III : Pricing Policy in International Markets

Factors determining price- Export costing methods - Elements of cost-Factors influencing pricing policy - Information required for export pricing - Export pricing strategies - Break even pricing - Impact of contract conditions on export price offers - INTCOTERMS - Export assistances, incentives, Govt. of India's initiatives - Impact of export incentives on export pricing.

Unit IV : Overseas Market Selection

Methods of market entry, Identifying foreign markets, selecting potential markets - Constraints in entering in some global territories - Market selection process - Objectives entering into international markets - Setting parameters, preliminary screening of the probable markets - sources of information - Short listing of markets, evaluation & selection of potential markets - Market segmentation based on overall market profile, Basis for segmentation, Factors for segment selection, essential characteristics of market segments - Preference available to Indian exporters.

Recommended  books :

  1. International Business, Justin Paul, Tata McGraw-Hill Publishing Company Limited, New Delhi
  2. International Marketing, Francis Cherunilam, Himalaya Publishing House, Mumbai
  3. International Marketing Management - An Indian Perspective, Varshney RI, Bhattacharya B , Sultan Chand & sons. New Delhi
  4. International Marketing, P.K. Vasudeva, Excel Books, New Delhi
  5. International Marketing (SIE), Cateora and Philip, Tata McGraw-Hill
  6. Globalization of Business, Abbas J. Ali, Jaico Pubishing House, Mumbai, 3rd Edn., 2009

Electives - 2

Retail Management

Module  6.6  (E - 1)

Unit I : Introduction:

Meaning & Definition on retailing, Retailer's role in a distributional channel-

Functions performed by retailers-prospects of retailing in India-

Retailers Characteristics : Price-cost trade off, Types of merchandise, variety & assortment, customer services, Cost of offering breadth & depth of merchandise and services

Types of retailers

  • Food retailers, general merchandise retailers,

  • Non store retail formats, services retailing,

  • Types of ownership

     Multi Channel Retailing :  Meaning, the evolution toward multi channel retailing-

     Franchising :  Types, advantages, challenges, franchising in India.

Unit II : Retailing strategy

  • Meaning

  • Retail Market Strategy

  • Target market & retail format

  • Building a sustainable competitive advantage, customer loyalty, location, human resource management, distribution and information systems, unique merchandise, vendor relations

  • Multiple sources of advantages : Strategic retail planning process

  • Role of Information Technology in Retailing

Unit III : Merchandise Management

  • Meaning, organizing the buying process by categories

  • Setting objectives for the merchandise plan

  • Sales forecasting, the assortment planning process

Buying merchandise

  • Branding options available to retailers

  • Private labeling, international sourcing decisions

  • Pricing strategy

Price Adjustments

  • Meaning of terms like markdowns, coupons, rebates, price bundling

  • Multiple unit pricing, variable pricing

Unit IV : Store Management

  • Responsibilities of store managers

  • Store planning, location planning

  • Store design & the retail image mix, the space mix

  • Effective retail space management, store layout, floor space management and visual merchandising and displays

Recommended  books :

  1. Retail Management, Michael Levy & Barton A Weitz, Tata McGraw Hill
  2. Retailing Management, Gibson C Vedamani , Jaico Publishing House, Mumbai
  3. Retail Strategies- understanding why we shop, Jim, Jaico Publishing House, Mumbai
  4. Retail Management, Dunne Lusch, South Western Cengage Learning
  5. Store Management, K.S. Menon, Macmillan India Ltd.,
  6. How to succeed at Retail, Keith Lincoln & Lars Thomassen, -
  7. Retailization - Brand  survival in the age of retailer Power , Keith Lincoln & Lars Thomassen & Anthony Aconis, Kogan Page Ltd.,
  8. Retailing Management - Text and Cases, Swapna Pradhan, 3rd Edn., Tata Mc Graw Hill.
  9. Retail Management, Bajaj, Tulli & Shrivastava, Oxford University Press
  10. It happens in India & The Wall Mart Story, Kishore Biyani, -
  11. Store Manager, Organiser / Planner - DMS retail, -, -
  12. International Retail Marketing Strategies, Dr. Ramkishen Y., Jaico Publishing House, Mumbai.

Investment Analysis and Portfolio Management

Module 6.6  (E - 2)

Unit I : Introduction

  • Meaning of Investment - Investment alternatives, Investment Avenues

  • Meaning of Portfolio - What is Portfolio Management - Objectives, Principles of Portfolio          Construction.

Investment Alternatives

  • Non Marketable Financial Assets - Bonds or fixed Income securities - Equity shares - Mutual Funds - Schemes of mutual funds (only concept of equity scheme, Hybrid Scheme, Debt Scheme)

  • Calculation of "Net Assets Value" (Only Basic Problem)

  • Evaluation of portfolio performances

Securities Market

  • Primary Equity Market, IPO<, Book Building Process, Redherring Prospectus.

  • Secondary Market - Stock Markets, Trading & Settlement - Debt Market

  • Role of SBI

Unit II : Time Value of Money

  • Present Value

  • Future Value

  • Present Value of Annuity

  • Future Value of Annuity

     (compounding & discounting factors concepts and simple problems based on it)

Unit III : Risk & Return

  • Meaning and Types of Returns

     Holding Period return - Expected return - Annualized return - Measurement of return

  • Risk - Types of Risk - Measurement of Risk. Fundamental and technical analysis

Unit IV : Equity & Debenture Valuation

  • Equity : Balance Sheet Valuation - Dividend Discount Model - zero growth - constant growth - multiple growth model - price earnings ratio model

  • Debentures : Debt Instruments - Bond valuation & Pricing - Yield to maturity (YTM), Interest Rate Risk - Determinants of Interest Rate Risk.

Recommended  books :

  1. Security Analysis and Portfolio Management, Prasanna Chandra, Tata McGraw Hill
  2. Financial Management, Prasanna handra, Tata McGraw Hill
  3. Security Analysis and Portfolio Management, Ravi Kishor, Taxman Publishers
  4. Financial Management, Khan & Jain, Tata McGraw Hill
  5. Fundamentals of Investment Management, Hirt and Block, Tata McGraw Hill. Ed 2009.
  6. Portfolio Management Handbook, Robert A. Strong, Jaico Publishing House, Mumbai


Module  6.6  (E - 3)

Unit I : Introduction to Econometrics methods and models - Definition and scope - Nature of Econometric Approach - Methodology of Econometric research - Specification of the models - Estimation of the Parameters of the Model - Evaluation of the Estimates - Evaluation of the Forecasting Ability of the Model - Desirable properties of an Econometric Model.

Types of Models: Single Equation models with one and two explanatory variables. Properties of OLS estimators. Co-efficient of determination of goodness of fit - Tests of significance of Alpha & Beta - Analysis of Variance and regression analysis

Unit II : Problems associated with the models - autocorrelation, Multicollinearity and heteroscedasticity.

Simultaneous equations models - Types of models, identification, method to solve them ILS and 2SLS.

Simple Correlation and regression (In the form of revision) - Partial correlation - Estimation of Partial Regression Co-efficient and Co-efficient of Partial correlation.

Unit III : Input-Output Analysis

The Inter-industry Accounting System - The Input Output table - Balance equations - Input Output co-efficient - The Hawkins Simon conditions - Prices in Leontief Input Output System.

Assumptions of Input Output analysis - Validity of Input Output assumptions.

Closed Model - Comparison with Leontief's open static system

Unit IV : Game Theory

Introduction - Basic concepts in Game Theory - Solutions to Two - Person Zero - Sum Game - Games with saddle point (Pure Strategies) - Games without saddle point (Mixed Strategies) - Graphical Solution (2x2game, 2xm, mx2 game)

Recommended  books :

  1. Econometric Analysis, William Greene, Pearson Education (ISBN 978-81-7758-684-8).
  2. Basic Econometric , Damodar N. Gujarati, McGraw - Hill Book Co.
  3. Econometric Methods (Fourth Edition), Jack Johnston & John Dinardo, McGraw - Hill Book  International Edition.
  4. Econometric Models & Methods , Carl. F. Christ, Wiley Eastern Pvt. Ltd.
  5. Applied Econometrics, Meghnad Desai, TMH Edition
  6. Operations Research (An Introduction), Hamdy A. Taha, Prentice Hall, India.
  7. Introduction to Econometrics, G.S. Maddala, Wiley
  8. Statistics & Econometrics, Charles. R. Frank (JR), Holt, Rinehart & Winston
  9. A textbook of Econometrics, Lawrence R. Klein, PHI
  10. Regression & Econometric Methods, David S. Huang, Wiley Series I Probability and Mathematical Statistics

FOR B.M.S./B.A.F/B.B.I./B.F.M.

1.Internal Assessment 40% 40

The allocation of 40 marks shall be as follows:
a) For Courses without practical

  • One class test / Case study / on-line examination 20
  • One Assignment 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities 05
  • b) For Courses with practical

  • Journal – 5 marks, Viva Voce – 5 marks and 20
  • Laboratory work – 10 Marks
  • One assignment/Project with class presentation
  • (Presentation – 5 marks and Written Document 5 Marks) 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in    05

  • 2.Semester End Assessment 60% 60

  • Duration – These examinations shall be of 2 hours duration
  • Question Paper Pattern:
  • 1. There shall be four questions each of 15 Marks
    2. All questions shall be compulsory with internal choice within the questions.
    3. Question may be sub-divided into questions a, b, c, d & e only
    4. Allocation of marks depends on the weightage of the topic.

    B.Com (Accounting & Finance) - BAF

    Whether one works as an executive or at entry level, the work environment now demands broadened mindsets and qualifications for diverse positions. The changing workforce, recent economic downturn and changing demographics are all contributors to this paradigm shift. Technical and specialized skills, honed to an art today, may indeed become obsolete in the near future. Furthermore, traditional degrees become outdated and even irrelevant in the modern workforce. It is essential that employees continue to expand their current knowledge base and skill sets to add personal value in their organizations. A specialized degree does just that, in addition to preparing the student for continued growth and life-long learning. It is with this objective in mind that the University of Mumbai has introduced two new Bachelor of Commerce degrees which encompass a shift from general education to professional education. These degrees aim at:

    • Creating for the students of University of Mumbai an additional avenue of self- employment and also to benefit the industry by providing them with suitable trained persons in the field of Accounting & Finance. Banking and Insurance.

    • Preparing students to exploit opportunities, being newly created in Banking  & Insurance, Accounting and Finance as the profession due to Globalization, Privatization & Liberalisation.

    • To provide adequate basic understanding about Banking, Insurance & other financial services to the students and to give an adequate exposure to operational environment in the field of Banking, Insurance & other related financial services of Accounting and Finance.

    • To inculcate training, and practical approach, by organizing industrial visits, summer placements and using modem technology in teaching the students in the field of Accounting & Finance and Banking & Insurance.

    Course Information

    First Year

    Semester - I

    1.1   Financial Accounting Paper I

       Elements of Financial Accounting

    1.2   Cost Accounting Paper I

       Introduction & Elements of Cost

    1.3   Economics Paper I

       Micro Economics

    1.4   Commerce Paper I

       Business Environment

    1.5  Accounting with use of Accounting Software I

       Introduction & Applications

    1.6   Business Communication Paper I   

    Introduction & Principles

    1.7   Foundation Course

       Commercial Enviornment - I


    Semester - II

    2.1   Financial Accounting Paper II

       Special Accounting Areas

    2.2   Auditing Paper  I

       Introduction & Planning

    2.3   Financial Management Paper I

       Introduction to Financial Mgt.

    2.4   Taxation Paper I

       Indirect Taxes Paper I

    2.5   Business Law Paper I

       Business Regulatory Framework

    2.6   Quantitative Methods for Business Paper I

    2.7   Business Communication Paper  II

       Application in Business


    Second Year


    Semester - III

    3.1   Financial Accounting Paper III

       Special Accounting Areas

    3.2   Cost Accounting Paper II

       Methods of Costing

    3.3   Auditing Paper II

       Technique of Auditing

    3.4  Economics Paper II

       Macro Economics

    3.5  Business Law Paper II

       Company Law

    3.6   Management Paper  I

         Principles of Management

    3.7   Quantitative Methods for Business - Paper II   


    Semester - IV

    4.1 Financial Accounting Paper IV

       Special Accounting Areas

    4.2  Management Accounting Paper I

       Introduction to Mgt. Accounting

    4.3  Taxation Paper II

       Indirect Taxes Paper II

    4.4 Commerce Paper II

       Financial Market Operations

    4.5  Business Law Paper III

       Industrial Regulatory Framework

    4.6  Information Technology Paper II

       Applications in Accounting & Finance

    4.7  Foundation Course II

       Value Education & Soft Skills


    Third Year

    Semester - V

    5.1  Financial Accounting :
    Paper - V   (Corporate Accounting)

    5.2  Cost Accounting :
    Paper - III    (Methods and Accounting)

    5.3  Financial Management:
    Paper - II

    5.4  Taxation :
    Paper - III   (Direct Taxes Paper-1)

    5.5  Management:
    Paper - II   (Management Applications)

    5.6  Auditing :
    Paper - III   

    Semester - VI

    6.1  Financial Accounting :
    Paper - VII    (Corporate Accounting)

    6.2  Cost Accounting :
    Paper - IV   (Techniques of Costing)

    6.3  Financial Management:
    Paper - III

    6.4  Taxation :
    Paper - IV (Direct Taxes Paper-II)

    6.5  Financial Accounting :
    Paper - VII  

    6.6  Economics - Paper III
        (Indian Economy)  

    Semester - I

    Financial Accounting Paper - I


    Module 1.1

    1. Accounting standards issued by ICAI and Inventory valuation
      1. Accounting Standards:

    Concepts, benefits, procedures for issue of accounting standards   Various AS :

     AS - 1: Disclosure of Accounting Policies

    (a) Purpose. (b) Areas of Policies. (c) Disclosure of Policies.

    (d) Disclosure of Change in Policies. (e) Illustrations

    AS - 2: Valuation of Inventories (Stock)

    (a) Meaning, Definition.  (b) Applicability. (c) Measurement of Inventory.

    (d) Disclosure in Final Account. (e) Explanation with Illustrations.

    AS - 9: Revenue Recognition

    (a) Meaning and Scope. (b) Transactions excluded. (c) Sale of Goods.

    (d) Rendering of Services. (e) Effects of Uncertainties. (f) Disclosure. (g) Illustrations.

    2. Inventory Valuation

    Meaning of inventories, Cost for inventory valuation

    Inventory systems : Periodic Inventory system and Perpetual Inventory System

    Valuation: Meaning and importance, Methods of Stock Valuation as per AS - 2 :

    FIFO and Weighted Average Method

    Computation of valuation of inventory as on balance sheet date:

    If inventory is taken on a date after the balance sheet or before the balance sheet

    1. Final Accounts

         2.1   Expenditure

                a) Capital, b) Revenue Receipts

                a) Capital  b) Revenue

         2.2   Adjustment and Closing entries

         2.3   Final accounts of manufacturing concerns (Proprietary firm)

    1. Accounting from Incomplete Records

    Introduction, Problems on Preparation of Final Accounts of Proprietary Trading Concern. (Conversion Method)


    1. Fire Insurance Claims

    Computation of Loss of Stock by Fire, Ascertainment of Claim as per the Insurance Policy

    Exclude : Loss of Profit and Consequential Loss


    Introduction and Element of Cost

    Module 1.2

    1. Introduction to Cost Accounting
    2. Evolution, Objectives and Scope of Cost Accounting, Importance and Advantages of Cost Accounting, Difference between Cost Accounting and Financial Accounting, Limitations of Financial Accounting, Definitions : Cost, Costing and Cost Accounting, Classification of Cost on Different Bases, Cost Allocation and Apportionment, Coding System, Essentials of Good Costing Systems
    3. Material Cost : The Concept, Material Control Procedure, Documentation, Stock Ledger, Bin Card, Stock Levels, Economic Order Quantity (EOQ)
    4. Labour Cost : The Concept, Composition of labour Cost, Labour Cost Records, Overtime/Idle Time/Icentive Schemes
    5. Overheads : The Concept, Classification of overheads on different bases, Apportionment and Absorption of Overheads.

    ECONOMICS : Paper - I


    Module 1.3

    1.   Introduction : (a)   Concept of Scarcity;   (b)   Choice and Efficiency

                                (c)   Basic Tools in Economic Analysis

                                   i.   Equations         ii.    Functions

                                   iii.  Identities              iv.   Slope

                                   v.   Time Series          vi.   Corss Section Data

                                   vii. Scatter Diagrams  viii.  Derivatives and Limits

    2.   Demand and Supply Analysis

    • Demand Function and Determinants of Demand

    • Supply Function and Determinants of Supply

    • Determination of Equilibrium Price in Open Market

    • Concept and Importance of Elasticity of Demand; Price, Income, Cross and Promotional

    • Consumer's Surplus

    • Demand Forecasting : Meaning, Significance and Methods

    • Case Studies

    3.   Theory of Production

    • Production Function : Short Run and Long Run    

    • Law of Variable Proportions

    • Producers Equilibrium                                         

    • Principle of Returns to Scale

    • Economies of Scale                                            

    • Case Studies

    4.   Cost and Revenue Analysis

    • Cost Concepts : Fixed and Variable Costs

    • Behaviour of Cost Curves : Short Run and Long Run

    • Producer's Surplus

    • Revenue  Concepts: Total Revenue, Average Revenue and Marginal Revenue under perfect competition and Monopoly

    • Break Even Analysis

    • Case Studies

    5.   Market Structure

    • Features of Perfect Competition and Monopoly

    • Long run Equilibrium of a Firm and Industry under Perfect Competition and Monopoly

    • Features of Monopolistic Competition

    • Features of Oligopoly : Price Indeterminateness, Cartel Formation and Forms of Price Leadership

    • Case Studies

    6.   Pricing Practices, Market Failures and Project Planning


    6.1 Pricing Practices

    • Price Discrimination         

    • Dumping

    • Marginal Cost Pricing       

    • Cost Plus Pricing

    • Case Studies

    6.2  Market Failure

    • Concept of Market Failure & Inefficiency (Productive and Allocative inefficiency using PPC)

    • Causes of Market Failure (Public Goods, Market Power and Externalities, Information Asymmetry and Equity)

    • Government Intervention and Market Efficiency

    • Case Studies

    6.3 Capital Budgeting

    • Meaning and Importance         

    • Steps in Investment Appraisal

    • Case Studies

    COMMERCE : Paper - I

    Business Environment

    Module 1.4

    1. Business and its Environment

    Business Objectives, Dynamics of Business and its Environment, Types of Business Environment

    Environment Analysis : Importance, Factors, PESTLE Analysis and SWOT Analysis


    1. Business and Society

    Business Ethics : Nature and Score of Ethics, Ethical Dilemmas, Corporate Culture and Ethical Climate

    Development of Business Entrepreneurship; Entrepreneurship and Economic Development, Micro, Small and Medium Enterprises Development (MSMED) Act 2006, Entrepreneurship as a Career Option

    Consumerism and Consumer Protection : Consumerism in India, Consumer Protection Act. 1986


    3.   Contemporary Issues

    Corporate Social Responsibility  and Corporate Governance : Social Responsibility of Business, Ecology and Business Carbon Credit

                Social Audit : Evolution of Social Audit, Benefits of Social Audit,

                Social Audit  v/s. Commercial Audit


    4.   International Environment

                Strategies for going Global : MNC and TNCs, WTO

    Foreign Trade in India - Balance of Trade, FDI Investment Flows and its implications for Indian Industries.


    Accounting with use of Accounting Softwares: Paper I

    Introduction and Application

    Module 1.5

    1.   Introduction to Computers

    • History of Computers

    • Parts of Computers

    • Hardwares: Specifications and Data Storage Management

    • Softwares: Concept of System Softwares and Applications

    2.   Office Productivity Tools

    • MS Word: Creating, Editing, Formatting and Printing of Documents, Using Tools, Mailmerge and Print Review and Set-up

    • MS Excel: Creating Worksheet, Creating Various Formulae, Creating Charts, Rename and Copy of Worksheets, Using Tools, Printing Review and Set-up

    • Power Point: Create Project Report, Create Slides, Animation, Page Designing, Insert Image, View Page, Print Review and Set-up

    3.   Web

         (a)  Use of Various Web Browser      (b)    Information Searching Tool

         (c)  Downloading                              (d)    Create New email ID

         (e)  Sending Data through email

    4.   Accounting with Use of Accounting Softwares

         (a)  Introduction to Accounting Software

         (b)  Features of Accounting Softwares

         (c)  Installation of Tally ERP.9 Accounting Software:

    1. Opening Screen of Tally, Creating Company, Loading / Selecting of Company, Setting a Company, Altering / Modifying Existing Company, Configuring Company

    2. Menu Related to Accounts, Groups, Managing Groups and Multiple Groups

    3. Ledgers: Creating Single Ledger, Advanced Uses of Single Ledger, Displaying Ledger and Altering Multiple Ledger

    4. Inventory: Creation of Group and Creation of Stock

    5. Vouchers in Tally

        1. Pre-define Vouchers: Contra Vouchers, Sales Vouchers, Payment Vouchers, Receipt Vouchers, Journal Vouchers, Memo, Optional Vouchers and Post-dated Vouchers

        2. Configuring Vouchers, Creating / Customizing Vouchers, Displaying Vouchers and Altering Vouchers

    6. Bank Deposit: Filling and Check Preparation and Bank Reconciliation

    7. Depreciation: Fixed Installment Method, Reducing Balance Method and Change in Method       

    8. Reports: Trail Balance, Balance Sheet, Profit and Loss Account, Bank Reconciliation Statement


    Introduction & Principles

    Module 1.6

    1.   Nature and Process of Communication

    • Concept of Communication

    • Definitions of Communication

    • Process of Effective Communication

    • Elements of Communication

    • Importance of Communication in Corporate World

    2.   Methods of Communication

    • Nature and Definitions of Verbal Communication

    • Oral Communication: Definition, Advantages and Disadvantages

    • Written Communication: Definition, Advantages and Disadvantages

    • Guidelines for Making Effective Verbal Communication

    • Non-verbal Communication: Facial Expressions, Gestures, Postures, Eye-Contact and Silence

    3.   Dimensions of Corporate Communication

    • Corporate World and Communication

    • Nature of Hierarchy in Corporate World

    • Downward Communication: Definition, Illustrations, Merits and Demerits

    • Upward Communication: Definition, Illustrations, Merits and Demerits

    • Horizontal Communication: Definition, Illustrations, Merits and Demerits

    • Vertical Communication: Definition, Illustrations, Merits and Demerits

    • Grapevine Communication: Definition, Illustrations, Merits and Demerits

    4.   Listening and Communication

    • Nature and Definitions of Listening

    • Importance of Effective Listening in Communication

    • Active and Passive Listening

    • Barriers to Effective Listening

    • Guidelines of Effective Listening


    Commercial Environment

    Module 1.7

    1.   Introduction to Commerce

    1.1  Concepts

         (a)  Trade(b)   Commerce(c)  Business

         (d)  Industry(e)   Profession(f)   Employment

    1.2  Ecology and Business

    (a) Meaning of Environment                                

    (b) Ecology and Ecology Balance

                (c) Relationship between Ecology and Business

                (d) Protection of Environment and Need for Pollution Control

                (e) Environment Audit

    1.3  Social Responsibilities of Business

         (a) Concept of Social Responsibilities     

             (b) Cases for and Against Social Responsibilities

    1.4  Business Ethics

         (a) Concept and Need    (b) Principles of Business Ethics

    2.   Business and Basic Commercial Information

    2.1  Managerial Response to Change in Business Environment

         (a)  Management Information System (MIS)           (b)   Forecasting

         (c)  Experts                                                        (d)   Innovation

         (e)  Acquisition                                                    (f)   Merger


    (g)  Joint Venture


    4.   Basic Economic Challenges

    • Poverty: Absolute and Relative

    • Rural Development - Key Issues: Credit and Marketing, Co-operatives, Farming, Organic Farming, Alternatives to Farming

    • Employment: Concept, Problems and Policies

    • Infrastructure: Concept, Types and Problems a Critical Assessment

    5.   Organization, Management and Administration

    • Organization: Concept and Features

    • Management: Concept and Features

    • Difference between Organization and Management

    • Administration: Concept and Features

    Semester - II


    Module 2.1

    1. Departmental Accountants : Meaning, Basis of Allocation of Expenses and Incomes / Receipts

    Inter Departmental Transfer: At Cost Price and Invoice Price,  Stock Reserve

    Departmental Trading and Profit and Loss Account and Balance Sheet

    1. Branch Accounts : Meaning / Classification of Branches, Accounting for Dependent Branch Not Maintaining Full Books, Debtors Method, Stock and Debtors Method
    2. Accounting for Hire Purchase :   Meaning, Calculation of Interest, Accounting for Hire Purchase Transactions by Asset Purchase Method Based on Full Cash Price, Journal Entries, Ledger Accounts and Disclosure in Balance Sheet for Hirer and Vendor (Excluding Default, Repossession and Calculation of Cash Price)
    3. Consignment Accounts : Accounting for Consignment Transactions, Valuation of Stock Invoicing of Goods at Higher Price, (Excluding Overriding Commission, Normal / Abnormal Losses)

    Auditing - Introduction and Planning - Paper I

    Module 2.2

    1. Introduction to Auditing
      1. Basics : Financial Statements, Users of Financial Information, Definition of Auditing, Objectives of Auditing - Primary and Secondary, Expression of Opinion, Detection of Frauds and Errors, Inherent Limitations of Audi
      2. Errors and Frauds : Concepts, Reasons and Circumstances, Types of Errors - Commission, Omission, Principle and Compensating, Types of Frauds, Risk of Fraud and Error in Audit, Auditor's Duties and Responsibilities in Respect of Fraud  
      3. Principles of Audit : Integrity, Objectivity, Independence, Confidentiality, Skills and Competence, Materiality and Work Performed by Others, Documentation, Planning, Audit Evidence, Accounting System and Internal Control, Audit Conclusions and Reporting
      4. Types of Audit : Meaning, Advantages and Disadvantages of Balance Sheet Audit, Interim Audit, Continuous Audit, Concurrent Audit, Annual Audit
      5. Miscellaneous : Advantages of Independent Audit, Qualities of Auditors, Auditing Vs Accounting, Auditing v/s Investigation, View the Concept True and Fair.

    2.  Audit Planning, Procedures and Documentation

    2.1    Accounting Concepts Relevant to Auditing : Materiality,

            Going  Concern

    2.2    Audit Planning : Meaning, Objectives, Factors to be Considered, Sources of Obtaining Information, Discussions with Client, Overall Audit Plan

    2.3     Audit Programme :  Meaning, Factors to be Considered, Advantages, Disadvantages, Overcoming Disadvantages, Methods of Work, Instruction before Commencing Works of Audit, Overall Audit Approach

    2.4     Audit working Papers : Meaning, Importance, Factors Determining Form and Contents, Main Functions / Importance, Features, Contents of Permanent Audit File, Temporary Audit File, Ownership, Custody, Access of Other Parties to Audit Working Papers, Auditors Lien on Working Papers, Auditors Lien on Client's Books

    2.5     Audit Notebook : Meaning, Structure, Contents, General Information, Current Information and Importance


    1. Auditing Techniques

    3.1     Test Check : Test Checking Vs Routing Checking, Test Check Meaning, Features, Factors to be Considered, When Test Checks can be Used, Advantages, Disadvantages and Precautions.

    3.2     Audit Sampling : Audit Sampling, Meaning, Purpose, Factors in Determining Sample Size Sampling Risk, Tolerable Error and Expected Error, Methods of Selecting Sample Items Evaluation of Sample Results Auditors Liability in Conducting Audit based on Sample

    3.3     Internal Control : Meaning and Purpose, Review of Internal Control, Advantages, Auditors Duties, Review of Internal Control, Inherent Limitations of Internal Control, Internal Control Samples for Sales and Debtors, Purchases and Creditors, Wages and Salaries.

                  3.4     Internal Checks Vs Internal Control, Internal Checks

                           Vs Test Checks

    4.  Internal Audit

    4.1 Meaning, Basic Principles of Establishing Internal Audit, Objectives, Evaluation of Internal Audit by Statutory Auditor, Usefulness of Internal Audit

         4.2 Internal Audit Vs External Audit, Internal Checks Vs Internal Audit


    Module 2.3


    1. Introduction to Financial Management

         (a)  Introduction                   (b)  Meaning             (c) Importance

         (d)  Scope and Objectives    (e)  Profit v/s. Value Maximization


    2. Concepts in Valuation

         (a)  The Time Value of Money           (b)  Present Value

         (c)  Internal Rate of Return                (d)  Bonds Returns          

         (e)  The Returns from Stocks            (f)   Annuity                     

         (g)  Techniques of Discounting(h)  Techniques of Compounding


        3.   Investment Decisions

    • Introduction                                      

    • Purpose of Capital Budgeting

    • Capital Budgeting Process         

    • Types of Capital Investment Decisions

    • Project Cash Flows and Net Profit Approval

    • Basic Principle of Measuring Project Cash Flows: Increment Principle, Long Term Funds

    • Principle, Exclusion of Financial Cost Principle, Post Tax Principle, Probability Technique for Measurement of Cash Flow

    • Capital Budgeting Techniques (Only Time Adjusted / Discounted Cash Flows) Net Present Value, PI, IRR, Discounted Pay Back

    • Capital Rationing


    (Note: Problems on Computation of Cash Inflow, Ranking of Projects on Various Techniques, Selection and Analysis with/without Capital Rationing. Excluding Comparison of IRR with Required Rate of Return i.e. Cut off Rate, IRR and Mutually Exclusive Projects with Unequal Lives, Multiple IRR)


    4.  Types of Financing

    (a) Introduction   

    (b) Needs of Finance and Sources: Long Term, Medium Term, Short Term

                (c) Long Term Sources of Finance  (d) Short Term Sources of Finance


    5.  Cost of Capital

         (a) Introduction                   (b) Definition and Importance of Cost of Capital

         (c) Measurement of Cost of Capital  (d) WACC


    Module 2.4

    Indirect Taxes Paper - 1

    1. Maharashtra Value Added Tax (MVAT), Act 2002: Introduction

    1.1   Definitions:  Section: 2(4) Businesses; 2(8) Dealers;  2(12) Goods;  2(13) Importer;  2(15) Manufacturer 2(20) Purchase Price; 2(22)  Resale; 2(24)  Sales; 2(25) Sales Price; 2(27) Service  2(33) Turnover of Sales and Rule 3

    1.2. Incidence of Levy of Tax

    Sec. 3 Incidence of Tax                                            

    Sec. 4 Tax Payable

    Sec. 5 Tax Not Leviable on Certain Goods

    Sec. 6 Levy of Sales Tax on Goods specified in the Schedule

    Sec. 7 Rate of Tax on Packing Material

    Sec. 8 Certain Sale and Purchase not Liable for Tax

    1.3     Payment of Tax and Recovery :

           Section: 42 - Composition of Tax and Notification 1505/CR-105/Taxation-1

    1.4     Set Off, Refund, etc. : Section 48 and 49 Set Off, Refund etc. Along with Rules 52, 53, 54, 55

    1. Maharashtra Value Added Tax (MVAT), Act 2002: Registration Procedure and Rules: Section 16

    2. Maharashtra Value Added Tax (MVAT), Act 2002: Audit Section 22 and 61

    3. Maharashtra Value Added Tax (MVAT), Act 2002: Penalty and Interest


    1. The Syllabus is Restricted to Study of Particular Sections, Specifically Mentioned Rules and Notifications Only.

    2. All Modules/ Units include Computational Problems/ Case Study.

    3. The Law in force on 1" April Immediately Preceding the Commencement of Academic Year will be Applicable for Ensuing Examinations.


    Business Regulatory Framework
    Module 2.5

    1. Law of Contract 1872

         (a)  Nature of Contract                      (b)  Classification of Contracts     

         (c)  Offer and Acceptance                 (d)  Capacity of Parties to Contract

         (e)  Free Consents                           (f)   Consideration

         (g)  Legality of Object                       (h)  Agreement Declared Void

         (i)   Performance of Contract              (j)   Discharge of Contract

         (k)  Remedies for Breach of Contract (l)   Indemnity

         (m) Guarantee                                  (n)  Bailment and Pledge

         (o)  Agency

    1. Sale of Goods Act 1930

         (a) Formation of Contract of Sale         (b)  Goods and their Classifications

         (c) Price, Conditions and Warranties     (d)  Transfer of Properties in Goods

         (e) Performance of Contract of Sales    (f)   Unpaid Seller and his Rights

         (g) Sale by Auction                              (h)  Hire Purchase Agreement

    1. Negotiable Instrument Act 1881

         (a) Definition of Negotiable Instruments

             (b)  Features of Negotiable Instruments

         (c) Promissory Note                                

             (d)  Bill of Exchange and Cheque

         (e) Holder and Holder in due Course     

             (f)   Crossing of a Cheque

         (g) Types of Crossing                          

             (h)  Dishonour & Discharge of Negotiable Instruments

    1. Consumer Protection Act 1986

         (a) Salient Features                                 (b)  Definition of Consumers


    (c) Deficiency in Service                       (d)  Defects in Goods


    Module 2.6

    1. Functions

    • Constant Function, Linear and Quadratic Functions

    • Business and Economic Functions Such as Demand, Supply, Revenue, Cost, Average Cost and Profit Functions

    • Equilibrium Point                        

    • Break Even Analysis

    1. Mathematics of Finance

    • Simple and Compound Interest

    • Annuities, its Present and Future Values

    • Sinking Fund                              

    • Depreciation of Assets

    1. Introduction to Statistics

    • Meaning, Scope and Limitations of Statistics

    • Concepts Such as - Population, Sample, Variate, Attribute, Parameter, Statistic

    • Types of Data: Discrete and Continuous Data, Primary and Secondary Data

    1. Presentation of Data

    • Frequency Distribution and Cumulative Frequency Distribution Tables

    • Graphical Presentation of Frequency Distribution by Histogram, Frequency Polygon,

    Frequency Curve

    • Diagrammatic Representation using Multiple and Percentage Bar Diagrams

    1. Analysis of Quantitative Data

    5.1 Measures of Central Tendency

         (a)  Requirements of Good Average  

         (b)  Arithmetic Mean, Mode, Median, Deciles and Quartiles

         (c)  Comparison of Mean, Mode and Median as Measures of Central Tendency

    5.2 Measures of Dispersion

         (a)  Range, Quartile Deviation and Mean Absolute Deviation

         (b)  Standard Deviation                     

         (c)  Coefficient of Variation

    1. Index Numbers

    • Concepts of Index Numbers                   

    • Simple and Composite Price Index Numbers

    • Laspeyre's, Paasche's, Fisher's, Marshall-Edgeworth's and Dorbish-Bowley's Index Numbers

    • Cost of Living Index Number                   

    • Concept of Real Income                         

    • Uses of Index Numbers



    Module 2.7

    1. Barriers to Effective Communication in Corporate World

         (a)  Nature and Definitions of Barrier             (b)   Physical Barriers

         (c)  Psychological Barriers                          (d)   Semantic Barriers

         (e)  Measures for Removal of Barriers


    1. Theory and Practice of Business Correspondence

    • Parts of Business Letter                         

    • Layouts of Business Letter

    • Principles of Effective Letter Writing            

    • Email Writing Etiquettes

    • Types of Letter: Letter of Application with Resume, Letter of Inquiry, Letter of Order, Letter of Collection, Letter of Complaint and Letter of Sales


    1. Interviews

    • Nature and Definitions of Interview

    • Types of Interviews

    • Application of WASP Technique               

    • Preparations made by the interviewer,

    • Preparations made by the Interviewee       

    • Commonly Asked Questions in the Interview


    1. Presentations

    • Principles of Effective Presentation  

    • Do's and Don'ts of Effective Presentation

    • Effective Use of 0HP                               

    • Effective Use of Power Point Presentation

    • Guidelines for Effective Presentation

    Recommended  books  for Semester I and II:


    • Introduction to Accountancy by T. S. Grew al, S. Chand and Company (P) Ltd., New Delhi

    • Advance Accounts by Shukla & Grewal, S. Chand and Company (P) Ltd., New Delhi

    • Advanced Accountancy by R. L Gupta and M Radhaswamy, S. Chand and Company (P) Ltd.,

    • New Delhi

    • Modern Accountancy by Mukherjee and Hanif, Tata Mc. Grow Hill & Co. Ltd., Mumbai

    • Financial Accounting by Lesile Chandwichk, Perentice Hall of India Adin Bakley (P) Ltd.

    • Financial Accounting for Management by Dr. Dinesh Harsalekar, Multi-Tech. Publishing Co. Ltd., Mumbai.

    • Financial Accounting by P. C. Tulsian, Pearson Publications, New Delhi

    • Accounting Principles by Anthony, R.N. and Reece J.S., Richard Irwin Inc.

    • Financial Accounting by Monga, J.R. Ahuja, Girish Ahujaand Shehgal Ashok, Mayur Paper

    • Compendium of Statement & Standard of Accounting, ICAI.

    • Indian Accounting Standards, Ashish Bhattacharya, Tata Mc. Grow Hill & Co. Ltd., Mumbai

    • Financial Accounting by Williams , Tata Mc. Grow Hill & Co. Ltd., Mumbai

    • Company Accounting Standards by Shrinivasan Anand, Taxman, New Delhi.

    • Financial Accounting by V. Rajasekaran, Pearson Publications, New Delhi.

    • Introduction to Financial Accounting by Horngren, Pearson Publications.

    • Financial Accounting by M. Mukherjee.M. Hanif. Tata McGraw Hill Education Private Ltd; New Delhi

    • Financial Accounting a Managerial Perspective, Varadraj B. Bapat, Mehul Raitha, Tata McGraw Hill Education Pvt. Ltd., New Delhi


    • Lectures on Costing by Swaminathan : S Chand and Company (P) Ltd. New Delhi

    • Cost Accounting by C. S. Rayudu, Tata Mc Grow Hill and Co. Ltd. Mumbai

    • Cost Accounting by Jawahar Lal and Seema Srivastava, Tata Mc. Grow Hill and Co. Ltd. Mumbai

    • Cost Accounting by Ravi M. Kishore, Taxmann Ltd. New Delhi

    • Principles and Practices of Cost Accounting by N. K. Prasad, Book Syndicate Pvt. Ltd. Calcutta

    • Cost Accounting Theory and Practice by B. K. Bhar, Tata Mc. Grow Hill and Co. Ltd. Mumbai

    • Cost Accounting Principles and Practice by M. N. Arora, Vikas Publishing House Pvt. Ltd. New Delhi

    • Advanced Cost and Management Accounting : Problems and Solutions by V. K. Saxena and C. D. Vashit, S. Chand and Company 9P) Ltd. New Delhi

    • Cost Accounting by S. P. Jain and K. L. Narang, Kalyani Publishers, Ludhiana

    • Modern Cost and Management Accounting by M. Hanif, Tata McGraw Hill Education Pvt. Ltd. New Delhi.


    • The Macro Economics Today by Bradley R. Schiller, Tata McGraw-Hill, New Delhi

    • Microeconomics by B. Douglas Bernheim and Michael D. Whinston, Tata McGraw-Hill, New Delhi

    • Economics, by R.G. Lipsey and A.K. Chrystal, Oxford University Press, New Delhi

    • Economics: Principles and Applications by N.G. Mankiw, Cengage Learning, New Delhi

    • Microeconomics by R.S. Pindyck and D.L. Rubinfeld, Pearson Education, New Delhi

    • Principles of Economics by J.E. Stiglitz and C. E. Walsh, W.W. Norton, New York

    • Microeconomics: Theory and Applications by D.L. Salvatore, Oxford University Press, New Delhi

    • Managerial Economics by Suma Damodaran, Oxford University Press, New Delhi

    • Intermediate Microeconomics: A Modern Approach by H.R. Varian, W.W. Norton, New York

    • Microeconomic Theory by Sen and Anindya, Oxford University Press, New Delhi

    • Modern Microeconomics by A.Koutsoyiannis, MacMillan Press, New Delhi

    • Business Economics by H.L. Ahuja, Business Economics, S. Chand and Company (P) Ltd., New Delhi

    4.  COMMERCE

    • Business Environment Text and Cases by M.B. Shukla, Taxman Publications, New Delhi

    • Global Economy and Business Environment by Francis Cherunilam, Himalaya Publication House,

    • Business Environment: Text and Cases by Francis Cherunilam, Himalaya Publication House, Mumbai

    • Indian Economy by Dutt and Sundaram, S. Chand and Company Pvt. Ltd., New Delhi

    • Essentials of Business Environment by K. Aswathappa, Himalaya Publication House, Mumbai

    • Business Environment by Justin Paul, Tata McGraw Hill Education Pvt. Ltd., New Delhi

    • Indian Economy by Misra and Puri, Himalaya Publishing House, Mumbai

    • Entrepreneurial Development by S.S. Khanka, S. Chand and Company Pvt. Ltd., New Delhi

    • Dynamics of Entrepreneurship by Vasanta Desai, Himalaya Publishing House, Mumbai

    • Entrepreneurship and Small Development Business Management by C.B. Gupta and S.S. Khanka, Sultan Chand and Sons, New Delhi

    • Entrepreneurship by David H. Holt, PHI Learning Pvt. Ltd., New Delhi v

    • Management of Small-Scale Industries by Vasant Desai, Himalaya Publishing House, Mumbai

    • Business and Government by Francis Cherunilam, Himalaya Publishing House, Mumbai

    • Corporate Governance in India by Jayati Sarkar and Subrata Sarkar, Sage Publications, New Delhi

    • Corporate Governance: Principles, Policies and Practices by A.C. Fernando, Pearson Education India, New Delhi


    • Introduction to Computer by Peter Norton, Tata McGraw-Hill, New Delhi

    • Computer Fundamentals by P.K. Sinha, P.B.P. Publications, New Delhi

    • Fundamentals of Information Technology by S.K. Bansal, A.P.H. Publishing Corporation, New Delhi

    • Using Microsoft Office XP by E. Bott and Woody Leonhard, Phuket Island Song Pen Co. Ltd., Phuket

    • Microsoft Office 2010 by Gary B. Shelly and Misty E. Vermaat, Cengage Learning, Boston, U.S.A.

    • The Complete Reference Internet by Margaret Levine Young, Tata McGraw-Hill, New Delhi

    • The Complete Reference Internet by Harley Hahn, Tata McGraw-Hill, New Delhi



    • Business Communication Today by Bovee and Thill, Tata McGraw-Hill, New Delhi

    • Business Communication by Balasubramanyam, Vikas Publishing House, New Delhi

    • Effective Business Communication by Kaul, Prentice Hall, New Delhi

    • Communicative Competence in Business English by Robinson, Netrakanti and Shintre, Orient Longman, Hyderabad

    • Business Communication by 1.K. Sinha, Galgotia Publishing House, Delhi

    • Effective Communication in Business by Walf and Warner, Southern Western Publications Cine Innali, U.S.A.

    • Today's Business Letter Writing by Avett Elizabeth Maynard, Prentice Hall, New Delhi

    7.   Foundation Course : Commercial Environment

    • Indian Economy under Liberalised System: Issues and Problems by Bhuleshkar, V. Ashok and Suresh R. Desai (eds), Himalaya Publishing House, Mumbai

    • Business Environment by Cherunilam Francis, Himalaya Publishing House, Mumbai

    • Centre for Science and Environment (1997), The State of India's Environment (1984-1985), CSE, ND

    • Man's Impact on Environment by T.R. Delwyler, Tata McGraw-Hill, New York

    • Ecology and Development of Third World by A. Gupta, Roylledge, London

    • Environmental Priorities in India and Sustainable Development by Khoshoo, Indian Environmental Society, New Delhi

    • Environment and Entrepreneur by B.C. Tondon, Chugh Publications, Allahabad

    • Entrepreneurial Megabucks by Siner A. David, John Willey and Sons, New York

    • Practical Guide to Industrial Entrepreneur by S.B. Srivastava, Sultan Chand and Sons, New Delhi

    • Entrepreneurship: New Venture Creation by Dacad H. Halt, Prentice Hall of India Ltd., New Delhi

    • Introduction to Accountancy by T.S. Grewal, S. Chand and Company (P) Ltd., New Delhi

    • Financial Accounting by Lesile Chandwichk, Pentice Hall of India Adin Bakley (P) Ltd

    • Accounting Principles by R.N. Anthony and J.S. Reece, Richard Irwin, Inc

    • Essentials of Management: An International Perspective by Harold Koontz and Hei Weihrich, Tata McGraw-Hill, New Delhi

    • Business Management and Organization by Thelma J. Talloo, Tata M aw-Hill, New Delhi.

    8.  AUDITING

    • Contemporary Auditing by Kamal Gupta, Tata Mc-Graw Hill, New Delhi

    • A Hand-Book of Practical Auditing by B.N. Tandon, S. Chand and Company, New Delhi

    • Fundamentals of Auditing by Kamal Gupta and Ashok Arora, Tata McGraw hill, New Delhi

    • Auditing: Principles and Practice by Ravinder Kumar, Virender Sharma, PHI Learning Pvt. Ltd., New Delhi

    • Auditing and Assurance for CA IPCC by Sanjib Kumar Basu, Pearson Education, New Delhi

    • Contemporary Auditing by Kamal Gupta, McGrow Hill Education Pvt. Ltd., New Delhi

    • Fundamentals of Auditing by Kamal Arora and Ashok Gupta, Tata McGraw Hill, New Delhi

    10. Financial Management

    • Fundamentals of Financial Management by D. Chandra Bose, PHI Learning Pvt. Ltd., New Delhi

    • Fundamentals of Financial Management by Bhabotosh Banerjee, PHI Learning Pvt. Ltd., New Delhi

    • Fundamentals of Financial Management by Vyuptakesh Sharma, Pearson Education, New Delhi

    • Fundamentals of Financial Management by J.C. Van Horne, Prentice Hall of India, New Delhi

    • Financial Management: Text and Problems by M.Y. Khan and P.K. Jain, Tata McGraw Hill, New Delhi

    • Financial Management: Theory and Practice by Prasanna Chandra, Tata McGraw Hill, New Delhi

    • Financial Management by I.M. Pandey, Vikas Publishing House, New Delhi

    11. TAXATION

    • Indirect Taxes: Law and Practice by V.S. Datey, Taxmann, New Delhi

    • Commentary on M.V.A.T. ACT, 2002 by M.S. Mathuria and Dilip Phadke by Maharashtra Sales Tax Vat News, Mumbai

    • Indirect Taxes by V.S. Balchandra, Sultan Chand and Sons, New Delhi

    • Maharashtra Value Added Tax by Shah Shantilal, Snow White Publications Pvt. Lt Mumbai


    • Indian Contract Act, Sales of Goods Act and Partnership Act by T.R. Desai, Sarkar and Sons Pvt. Ltd., Kolkata

    • The Negotiable Instrument Act by J.S. Khergamwala, N.M. Tripathi Pvt., Mumbai

    • The Principles of Mercantile Law by Avtar Singh, Eastern Book Company, Lucknow

    • Business Law by M.C. Kuchal, Vikas Publishing House, New Delhi

    • Business Law by N.D. Kapoor, Sultan Chand and Sons, New Delhi

    • Business Law by P.R. Chandha, Galotia, New Delhi


    • Indian Contract Act, Sales of Goods Act and Partnership Act by T.R. Desai, Sarkar and Sons Pvt. Ltd., Kolkata

    • Applied Mathematics for Business Economics and the Social Sciences by Frank S. Budnick, Tata McGraw Hill, New Delhi

    • Mathematical Statistics by J.K. Goyal and J.N. Sharma, Krishna Prakashan Ltd., Meerut

    • Introduction to Statistical Methods by C.B. Gupta and Vijay Gupta, Vikas Publication House, Delhi

    • Business Mathematics and Statistics by R.K. Ghosh and S. Saha, New Central Agency Pvt. Ltd. Calcutta

    • Statistical Methods by S.P. Gupta, Sultan Chand and Sons Ltd., New Delhi

    • Commerce Mathematics by Om P. Chug, etc., Anmol Publication Ltd., New Delhi

    • Mathematics for Economics and Business by J. Soper, Blackwell Publishing, U.S.A.

    • Fundamentals of Statistics by D.N. Elhance and Veena Elhance, Kitab Mahal, Allahabad


    Financial Accounting: Paper - III

    Special Accounting Areas

    Module 3.1

    1. Partnership Final Accounts based on Adjustment of Admission or Retirement / Death of a Partner during the Year
    • Simple final accounts questions to demonstrate the effect on final

    • Accounts when a partner is admitted during the year or when partner

    • Retires / dies during the year

    • Allocation of gross profit prior to and after admission / retirement / death when stock on the date of admission / retirement is not given and apportionment of other expenses based on time / Sales/other given basis

    • Ascertainment of gross profit prior to and after admission/retirement / death when stock on the date of admission / retirement is given and apportionment of other expenses based on time / Sales / other given basis

    • Excluding Questions where admission / retirement / death takes place in the same year

    1. Piecemeal Distribution of Cash

    • Excess Capital Method only

    • Asset taken over by a partner

    • Treatment of past profits or past losses in the Balance sheet

    • Contingent liabilities / Realization expenses/amount kept aside for expenses and adjustment of actual

    • Treatment of secured liabilities

    • Treatment of preferential liabilities like Govt. dues / labour dues etc

    • Excluding: Insolvency of partner and Maximum Loss Method

    1. Amalgamation of Firms

    • Realization method only

    • Calculation of purchase consideration

    • Journal/ledger accounts of old firms

    • Preparing Balance sheet of new firm

    • Adjustment of goodwill in the new firm

    • Realignment of capitals in the new firm by current accounts / cash or a combination thereof

    • Excluding : Common transactions between the amalgamating firms

    1. Conversion / Sale of a Partnership Firm into a Ltd. Company

    • Realisation method only

    • Calculation of New Purchase consideration, Journal / Ledger Accounts of old firms. Preparing Balance sheet of new company

    1. Accounting with the Use of Accounting Software

    • Cost Centre, Cost Categories

    • Inventory- Creation of groups, Creation of stocks, Stock Categories Inventory vouchers-Stock Journal, Manufacturing Journal, Godown Management, Batch wise Management.


    Methods of Costing

    Module 3.2

    1. Classification of Costs and Cost Sheet Classification of costs, Cost of Sales, Cost Centre, Cost Unit, Profit Centre and Investment Centre Cost Sheet, Total Costs and Unit Costs, Different Costs for different purpose Simple practical problems on preparation of cost sheet

    2. Reconciliation of cost and financial accounts Practical problems based on reconciliation of cost and Financial accounts.

    3. Contract Costing Progress payments, Retention money, Contract accounts, Accounting for material, Accounting for Tax deducted at source by the contractee, Accounting for plant used in a contract, treatment of profit on incomplete contracts, Contract profit and Balance sheet entries. Excluding Escalation clause Note- Simple practical problems

    4. Process Costing Process loss, Abnormal gains and losses, Joint products and by products. Excluding Equivalent units, Inter-process profit Note- Simple Practical problems Process Costing and joint and by products

    Auditing - Paper - II

    Techniques of Auditing & Audit Procedures
    Module 3.3

    1. Vouching

    1.1     Audit of Income : Revenue from Sales and Services, Rental Income, Interest & Dividends Income, Royalties Income, Recovery of Bad debts written off, Commission Received

    1.2     Audit of Expenditure : Purchases, Salaries & Wages, Rent, Insurance Premium, Telephone expense , Petty cash payment, Advertisement, Travelling Salesmen's Commission, Freight Carriage and Custom Duties

    1. Auditing Techniques :- verification

    2.1 Audit of assets : Plant & Machinery, Furniture and fixtures, Accounts Receivable, Investments, Inventory, Goodwill, Patent Rights

    2.2 Audit of Liabilities : Outstanding Expenses, Accounts Payable, Secured loans, Unsecured Loans, Contingent Liabilities, Public Deposits

    1. Audit and Assurance Standards

    3.1 Significance of the Audit and Assurance Standards issued by Institute of Chartered Accountants of India.

    Responsibility of auditor for AAS

         3.2 Understanding of following standards

                  SA 200 Basic principles of Governing an Audit    

                  SA 200A Objective and scope of the audit of financial statements

                  SA 230 Audit documentation

                  SA 320 Audit materiality

                  SA 570 Going Concern

    1. Audit of Limited Companies

    4.1 Qualifications, Disqualifications, Appointments (First & Subsequent auditor), Reappointment, Removal of auditors.


    Macro - Economics

    Module 3.4

    1. Macroeconomics: Nation Income, Theory of Income and Employment : National Income: Concept and Measurement - Real Vs Nominal GNP - PPP Income - Circular Flow of Income: Closed (two and three sector models) and Open Economy Models - Trade Cycles: Features and Phases - Concept of Aggregate Demand - Keynes' Theory of Income Determination - Theory of Multiplier - Acceleration Principle
    2. Monetary Economics : Supply of Money: Concept, Constituents and Determinants of Money Supply - Velocity of Circulation of Money: Meaning and Factors Determining - Demand for Money: Keynes' Theory of Demand for Money - Liquidity Preference Theory of Rate of Interest - Inflation: - Demand Pull and Cost Push Inflation - Causes, Effects and Measures to Control Inflation.
    3. Integration of Product and Money Market Equilibrium : Monetary Policy: Objectives and Instruments - Fiscal Policy: Objectives and Instruments - IS-LM Model: Framework, Impact of Fiscal and Monetary Policy Changes.
    4. Public Finance : Concept of Public Finance: Meaning, Scope and Functions - Distinction between Public and Private Finance - Principles of Maximum Social Advantage: Dalton & Musgrave versions - Modern Trends in Public Finance: Sound Finance v/s Functional Finance, Redistribute Taxation, Anti-Inflationary Taxation - Public Revenue: Sources of Revenue (Tax & Non - Tax Revenue) - Merits and Demerits of Direct & Indirect Tax- Public Expenditure: Classification and Causes of increase in Public Expenditure - Public Debt :Types, Burden and Management - Concepts of deficit.
    5. International Trade, Balance of Payment and WTO : Theories of International Trade: Comparative Cost Theory, Hecksher - Ohlin Theory - Terms of Trade: Meaning & Types - Gains from Trade (with offer curves) - Concept & Structure of BOP, Causes of disequilibrium, Measures to correct disequilibrium in BOP -WTO Agreements with reference to TRIPS, TRIMS and GATS
    6. Foreign Exchange Market : Concept of Foreign Exchange Rate: Spot and Forward, Foreign exchange market: Functions & Dealers - Arbitrage and Speculation - Equilibrium Exchange Rate Determination - Purchasing Power Parity theory - Types of Floating Rate System.

    Business Law - Paper II

    Business Regulatory Framework

    Module 3.5

    1.   The Indian Partnership Act - 1932

    1. Concept of Partnership

    -  Partnership and Company

    -  Test for determination of existence for partnership

    -  Kinds of partnership

    1. Registration and effects of non-registration of Partnership

    2. Rights and Duties of Partners

    3. Authority and Liability of partners

    4. Admission, Retirement and Expulsion of Partner

    5. Dissolution of Partnership    


    2.   Limited Liability Partnership Act - 2008

    1. Concept , Formation, Membership and Functioning of Partnership

    2. Dissolution of Partnership

    3.   Factories Act - 1948

    1. Definitions : Section 2 (k) - Manufacturing Process; Section 2 (l) -Workers;

                             Section 2 (m)- Factory

    b.   Provisions pertaining to

                i.  Health- Section 11 to Section 20

                ii. Safety- Section 21 to Section 41

                iii. Welfare- Section 42 to Section 49

    Management : Paper 2

    Module 3.6

    Introduction to Management

    1. Introduction to Basic Management Concepts

         1.1   Introduction to Management, Definition of Management

         1.2   Nature of Management

         1.3   Objectives of Management

         1.4   Administration vs Management

         1.5   Levels of Management

         1.6   Principles of Management

    1. Planning

         2.1   Definition and Importance of Planning      2.2   Process of Planning

         2.3   Limitations of Planning                           2.4   Features of Sound Planning

         2.5   Features and process of decision making

    1. Organising

         3.1   Definition, nature and significance            

         3.2   Process of organisation

         3.3   Principles of organisation

         3.4   Formal and Informal organisation - features, advantages and disadvantages

         3.5   Centralisation and decentralisation - factors, merits and demerits

             3.6   Departmentation and Delegation


    1. Staffing

         4.1   Meaning, Importance of Staffing

         4.2   Recruitment and its sources

         4.3   Selection procedure

         4.4   Distinction between Recruitment and Selection

         4.5   Employment tests and types of Interview

    1. Directing and Controlling

         5.1   Meaning and Importance of directing

         5.2   Principles of Directing

         5.3   Leadership trails and Styles

         5.4   Motivation - Importance and Factors

         5.5   Co-ordination - Meaning, features and Importance

         5.6   Meaning and steps in controlling

         5.7   Essentials of a good control system

    Quantitative Methods for Business Paper – II

    1. Decision Theory

      1. Introduction to Probability - Definition of Sample space & Event,probability of an event and simple examples

      2. Elements of Decision Problem: Concepts such as decision making, Decision maker, Courses of action, States of nature, Pay-off values , Pay-off Table, Opportunity Loss Table.

      3. Decision Making process and decision making categories

      4. Decision Making Environments -

    a) Decision Making under Certainty

    b) Decision Making under Uncertainty -Criterions such as Maximin, Minimax, Maximax, Laplace, Hurwicz Alpha, Regret.

    c) Decision Making under Risk - Criterions such as EMV,

        EOL and EVPI

      1. Decision Tree techniques - Concept of Decision Tree and Examples

    1. Linear Programming Models

    2.1 Mathematical formulation and graphical solution of Linear

              Programming Problems.

    2.2 Standard Linear Programming form - slack and surplus variables

    2.3 Determination of Basic Feasible solution: Simplex Method - The Big "M" Method Two phase Method.

    2.4 Special cases in Simplex method -Alternative optima, unbounded solutions, Infeasible solutions, Degeneracy.


    1. Transportation Models

         3.1 Introduction, Characteristics and Assumptions

         3.2 Solution of Transportation Problem using -

    a) North - West Corner Method  b) MODI Method

    c) Least- Cost Method              d) Vogel's Approximation Method

         3.3 Unbalanced Transportation Problem, Degeneracy in

                      Transportation Problem

    1. Assignment Models

         4.1 Introduction, Characteristics and Assumptions

         4.2 Formulation of an Assignment Problem

         4.3 Hungarian Method

         4.4 Variation of the Assignment Problem


    Financial Accounting - Paper IV

    Module 4.1

    Special Accounting Areas

    1. Preparation of Final Accounts of Companies

        1. Relevant provisions of Companies Act related Final Account (excluding cash flow statement)

        2. Preparation of profit and loss a/c and balance sheet as per revised Schedule VI of Companies act 1956

        3. AS 1 in relation to final accounts of companies (disclosure of accounting policies)

    1. Redemption of Preference Shares

        1. Company Law / Legal Provisions for redemption of preference shares in Companies Act

        2. Sources of redemption including divisible profits and proceeds of fresh issue of shares

        3. Premium on redemption from security premium and profits of company

        4. Capital Redemption Reserve Account - creation and use

    1. Redemption of Debentures

        1. Redemption of debentures by payment from sources including out of capital and / or out of profits.

        2. Debenture redemption reserve and debenture redemption sinking fund excluding insurance policy.

        3. Redemption of debentures by conversion into new class of shares or debentures with options- including at par, premium and discount.

    1. Ascertainment and Treatment of Profit Prior to Incorporation

        1. Principles for ascertainment

        2. Preparation of separate, combined and columnar profit and loss a/c including different basis of allocation of expenses/ incomes

    1. Accounting with the Use of Accounting Software

        1. Advance accounting and Inventory Vouchers: Purchase and Sales Order, Reorder, Delivery Notes,

        2. Budgeting and Controls,

        3. Invoice-Product Invoice and Service Invoice

        4. Shortcut Keys: Special key Combination, Special Functional key Combination

        5. Management Information System (MIS)


    Management Accounting Paper - I

    Module 4.2

    Introduction to Management Accounting

    1. Introduction to Management Accounting

    Meaning - Nature - Scope and Functions of Management Accounting - Role of Management Accounting in Decision Making - Management Accounting and Financial Accounting

    1. Analysis and Interpretation of Accounts:

    a) Vertical Forms of Balance Sheet and Profit and Loss Account

        suitable for analysis

    b) Trend Analysis.

    c) Comparative Statement.

    d) Common Size Statement.

    1. Ratio Analysis and Interpretation based on vertical Financial statements as above -

             a) Balance Sheet Ratios:

                i) Current Ratio                             ii)      Liquid Ratio

                iii) Stock Working Capital Ratio     iv)     Proprietary Ratio

                v) Debt Equity Ratio                     vi)     Capital Gearing Ratio

             b) Revenue Statement Ratios:

                i) Gross Profit Ratio                     ii)      Expenses Ratio

                iii) Operating Ratio                       iv)     Net Profit Ratio

                v) Net Operating Profit Ratio         vi)     Stock Turnover Ratio

             c) Combined Ratio

                i) Return on Capital employed (Including Long Term Borrowings)

                ii) Return on proprietor's Fund (Shareholders Fund and Preference Capital)

                iii) Return on Equity Capital

                iv) Dividend Pay out Ratio

                v) Debt Service Ratio

                vi) Debtors Turnover

                vii) Creditors Turnover

    Preparation of Cash Flow Statement with reference to Accounting Standard No. 3. (Indirect method only)

    Working Capital-Concept : Estimation /Projection of Working Capital Requirements in case of Trading and Manufacturing Organization.

    Taxation Paper - II

    Module 4.3

    Indirect Taxes

    1. Central Excise Law

      1. Basic Concepts - (Central Excise Act) : Goods/ Excisable Goods - S: 2(d), Manufacture; S:2(f), Manufacturer ; S: 2(f), Factory ; S: 2(e), Taxable Event

      2. Classification (Central Excise Tariff Act) : C.E.T.A-Schedule I, Rules of interpretation, Trade Parlance theory, H S N Theory, Tariff Code-Dash System

      3. Types of duties (Central Excise Act) : Specific Duty, Ad-Velorem, Cesses-NCCD, EC, SAH EC, Compounded Levy

      4. Valuation : Assessable Value (Central Excise Act) S: 4(1), Tariff Value, Transaction Value, Valuation Rules, MRP Based Value

      5. Cenvat Credit (Cenvat Credit Rules)

    Terms, Input, Capital goods, Eligible Duties, Eligible Documents, Utilization of credit

      1. Procedures, Registration in-EC Code Form A 1(Sec: 6), Record & Registers-D.S.A., P.L.A.

    Cenvat Credit Invoice - Rule 11, Return - ER 1, Tax Payment Challan TR-6 / GAR 7

    2. Service Tax

      1. Basic Terms

    Terms- Service, Activity, Consideration, Person, Declared Services; Applicability of Service Tax

    Registration under Service Tax law (Sec 69)

    Registration Procedure

    Mega Exemptions from Service Tax under notification 25/2012, Threshold Exemption

    Service Tax Returns and Penalty for late filing

    Payment of service tax and rate of service tax

    Negative List (Sec 66 D Specifies services which are not taxable)

      1. Services Specifically Excluded

    Transfer of title in goods or immovable property

    Transfer delivery or supply of any goods which is deemed sale

    Transactions on money or actionable claims

    Provision of service by employee to employer

    Services provided by MP, MLA, etc.

    Duties preferred by persons who hold posts in pursuance of provision of constitution e.g. Central Vigilance Committee

    Duties performed as a chairperson or member or director in body established by central, state Govt. or local authority

      1. Point of Taxation

    Determination of point of taxation

    Point of taxation for services including continuous supply

    of services from 1.4.2012

    Special provision for individual

    Commerce Paper - II

    Module 4.4

    Financial Market Operations

    1. Debt Market : Introduction, various debt instruments, valuation of bonds

    2. Equity Market : Primary Market for equities, secondary markets for equities, development of equity markets in India
    3. Commodities Market : Introduction, Growth of commodity markets in India Commodity exchanges
    4. Derivatives Market : Meaning of financial derivatives; futures and options, Principles of hedging with options and futures Management of risk in commodities markets
    5. Global Financial Markets : Impact of globalisation on capital markets, global bonds markets , global equity markets

    Business Law Paper - III

    Module 4.5

    Company Law - The Companies Act 2013

    1. Definitions

         Section 2

         Clause (2) - Accounting Standard

         Clause (7) - Auditing Standard

         Clause (13) - Books of Accounts

         Clause (31) - Deposit

         Clause (41) - Financial Year

         Clause (42) - Foreign Company

         Clause (47) - Independent Director

         Clause (48) - Indian Depository Receipts

         Clause (62) - One Person Company

         Clause (85) - Small Company

    1. Incorporation of Companies - Section 3 to Section 20

    2. Public Offer - Sections 23, 25 to 28, 33, 35, 39

    3. Private Placement - Section 42

    4. Share Capital and Debentures - Sections 43, 46, 47, 52 to 56, 61 to 72

    Information Technology Paper - II

    Module 4.6

    Applications in Business

    1. Introduction to Internet and other emerging technologies

    Introduction - Internet components - electronic commerce - e-commerce applications - Electronic Data Exchange - Extranet - Payment systems - Risks and security considerations - Legal issues - Other emerging technologies

    1. Developmental Tools

    Introduction to LAAT and usage in Accounting/Audit, Audit methodologies in a computerized environment - Computer Assisted Audit Technologies - Audit Software - Test Data - Miscellaneous Techniques - Other Audit software - Steps involved in using CAATS

    1. Cyber laws and Information Technology Act 2000 : Brief history - Objectives of Act - Information Technology Act 2000
    2. Introduction to online application under various Act

         a) PAN Application              b) TAN Application

             c) MVAT Registration           d) Service Tax Registration

    Foundation Course - II

    Module 4.7

    Value Education and Soft Skill

    1. Values and the Individual : Values meaning - The Significance of values - Classification of Values - Need of Value Education - Values and the individual: Self Discipline, Self Confidence, Self-Initiative, Empathy, Compassion, Forgiveness, Honesty and Courage
    2. Values and Society : Definition of Society - Democracy - Secularism - Socialism- Gender Justice- Human Rights - Socio - Political Awareness- Social Integration- Social Justice
    3. Professional Values : Definition- Accountability- Willingness to learn - Team Spirit - Competence - Development - Honesty - Transparency - Respecting Others - Democratic Functioning - Integrity and Commitment
    4. Role of Social Institutions in Value Formation : Role of Family - Peer Group - Society - Educational Institutions - Role Models and Mass Media in value formation
    5. Soft Skill for effective Interpersonal Communication

         a) Effective listening - Importance and Features

         b) Verbal and Non- Verbal Communication, Public Speaking and

                 Presentation Skills

         c) Leadership Skills - Self Improvement

         d) Preparing for group discussion and interview

    Recommended  books  for Semester III and IV

    Financial Accounting

    1. Introduction to Accountancy by T. S. Grewal

    2. Advance Accounts by Shukla & Grewal

    3. Advance Accountancy by R. L. Gupta and M Radhaswamy

    4. Modern Accountancy by Mukherjee and Hanif

    5. Financial Accounting by Lesile Chandwichk

    6. Financial Accounting for Management by Dr. Dinesh Harsalekar

    7. Financial Accounting by P. C. Tulsian

    8. Accounting Principles by Anthony, R.N. and Reece J.S.

    9. Financial Accounting by Gupta and Radhaswamy M

    10. Financial Accounting by Monga, J.R. Ahuja, Girish and Shehgal Ashok.

    Management accounting

    1. Cost Management by Saxena & Vashist

    2. Cost & Management Accounting by Ravi N.Kishor ,Publication Taxmonth

    3. Essential of Management Accounting by P.N.Reddy,Himalaye

    4. Advanced Management Accounting by Robert S Kailar,Holl

    5. Financial Of Management Accounting by S.R.Varshney,Wisdom

    6. Introduction Of Management Accounting by Charbs T Horngram, PHI Learnng

    7. Management Accounting by I.m.Pandey, Vikas

    8. Cost & Management Accounting by D.K.Mattal,Galgotia

    9. Management Accounting by Khan & Jain,Tata Megaw

    10. Management Accounting by R.P.Resstogi


    1. Indirect Taxes by V.S.Datey published by Taxmann

    2. Service Tax Reckoner V.S.Datey published by Taxmann

    3. Central Excise law Manual R.K.Jain published by Taxmann

    4. Service Tax S.S. Gupta published by Taxmann


    1. Contemporary Auditing by Kamal Gupta published by Tata McGraw Hills

    2. A Handbook of Practical Auditing by B N Tandon published by S Chand & Co. New Delhi

    3. Fundamentals of auditing by Kamal Gupta and Ashok Arora published by Tata McGraw Hills

    4. Textbook of Auditing by Batra and Bagradia published by Tata McGraw Hills

    5. Practical Auditing by S V Ghatalia published by Spicer & Pegler

    Cost Accounting

    1. Lecture on costing by Swaminathan published by S.Chand & Co.

    2. Practical costing by Khanna Pandey and Ahuja published by S.Chand & Co.

    3. Cost Accounting by C S Rayudu published by Tata McGraw Hills

    4. Cost Accounting by Jawaharlal published by Tata McGraw Hills

    5. Theory and problems of Cost and Management accounting by M Y Khan and P K Jain published by Tata McGraw Hills

    6. Cost Accounting by Ravi M Kishore published by Taxmann ltd.

    7. Cost Accounting by N K Prasad

    8. Cost Accounting- Theory and Practice by B K Bhar

    9. Cost Accounting- Theory and Practice by M N Arora published by

    10. Practical Costing by P C Tulsian published by Vikas Publishing house M N Arora published by Vikas

    11. Principles of Management Accounting by Anthony Robert published by Richard Irwin Inc

    12. Cost Accounting- A Managerial emphasis by Horngreen, Charles, Foster and Datar Prentice Hall

    13. Management Accounting by M Y Khan and P K Jain published by Tata McGraw Hills

    14. Advanced Management Accounting by R S Kapllan and AA Atkinson Prentice India International

    15. Advanced problems and solutions in Cost Accounting by S N Maheshwari, Sultan Chand


    1. Essentials of Management by Koontz H & W published by McGraw Hill

    2. Principles of Management by Ramaswamy published by Himalaya

    3. Management Concept and Practice by Hannagain T published by McMillan

    4. Basic Managerial Skills for All by McGrath E.H published by Prentice Hall of India

    5. Management - Text and Cases by VSP Rao published by Excel Books

    6. Essentials of Management by Massie Joseph published by Prentice Hall of India

    7. Management: Principles and Guidelines by Thomas Duening & John Ivancevich published by Biztantra

    8. Management Concepts and Strategies by J S Chandran published by Vikas Publishing House

    9. Principles of Management by Tripathy P C published by Tata McGraw Hill

    10. Principles of Management: Theory and Practice by Sarangi S K published by V M P Publishers

    11. Principles of Management by Terry G R published by AITBS


    1. Andrew B Abel and Ben S Bernanke - "Macroeconomics"- Pearson Education New Delhi

    2. David N Hyman - "Macroeconomics" McGraw Hill, New York, Latest Edition

    3. D N Dwivedi - "Macroeconomics Theory & Policy"- Sultan Chand & Company, New Delhi, Latest  Ed.

    4. Datt R. & K.P.M. Sundaram - "Indian Economy"- Sultan Chand and Company, New Delhi, Latest  Ed.

    5. Dornbusch R. & S. Fischer - "Macroeconomics" McGraw Hill, New York, Latest Edition

    6. Economic & Political Weekly: Various Issues.

    7. Economic Survey of India -2007-08

    8. G L Jain- "Macroeconomic System-Problems and Functions"- Mangal Deep, Publications, Jaipur

    9. H L Ahuja - "Macroeconomics Theory and Policy - Advanced Analysis" - Sultan Chand and Company

    10. K.P.M. Sundaram - "Money Banking and International Trade"- Sultan Chand and Company

    11. Mankiw -"Principles of Macroeconomics"-Thomson-South-Western, New Delhi

    12. Mishra and Puri - "Indian Economics"- Himalayan Publishing House, Latest Edition

    13. K.Vasudevan - Central Banking - RBI Publications

    14. Bhatt - Central Banking in India - Himalaya Publications


    1. Fundamental of Financial Management - Prasanna Chandra - Tata McGraw Hill

    2. Fundamental of Financial Management - V Sharan Pearson Education

    3. Principles of Corporate Finance - R A Brealy & S C Myres - Tata McGraw Hill

    Quantitative Techniques

    1. Modern Business Statistics revised by B Pearles & C Sullivan - Prentice Hall

    2. Statistics for Management - Levin R and Rubin D S - Prentice Hall

    3. Statistical Methods - S P Gupta - S.Chand

    4. Fundamentals of Statistics - Elhance D N

    5. Statistics Theory Method and Applications - D C Sancheti & V K Kappor

    Information Technology

    1. Fundamentals of Computers - Rajaram V - Prentice Hall

    2. Computer today (3rd edition) - Sanders, Donald H - McGraw Hill

    3. Computers and Common sense - Hunt, Roger and Shelly John - Prentice Hall

    4. Computers - Subramaniam N - Wheeler

    5. Introduction to Computers - Xavier C. - New Age

    6. Computer in Business - Sanders D - McGraw Hill

    7. Computers and Information Management - S C Bhatnagar & V Ramant - Prentice Hall

    8. Internet for Business - Brummer, Lavrej - Cambridge

    9. E-mail for Everyone - Leon Alexis & leon - Methews

    10. Basic Computer Programmes for Business - Sternberg C - New Jersey Hayden

    Business Law

    1. An introductory guide to Central Labour Legislation - W A Dawson

    2. Industrial Law - P L Malik

    3. Personnel Management and Industrial relations - Kapur S , Punia B - Gurgaon SK

    4. Labour participation in Management - Mhetras V - Manaklals

    5. Indian Contract Act , Sale of Goods Act and Partnership Act - Desai T R - S C - Sarkar and sons

    6. The Negotiable Instruments Act - Khergamwala J S - N M Tripathy

    7. The Principles of Mercantile Law - Singh Avtar - Eastern Books Co.

    8. Companies Act 2013 by Ravi Puliani, Bharat Publication

    9. Companies Act 2013 by Taxmann



    Module 5.1

    1. AS- 14 Amalgamation, Absorption & External Reconstruction (excluding inter - company holding)

      1. In the nature of purchase with corresponding accounting treatments of pooling of interests and purchase method respectively.

      2. Meaning and computation of purchase consideration.

      3. Inter company debtors, creditors, loan, bills, loading in stock.

    2. Internal Reconstruction

      1. Need for reconstruction and company law provisions.

      2. Distinction between internal and external reconstructions.

      3. Methods including alteration of share capital, variation of share holder rights, subdivision, consolidation, surrender and reissue/cancellation, reduction of share capital with relevant legal provisions and accounting treatment for same.

    3. Investment Accounting

      1. For shares (variable income bearing securities)

      2. For debentures/preference shares (fixed income bearing securities)

      3. Accounting for transactions of purchase and sale of investments with ex and cum interest prices and finding cost of investment sold and carrying cost as per weighted average method (excluding brokerage)

      4. Columnar format for investment account

    4. Accounting for transaction of foreign currency

      1. In relation to purchase and sale of goods, services and assets and loan and credit transactions.

      2. Computation and treatment of exchange rate differences

    5. Introduction to IFRS

      1. Purpose and objective of financial statement- its frame work- its assumption, characteristics, element, recognition and measurement.

      2. Convergence and first time adoption to IFRS (IFRS - 1)


    Module 5.2

    1. Issue of Shares and Debentures

    Shares and share capital

    Issue of shares by different modes - IPO, Private placements, preferential, rights, ESOP, SWEAT

    Issue of shares at par, premium and discount

    Application for shares including minimum subscription, price band, Escrow Account

    Allotment of shares including under and over subscription (including Prorata allotment) and calls in arrears / received in advance including interest calculation

    Issue of shares for cash including forfeiture and reissue of forfeited shares

    Capitalization of reserves and issue of bonus shares.

    Issue of debentures at par, premium and discount

    Issue of shares and debentures for purchase of business

    Issue of shares and debentures for other services


    1. Redemption of preference shares

    Company law / legal provision for redemption

    Sources of redemption including divisible profits and proceeds of fresh

    issue of shares

    Premium of redemption from sale of security and profit of company

    Capital redemption reserve account - creation and use

    Payment from sources including out of fresh issue / profits


    1. Redemption of Debentures

    Redemption of debentures at par, premium, discount

    Debenture redemption reserve and debenture redemption sinking fund excluding insurance policy

    Conversion into new class of shares or debentures with options including at par, premium and discount

    Purchase / buy back of own debentures or immediate cancellation or holding including ex and cum interest for purchase / sale price (excluding brokerage thereon)


    1. Buyback of shares

    Company law / legal provision (including related restrictions, power, transfer to capital redemption reserve account and prohibitions)

    Compliance of conditions including sources, maximum limits and debt equity ratio

    Cancellation of shares bought back


    1. Final accounts of Co-operative housing society

    Provisions of Maharashtra State Co-operative Societies Act and rules

    Accounting provisions including appropriation to various funds

    Format of Final Accounts - Form N

    Simple practical problems on preparation of final accounts of a co-operative

    housing society


    Module 5.3

    Uniform costing and Inter - firm comparison

    Meaning and need for uniform costing - Essentials for success of uniform costing - Advantages and limitations of uniform costing - Areas of uniformity, uniform cost manual

    Inter - firm comparison objectives

    Pre requisites of inter firm comparison - Advantages and Limitations

    Non integrated system of accounts

    Meaning - Advantages and Disadvantages - Distinctive features - Cost control accounts to be prepared - Journal entries - Simple practical problems

    Integrated Accounts

    Meaning - Advantages and Disadvantages - Distinctive features -Journal entries - Simple practical problems

    Operating Costing

    Meaning of operating costing - Determining of per unit cost - Pricing of services - collection of costing data - simple practical problems based on costing of hospital, hotel, goods and passenger transport and other services.

    Management Accounting Paper - II

    Module 5.4

    1. Ratio Analysis :

         Interaction of ratios

         Projection of financial statements from given ratios and information

    1. Capital Budgeting

         Introduction, types of capital, sources of capital

         Evaluation of capital expenditure proposal from given cash flow, concept of present value,

         Techniques of appraisal of investment proposal

         Payback period method, Average rate of return method

         Net present value method, IRR

         Profitability index method

    1. Cash Budgeting

         Meaning and objective

         Budgeting of receipts and payments- trading, non trading and capital

         Preparation of monthly budget and finding out closing cash balance

    1. Interpretation of financial statements

         Contents and importance of notes to accounts, directors report, audit report

         Use of notes to accounts, directors report, audit report. Ratios to analyze financial statements

    1. Concept of MIS report in Computer environment

         Concept, need, characteristics, role of MIS

         MIS and business, MIS and computers

         MIS generated by accounting software

         Limitations of MIS


    Module 5.5

    1. Definitions

    Section 2 - Assessee, Assessment year, assessment, annual value, business,Capital asset, Income, person, Previous year, transfer

    1. Basis of Charge

    Section 3- 9 - Previous year, Residential status, Scope of total income.  Deemed income.

    1. Exclusions From Total Income

    Section 10 - restricted to,

      1. Agricultural income

      2. Sums received from HUF by member

      3. Share of profit from firm

      4. Casual and non recurring receipts

      5. Scholarships

      6. Income of minor child

      7. Allowance to members of parliament and legislative assembly

      8. Exemptions related to specific head of income to be covered with relevant provisions such as salary, Income from other sources.

    2. Heads Of Income

        1. Salary - Section 15-17 incl section 10 relating to:

        2. House rent allowance

        3. Travel Concession

        4. Special allowance

        5. Pension- commutation

        6. Leave encashment

        7. Compensation

        8. Voluntary retirement

        9. Payment from provident fund

        10. Gratuity

      2. Income from house property - Section 22-27 ( incl: Section 2- Annual value)

      3. Profits and gains from business & profession, Vocation

    Section 28-32, 36, 37,40, 40A & 43B    

    ( incl: Section 2- Business)

    Income from other sources- Section 56-59

    1. Deductions under Chapter VI - A

    80C - payment of LIC/PF and other eligible investments

    80CCC - Contribution to certain pension fund

    80D - Medical insurance premium

    80DD - Maintenance and medical treatment to handicapped dependent

    80E - Interest on educational loan

    80U - Deduction in the case of totally blind or physically handicapped

    or mentally retarded resident person.


    1. Computation of Total Income and Taxes Thereon

    Of individual and HUF (Including rates of taxes & excluding capital gains)

    Problems designed to test the knowledge of provisions of income under


    Notes -

    1. The problems should not cover more than two heads of income and two deductions

    2. The applicability of law for the purpose of examination would be the law in force as on 31st march immediately preceding the academic year.


    Module 5.6

    Introduction :  Demographic features - Poverty, Income Inequality and Unemployment - Urbanization and its effects

    Agricultural Sector

    Institutional Structure - Land reforms in India

    Technological changes in agriculture

    Agricultural pricing and agricultural finance

    Agricultural marketing

    National Agricultural policy

    Industrial Sector

    Growth and pattern of industrialization

    Industrial Policy of 1991

    Public sector enterprises and disinvestment policy

    Small scale sector - problems and prospects

    Service Sector

    Nature and scope of service industry

    Recent trends in Banking industry, Insurance industry

    Healthcare Industry and Tourism Industry

    External Sector

    Structure and Directions of Foreign Trade

    India's Balance of Payments since 1991

    FDI, Foreign capital and transactional companies in India

    Role and impact of SAARC, ASEAN and WTO

    Money and Banking

    Money market and its features

    Monetary policy of RBI

    Progress of commercial banking in India

    Development of capital markets

    SEBI and its functions



    Module 6.1

    1. Accounting for Banking Company

      1. Legal provision in Banking Regulation Act, 1949 relating to Accounts.

      2. Statutory reserves including Cash Reserve and Statutory Liquidity Ratio

      3. Bill purchase and discounted, rebate of bill discounted

      4. Final accounts in prescribed form

      5. Non-performing assets and Income from non-performing assets.

      6. Classification of Advances, standard, sub-standard, doubtful and provisioning requirement.

    2. Accounting of General Insurance Company
      1. General Insurance - Various types of insurance, like fire, marine, Miscellaneous

      2. Special terms like premium, claims, commission, Management expenses, Reserve for unexpired risk, reinsurance

      3. Final accounts in a prescribed form. Revenue Statement - Form B - RA, Profit/Loss Account - Form B - PL and Balance Sheet - Form B - BS.

    3. Accounting Standards

      1. AS-2 Valuation of inventories

      2. AS-6 Accounting for Depreciation

      3. AS-10 Accounting for Fixed Assets

      4. AS-07 Construction Contracts

    (Theory, Case Study and Practical questions)

    1. Liquidation of Company

      1. Meaning of liquidation or winding up

      2. Preferential payments

      3. Overriding preferential payments

      4. Preparation of statement of affairs, deficit/surplus account

      5. Liquidator's final statement of account

    2. Limited Liability Partnership

      1. Statutory provisions

      2. Conversion of proprietary business in partnership

      3. Final accounts


    Module 6.2

    1. Valuation of goodwill, shares and business                                                                                           

      1. Valuation of goodwill

      2. Maintainable profit method

      3. Super Profit Method

      4. Capitalisation Method

      5. Annuity method

      6. Valuation of Shares

      7. Intrinsic Value of the Asset

      8. Yield Method

      9. Fair Value Method

    2. Final Accounts of Companies                                                                                                                      

      1. Relevant provisions of Companies Act related to Final Account(excluding cash flow statement)

      2. Vertical and horizontal formats of profit/loss account and balance sheet

      3. AS 1  in relation to final accounts of companies (disclosure of accounting policies)

    3. Profit Prior to Incorporation                                                                                              

      1. Principles for ascertainment

      2. Preparation of separate, combined and columnar profit/loss account and balance sheet including different basis of allocation of expenses/incomes.

    4. Foreign Braches Conversion as per AS 11 and incorporation in HO Accounts                                         

    5. Accounting Standards :

      1. AS-16 Borrowing Cost

      2. AS-19 Leases

      3. AS-20 Earning Per Share

      4. AS-22 Accounting for Taxes on Income


    Module 6.3

    1. Budgeting and Budgetary Control

    Meaning and objectives, Advantages and limitations of budgets

         Functional budgets, Fixed and Flexible budgets

         Zero based budgeting, performance budgeting

         Simple practical problems of preparing flexible budgets and functional budgets

    1. Absorption Costing and Marginal Costing

         Meaning of absorption costing,

         Introduction to marginal costing

         Distinction between absorption costing and marginal costing

         Advantages and limitations of marginal costing

    1. Cost Volume and Profit analysis

    Break even analysis meaning and graphic presentation - Margin of safety- Fey factor -  Simple practical problems based on using the marginal costing Formulae

    1. Managerial Decision Making

         Make or buy - Sales mix decisions - Exploring new markets - Plant shut down  decision, Simple practical problems

    1. Standard Costing and Variance analysis

         Preliminaries in installing of a standard cost system - Material cost variance-  Labour cost variance

         Variable overhead variances- Fixed overhead variances -   Sales variances - Simple practical problems

    AUDIT – III (Advanced Auditing)

    Technique of Auditing & Audit Procedures

    Module 6.4

    1.   Audit of Ledgers – Reading & Interpretation of Ledger Accounts

    2.   Audit and Assurance Standards

    3.   Audit of Limited Companies

    4.   Special Audits, Tax Audit


    Audit of Ledgers – Reading & Interpretation of Ledger Accounts

    Scrutiny of ledger account and comments thereon. Fixed assets account (At cost of W.D.V.), Investment A/c., Debtors A/c., Bills Receivable A/c., Capital A/c., Reserves A/c.,  Creditors A/c., Bills Payable A/c., Expense and Losses A/c., Income  Gain A/c.

    Simple practical problem to write comments on a given ledger account (limited to one ledger account, Maximum two accounting year and maximum of 12 entries)

    Audit and Assurance Standards

    Significance of the Audit and Assurance Standards issued by Institute of Chartered Accountants of India.

    Responsibility of audit for AAS

    Understanding to following standards

    SA 200   Basic Principles of Governing on Audit

    SA 200A     Objectives and scope of the audit of financial statements

    SA 230   Audit documentation

    SA 300   Planning an Audit of Financial Statements

    SA 320   Audit Materiality

    SA 440   Risk Assessments and Internal Control

    SA 500   Audit Evidence

    SA 501   Audit Evidence – Additional Considerations for Special Items

    SA 520  Analytical Procedures

    SA 700      The Auditor’s Report on Financial Statements

    SA 570      Going Concern

    Audit of Limited Companies

    1. Qualifications, disqualifications, appointments (First and Subsequent auditor), reappointment removal of auditors.

    2. Audit Report – Basic elements, Unqualified, modified and qualified report.

    3. Report under Companies Act, CARO

    4. Rights, duties and liabilities of auditor

    Special Audit : Special points in audit of  a) Hospital  b) Hotel  c) School / College  d) Cinema Theatre

    Tax Audit : Requirements, qualifications u/s. 44AB, time limit tax audit report with annexures


    Module 6.5


    INCOME TAX ACT, 1961

    1. Capital Gains


         Sec : 45 - Chargeability of Capital Gains

         Sec :48 - Mode of Computation of Capital Gains

         Sec : 49 - Cost with Reference to Certain Modes of Acquisition

         Sec : 50 - Special Provisions for Computation of Capital Gains in Case of   depreciable Assets.

         Sec : 50 B - Depreciable Assets

         Sec : 50 C - Full Value of consideration

         Sec : 54 - Profit on Sale of Property Used for Residence

         Sec : 55 - Meaning of "Adjusted", "Cost of Improvement " & "Cost of Acquisition"

         (Incl. Section 2 - Capital Assets & Transfer)

    1. Basic Aspects of Deductions of Tax at Source

         Sec : 194 A - TDS on Interest.

         Sec : 194 C - TDS on Payment made to Contractor

         Sec : 194 H - TDS on Commission.

         Sec : 194 I - TDS on Rent

         Sec : 194 J - TDS on Professional Fees.

         Payment of TDS and Procedure for E - Filing of TDS Return

    1. Set Off and Carry Forward of Losses

    Sec : 70 - Set off Loss from one Source Against Income from Another Source Under the Same Head of Income

         Sec : 71 - Set Off Loss from One Head Against Income Of Another Head

         Sec : 71 B - Carry Forward & Set Off of Losses From House Property

         Sec : 72 - Carry Forward & Set Off of Losses of Business Lossess

         Sec : 73 - Losses in Speculation Business

         Sec : 74 - Loss under the head of Capital Gains

    1. Computation of Income of Partnership Firm in Relation to Sec : 40(b) and Tax thereon with Applicable Rate of Tax

    2. Return of Income -  Sec 139

    1. Advance Tax u/s 207, 208, 209, 210, 211

    Sec : 207 - Income Liable to Advance Tax

         Sec : 208 - Liability of Advance Tax

         Sec : 209 - Computation of Advance Tax

         Sec : 210 - Payment of Advance Tax by Assessee on His Own Account

         Sec : 211 - Due Dates of Payment of Advance Tax



    Module 6.6

    1. Marketing Management                  

      1. Meaning  and Definition of Marketing - 4 Ps of Marketing                                               

      2. Product Management - Meaning & Definition - Product Development Strategies    

      3. Price Management - Meaning & Definition - Pricing Strategies                                  

      4. Place(Distribution) Management - Meaning and Definition - Factors governing Distribution Decisions - Types of Distribution Channels                                                       

      5. Promotion Management  - Meaning - Promotion Strategies Case Studies based on the above topics                                                                                            

    2. Production Management          

      1. Meaning and Definition of Production Management - Scope of Production Management - Production vs. Productivity                                                                                                     

      2. Meaning of Productivity - Measurement of Productivity - Measure to increase Productivity - Productivity improvement in India                                                                  

      3. Meaning and Definition of Quality Management - TQM - Quality Circles - ISO 9000/14000                                                        

      4. Inventory Management - Meaning and Methods Case Studies based on the above topics   


    1. Human Resource Management    

      1. Meaning and Definition of Human Resource Planning, Human Resource Management and Human Resource Development                 

      2. Process of Human Resource Planning                                            

      3. Scope of Human Resource Management                                     

      4. Methods of Developing Human Resource                                        

      5. Performance Appraisal - Meaning and Definition -  Traditional and Modern Methods of Appraisal -  Self Appraisal - 3600 Appraisal  

      6. Case Studies based on the above topics                                                                        

    2. Financial Management

      1. Meaning and Definition of Financial Management - Functions of Financial Management          

      2. Short - term and Long - Term Sources of Finance - Source and Significance                 

      3. Capital Market - Meaning and Constituents - Functions

      4. Fundamental Analysis - Technical Analysis - Venture Capital - DEMAT  Account - Futures and  Options

      5. Case Studies based on the above topics


    1.Internal Assessment 40% 40

    The allocation of 40 marks shall be as follows:
    a) For Courses without practical

    • One class test / Case study / on-line examination 20
    • One Assignment 10
    • Active participation in class instructional deliveries 05
    • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities 05

    b) For Courses with practical

    • Journal – 5 marks, Viva Voce – 5 marks and 20
    • Laboratory work – 10 Marks
    • One assignment/Project with class presentation
    • (Presentation – 5 marks and Written Document 5 Marks) 10
    • Active participation in class instructional deliveries 05
    • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in    05

    2.Semester End Assessment 60% 60

    • Duration – These examinations shall be of 2 hours duration
    • Question Paper Pattern:

    1. There shall be four questions each of 15 Marks
    2. All questions shall be compulsory with internal choice within the questions.
    3. Question may be sub-divided into questions a, b, c, d & e only
    4. Allocation of marks depends on the weightage of the topic.

    B.Com (Financial Markets) - BFM

    Whether one works as an executive or at entry level, the work environment now demands broadened mindsets and qualifications for diverse positions. The changing workforce, recent economic downturn and changing demographics are all contributors to this paradigm shift. Technical and specialized skills, honed to an art today, may indeed become obsolete in the near future. Furthermore, traditional degrees become outdated and even irrelevant in the modern workforce. It is essential that employees continue to expand their current knowledge base and skill sets to add personal value in their organizations. A specialized degree does just that, in addition to preparing the student for continued growth and life-long learning. It is with this objective in mind that the University of Mumbai has introduced two new Bachelor of Commerce degrees which encompass a shift from general education to professional education. These degrees aim at:

    • Creating for the students of University of Mumbai an additional avenue of self- employment and also to benefit the industry by providing them with suitable trained persons in the field of Accounting & Finance. Banking and Insurance.

    • Preparing students to exploit opportunities, being newly created in Banking & Insurance, Accounting and Finance as the profession due to Globalization, Privatization & Liberalisation.

    • To provide adequate basic understanding about Banking, Insurance & other financial services to the students and to give an adequate exposure to operational environment in the field of Banking, Insurance & other related financial services of Accounting and Finance.

    • To inculcate training, and practical approach, by organizing industrial visits, summer placements and using modem technology in teaching the students in the field of Accounting & Finance and Banking & Insurance.


    First Year

    Semester - I

    1.1 Principles of Investment
    1.2 Micro - Economics
    1.3 Basic Statistics
    1.4 Basic Computer Skills
    1.5 Financial Accounting
    1.6 Business Environment

    Semester - II

    2.1 Environment of Financial System
    2.2 Macro Economics
    2.3 Statistical Applications
    2.4 Communication Skills
    2.5 Management Accounting
    2.6 Principles of Business Management

    Second Year

    Semester - III

    3.1 Debt Markets
    3.2 Corporate Finance - I
    3.3 Equity Markets - I
    3.4 Banking in Financial System
    3.5 Computer Applications in Investments
    3.6 Business Ethics
    3.7 Organizational Behaviour

    Semester - IV

    4.1 Commodities Market
    4.2 Corporate Finance - II
    4.3 Equity Markets - II
    4.4 Financial Services
    4.5 Taxation for Investments
    4.6 Security Analysis
    4.7 Business Law

    Third Year

    Semester - V

    5.1 Global Capital Markets
    5.2 Regulation of Securities Markets
    5.3 Insurance (Fund) Management
    5.4 Derivatives Markets
    5.5 Foreign Exchange Markets
    5.6 Portfolio Management
    5.7 Project - I

    Semester - VI

    6.1 Risk Management
    6.2 Corporate Governance
    6.3 Computer Applications in Financial Services
    6.4 Marketing of Financial Services
    6.5 Mutual Fund Management
    6.6 Customer Relationship Management in Financial Services
    6.7 Project - II



    Module  1.1


    • Investment - Meaning & Definition.   
    • Need for Productive Investment
    • Investment Objectives                     
    • The multiple avenues for Investment - in brief
    • Importance of Investment Management


    • Measures of Return & Risk
    • Relationship between Risk & Reward
    • Determinants of required Rate of Return
    • Need for Diversification of Risk


    • Time value of Money - Techniques of Discounting & Compounding
    • Place of liquidity in investment decisions
    • Time value for more than one cash flow
    • Introduction to Net Present Value (NPV), Internal Rate of Return (IRR)
    • Relevance of NPV & IRR


    • Financial Statement Analysis
    • Financial Ratios - Computation & Application
    • Macro Economic Indicators


    Module  1.2


    A)  The Economic problem - scarity & efficiency w.r.t.  Production Possibility Curve

         Micro & Macro Economics

    B)  Theory of Consumer's Behaviour :-

         Indifference Curve Analysis - Effects - ICC & PCC, Break up of price effect


    • Production function - Isoquants, Returns to scale
    • Producer's Equilibrium
    • Economics scale
    • Costs - Behaviour of cost curves in the short & long run
    • Revenue concepts


    • The theory of the firm - Break Even Analysis - Equilibrium of the Firm
    • Markets - Perfect Competition, Monopoly, monopolistic competition


    • Pricing Methods - Marginal Cost, Full Cost, Discriminatory, Multi - Product & Transfer Pricing
    • Meaning & Importance - Stages
    • Methods - Payback, Discounted present value & internal Rate of Return


    Module  1.3


    Introduction to Statistics : Preparation of frequency distributions including graphic presentation.

    Measures of Central Tendency : Mathematical Averages : Arithmetic means, Geometric mean, Properties & Applications.

    Positional Averages :  Mode & Median & other partition values - Quartiles, Deciles & Percentiles (including graphic determination).

    Measures of Variation :  Absolute, Measures, Range, Quartile Deviation, Mean Deviation, Standard Deviation, Variance.


    Covariance & Correlation: Meaning, Correlation using scatter diagram.  Karl Pearson's co-efficient of correlation : Calculation & Properties, Rank Correlation.

    Regression Analysis:  Linear regression defined.  Regression defined.  Regression equations & estimation.

    Components of Time Series:  Additive & Multiplicative miodels

    Trend Analysis:  Finding Trend by moving average methods, Fitting of Linear quadratic trend principle of least squares.


    Meaning & Uses of Index Numbers:  Simple & weighted Index. No.,  Construction of Index No., Fixed & Chain base; Paashe's Laspeyre's Kelly's & Fishers Index No. simple & tests of adequacy of Index No. Construction of consumer price indices.  Deflating, Splicing, Quantity & Value Index Nos. Shifting of base year, conversion of chain based to fixed base & vice-a- versa, Cost of living Index Nos. inflation concept of Industrial Production Indices.


    Probability:  Probability as a concept, Addition & Multiplication Laws of probability (statement & concept only), Conditional Probability, Bayer's Theorem

    Random Variables:  Random variable, Expectation & variance, Probability Distributions; Binomial & Normal Distribution

    Decision Making:  Under uncertainty & Risk, Expected Monetary Value (EMV), Decision Tree. (Simple Problem)


    Module  1.4


    • The Topic of Unit I and II are  Introductory,, They would be  taught at conceptual level only.
    • Unit III is expected to be taught through demonstrations and support of practical.
    • Unit IV is expected to be  taught in the light of information technology.

    UNIT I Basics of Computers :  Organisation & Architecture; Simple Model of a Computer, Block Diagram, Characteristics.

    Introduction to Operating System :  Need for Operating System, Different types of Operating Systems: Batch, Multiprogramming, Time-sharing, On-line & Real time.

    Evolution of Computers :  The various Generations of Computer Systems

    UNIT II Input & Output Devices (Functions, Identifications & Connections) :  Terminals, CRT, Keyboard, Mouse Optional Mouse, Printers-impacts, Dot Matrix, Laser Printer, Scanner, Joysticks, Space Ball, Datagloves, Touchscreens.

    Computer Memory :  Memory Cell, Units of Memory Bit, Bytes, Registers. Cache Memory : Needs & Characteristics. Access Modes : Random & Serial Assess

    RAM, ROM's, Magnetic Disks, Tape & Optional Memory, virtual memory, Buses, The system Bus- Control, Address & Data Buses

    Internet Basics :  What is Internet? History & Introduction, Accessing the Internet, Protocols TCP/IP, SLIP, PPP, Components of URL, FTP, Telnet, HTTP, Web Browsers, Search Engines, Advanced search, Email Services, Spam & Emoticons, Chatting, Conferencing, Creating a Home Page, a Web Site, Viruses-type detecting prevention Worms, Firewalls.

    UNIT III  :


    Understanding worksheets :  Entering data, Cell Ranges, Creating Auto Series, Inserting Sheets, Deleting Sheets, Renaming Sheets, Linking Worksheets, Protecting worksheets.

    Cell Referencing : Relative Cell Referencing, Absolute Cell Referencing, Mixed Cell Referencing.

    Functions & Formulas :  Maths &Trigonometric, Logical, Date & Time, Conditional, Statistical, Text.

    Charts :  Inserting in Sheets

    Introduction to Power Point :  (Demonstration & Corresponding Practical) : Creating & Opening Presentations, Different views of Power Point Presentations, Slide Manipulation, Adding Transitions to Slide Show, Viewing the Slide Show Navigating while in your Slide Show.

    Desktop Publication with word processing software : (Demonstration & Corresponding Practical)

    Introduction to word processing : Identify the components of documents Windows, Standard & formatting Toolbars, Create Documents, Open Documents, Save Documents, Editing Text in Documents, Word Wrap Feature, Selecting Text, Drag Drop Feature.

    Viewing & Formatting Documents : View a document, Format text, Font Style, Font Size, Format Painter, Highlight documents, Format Paragraph, Adjust the spacing (line & page spacing), Align text, Add bullets & number to the lists, Format pages, Change page orientation, Number pages, Set Margins.

    Mail Merge Documents : Create a main document, Specify a data source, Merge the data file & the main document, Create a Table, Select text in tables, Edit a table by deleting rows & columns, inserting rows & columns, Resizing rows, Merging cells, Splitting cells, Add borders & shading.

    Information, System analysis and Design, Choice of Information Technology Development of MIS, Decision Making.)


    Module  1.5


    • Meaning & Scope of Accounting : Need development & Definition of Accounting, persons interest in accounting disclosure, Branches of accounting.
    • Concept Accounting Standards
    • Journals, Ledger, Subsidiary Books, T/B, Financial Accounting framework


    • B.R.S
    • Treatments of Capital & Revenue
    • Depreciation accounting; Methods of recording depreciation & methods of providing depreciation as per AS-4
    • Preparation of Financial Accounts; Sole Traders & Partnership Firms, Manufacturing A/c, Trading, P & L and B/S


    a)  Issue of Shares & Debentures:

    1. Types of Shares & Debentures (in India)
    2. Accounting Treatments for issue of shares & debentures with new market and SEBI rules (Bidding, Price Building etc.)

    (Note: Old method of share application money, allotment money

    not to be included)

    b)   Capitalisation of reserves & issue of Bonus Shares

    c)   Preparation of corporate financial statements in vertical form.

    d)   Valuation of Shares.

    e)   Buy-back of shares & own debentures.

    f)    Investment Accounting


    a)   AS, GAAP & their impact on Income Statement & B/S.

    b)   Latest Development: Computerization of accounting & accounting s/w.


    Module  1.6

    UNIT I: Indian Business Environment : Concept, Components & Importance

    UNIT II:Economic Trends (overview) : Income, Savings & Investment, Industry, Trade & Balance of Payments, Money, Finance, Prices.

    UNIT III: Role of Government : Monetary & Fiscal Policy : Industrial Policy : Industrial Licensing, Privatization: Devaluation : Export-Import Policy : Regulation of Foreign Investment Collaborations in the light of recent changes.

    UNIT IV: International Environment : International Trading Environment (overview) : Trend in world trade & their problems of developing countries : Foreign trade & economic growth : International economic institutions. GATT, WTO, UNCTD, World Bank, IMF: GSP: GSTP: Counter trade



    Module  2.1

    UNIT I : Financial System  

    Meaning, Significance & Components, Composition of Indian Financial Systems, RBI - Organisation, Management, Functions - Credit Creation & Credit Control, Monetary Policy.


    UNIT II : Commercial Banks

    Meaning, Functions ; Management & Investments, Policies of Commercial Banks, Recent trend in Indian Commercial Banks.  All India Development Banks : Interest Rate Structure : Determinants of interest rate structure, Differential rate structure : Recent charges in interest rate structure, State level Development Banks : State Financial Corporation; Development banks in Industry Financing.


    UNIT III  : Insurance Organisations

    Objective & Functions, various schemes of LIC & GIC, Unit Trust of India : Objective & Functions, various schemes of UTI & Role of UTI in Industrial Financing


    UNIT IV : Financial Markets

    Indian Money Market, Indian capital Market


    Module  2.2


    • Introduction to Money-Functions-Demands & Supply of Money
    • IS-LM Curves
    • Inflation - Causes & Effects
    • Philips Curve



    • Commercial Banks - Functions-Creation (multiple expansion of credit)
    • Evolution of Central Banks- Functions (in detail)
    • Monetary Policy


    • Banking Sector Reforms- Evaluation
    • Financial Liberalisation - Universal Banking, Private Banking, Foreign Banks
    • Banks run & Systematic fragility


    • Structure of the money market in India - Features, Limitations & Measures to strengthen the market
    • Capital Market - Share Market in India - Function of the Stock Exchange
    • SEBI - Need & Role2
    • Financial Soundness - credit rating agencies
    • New Financial instruments of the Capital Market (Zero coupon bonds, Warrants, Secured premium          notes, Stock invest, Swaps, Options, Derivatives deep discount bonds)


    • Balance of Payments - Structure
    • Convertibility - Pros & Cons of Capital account convertibility
    • Capital Movements - Direct & Portfolio Investments - MNC's & FDI
    • Impact of Foreign Capital


    Module  2.3


    Concepts of a statistical population and sample form a population, Primary data, Secondary data sample surveys, Concept of Hypothesis, Testing of Hypothesis, Null & Alternative Hypothesis, Types of Error, (Consumer & Producers Risk), Level of Significance.

    Large Sample Tests : Hypothesis testing for proportion & Means of single & two sample test

    Chi-Square test of goodness of fit (with special reference to Finance)


    Formulation of Linear Programming Problems (LPP), Graphic solution to LPP, Cases of unique & multiple optimal solutions, unbounded solutions & infeasibility & redundant constraints.

    Solution to LPP using simple method - maximization & minimization cases.  Shadow prices of the resources & the ranges of their validity.  Identification of unique & multiple optimal solutions, unbounded solution, infeasibility & degeneracy.


    Rate of Interest - Nominal, Effective - and their inter-relationships, Compounding & Discounting a sum using different types of Rates.  Types of Annuities, like immediate, due, deferred, perpetual, and their future & present value using different types of rates of interest, PV, NPV and IRR Depreciation of assets.  Valuation of simple loans & debentures.  Sinking Funds (General annuities to be excluded).


    Network Analysis : PERT, CPM (Without crashing)

    Modern Portfolio Theory : Markowitz Theory, Sharpe's Theory & randon : Walk Theory.

    Risk Analysis : Measures of Risk & Performance : Range, Variance, Standard Deviation, Expected value & Beta.

    Measures of Risks related to portfolio : Covariance & Correlation

    Return on security & Market Returns.


    Module  2.4

    I.   Concept of communication : Definition, Need & Importance of Communication, Process of Communication,  Characteristics of Effective Communication, Methods & Modes of Communications.

    II.  Reading : Reading with fluency & speed, Ways of reading, Skimming, Scanning, Extensive reading, identifying, inferring, Interpreting, Collecting & Re-ordering relevant information from text vocabulary, Grammar Language Structure & Punctuation.

    III.  Writing : Organised presentation of matter (Factual/Informative, Descriptive or Persuasive)

    1. Editing, summarizing, considering, (practice to be given through comprehension passages, summarization, book review, note-making précis writing from literary texts, business & financial    journals, magazines & news papers. Familiarity & acquaintance with business & financial terms should be encouraged.)
    2. Correspondence in different registers :-

    • Theory of Letter Writing
    • 7 Cs of Letter Writing
    • Revision of structure of forms of layout
    • Appearance of B.L
    • Use of Computer for Letter Writing.

    Official    a)    Enquiries / Complaints & Replies, Representations

                              b)    Letters of applications for jobs, Inter-departmental Memos

                              c)    Letters to Bank

                              d)    Request for loans, Overdraft, Current A/c, Credit Facility, Status Enquiry, Letters related  to Share Market, Capital Market.

            Semi Official: Letters to Editors

            Social Correspondence : Invitations, Congratulations, Condolences.

          Appeal e.g. blood donations, environmental and other civic issues.

    IV.  Speaking / Listening : Fluency, pronouncing, voice modulation, tone pitch, sensitivity to audience.

    How to listen effectively - listening comprehension meaning & sequence of thought (practice may be given through audio-video methods) passages/exercises to be set to highlight the objective of communications with special emphasis on 'You' attitude.

    V.   Barriers to Communication : Types of Barriers : Physical, Mechanical, Psychological, Linguistic, Socio- Cultural, Barriers to Listening.  How to overcome barriers (to be taught along with case studies, assignments, tasks, field visit etc.)

    VI.  Group Communication :

         A)  Written aspects :

    1. Drafting Notice, Agenda, resolutions, Minutes of Meetings.
    2. Drafting of Reports structure of Business Report, Various Types of Reports- Following reports to be studied - Routine, Investigative, Projects, Director's Report etc.

         B)  Oral aspects :

    1. Interviews
    2. Group Discussions
    3. Presentations
    4. Speeches : Social/Corporate Situations


    Module  2.5

    I.  Introducing to Financial Statements Analysis :

    1. Meaning, Nature, Uses, Scope & Function of Management Accounting.

                      Role of Management Accounting in decision making, Tools & Techniques of Management    Accounting.

    b.     Financial Statements Analysis :

    1. Meaning & Types of Financial Statements, Limitations of Financial Statements, Objectives of Financial Statements
    2. Interpretation of Financial Statements, Inter - Firm & Intra - Firm.

    Comparison with the help of ratio, comparative, commonsize & trnd analysis

    1. Fund Flow, Cash Flow.

    II.   Working Capital Management :

    1. Operations cycle, Need & Importance, Monitoring & Control, Estimation & Calculation W.C. for trading & other.
    2. Management of Current Assets : Management of Cash & Marketing Securities, Receivables.

    III.   a. Long Term Funds Management : Sources, Capital Investment Decisions, Risk analysis in Capital Budgeting

    b.   Capital Structure : Theories & Determinations

    IV.   a.    Operating & Financial Leverage

    b.   Concept in Valuation : The time of Money, P.V. IPR of yield, Bond Returns, Returns from Stock Investments, Dividend modules & Measuring Risks-Standard Deviation


    Module  2.6

    UNIT I : Management - Definitions - Objectives - Importance & Nature - Management - Arts, Science or Profession. Levels of Management & Managerial Skills.

    UNIT II : Functions of Management

    • Planning - Meaning, Nature, Importance-Types of Plans, Steps in Planning.
    • Organizing - Meaning, Process of Organizing, Span of Management, Authority & Responsibility, Delegation of Authority.
    • Controlling - Meaning, Steps, Types of Control, Feed Forward Control, concurrent Control, Feedback Control, Contemporary issues in Control.
    • Staffing - Meaning, Nature & Purpose - Selection training & Performance appraisal.
    • Co-ordination - Need Techniques of Co-ordination, Difficulty of Co-ordination.
    • Motivation - Definition - Motivation, & Motivators. Self Motivations, the need/want satisfaction chain, Motivational techniques : Financial & non Financial incentives, Theories of Motivation - Hierarchy of need Theory; Mc Gregor's theory X & Y, Herzberg's Two factor theory, Theory Z by Ouchi.

    UNIT III : Development of Management thought - Scientific management -

                   Frederick W.Taylor

    Modern Operational Management thought - Henry Fayol

    Behavioral approach - Elton Mayo

    System Approach - Chester Barnard

    Contingency Approach

    UNIT IV:  Organization Structures, Roles & Functions of Manager. Roles of Values & Ethics in Management.



    Module  3.1


    • Evolution of Debt Markets in India
    • Money market & Debt Market in India
    • Regulatory framework in the Indian debt market


    • Government securities, PSU bonds & Corporate Bonds
    • Open market operations
    • Securities Trading Corporation of India
    • Primary dealers in Government Securities


    • Features of bonds
    • Types of bonds
    • Issuers of bonds
    • Bond ratings- importance & relevance and rating agencies.


    • Determinants of the value of bonds
    • Primary market & secondary market
    • Bond Mathematics
    • Yield Curve Analysis


    Module  3.2

    Unit I : Corporate Finance - An Overview

    • Functions of finance in a business enterprise
    • Emergence of corporate finance as an integral part of business finance
    • Need for professional approach in managing corporate finance
    • Role and Functions of a corporate financial manager
    • Requirements of an efficient corporate financial manager

    Unit II : Planning the Corporate Financial Activities

    • Theories of Capitalization
    • Owned capital and borrowed capital- cost of capital
    • Break-even analysis

    Unit III

    • Capital structure-meaning and definition
    • Factors affecting capital structure.Trading on equity
    • Watered capital, over capitalization and under capitalization
    • NPV, IRR, DCF Analysis and Pay-Back periods

    Unit  IV : Sources and Methods of Raising Corporate Finance

    • Types and Features of corporate securities currently available
    • Management of new issues including pricing of securities
    • Commercial banks and investments banks in financing the corporate sector
    • Leasing as a method of corporate finance
    • Venture financing
    • Credit rating services-role and relevance

    EQUITY MARKETS : Paper - I

    Module  3.3

    Unit  I : Introduction

    • Meaning and Definition of equity shares
    • Growth of corporate sector and the simultaneous growth of equity shareholders
    • Divorce between ownership and management in companies
    • Development of equity culture in India
    • Current position

    Unit  II : Market For Equity - Primary Markets

    • IPO - Methods followed
    • Book building
    • Role of merchant bankers in fixing the price
    • Red-Herring Prospectus -it's unique features
    • Green Shoe option - Sweat equity, ESOP
    • Rights issue of shares
    • Non voting shares
    • ADR, GDR, IDR

    Unit  III : Market For Equity - Secondary Markets

    • Definition  and functions of Stock Exchanges
    • Evolution and Growth of Stock Exchanges
    • Stock Exchanges in India
    • NSE, BSE, OTCEI and Overseas Stock Exchanges
    • Recent Development in Stock Exchanges
    • Stock Market Indices

    Unit  IV : Importance of Equity Markets in a Developing Country like India

    • Need for attracting more investors towards equity
    • Need for strengthening secondary markets
    • Link between Primary Market and Secondary Market


    Module  3.4

    Unit  I : Principles and Practices of Banking

    • Indian Financial System
    • Types and Function of Banks
    • Banking Technology
    • Marketing of Banking Services / Products

    Unit  II : Accounting and Finance for Bankers

    • Basics of Business Mathematics
    • Accounting in Banks / Branches
    • Bank Accounting and Balance Sheet
    • Other Accounts and Computerized Accounting

    Unit  III : Banking Products and Services

    • Accounts (Current, Saving, Fixed)
    • Loans (Short Term and Long Term)
    • Advisory Services (Investment)
    • Other Services (Insurance Credit Card etc.)
    • Hire Purchase, Leasing, Factoring
    • Tax Services

    Unit  IV : General Bank Management

    • Managing Interest Rate Risk, GAP and Earning Sensitivity
    • Managing Liabilities and the Cost of  Funds
    • Effective use of Capital
    • Liquidity Planning and Managing Cash Assets


    Module  3.5

    UNIT - I :  C programming languages & OOP's concept.

    1. Introduction: Evolution of C language, Unix & C, C Complier, Running a C program, Object & executable file, preprocessor, Characteristics of C language, case sensitiveness.

    1. Variables & Expressions : C Character set, Identifiers & printf, characters & character steings, interger, float double, constants, operators & expressions, arithmetic, relations, logical assignment, conditional, increment & decrement, bit wise, comma, typed of statement typecasting, operator precedence, writing simple programs to illustrate the above.
    2. Basic Input Output: Getcher, putcher, string input & output, format specifiers, types of characgfers in format strings like % scanf width specifies, Input field for scanf.

    3. Control Structures (decision making statement) if-else, multiway decisions, switch, (loop construct) for-loop, while-loop, do while-loop, compound statements, break statement, continue statement,  go to statement.

    UNIT - II

    1. Arrays : Single dimensional array, element type, multidimensional array, strings, simple examples & programs, arrays of strings, programming examples
    2. Functions : Main include, placement of a function & return values, parameter set of a function, combining function definition & declaration, passing arguments, return statements and  function call, user defined and  library functions , simple examples of recursion .
    3. Introduction to Pointers & Structures & Unions & Files : Definition and simple use of pointers , declaring and using structures , structure initialization, unions, operating on union , scope of union , opening files, writing to files, reading from files, closing files, file  handling functions, fscanf, fprintf, fopen, fgetc, fgets, fputc, fputs, fwrite.
    4. Object Oriented Programming Concepts : OOP's overview, classes and objects, fundamental Concepts, Functions, Inheritance, Abstraction, Polymorphism, overloading and overriding, OOP's using C--+

    UNIT - III : Electronic Commerce

    What is E commerce, Advantages and Limitations of E Commerce, The role of Strategy in E Commerce, Value chains in E Commerce, Infrastructure for Electronic Commerce Web Based Tools for Electronic Commerce, Electronic Commerce software, Security Threats to electronic Commerce , Implementing Security for Electronic Commerce, Electronic Payment Systems, Strategies for Marketing, Sales & Promotion Strategies for Purchasing Logistics & Support Activities, Electronic Markets & Communities, Business Plans for Implementing Electronic Commerce.

    UNIT - IV  : Web designing.

    These can be partly done as demonstration and practical.

    Basic Formatting HTML Pages : Setting text preference, Importing Text , Aligning & indenting text, Making list, Character formatting, Adding special characters Using Flash @ text.

    Working with Graphics : Using background graphics, Editing graphics, assigning names & ALT text to images, Wrapping text around images, Adding Flash @ buttons, Using a photo alum, Embedding Quick Times @ movies.

    Creating Links:  Specifying link format, creating hyperlinks, Understanding link structure , Creating image maps , Creating e mail links.

    Designing with Tables : Creating a Table, importing data from spread sheets , Formatting a table, Using images  in Tables, designing for computer screens.

    Creating Frames : Creating a frameset specifying frame properties creating & editing frame documents.

    Creating Forms: Building a form grouping content, adding buttons, creating hidden fields, creating jump menus.


    Module  3.6

    • Business Ethics and Values - Work Culture - Un ethical Behavior in Business and its reasons - fair and unfair Business Practices
    • Corporate Governance in Globalised Economy - MNCs / TNCs and Business Ehics - Accountability of Managers and Directors - Functioning of private and public sector Cos. - Governance in Banking and Financial Institutions - Good corporate Governance- protection of interest of customers and investors-customer friendly business activities.
    • Code of conduct in Business Houses - fairness and Justice in Administration - Social Responsibilities of Business.
    • Business Ethics an important tool in building Business reputation - Professional Board of Directors - Transparency in decision -making and operations - Importance of effective and efficient system of  Governance in globalized economy- Ethics and corporate integrity, measure for improving ethical standards and morals
    • Corruption, Frauds and Scams in Financial Institutions - Economical and Social effects of corruption, frauds, scams etc.  Banking Operations and ethics - Functioning of Insurance Cos. And ethics - Measures to reduce corruption
    • a)    Preventive Measures           
              b)    Curative Measures - Role of computerization and IT in detecting frauds, scams etc. - Zero Tolerance of corruption.


    Module  3.7

    • Fundamentals of Organizational Behaviour - Nature and Scope of Organizational Behavior - Dynamics  of people - Models of Organizational Behaviour - The behavioral approach to Management
    • Motivation and Leadership - Theories and Models of Motivation Importance of Motivation in Organizational Behaviour and performance Appraisal - Leadership and Leadership styles - Empowerment and Participation
    • Individual Behaviour and Group Behavior Formula and Informal Groups. Team Building and its importance.  Psychological Aspects of Financial Markets.
    • Organizational structure and Design.  Kind of Organization structures - Delegation of Authority - Span  of control.
    • Organizational culture - Emerging Trend in Organizational culture - Organizational climate - Factors affecting organizational climate
    • Organizational Development and changes - Nature and Characteristics of Organizational Development  - Techniques of  Organizational Development - Definition and Objective of  Organizational Change - Effect of Change - Resistance to change and overcoming the resistance - Stress and counseling



    Commodities Markets

    Module  4.1

    Unit - I : Introduction to Commodity Market

    • Emergence of Commodity Market
    • Dynamics of global commodity markets
    • Indian commodity markets - Current status & future prospects

    Unit - II : Strengthening commodity markets in India.

    • Role of Government                    
    • Role of Commodity Exchanges
    • Other Institutions                         
    • Training & development of Dealers

    Unit - III : Commodity Exchanges

    • Function & Role
    • Trading & Clearing methods
    • Commodity futures
    • Commodity Specific Exchanges Vs Multi Commodity Exchanges

    Unit  IV :  Commodity Market in India

    • Commodity Exchanges in India
    • Role of Information in Commodity Markets
    • Linkages between equity markets and commodity markets
    • Commodity markets - Logistics and Warehousing

    Corporate Finance : Paper - II

    Module  4.2

    Unit I : Role of Financial Institutions

    • In Long Term Finance (Fixed Capital)
    • In Short Term Finance (Working Capital)

    Unit II :  Controlling Mechanism of RBI in raising corporate finance

    Unit III :  Understanding and Interpretation of Financial statements

    Unit  IV : Controlling the Corporate Financial Activities

    • Capital Budgeting
    • Corporate financial reporting - Transparency and Accuracy
    • Maximizing the wealth of shareholders
    • Corporate governance practices

    Taxation for Investments ( A/C s)

    Module  4.5

    1. Definitions : S: Person, Assessee, Income, Assessment Year , Previous Year, Capital Asset Transfer
    2. Basic of Charge (See 3 to 9)  : Residential Status /  Scope of Total  Income / Deemed Income
    3. Exclusions from Total Income Sec. 10 : Agricultural Income ,Sums Received from HUF by member share of Profits from Firm , Insurance maturity proceeds, Income of Minor Child
    4. Income from House Property :  Sec 22 to 27 & Sec 2-Annual Value
    5. Income from Capital Gains : Sec 45,48,49.50(c), 55
    6. Income from Other Sources : Sec 56 to 59
    7. Deduction under Chapter VI A : Sec 80c, 80cc, 80D
    8. Securities Transaction Tax : Basic Definition, Charge

    Recommended  books  for Semester III and IV


    • E-Commerce The cutting edge of the business - Bajaj Nag TMH
    • Electronic Commerce from vision to fulfillment by Elias M. Awad.
    • Electronic Commerce by Gary Schneider, James Perry.
    • World Wide Web design with HTML C. Xavier AMH.

    2.   Commodities Markets

    • Commodities Rising , Jeffery M. Christian , John Wiley & Sons, 2006
    • Dow Jones - Irwin Guide to Commodities Trading , Bruce Gould , Author House, 2003
    • Commodity Fundamentals , Ronald Spurga, John Wiley & Sons, 2006
    • Commodity Futures & Financial Markets, Louis Philips, 1990
    • The Encyclopedia of Commodity & Financial Spreads , Steve Moore, John Wiley & Sons, 2008
    • International Commodity Markets & The Role of Cartels , Mark s. Lechair, M.E. Sharpe ,2001
    • Commodity Options , Larry D. Spears, Market Place Books, 1993
    • Training The Pits: Technical Approach to Commodity Trading , Robert M. Barnes, John Wiley & Sons
    • Commodity Options, Terry S. Mayer , Prentice Hall ,1993
    • Structured Products Vol. II Equity, Commodity, Credit & New Markets, Satyajit Das, John Wiley & Sons, 2005
    • Breaking Through  Success  : A Commodity Investor 's Guide Book, Patrick Lafferty & Nell Sloane
    • Managing Commodity Price Risk & Developing Countries, Stijn Claessens & Ronald C. Dunkan, John Hopkins University Press, 1994
    • The Commodities Glossary , Commodity Futures Trading Corporation, International Law & Taxation, 2005

    3.   Equity Markets : Paper - II

    • Frontier Emerging Equity Markets Securities Price Behavior & Valuation ,Oliver S. Kratz, Kluwer  Academic Publishers, 1999
    • Charting the Stock Market, Jack Huston, David M. Weiss & Craig Schroeder , USA Import ,1991
    • A new look at Technical Analysis , Robert McCullough, USA Import 1994
    • Beyond Candlesticks, Steve Nison, John Wiley & Sons,1994
    • Using Technical Analysis, Clifford Pistolese, Probus Publishing, 1994
    • Technical Analysis of The Financial Markets, John Murphy, NYIF, 1999
    • The ARMS Index , Richard Arms , Market Place Books ,1989
    • Point & Figure Method of Anticipating Stock Price Movements, Victor de Villiers, Market Place Books,2000
    • Point & Figure Charting , Thomas Dorsey, John Wiley & Sons,2001
    • The International Encyclopedia of Technical Analysis, Joel Siegel & Jae Shim, Fitrozy Dearbporn, 2000
    • Getting started in Fundamental Analysis, Michael C. Thomsett, John Wiley & Sons,2006
    • Forecasting Financial Markets, Tony Plummer, Kogan Page, 2006

    4. Taxation for Investments ( A/C s)

    • Direct & Indirect Taxes : V.K.Singhania
    • Direct & Indirect Taxes : T.N. Manoharan                             
    • Direct & Indirect Taxes : V.S. Datey



    Module  5.1

    Unit  - I : Impact of Globalisation on the Capital Markets

    • Growing International Integration
    • Role of Media & Technology in Capital mobility
    • Diversification benefits of global investment
    • Mergers and Acquisition

    Unit - II : Global (International Bond Market)

    • Domestic Bonds, Euro Bonds & foreign Bonds
    • Participants in the global bonds markets.
    • Credit rating agencies & their role
    • Procedure for issuing Euro Bonds

    Unit - III : Global Equity Markets

    • Major stocks markets of the world
    • Emerging stock markets
    • International Equity Trading - Multiple Listing
    • Depository receipts

    Unit - IV : Obstacles to International Investments

    • Information Barriers
    • Foreign Exchange Risk
    • Political risks, Market risks
    • Taxation
    • Other Regulatory Barriers


    Module  5.2

    Unit - I : Overview of Indian Securities Market

    • Nature of Savings & Investment       
    • Profile of Indian Investor
    • Factors affecting Investments decision of an Indian Investor

    Unit -II : Need for Regulating Securities Markets in India

    • Protection to retail investor                       
    • Vanishing companies of nineties
    • Pricing of IPO's & possible economic offences

    Unit - III : Legislations Governing the Securities Markets

    • Companies Act 1956                       
    • Securities contracts Regulation Act
    • SEBI Act                                        
    • Depositors Act
    • Insurance Act
    • Special regulatory requirements of derivatives market

    Unit - IV : Regulatory Bodies

    • Department of Company affairs      
    • Department of Economics affairs
    • SEBI                                              
    • RBI
    • IRDA (                 
    • Need for self regulation


    Module  5.3

    Unit  - I : Introduction

    • The Insurance Mechanism
    • Fundamental Principles of Insurance
    • Importance of life & general insurance
    • Growth of evolution of insurance business in India with  specific reference to post liberalization

    Unit - II : Risk Management

    • Sources of Risk
    • Risk Identification
    • "Insurance Policy" as a financial product

    Unit - III : Organising an Insurance Business

    • Types of Organizations
    • Role of IRDA
    • Procedure for setting up an insurance business


    • Marketing insurance products including E-Marketing
    • Actuarial role


    Module  5.4

    Unit - I : Nature of Financial Derivatives including Futures & Options: Characteristics of Derivatives, Underlying assets (Equity Bonds/Loans, Foreign currency & Commodity), Need for Derivatives, Types of Derivatives & Comparison between  them, Forwards/Futures/Options, Participants in Derivatives Market (Hedgers, Speculators, Arbitrageurs).

    Unit-II : Principles of Trading & Hedging with Index Futures

    Terminology - Spot, future price, contract specifications, contract cycle, expiry date, settlement date, basis, mark to market, Contract specification for BSE Sensex, Tick date, types of orders, trading strategies, Hedging Strategies, Initial, Maintenance Margins, Executing & Clearing, Execution, Matching confirmation, Clearing Mechanism, Settlement price, Settlement cycle, cash vs. Physical delivery, "Open Interest" & "Trading Volumes"

    Unit- III : Principles of Trading & Hedging with Options

    Terminology - call, put, writer, buyer, premium, intrinsic value, time value, expiry date, settlement date, stock price, ATM, OTM & ITM, The Greeks -(Delta, Gamma, Theta, Vega)

    Unit - IV : Risk Management Systems & Procedures

    Types of Risks (Counter -party or credit risks, Market or price risks, liquidity risks, Legal & regulatory risks, Operating risks), Risk Identification & a measurement, Methods of risks control (Position Limits, VAR, Margins, operating Procedures & systems etc)  Separation of trading, settlement, accounting & risk control functions, Internal control structure & Management Information System, Regulatory & external reporting.


    Module  5.5

    Unit - I : Introduction to International Financial System & Foreign Exhange Market

    • Important terms & concepts
    • Foreign Exchange & Euro currency
    • Foreign Exchange dealing & quotations
    • Foreign Exchange brokers & mechanism of foreign exchange transfers
    • CHIPS (Clearing House Interbank Payments Systems), SWIFTS (Society for Worldwide Inter bank Financial Telecommunications).
    • Triangular Arbitrage

    Unit -II : Exchange Rate Systems

    • Gold & Bretton woods systems
    • Fixed & Floating exchange rate system
    • Adjustable peg system
    • Crawsling peg exchange rate system
    • Snake in the tunnel system
    • Exchange rate mechanism in India

    Unit -III : Foreign Exchange Management

    • The risks element in foreign exchange markets
    • Need & Importance of foreign exchange management
    • Methods adopted (spot & forward, arbitrage, cross currency deals, swaps, options & futures)

    Unit - IV:  Foreign Exchange Market in India

    • Impact of liberalization & globalization in India's foreign exchange market, Inbound and Outbound Investments
    • RBI's role in directing & controlling foreign exchange market
    • The pros & cons of full convertibility of Indian currency
    • FEMS & the Indian foreign exchange market
    • Indian multinationals & their impact on foreign exchange

    Portfolio Management

    Module  5.6

    Unit- I : Introduction

    • A venues and Multiple Investments.
    • Need for designing and Investment Portfolio.
    • Relevance of Portfolio Management in different sectors of financial markets
    • Popularity of equity portfolio management services

    Unit- II : Portfolio theory and application

    • Markowitz portfolio theory
    • Efficient frontier and investor utility
    • The Capital Asset Pricing Model - Expected Return and Risk- Security Market Line (SML).
    • Arbitrage pricing theory.
    • Capital Market Line

    Unit - III : Performance Evaluation of a Portfolio

    • Trenyor Portfolio Performance Measure - Optional
    • Sharpe Portfolio Performance Measure - Optional
    • Factors affecting performances measures,
    • Reliability of Performance measures.
    • EMH ( Efficient Market Hypothesis).

    Unit - IV : Performance Management Services in India.

    • Portfolio management service providers in India.
    • Procedure for setting up portfolio management services.
    • Evaluation of present scenario and estimation of future prospects.
    • Regulation of portfolio management services.

    Books for Reference

    1. Portfolio Management, S. Kevin, Prentice Hall, 2004.
    2. Pioneering, Portfolio Management, David F. Swenson, Free Press.
    3. Taming Risk, Mark Fisher, Euro Money Books, 2005
    4. Portfolio Management Formulas, Ralph Vince, John Wiley & Sons, 1990
    5. The Art of Investing and Portfolio Management, Mc-Graw Hill Professional 2004.
    6. Active Portfolio Management, Richard Grin hold and Ronald Kahn, Irwin, 1999
    7. Investment Analysis and Portfolio Management Student Self Study Problems Manual Frank K.Reilly and Keith C.Brown South Western College Publishing, 1999

    Project - I Report Writing

    Module 5.7


    Risk Management

    Module  6.1

    Unit- I :  Introduction : Financial Risks - definition; Different Types of financial risks. Market risk, liquidity risk, credit risk, operational risk, systematic risk, exchange rate risk

    Unit-II : Diversification and Investment risk managementAlternate investment strategies.Sensitive Analysis. Exposure and Hedging

    Unit- III  

    • Hedging
    • Cross Hedging, Hedge Ratio
    • Statistical analysis.
    • Options and future in different markets including foreign exchange market

    Unit- IV : Popular models for managing liquidity risk and credit risk - Credit swaps - Structural Models, Integration of market risk and credit risk.


    Module  6.2

    Unit I : The Philosophy of Corporate Governance

    Corporate Governance-Introduction-Definition-Balance-Frame work.

    Business Ethics-an important dimension of Corporate Governance-Fair & Unfair business practices.

    Unit II : Genesis of Corporate Governance in India

    Introduction: Principles Arthashastra & Good Governance in ancient India, Protection of Interest of Customers & Investors - Corruption & Zero Tolerance of Corruption - MRTP Act & MRTP commission

    Unit -III : Evolution of Corporate Governance

    The Cadbury committee - Code of Best Principles - Indian Experience of Corporate Governance - The C II  Code - SEBI' s  initiative (The Kumar Mangalam Birla Committee Report) - Corporate Governance in Globalize Economy - MNC s / TNC s & Business Ethics

    Unit - IV : Governance in Family - Owned Business

    Family- owned business- background -family business in India -Need for Professionalization & Transparency in   Family Business -Case Study- Future of Corporate Governance


    Module  6.3

    • The topics of Unit I and Unit II are expected to provide an introduction. They should be taught mostly at conceptual level
    • Unit III is expected to be taught in the light if Information Technology
    • Unit IV is expected to be taught through mainly by demonstrations and support of practical

    Unit - I : Data Communication & Networking

    • Introduction.
    • The Growth of Networking Technology: Modern Benefits of Networking , Data  Sharing , Resource Sharing . The Development of Computer Networking . Life before Networking Early Connections, Modern Networking,. TCP/IP model, OSI Model.
    • Data Communications Technology: Introduction to Analog and Digital Signals,  Analog and Digital technology.
    • Local Area Networks: Network Topologies, Point-to-point Topology, Bus Topology, Star Topology, Ring Topology, Mesh Topology, Special Topology.
    • Components: Workstation, Network Interface Cards, Hubs, Peripherals.,
    • Different types of Transmission Media in Networking: Twisted Pair Cabling,
    • Coaxial Cable, Fiber Optic Cable, Wireless Media, Radio, and Infrared.
    • Connectivity: Repeaters, Bridges, Routers, Gateways.
    • Wide Area Networking: Switching Technology, Mete Switching, Packet  Switching Circuit Switching.

    Unit - II : Computer Security

    • Introduction: Security, Attacks, Computer Criminals, Method of Defence
    • Security in Networks : Threats in Networks , Network Security Control , Firewalls Intrusion detection Systems, Secure E mail , Concept of Encryption & decryption
    • Legal ,Privacy &  Ethical Issues in Computer Crime , Privacy , Ethical Issues in Computer Society
    • Network Security: Introduction & Need for Security , Authentication , Access Control, Server Logs, Virus Protection Firewalls, Intrusion Detection System & VPN
    • Cyber Laws

    Unit - III : Databases

    • Introduction to Database Concepts: Database systems Vs Files systems, View of Data , Data models, Data abstraction, Data Independence, Three level Architecture, Database Design,  Database Language - Data Definition Language (DDL), Data Manipulation Language (DML)
    • E -R Model: Basic Concepts, Keys, E - R Diagram, Design of E - R Diagram Scheme (Simple  Example)
    • Introduction to Access, Creating Databases ,Tables (Relations) ,Rows (Tuples) ,Domains, Attribute Candidate Keys Primary  Key, Queries, Forms

    Unit - IV : Visual Basic

    • Introduction to Visual Basic Programming
    • What is Visual Basic ? Terminology ,Creating & Application, Modular Environment, Building an Application, Setting Properties of Objects, Forms, Introduction to Controls, Object - Based , Event Driven, Programming Coding
    • Examining Code, Using the Object Browser, Statements & Functions, Conditional Statements in Visual Basic, Looping Statements, Overview of Debugging
    • Forms : Using Forms, Multiple Forms, Order of Events, Start up & End of Applications
    • Variables : Data types, Scope & Lifetime of Variables, Constants, Arrays & User Defined Types Procedures
    • Introduction to Procedures, Arguments & Parameters, Named Arguments & Optional Arguments
    • Controls: Using Controls, Standard Controls, Custom Controls
    • Menus : Creating & Documenting Naming Standards. Customs Pop - up menus
    • Error Handling : An Introduction to Error Handlers
    • Record Sets: Choosing ADO or DAO, Adding Data ,Editing Data , Deleting Data
    • Building Active  X Controls: Creating A Data - Bound Control , Creating a Data Source Control, .net


    Module  6.4

    Unit  - I : Introduction

    • Financial Products in Services Spectrum
    • Business Environment of Financial Services Sector
    • Marketing Financial Products
    • Transformation in Marketing Practices

    Unit  - II : Production Management and Customer Relationship Management

    • Product concept and Product Management
    • Importance of CRM in Marketing of Financial Services
    • CRM and Relationship Marketing
    • CRM Concept
    • CRM implementation and Evaluation

    Unit - III : Analysing Business Markets

    • Organizational Buying Process and Participants
    • Institutional and Government Markets
    • Competitors : Identifying and Analysing
    • Designing Competitive Strategies

    Unit -IV : The Global Scenario

    • Marketing Financial Product in US
    • Marketing Financial Product in UK
    • Marketing Financial Product in China

    Mutual Fund Management

    Module  6.5

    Unit - I : The Concept & Role of Mutual Funds

    • Origin & Growth of Mutual Funds in India, Role & Importance
    • Types of Mutual Fund Products
    • Organisational Design
    • Sponsor, Trustee & AMC

    Unit - II : Investment in Mutual Funds

    • The Procedure & The Process
    • Rights & Duties of Investors
    • Do's & Don'ts' of Mutual Funds Investment

    Unit - III : Valuation  of Mutual Fund Products

    • NAV  Concepts
    • Accounting
    • Taxation
    • Valuation Norms

    Unit - IV : Measuring & Evaluating Mutual Fund Performance

    • Risk & Performance Evaluation
    • Measuring Returns
    • Tracking Mutual Fund Performance
    • Role of SEBI & AMFI

    Customer Relationship Management in Financial Services

    Module  6.6

    Unit - I : Introduction of Various Financial Services

    • Factoring
    • Forfeiting
    • Securitisation
    • Depositories
    • Registrars
    • DEMAT Services
    • Merchant Banking Corporate Advisory Services
    • Lease Financing
    • Any Other Services

    Unit - II : Origin & Rationale of Customer Relationship Management (CRM)

    • Relationship Marketing Vs Transactional Marketing
    • Benefits of CRM

    Unit - III : CRM - A Vehicle for Value Creation

    • Developing a Segmented Service Strategy
    • Implementation

    Unit - IV  : Achieving Customer Satisfaction through Service Quality

    • Characteristics of financial services and difficulty in quality assurance.
    • Need for Constant Research for Improving Quality
    • Regular Customer Surveys
    • Transaction Analysis
    • E- Commerce & CRM

    Project - II ( Computer Lab Based)

    Module  6.7

    Recommended  books  for Semester III and IV

    1.  Risk Management

    • Credit Risks. Models and management, David Shimko, Risk Books, 2004.
    • Credit Risk Measurement, Antony Saunders, John Wiley and Sons, 2002.
    • The book of Risk Dan Borge, John Wiley & Sons, 2001
    • Dictionary of Financial Engineering, John F. Marshall, John Wiley & Sons, 2001
    • The Financial Risk Manual, John Hollowell, F.T. Prentice Hall 2000
    • Equity Derivatives & Market Risk Models, Oliver Brockhaus &Michael Forkas, Risk Books, 2000.
    • Managing currency risk using foreign exchange options, Alan Hicks, Cambridge University Press,
    • Risk Management, Michel Crouhy, Dan Galai and Robert Mark, Irwin 2000
    • Risk and risk bearing charles Hardy, Risk Books 1999\
    • Introduction to Interest Rate Risk Financial World Publishing 2000
    • Risk Management &Financial Derivatives : A Guide to Mathematics, Satyajit Das, Palgrave, 1998.
    • Enterprise Wide Risk Management, James Deloach, F.T. Prentice Hall, 2000
    • The business of Hedging, John Stephens, F.T. Prentice Hall, 2000
    • Theory and Practice of Treasury and Risk Management in Banks, Taxmanns, New Delhi, 2006
    • Taxmanns Credit Risk Management, Bidani S.N. & Mitra P.k. Taxmann, New Delhi, 2004
    • Cases on Risk Management, Howard W.M.
    • Risk Management, IIBF, Macmillan India Ltd, 2005.
    • The Complete Guide to Business Risk Management, Jaico Publishing House, Mumbai 2001.
    • Managing Risk in the New Economy, Dimitris Chorafas, NYIF, 2001
    • The Risk Management Process, Chritopher L.Culp, John Wiley & Sons, 2001.
    • Liquidity Black Holes, Avinash Persaud, Risk Books, 2003


    • Kautilya 's Arthshastra
    • Corporate Governance
    • M.R.T.P. Act
    • Management by Values , Oxford University Press,1991
    • The Story of my Experiment with Truth - M.K.Gandhi, Navjivan Publishing House, A'bad.
    • Corporate Governance by H. R. Machiraju


    • Database System Concepts, Silberschartz, Abraham : Korth ,Henry F. & Sadarshen  S. 4th ed McGraw - Hill International Edition
    • Data communication and Networking B.A forouzan 4th  ED.TMH
    • Access 2000 in Easy Steps Copestake Stephen
    • Firewalls & Internet Security: William R. Cheswick, Steven M. Bellovin, Avie D. Rubbin 2nd ed(LPE)
    • Internet sites on Cyber Law & Ethics, HTML etc.
    • Information Technology Act, 2000.
    • Visual Basic 6 from Bottom to Top: A Step by Step Guide with 84 Easy to do Projects - Salokhe Rajendra

    4.   Mutual Fund Management

    • Portfolio Management of Mutual Funds, R.C.Pozen , MIT Press,1999
    • The Mutual Fund Business, Robert C. Pozen, IT Press,1998
    • Working of Mutual Fund Organisations in India, Peddina Mohana Rao, The Institute of International Economics, 1998
    • The Economics of Mutual Funds Markets, William J. Baumol Kluwer , Academic Publishers,1989
    • Power Investing with Sector Funds. St. Lucia Press ,1998
    • Growth & Income, R. Bryan Stoker, Author House

    5.  Customer Relationship Management  in Financial Services

    • The Financial Services Source Book: A Guide to Sources of Information of Banking , Insurance & Other Financial Services , Robert Cunnew & Alison Scanmell ,Europa Publication,2001
    • The Customer Differential: The Complete Guide to CRM , Melinda Nykamp, Amacom,2001
    • Data Mining Techniques, Michael Berry & Gordon Linoff, John Wiley & Sons,2003
    • Customer Relationship Management, Neil Russell - Jones ,Financial World Publishing ,2002
    • Customer Relationship Management : Concepts & Tools , Francis Buttle,
    • Butterworth - Heinemann ,2003
    • Essentials of CRM , Brayan P. Bergeron , John Wiley & Sons, 2002
    • Customer Relationship Management : The Bottom Line to optimising your ROI, John Anton & Natalie Petershoff, Prentice Hall ,2002
    • CRM in Financial Services , Merlin Stone & Bryan Foss, Kogan Page ,2002
    • Successful   Customer Relationship Marketing , Merlin Stone & Bryan Foss , Kogan Page,2001
    • Electronic Customer Relationship Management: Jerry Fjermested & Nicholas C. Romano,M.E.Sharpe,2006

    FOR B.M.S./B.A.F/B.B.I./B.F.M.

    1.Internal Assessment 40% 40

    The allocation of 40 marks shall be as follows:
    a) For Courses without practical

  • One class test / Case study / on-line examination 20
  • One Assignment 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities 05
  • b) For Courses with practical

  • Journal – 5 marks, Viva Voce – 5 marks and 20
  • Laboratory work – 10 Marks
  • One assignment/Project with class presentation
  • (Presentation – 5 marks and Written Document 5 Marks) 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in    05

  • 2.Semester End Assessment 60% 60

  • Duration – These examinations shall be of 2 hours duration
  • Question Paper Pattern:
  • 1. There shall be four questions each of 15 Marks
    2. All questions shall be compulsory with internal choice within the questions.
    3. Question may be sub-divided into questions a, b, c, d & e only
    4. Allocation of marks depends on the weightage of the topic.

    B.Com (Banking & Insurance) - BBI

    Whether one works as an executive or at entry level, the work environment now demands broadened mindsets and qualifications for diverse positions. The changing workforce, recent economic downturn and changing demographics are all contributors to this paradigm shift. Technical and specialized skills, honed to an art today, may indeed become obsolete in the near future. Furthermore, traditional degrees become outdated and even irrelevant in the modern workforce. It is essential that employees continue to expand their current knowledge base and skill sets to add personal value in their organizations. A specialized degree does just that, in addition to preparing the student for continued growth and life-long learning. It is with this objective in mind that the University of Mumbai has introduced two new Bachelor of Commerce degrees which encompass a shift from general education to professional education. These degrees aim at:

    • Creating for the students of University of Mumbai an additional avenue of self- employment and also to benefit the industry by providing them with suitable trained persons in the field of Accounting & Finance. Banking and Insurance.
    • Preparing students to exploit opportunities, being newly created in Banking & Insurance, Accounting and Finance as the profession due to Globalization, Privatization & Liberalisation.
    • To provide adequate basic understanding about Banking, Insurance & other financial services to the students and to give an adequate exposure to operational environment in the field of Banking, Insurance & other related financial services of Accounting and Finance.
    • To inculcate training, and practical approach, by organizing industrial visits, summer placements and using modem technology in teaching the students in the field of Accounting & Finance and Banking & Insurance.

    First Year

    Semester - I

    1.1 Environment and Management of Financial Services
    1.2 Principles of Management
    1.3 Effective Communication I
    1.4 Economics I (Micro)
    1.5 Quantitative Methods (I)
    1.6 Introduction to Computer Systems

    Semester - II

    2.1 Principles and Practices of Banking & Insurance
    2.2 Financial Accounting I
    2.3 Effective Communication II
    2.4 Economics II (Macro)
    2.5 Quantitative Methods II
    2.6 Business Law

    Second Year

    Semester - III

    3.1 Laws Governing to Banking & Insurance
    3.2 Financial Management I
    3.3 Management Accounting (Tools & Techniques)
    3.4 Customer Relationship Management in Banking and Insurance
    3.5 Information Technology in Banking & Insurance
    3.6 Organisational Behaviour
    3.7 Taxation of Financial Services

    Semester - IV

    4.1 Universal Banking
    4.2 Financial Management Paper II
    4.3 Innovation in Banking & Insurance
    4.4 Corporate Laws and Laws Governing Capital Markets
    4.5 Entrepreneurship Management
    4.6 Financial Markets (Equity, Debt, Forex and Derivatives)
    4.7 Cost Accounting in Banking & Insurance

    Third Year

    Semester - V

    5.1 Marketing in Banking & Insurance
    5.2 Financial Services Management
    5.3 International Banking & Finance
    5.4 Financial Reporting and Analysis
    5.5 Security Analysis and Portfolio Mgt.
    5.6 Auditing

    Project presentation - Banking & Insurance I

    Semester - VI

    6.1 Strategic Management
    6.2 Central Banking
    6.3 International Business
    6.4 Human Resource Mgt. in Banking & Insurance
    6.5 Business Ethics & Corporate Governance
    6.6 Turnaround Management

    Project presentation - Banking & Insurance II


    Environment and Management of Financial Service

    Module 1.1

    1.   A.  Financial System

    • Institutional set- up
    • Marketing Structure
    • Instruments
    • Overview of different kinds of financial services. (e.g Leasing, Hire purchase, factoring, forfaiting,Bill financing/Bill discounting, housing finance, letter of credit, insurance, venture    capital, merchant banking, stock broking and credit rating.)

         B.  Meaning, Definition and scope of Banking and Insurance.
    2.   Phases of Development of Banking and Insurance

    A.  Significance and Role of Banking and Insurance in mobilizing savings, investment, accumulation and economic growth.
    B.  Functions and working of banking and insurance companies

    3.   Management, Regulation and Development
    i.    Risk management within the organizations of Banks and Insurance companies
    ii.   Asset - Liability Management in Banking and Insurance
    iii.  Organisational structure and management

    4.   Regulatory & Developmental Framework of Banking & Insurance.
    i.    Banking companies and RBI Acts and legal framework governing the insurance.
    ii,   Developmental Activities of RBI and IRDA
    iii.  Mechanism of supervision and regulation.
    iv.  Prudential Norms.

    Principles of Management

    Module 1.2.

    1.  Introduction to Management (Banking and Insurance)
         a.   Definition of Management
         b.   Management as a Profession
    c.   Traditional Vs Contemporary Management (Henry Fayol, F.W. Taylor, Peter Drucker) (C.K.Pralhad, Mr. Vijay Govindarajan)

    2.  Management Process, Practices, Functions of Management related to Banking and Insurance companies

    3.  Organization Structure of Banking and Insurance companies

    4.  Business Leaders

    Leaders in the Indian Industry ( J.R.D Tata, Ratan Tata, Aditya Birla, Kumar Mangalam Birla, Mr Dhirubhai Ambani and Sons, Kiran Mazumdar Shaw, Verghese Kurien)

    Leaders in the Banking and Insurance Industry     

    Indian Leaders

    (Banking & Insurance : H.Shanbagh. Uday Kotak, K.V. Kamath Naina Kidwai, Deepak Parekh, Chanda Kochhar, Hinduja, Godrej,Aziz Premzi, Narayan Murthy, Anand Mahindra , Governor of RBI)

    International Leaders

                  1. President of World bank

                  2. President of Asian Development Bank

                  3. President of Fed Reserve

                  4. President of International Monetary Fund

    Effective Communication : Paper - I

    Module 1.3

    1. Concept of Communication : Definition, Need and importance of communication , Process of communication, Importance of feedback

    2. Objectives of communication : Information, Education and training, Order and instructions, Suggestions,  Persuasion, Advice and counseling

    3.  Methods and modes of communication :
    Verbal- Oral and written
    Non-verbal - Body language, facial expressions, gestures, signs, Signals, symbols, maps, graphs, charts, posters etc.
    Conventional modes- Telex, telephone, etc.
    Electronic modes- fax, internet, e-mails etc.

    4.   Communication skills

    • Reading: Comprehension, Skimming, scanning, interpretation, ordering-reordering of information
    • Listening: Types of listening, Barriers to listening, Measures for effective listening,
    • Speaking: Pronunciation, stress and modulation,  Effective Public speaking, Speeches (practice to be given in class)
    • Writing : Vocabulary and grammar, Editing a text, Cohesion and coherence, Preparing abstracts
    • Barriers to communication : Physical barriers, Socio-psychological barriers, Linguistic barriers, Cultural and religious barriers, How to overcome the barriers
    • Written communication : Lay-out/ Formats, Principles of business correspondence, Type of business letters- Enquiry, orders, Complaints, Claims, Adjustments

    ECONOMICS: Paper - I


    Module 1.4

    1. Demand and Supply : Scarcity, Choice and Efficiency (with reference to Production Possibility Frontier) - Demand function and determinants of demand - Supply function and determinants of supply - Determination of equilibrium price in an open market system - Elasticity of Demand: Price, Income, Cross and Promotional - Measurement of elasticity - Demand forecasting: survey and statistical methods - Case studies on measurement of elasticity and demand forecasting

    2. Production and Cost: Production Function and Isoquants - Production in the short and long run - Law of Variable Proportions - Returns to Scale - Internal and External Economies of scale. Concepts of Cost (Total, Average and Marginal) - Behaviour of cost curves in the short and long run.

    3. Revenue and Equilibrium of A Firm: Concepts of Revenue (Total, Average and Marginal) - First and Second-order Conditions of Equilibrium of a Firm - Break-even Analysis - Case Studies on Break- even Analysis.

    4. Market Structure and Pricing Practices: Features of Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly-- Equilibrium of a firm and Industry under perfect competition and monopoly in the short and long run. Price discrimination - Dumping - Marginal-cost pricing, Cost-plus pricing, Multiple-product pricing - Case studies on pricing practices.

    Module 1.5

    1. Testing of Hypothesis : Testing of hypotheses: Null Hypothesis, Alternative Hypothesis, Decision Criterion, Critical Region, Type I and Type II Error, level of significance, Test based on large Sample for Means and Proportion/s

    2. Linear Programming Techniques: Meaning, Advantages, limitations, business applications, basic terminology, formulation of linear Programming ProbIems, Graphical Method of solving Linear Programming Problems, Simplex method (upto 3 variables) with Maximisation and Minimisation. Duality in Linear Programming (concept only)

    3. Matrices & Determinants (Application in Business and Economics): Matrices, Types of Matrices, Transpose, Addition, MultIplication, Subtraction of a Matrix, Determinants, Type of  Determinants, inverse of a matrix by Pivotal Reduction Method, Adjoint Method and Row / Column Transformation. Application of Matrices and Determinants to Business and Economics. (Please concentrate on application of Matrices and Determinants to Business & Economics)    

    4. Ratio, Proportion & Percentage: Ratio Definition, Continued Ratio, Inverse Ratio, Proportion, Continued Proportion, Direct Proportion, Inverse proportion, Variation, Inverse Variation, Joint Variation, Percentage: Meaning & Computation of Percentage.                                                                                                                                                                             

    5. Interest: Simple Interest, Compound Interest (Nominal & Effective Rate of Interest), Equated Monthly lnstallments (Reducing Balance and flat interest rate of interest).                                                                                                                                                                                             

    6. Time value of Money : Time value of money, Interest Rate, Future value, Present value, Discount rate, Total future and Present value of a annuities sum of constantly growing each flows IRR, NPV, Interest rates compounded more than once a year (including continuous compounding) Stated annual rate & affective annual rate Perpetuity and its present value, Annuities with frequency other than with which the interest Is convertible, Redemption of loan.

    7. Statistical Application in Finance : Cost volume profit analysis (using linear regression) Project evolution (using probability) Inventory models (E,O,Q, levels) Receivables management (Probability) Time series and forecasting Simulation (using Monte Carlo Method)

    8. Statistical Applications In Investment Management : Expected return from shares (using probability) Measuring total risk from investigator shares (using standard deviations) Partitioning risk into systematic and unsystematic component (using co-variance) Measuring risks of portfolio (using co-relation) to draw conclusions regarding share prices (using testing of hypothesis).

    9. Economic indicators: GDP, Real growth in GDP price level Inflation rate, Money supply, Index for agricultural production Index for industrial production, Electrical

    Introduction to Computer Systems
    Module 1.6

    1. Introduction to Computers and Networking basics:

    Networking Basics: Primary objective of Computer Networking,Network. Topologies (BUS, STAR, RING, MESH, TREE). Server based, Client /Server Networks. Communication media: Optical Fibre, Satellite Communication, VSAT( Very Small aperture Terminal) networks and their configurations(Point-to-Point, Star, Mesh) and uses in ATM. Computer Networks and Distributed System.

    Computer Communication Systems: The Internet, internet connections, ISO's Open system  interconnection reference model, The TCP/IP stack, E-Mail, Internet addresses, Internet Protocol, SMTP, MIME POP,IMAP, Domain Name system, Telnet, FTP, WWW, Browsers, HTML, HTTP, JAVA. Intranet, Intranet Services and their advantages. Extranets. Search Engine and Web Crawlers

    1. Personal Application Software: Word Processing, Spreadsheets, Presentation Software, Financial Management Software. Work Group Application Software; Lotus Notes. Enterprise Resource Planning (ERP) Software, Supply Chain Management (SCM) Software, Customer Relationship Management (CRM) Software, Knowledge Management (KM) Software.

    Data and Information : Characteristics and value of information. System and modeling concepts. What is an information system? Business information systems. Transaction processing and workflow systems. Management information systems, decision support systems, artificial intelligence systems and virtual reality systems.

    PowerPoint Presentations': Presentation program basics, Integrating multiple data Resources. Presenting Slide Shows

    1. E-Commerce:-Types of E-Commerce, Electronic data Interchange, its meaning and benefits, Internet Banking In India. E-Banking, Core Banking, Electronic Clearing Service, Multi-Application smart cards, Electronic data transfer. M-Commerce, Emergence Mobile Banking and recent developments in Indian Banking Industry. Future of Mobile Banking Services in India. Impact of M-Commerce in insurance sector.

    Cyber Security: Cyber attacks: Trojan, Virus, Worm, Spam, Hacking, Phishing, IP Spoofing. Firewalls: Intrusion Detection Systems, Secure Socket Layer, Authentication and Assurance of data Security, Cryptography based Solutions, Digital Signature.

    Principles of DBMS, What is a database, Relational databases (Relation, Attribute, Instance, Relationship, Join) ,Database capabilities(Data definition, data manipulation, Access as an RDBMs)

    MS-Access fundamentals, creating, opening and manipulating database and tables. Creating table using table template. Defining fields, defining primary key, deleting tables, renaming tables, changing field names, moving fields, using input masks, queries, forms, reports.

    Querying a table: Creating and working with simple queries. Multi-table queries (inner join, outer join).

    1. Excel :  Excel fundamentals, Entering and editing worksheet data, Worksheet operations, working with cells and ranges. Cell references in formulas, Worksheet Formatting and printing worksheet. (Shortcut keys to edit and navigate worksheet).

    2. Creating Tables and Databases: Working with tables. Sorting & Filtering data, Grouping and Ungrouping data tables, Inserting Sub-totals, Getting external data from Access, Web, Text or Other sources. Conditional Formatting.


    Borrowing and Investing Formulas in Excel: The basic Excel financial functions, calculating present value of a Lump Sum, Present value of an annuity with Lump Sum. (PV()) ,CalcuIating Future value of a Lump Sum, Future value of a Payment and Lump Sum (FV()), Computing Loan Payments(PMT), calculating interest rate using RATEO, Calculating number of payments required to pay off a loan.(NPER()). Calculating the interest and Principal Components using the IPMT() and PPMT() functions. To show interest and Principal components for a specified series of payments using the CUMIPMT() and CUMPRINC().

    Syllabus to be completed during Practical:

    • Entering data such as A/c no. Name, date of Birth, balance etc to an excel sheet.

    Automatically generating numbers, date days, months etc using Auto fill.

    Generating Random number between given limits using RANDBETWEEN()

    • Using FV(), PV(),PMT(),PPMT(),IPMT(),CUMIPMT(), CUMPRINC(),RATE(),NPER()
    • Preparing 2-way data tables.
    • Preparing Table of Depreciation using SLM and RBM.
    • Understanding Excel charts. Creating variety of charts using Excel.
    • Understanding PIVOT tables. Creating PIVOT tables to analyse insurance and Banking related data collected over a period of Time.
    • Creating Financial Schedules using Excel. Setting Up a basic amortization table, Setting up a dynamic amortization table, evaluating loan options-with a data table.
    • Computerized Accounting : (assumption is that the students have basic knowledge of accounting concepts like Account, debit, credit, transactions, assets , liabilities, types of accounts, Journal, ledger, trial balance, final accounts).

    • Creating accounts, Feeding of opening balance, Chart of account, Capital, Current asset, Current liabilities, Investments, Loans, Miscellaneous, Sales, Purchase, Direct I Indirect Income / Expenses Purchase / Sales Order, Receipt Note, Purchase / Sales bill, Debit/ Credit Note, journal, Voucher VAT bills, Ledger wise trial balance, Trading Account, Profit & Loss Account, Balance Sheet, Outstanding
    • MSACCESS: Creating data bases and Tables., Modifying tables and fields, Working in the table, Retrieving Information from the table. Querying multiple tables: Inner Join, Outer Join.


    Principles and Practices of Banking and Insurance
    Module 2.1

    1. Introduction to Banking: Basic Concepts: Origin, Need, Types, Scope and Functions of Banking - Need for Regulation and Supervision .

    2. Banking Scenario in India : Banking Operations -Types of accounts - Banking Services - Current Scenario, Financial Inclusion and Banking Regulations & Role of RBI.

    3. Introduction to Insurance: Understanding Risk - Kinds of business risks - Need and Scope of insurance - Evolution of. insurance - Principles of insurance - Types of insurance and policies - Risk and Return relationship.

    4. Insurance Business Environment in India: Growth of Insurance Business - Actuarial Role - Claim and Settlement Procedures - Insurance Regulations Role of IRDA.

    Module 2.2

    1. Meaning, scope, objectives, need, importance and limitations of accounting. Basic  accounting terminology. Branches of accounting. Accounting concepts, Conventions and Principles. Double Entry System, Classifications of accounts, Rules of debit and credit. Writing of journal Entries and Ledger, Sub division of journal and Trial Balance.

    2. Classifications of Income, Expenditure and Receipts on the basis of capital and revenue. Source documents required for practical accounting. Introduction to Bank Reconciliation Statement and Errors and their Rectification. Accounting Standard 1, 2, 6, 8, 9, 10. Understanding Fair value concept, Overview of Ind-AS vis-a-vis International Financial Reporting Standards (IFRSs).

    3. Introduction to issue and forfeiture of shares. Stock valuation (FIFO and Weighted Average Method only) Hire Purchase Transactions (calculation of interest, accounting as per asset purchase method only, exclude repossession), Introduction to Depreciation: Fixed Installment method, Written Down Value Method, Change of method. Valuation of goodwill (problems based on average profit method and super profit method only). Bills of Exchange (problems with various accounting treatment on trade bill only).

    4. Final Accounts : Trading Account, Profit and Loss Account, Balance Sheet, Adjustment Entries. Introduction to Accounts of Non Profit Organizations.

    Module 2.3

    I.    Presentations : Making. effective presentations- Poster and PPT;  Presentation of seminar papers

    II.  Summarizing

    Ill.  Report writing : Theory of report writing, Definition, Types of report- Individual, report and committee report, Routine reports/activity reports/Investigation reports, Format of a report and Essentials of a good report.

    IV. Group Communication : Importance of group communication, Advantages &disadvantages of group communication, Meeting, Conferences, Role of the chairperson

    V.  Correspondence :

    Internal Correspondence - Job Applications, Appointment letters, Confirmation letters, promotion letters, Testimonials, Memos etc. Notice, Agenda, Resolution, Minutes


    External Correspondence : Enquiries and replies regarding terms and conditions, queries regarding financial services, Complaints and grievances, queries about payment of installments, correspondence with stock brokers, applying for shares, correspondence regarding loans (personal, housing, consumer loan, renovation loan, car loan, hire-purchase and installment loan, agricultural loan etc.), Correspondence with Insurance company, etc.

    VI.  Public Relations : Definition & Concept, Internal & External Public Relations. Crisis Management                                                                                                  

    ECONOMICS : Paper - II
    Module 2.4 : MACRO ECONOMICS

    1. National Income: Concept and Determination: Concepts of National income - Circular Flow of Income: Open and Closed economy - Measurement of National income - Real versus Nominal GNP - Price lndices and National Income Deflator, IS-LM Model for the determination of national income - effects of fiscal monetary policy on the IS-LM equilibrium.

    2. Overview of Financial System: Role of Financial systems in economic development - Financial intermediation - Financial Development Ratios: Finance ratio, Financial Interrelation ratio, New Issues ratio and Intermediation ratio.

    3. Fiscal Operations and Policy: Sources of Public Revenue - Classification of Public Expenditure -Public Debt- Deficit Financing and Inflation - Components of Budget - Fiscal Deficit -Fiscal Policy and Economic Stabilization.

    4. Balance of Payments : Concepts of Balance of Payments: merchandise trade balance, current account balance and capital account balance - Disequilibrium in balance of payments - Measures to correct disequilibrium in balance of payments: monetary and non-monetary measures - Devaluation as a measure to correct disequilibrium.

    Module 2.5

    1. Testing of Hypothesis : Testing of hypotheses: Null Hypothesis, Alternative Hypothesis, Decision Criterion, Critical Region, Type I and Type II Error, level of significance, Test based on large Sample for Means and Proportion/s

    2. Linear Programming Techniques: Meaning, Advantages, limitations, business applications, basic terminology, formulation of linear Programming ProbIems, Graphical Method of solving Linear Programming Problems, Simplex method (upto 3 variables) with Maximisation and Minimisation. Duality in Linear Programming (concept only)

    3. Matrices & Determinants (Application in Business and Economics): Matrices, Types of Matrices, Transpose, Addition, MultIplication, Subtraction of a Matrix, Determinants, Type of  Determinants, inverse of a matrix by Pivotal Reduction Method, Adjoint Method and Row / Column Transformation. Application of Matrices and Determinants to Business and Economics. (Please concentrate on application of Matrices and Determinants to Business & Economics)    

    4. Ratio, Proportion & Percentage: Ratio Definition, Continued Ratio, Inverse Ratio, Proportion, Continued Proportion, Direct Proportion, Inverse proportion, Variation, Inverse Variation, Joint Variation, Percentage: Meaning & Computation of Percentage.                                                                                                                                                                             

    5. Interest: Simple Interest, Compound Interest (Nominal & Effective Rate of Interest), Equated Monthly lnstallments (Reducing Balance and flat interest rate of interest).                                                                                                                                                                                         

    6. Time value of Money : Time value of money, Interest Rate, Future value, Present value, Discount rate, Total future and Present value of a annuities sum of constantly growing each flows IRR, NPV, Interest rates compounded more than once a year (including continuous compounding) Stated annual rate & affective annual rate Perpetuity and its present value, Annuities with frequency other than with which the interest Is convertible, Redemption of loan.

    7. Statistical Application in Finance : Cost volume profit analysis (using linear regression) Project evolution (using probability) Inventory models (E,O,Q, levels) Receivables management (Probability) Time series and forecasting Simulation (using Monte Carlo Method)

    8. Statistical Applications In Investment Management : Expected return from shares (using probability) Measuring total risk from investigator shares (using standard deviations) Partitioning risk into systematic and unsystematic component (using co-variance) Measuring risks of portfolio (using co-relation) to draw conclusions regarding share prices (using testing of hypothesis).

    9. Economic indicators: GDP, Real growth in GDP price level Inflation rate, Money supply, Index for agricultural production Index for industrial production, Electrical

    Module 2.6

    1. Introduction to Law  : Meaning, Definitions, Features, Types, Sources and Classification

    2. Indian Constitution : Natural Justice, Special Leave Appeal, Features, Writs, Fundamental Rights

    3. Contract Act : Meaning, Essentials, Agreement, Offer, Acceptance, Consent,  Free Consent, Consideration, Capacity of contract, Kinds and  Classification of  Contract, Performance, Discharge and Termination of Contract, Void - Quasi- Contingent -Wager - Minor Contracts, Breach and  Remedies For the Contract.

    4. Special Contract: Indemnity & Guarantee - Meaning, Features, distinguish,   position, Surety, discharge of surety

    • Bailment : Meaning, Types, Features, Position, Lien, Finder of Goods Pledge
    • Agency: Meaning, Features, types, Position, Ratification, Modes of Creation and Termination, Liabilities.
    • Sale of Goods Act: Introduction, Meaning, Features, Terms, Goods Classification, Sale and Agreement to sell, Unpaid Seller and position Conditions and Warranty.
    1. Negotiable Instrument Act  :  Features, Promissory Notes, Bills of Exchange, Cheque,  Features, Distinguish, Acceptance, Crossing, Dishonor, Position Of Banker, Holder and Holder In Due Course, Privilages, Payment In and Out of Due Course, Types of Instruments, Penalties For Dishonour, Endorsement

    2. Information Technology Act : Objectives, Scheme, Digital Signature, Authorisation, E- Governance, Certifying Authorities, Digital Certificates, Cyber.

    Recommended  books  for Semester I and II

    1.   Environment and Management of Financial Services (Module 1.1)

         Principles and Practices of Banking & Insurance (Module 2.1)

    • Essentials of Business Finance - RH. Srivastava, Himalaya
    • Management of Financial Institution - R. .N. Srivastava, Himalaya
    • Investment Management - Preeti Singh, Himalaya.
    • Corporate Financial Policies and Returns to the Shareholders. N. Balsubramanian
    • Modern Banking- R.S. Sayers
    • Investment Analysis and Securities in India, V.A. Avadhani, Himalaya.
    • Life insurance Corporates as Financial Institutions, IIC Associates of America.
    • Modern Life Insurance, M J Oster and W, Robert, Macmillan NY
    • Capital Market in a Planned Economy, NCAERT, Delhi,
    • Banking In India. S.G. Panandikar, Worali, Mumbai.
    • Investment Mgmt. S.L.V. Sinha & Others, Institute for Financial Development and Research. Madras
    • Indian Financial System (Vol. I & II) B.D. Ghonasgi & Maloti Anagol
    • Indian Financial System M.Y. Khan, Tata Mcgrow Hill.
    • Financial Institutions in India - Vadilal Dagli, Mumbai.
    • Financial Institutions in Indian Markets - L. M. Bhole,Tata Mcgrow Hill
    • Outline of Mondy - G.M. Gonter
    • lnvestment for Beginners - V.A. Avadhani, Himalaya
    • Financial Services in India - M.Y. Khan, Tata Macgrow Hill.
    • Structure of Financial Institutions - V,V. Bhatt, Varadeo
    • Financial Analysis and Portfolio Management-Graham Dodd & Cotler, Macgrow Hill.
    • Globalisation Indian Financial Markets - Tandon R.K. Gupta S.L.
    • Life Insurance Corporation of India. Vol.1. II & Ill Mishra M.N.
    • Life Insurance Corporation Act, 1956.
    • lnsurance Regulatory Development Act, 1999.

    2.   Principles of Management

    • Principles of Management, T.Ramaswamy Himalaya Publications, Mumbai.
    • Practices and Principles of Management L.M. Prasad, S.Chand and Sons Education Publishers, New Delhi.
    • Business Maharajas, Gita PiramaI, Penguin Books, New Delhi.
    • Wisdom of Indian Business Leadership, G. Narayana, English Edition Publishers and Distributors India Pvt, Ltd.
    • In Search of Change Maestros Pritam Singh and Asha Bhandarkar, Sage Publications, UK

    3.   Effective Communication : Paper - I and II

    • Agarwal, Anju D(1989) A Practical Handbook for Consumers, IBH.
    • Alien, R. K.( 1970) Organisational Management through Communication.
    • Ashley,A(1992) A Handbook Of Commercial Correspondence, Oxford University Press.
    • Aswalthapa, K (1991) Organisational Behaviour, Himalayan Publication, Mumbai.
    • Atreya N and Guha (1994) Effective Credit Management, MMC School of Management, Mumbai.
    • Bahl,J.C. and Nagamia,S.M. (1974) Modern Business Correspondence and Minute Writing.
    • Balan,K.R. and Rayudu CS. (1996) Effective Communication, Beacon New Delhi.
    • Bangh, LSue, Fryar,Maridell and Thomas David A. (1998) How to Write First Class Business
    • Correspondence, N.T.C. Publishing Group USA.
    • Barkar, Alan(1993) Making Meetings Work, Sterling Publications Pvt. Ltd., New Delhi,
    • Basu,C.R.(1998) Business Organisation and Management, T.M.H. New Delhi.
    • Benjamin, James (1993) Business and Professional Communication Concepts End Practices,
    • Harper Collins College Publishers, New York,
    • Bhargava and Bhargava9l97l) Company Notices, Meetings and Regulations
    • Black, Sam (1972) Practical Public Relations, E.L.B.S. London.
    • Bovee Courtland,L and Thrill, John V(1989) Business Communication, Today McGraw Hill,
    • New York, Taxman Publication.
    • Burton, G and Thakur, (1995) Management Today- Principles and Practices. T.M.H.,New Delhi.
    • Darrow, Richard, Forrstal, Dan and Coolman, Aubrey (1967) Public Relations Handbook,
    • The Dartwell Co., Chicago.
    • Dayal, lshwar(9810) Managing Large Organizations: A Comparative Study.
    • Drucher,P.F,((1970) Technology, Management and Society, Pan Books London.
    • Drucher,P. F.(( 1 974)Management Responsibilities Practices, Heinemann, London.
    • Eyre, EC. (1985) Effective Communication Made Simple, Rupa and Co,Calcutta.
    • Ecouse Barry, (1999), Competitive Communication: A Rhetoric for Modern Business, OUP.
    • Fisher Dalmar, (1999), Communication in Organisation, Jaico Pub House, Mumbai, Delhi.
    • Frailley, L.E. (1982) Handbook of Business Letters, Revised Edn. Prentice Hall Inc.
    • French, Astrid (1993) Interpersonal Skills. Sterling Publishers, New Delhi.
    • Garlside, L.E. (1980) Modern Business Correspondence, McDonald and Evans Ltd. Plymouth.
    • Ghanekar,A(l996)Communication Skills for Effective Management. Everest Publishing House, Pune.
    • Graves, Harold F. (1965) Report Writing, Prentice Hall, New Jersey.
    • Krevolin, Nathan (1983) Communication Systems and Procedures for Modern Office, Prentice Hall,NJ.
    • Lesikar, Raymond V and Petit, John D.(1994) Business Communication: Theory and Application, Richard D. Irwin Inc. llinois,
    • Ludlow,Ron.(1995) The Essence of Effective Communication, Prentice , New Delhi.
    • Martson, John E. 1963) The Nature of Public Relations, McGraw Hill, New Delhi.
    • Majumdar,P.K.(1992) Commentary on the Consumer protection Act, Prentice. New Delhi.
    • McQuail, Denis (1975), Communication, Longman.
    • Merrihue, William (1960) Managing by Communication, McGraw Hill, New York.
    • MonippalIi, M.M. (1997),The craft or Business Letter Writing, T.M.H. New Delhi,
    • Montagu, and Matson , Floyd(1979) The Human Connection, McGraw Hill,New York.
    • Murphy, Herta and Hilde Brandt, Herbert W (1984) Effective Business Communication,
    • McGraw Hill, New York.
    • Parry, John (1968) The Psychology of Human Communication,
    • Parson, C.J. and Hughes (1970) Written Communication for Business Students, Great Britain.
    • Phillip, Louis V. (1975) Organisational Communication- The Effective Management, Columbus Grid Inc.
    • Ross, Robert D. (1977) The Management of Public Relations, John Wiley and Sons, U.S.A.
    • Stephenson, James (1988) Principles and Practice of Commercial Correspondence,
    • Pilman and Sons Ltd. London,
    • Shurter, Robert L. (1971) Written Communication in Business, McGraw Hill, Tokyo

    4.   ECONOMICS : Paper - I

    • Lipsey, R.G. and K.A. Chrystal, Economics, Oxford Univ. Press, 2007.  
    • Mankiw, N.G., Principles of Microeconomics, Cengage Learning, 2009.
    • Pindyck, RS. and D,L. Rubinfeld, Microeconomics, Pearson Education, 2009.
    • Stiglitz, J.E. and C.E, Walsh, Principles of Microeconomics, W.W. Norton, 2006.
    • Salvatore, D.L., Microeconornics: Theory and Applications, Oxford Univ. Press, 2008.
    • Varian, H.R., Intermediate Microeconomics: A Modern Approach, W.W. Norton, 2009.
    • Sen, Anindya, Microeconomics: Theory and Applications, Oxford Univ. Press, 1999.
    • Koutsoyiannis, A., Modern Microeconomics, MacMillan Press, 1979.
    • H.L. Ahuja, Modern Microeconomics, S. Chand, 2009.


    • Mathematics for Economics & Finance by Martin Anthony & Norman Biggs.
    • Fundamentals of Statistics - D. N. Elhance,
    • Statistical Methods - S.G. Gupta (S. Chand & Co.
    • Statistics for Management - Lovin R. Rubin D.S, (Prentice Hall of India)
    • Statistics - Theory, Method & Applications D.S.Sancheti & V. K. Kapoor.
    • Modern Business Statistics - (Revised)-B. Pearles & C. Sullivan -Prentice Hall of India.
    • Business Mathematics & Statistics : B Aggarwal, Ane Book Pvt. Limited
    • Business Mathematics : D C Sancheti & V K Kapoor, Sultan Chand & Sons
    • Business Mathematics : A P Verma, Asian Books Pvt. :Limited.
    • lRDA: IC. 33
    • Fundamentals of Applied Statistics: S G Gupta and V K Kapoor, Sultan Chand & Co.

    6.   Introduction to Computer Systems

    • Excel 2007 Formulas -John Walkenbach (Wiley-India)
    • Mastering Financial Modelling in MS-Excel -Alistair L. Day-(Pearson)
    • Excel 2007- Data Analysis and Business Modeling - Wayne L Winston-((Prentice Hall)
    • E-commerce - Bajaj & Nag (TMH)
    • Computers & Information Management - S.C. Bhatnagar & V. Ramani (Prentice Hall).
    • Basic Computer Programmes for Business - Stenberg C. (New Jersey, Hayden)
    • Internet for Business - Brumer, Laverej, Cambridge
    • Principles of Information Systems 5/e- Stair & Reynolds, Course Tech. (2001).
    • Access 2007 Inside Out . John L. Viescas, Jeff Conrad (PHI)
    • Microsoft Office Access 2007 - Introductory - Linda O'Leary (TMH)
    • Microsoft Office Access 2007 QuickSteps - JohnCronan (TMH)
    • Data Communications and Networking - Forouzan, McGraw-Hill.
    • Accounting with tally 9.0 - Dinesh Maidasani.
    • Tally 9 -by computer world.
    • Cryptography & Network Security - Farouzan
    • Cryptography & Network Security - by Atul Kohate

    7.   Principles and Practices of Banking and Insurance

    • Dr. K.M.Bhattacharaya & O.P.Agarwal, Basics of Banking and Finance, Himalaya Publishing House
    • Gordan and Natrajan, Banking Theory Law and Practices, Himalaya Publishing House
    • V.S.Gopal & Sumathi Gopal, Principles and Practices of Banking and Insurance, Himalaya Publishing House.
    • Dr. Seethalekshmy & Jitendra Aherkar, Principles and Practices of Banking and Insurance. Sheth Publishing House
    • Dr. P.K.Gupta, Insurance and Risk Management, Himalaya Publishing House
    • M.N.Mishra, Insurance Principles and Practices, S.Chand & Company Ltd.
    • Nalini Tripathy, Insurance Theory and Practices, Prentice Hall of India Ltd. New Delhi


    • Introduction to Accountancy -T. S. Grewal-(S.Chand & Co.)
    • Double Entry Book Keeping- J. R. Batliboi.
    • Double Entry Book Keeping - M. M. Chokshi
    • Advanced Accounts -Shukia & Grewal (S.Chand & Co.)
    • Advanced Accountancy - R.L.Gupta & M. Radhaswamy
    • Accounting Standards -Institute of Chartered Accountants of India. New Delhi
    • Gupa S C & Shukla, M C: Advanced Accounts Vol.1. New Delhi. S. Chand & Company Ltd.

    9.   ECONOMICS : Paper - II

    • Lipsey, R.G. and K. A. Chrystal, Economics, Oxford Univ. Press, 2007.
    • Mankiw, N.G., Principles of Macroeonornics, Cengage Learning, 2011.
    • Stiglitz, J.E. and C.E. Walsh, Principles of Macroeconomics, W.W. Norton, 2006.
    • Dornbusch,R., S. Fischer and R. Startz, Macroeconomics, McGraw Hill, 2001.
    • McConnell, C.R. and H.C. Gupta, Introduction to Macroeconomics, Tata McGraw Hill, 1987.
    • Shapiro, E., Macroeconomic Analysis, Galgotia Publications, 1984.
    • Kenen, P.B., The International Economy, Cambridge Univ. Press, 2000.
    • Salvatore, D.L., International Economics, John Wiley, 2009.
    • Musgrave, R.A. and P.B, Musgrave, Public Finance in Theory and Practice, McGraw Hill, 1989.
    • Hajela, T.N., Public Finance, Ane Books, 2010.
    • GOl, Economic surveys, New Delhi, various recent issues.
    • Bhole, L.M. and Jitendra Mahakud, Financial Institutions and Markets: Structure, Growth and  Innovations, Tata McGraw-Hill, 2009.


    • The Constitution of India
    • Respective Acts
    • Indian Contract Act, Sale of Goods Act, Partnership Act.
    • Business Law - Kucchat M. C.
    • Business Law - Kapoor N. D.
    • Business Law - Chaudha P. R.

    11. Laws Relating to Banking & Insurance

    • Banking Laws & Practice, S.R. Davar
    • Banking Laws & Practice, M.L. Tandon
    • Banking Laws Practice, P.N.Varshney
    • Banking Laws & Practice, P.K. Srivastava
    • Banking Laws &. Practice, B.MJ. Nigam
    • Insurance Management, Anand Ganguly


    Laws Relating to Banking & Insurance


    1.   A.  Indian Banking Act, 1949.  :

    Basic Terms -Business Permitted -Business Prohibited - Capital - Reserves -Indian Banks- Licensing -Branches -Maintain Liquid Assets -Advances -Management -Liabilities- Credit Creation- Cooperative Banks- Fines & Penalties- Credit Control.

    B.  Reserve Bank of India, 1935 : Introduction-Role-Scheduled banks-Departments- Credit Information-Non Banking Financial Institutions(NBFC)-Liabilities under Section 45-Prudential Norms-Chit fund Act- NBFC & Public Deposits.
    2.   Insurance Regulatory Development Authority

    A.  Indian Insurance Act, 1949 : Basic Terms-Registration-Capital Requirement-Deposits-Accounts & Audit-Registers & Returns-Investments-Social & Rural Insurance-Management Expenses-Assignment & Nomination-Licensing-Agent Commission-Rebate & Bonus-Tariff Advisory Committee-Surveyors- Reinsurance-Surrender-Public grievances-Obligations of Insurer.

    B.  IRDA: Introduction-Objectives-Powers-Duties-Functions-Advisory Committee-Central Government Powers-Deposit-Advertising Disclosures-Inspections and Investigations-Surplus Distribution-Code of Conduct of Agents.

    3.   A.   Other Related Acts: Actuary:

    Appointment-Powers-Duties-Meeting-Registration-Investment-Prudential Norms-

    Financial Statements-Code of Conduct for Surveyors and loss assessors-Third Party

    Administration-Code of Conduct for TPA-Content of Policy Documents- Remuneration of Brokers and claims.

    Indian Stamp Act: Terms-Instruments-Mode and time

    Indian Registration Act: Terms-Rules-Place and Procedures

    4.   B.   Other Related Acts

    Consumer Protection Act 1986

    Terms - Objectives-Redressal Machinery- Protection Council

    Ombudsmen Act : Introduction and elementary level knowledge.


    Module 3.2

    1.   a.  Overview of Financial Management: Scope, functions and Objectives
         b.  Financial Forecasting

    • Sales Forecast
    • Preparation of proforma Income Statement and Balance sheet
    • Growth and External Funds Requirements (EFR)

    2.   Tools of financial Analysis

    • Common size statements
    • Comparative statements
    • Ratios : Balance Sheet Ratios, Income statement Ratios and Combined ratios

    3.   Cash Budget : Capital Budget and Flexible Budget

    4.   Sources of Finance :

    • Long term Sources (Term Loans, Debentures, Bonds, Zero Coupon bonds, Convertible Bonds)
    • Equity shares , Preference shares
    • Short Term sources ( Bank Finance, Trade Credit, Other Short Term Sources)


    Module 3.3

    1.   a.   Overview of Management Accounting : Scope, functions & objectives
         b.   Treasurer and Controller : Compare & contrast roles
         c.   Meaning and use of different costs for different purposes
                  i.   Product costs and period costs
                  ii.   Direct costs and indirect costs
                  iii.  Cash costs and non-cash costs
                  iv.  Opportunity costs
                  v.  Specific costing concept relevant to insurance sector
         d.   MIS Management Information System 5L
                  i.   Concept, need, characteristics, role, limitations, MIS and computers
                  ii.   Different types of reports
    2.   a.   Interpretation of financial statements with the help of
                  i.   Notes to Accounts
                  ii.   Directors' report and auditor's report
                  (Contents and importance of notes to accounts, director's report and auditor's report)
         b.   Cost audit
                  i.   items covered under cost audit rules, functions and scope of cost audit, cost audit program under companies act)

    3.   a.   Marginal and absorption costing

    i.  Meaning, advantages and limitations

    ii. Cost volume profit analysis -meaning & computation of breakeven point, break even sales (units) ,break even sales (), margin of safety
                  iii. Single limiting factor analysis where a company has restricted freedom of action.

    iv.  Graphical linear programming (including an explanation of shadow prices).

    4.   a.  Managerial decision making : Product mix decisions, make or buy decisions, operation or shut down decisions, accept-reject export orders

    Customer Relationship Management in Banking & Insurance

    Module 3.4

    1. Introduction to Customer Relationship Management (CRM) :

    Historical Perspective of CRM, meaning, definition, purpose and significance, factors responsible for the growth of CRM, winning Markets through effective CRM

    • Advantages / Benefits of CRM
    • Relationship marketing- concept,purpose, value creation in Business
    • Measuring the effectiveness of relationship marketing
    • CRM cycle and CRM programmes
    1. Customer Relationship Management (CRM) - Emerging Dimensions

    Customer Retention Management
    Reasons for Customer Switching
    Need for Customer Retention

    Customer Retention Strategies

    Customer Complaint Management Strategy                     

    Service Recovery Strategy

    Managing Customer Waiting Strategy

    Levels of retention strategy

    Financial Bonds                                                 

    Social Bonds

    Customization Bonds                                         

    Structural Bonds

    Recall Management

    Personalisation Strategies                                  

    Differentiation Strategies

    1. CRM - A Cost - Benefit Analysis

         A.  CRM Benefits
    To the organization                                                         

    To the customer
         B.  CRM Costs
    To the organization                                                         

    To the customer
         C.  Building customer loyalty in Business to Business

    Customer Centric Organizational Structure

    Four essential steps

    Communal Coordination                                     

    Serial Coordination

    Symbiotic Coordination                                      

    Integral Coordination

    4    Customer Care Management

    Customer Service Representative

    Customer Care Software

    Customer Service Applications

    Customer Facilities

    Multimedia Contact Centre

    Electronic Point of Sale

    Winning strategies and processes for effective CRM in Banking and Insurance

    IT in Banking and Insurance


    1.   Applications of Information technology in Banking and Insurance

    • RTGS (Real Time Gross Settlement): Guidelines, Functionality, Requirement & Process, Benefits, Infrastructure
    • Credit Card : Guidelines, Functionality, Requirement & Process, Benefits, Infrastructure
    • Insurance Claim Management:

    2.   Advance E-Commerce :

    • Business Models
    • IT Architecture (Web Server, App Server, DB server, Networking& devices)
    • Threats Security(Principles & Policies) Advantages and limitations
    • Cyber Law -IT Act 2000, IT amendment 2008 15

    3.   ERP and MIS : Functioning of ERP and MIS ; Need of ERP and MIS ; Advantages & Disadvantages of ERP and MIS; Working and Implementation of ERP and MIS

    4.   Data Communication: Customer Interaction ; Database Management; Data Mining

         Technology based CRM softwares -1)SAAS 2) MYSAP.Org 3) PeopleSoft etc (any two)

    Organizational Behaviour

    Module - 3.6

    1.   Introduction to OB :  Meaning, Nature and scope of OB, Models of OB,

    • Theories of Motivation :
      • Maslow, Herzberg, Mc.Gregor Theory X and Theory Y, William Ouchi's Theory Z, Victor Vroom . ERG theory
      • Application of the Theories
      • Motivational techniques in Banking and Insurance Industry.

    2.   Group Dynamics

    • Individual Behavior (IQ, EQ, SQ)
    • Group Formation, Team Building, Team Development.
    • Goal Setting
    • Soft Skills, Interpersonal Skills, Multicultural Skills, Cross Cultural Skills.
    • Johari Window

    3.   Organizational Culture and Change Management

    • Work Culture, Ways for Making Work Culture Effective and Lively, Work Conflicts .
    • Organizational Change, effects of Resistance to Change, ways to overcome resistance to change.
    • Time and Stress Management.

    4.    Organizational Development.

    • Meaning and Nature of OD.
    • Techniques of OD.
    • Importance of OD.

    Taxation of Financial Services

    1.   Basic Concepts and Definitions of Income Tax Act / Rules

    • Section 2 - Assessee, Assessment Year. Assessment, Annual value, Business, Capital asset, Income, Person, Previous year, Transfer.
    • Section 3 - Previous Year,
    • Section 6 - Residential Status, Scope Of Total Income, Deemed Income.
    • Section 10 - Exempted Incomes,  Exemptions related to specific Head of Income to be covered with Relevant Provisions such as Salary, Income from Other Sources etc.

    2.   Taxation of income under different heads

    • Section 15 - 17 - Income from Salary
    • Section 22 - 27 - Income from House Property
    • Section 28 - 43 - Income from Business & Profession,
    • Section 44 - 55 - Income from Capital Gain,
    • Section 56 - 59 - Income from Other Sources.

    3.   a)   Provisions for deductions from total income

    Section 80 C - Investment in Government Securities,

    Section 80CCC - Pension Fund,

    Section 80D - Mediclaim Insurance Premium,

    Section 80 DD - Medical Expenditure on Handicapped Relatives,

    Section 80E - Interest Paid on Loan Taken for Higher Education,

    Section 80G - Donations,

    Section 80U - Income earned by Handicapped Assessee.

    (b)  Provisions regarding TDS (2L)

                  Section 194A - TDS on Interest,

                  Section 194C - TDS on Payment to Contractor

                  Section 194H - TDS on Commission

                  Section 194I - TDS on Rent

                  Section 194H - TDS on Professional Fees

    Provisions regarding Advance Tax (2L)

    Section 207 - Income Liable to Advance Tax,

    Section 208 - Liability of Advance Tax,

    Section 209 - Computation of Advance Tax,

    Section 210 - Payment of Advance Tax,

    Section 211 - Due Dates of Advance Tax


    4.  Service Tax Act (15L)

    Section - 65 Definitions

    Section - 66B Charge of service tax on and after Finance Act, 2012

    Section - 66D Negative list of services

    Section - 67 Valuation of taxable services for charging service tax

    Section - 67A Date of determination of rate of tax, value of taxable service and rate of exchange

    Section - 68 Payment of service tax

    Section - 69 Registration

    Section - 70 Furnishing of returns


    1. The Syllabus is restricted to study of particular sections, specifically mentioned rules and notifications only.
    2. The Law In force on 1st April immediately preceding the commencement of Academic year will be applicable for ensuing Examinations.
    Universal Banking

    Module 4.1

    1.   Introduction to Financial Services ( Fund Based and Non Fund Based)

    • Evolution of Universal Banking
    • Commercial Banking Vs Development Banking, Sources and Uses of funds,Commercial banks and development banks
    • Universal Banking in an open Economy.
    • Universal Banking as a mix of commercial banking and development banking.

    2    Asset Liabilities Mismatch Possibilities.

    • Risks in project Lending
    • Short term nature of funding sources
    • Off Balance sheet items and services
    • The Development wing of the universal bank provides

    3.   Entry of commercial Banks into Securities Business.

    • Consumer finance.
    • Merchant Banking
    • Non Banking Investments and activities of Banks
    • Universal Banking and future of small business lending

    4.   Relevant Case Studies and Recent trends and challenges in Universal Banking in India .
         Impact of Globalization ( FD I and FII ) in the Indian Banking Sector.

    Module 4.2

    1.   A)  Capital Investment Decisions : Proposal origination, Economic Evaluation, Capital Expenditure control, Post Audit


    B)  Tools of evaluating Capital Investments : Payback Period, Discounted Payback period, Net Present Value, Internal Rate of Return, Profitability Index, Equivalent Annual Cost, Modified Internal Rate of Return.

    2.   Cost of Capital

    • Computation of Weighted Average Cost of Capital
    • Cost of Debts , preferences shares , and Net worth
    • Minimum acceptable rate of return and its relationship with cost of capital

    3.    Leverage :  Financial , Operating and Combined Leverage

    Capital Structure Theories

    • Net Operating Income(NOI)                     
    • Net Income Approach (NI)
    • Modigilani- Miller (MM) Approach

    Capital Structure Policies

    • Determinants of capital Structure Decisions
    • Approach to estimating the target capital structure
    • Variation in Capital Structure
    • Earnings Before Interest and Taxes / Earnings per share ( EBIT/ EPS) Analysis & Return on Investment / Return on Equity ( ROI/ ROE) Analysis

    4.   Working Capital Management

    • Gross and Net working capital, Positive and Negative Working capital.
    • Estimation of Working Capital

    Module 4.3

    1.   Review of functioning of banks : Liabilities and Assets of Banks, Net worth, Off Balance Sheet Items

    New Products : Deposit and Loan Products Housing finance, Hire Purchase, Leasing, Factoring and Forfeiting, Merchant Banking, Mutual Funds, consumer Loans , Venture Capital Financing , Banks as credit financial supermarket/ maturity and return profiles of new products.

    2.   New Financial services provided by banks- investment portfolio management services, advice on money management, tax services

    • Electronic Payment systems (Indian- NEFT, RTGS ,International - SWIFT)
    • Debit Cards and Credit Cards - Concept and Process.
    • E- Banking
    • Investment Banking and Products



    Module 4.4

    1. Corporate Laws :

      Indian Companies Act 1956 : Meaning-Features -Salomon Vs. Salomon & Co. Ltd-Kinds of Cos- Registration-Preliminary Contracts - Public Deposits-Prospectus-Misstatement - liabilities for misstatement-Capital and its types- Shares and its types-Alteration to capital-Meetings- Types- Essentials-Procedure-Ultra Virus-Constructive Notice-Indoor Management-Co. Management-Directors-Qualification and disqualification Appointment-Removal-Accounts and Financial Statements- Lifting of Corporate Veil-Borrowing Powers-Charge and rules.

    2. Security Acts

      : Security Contract Act 1956 : Terms-Recognition of stock exchange-Listing Agreement-Delisting-Security Appellate Tribunal-Cancellation of recognition- bye laws- types of contracts.
      Securitization & Reconstruction of Financial Assets and Enforcement of Security Interest Act(SARFAESI) 2002 : Objectives-Terms-process-registration-acquisition-assets reconstruction-takeover management-offences and penalties-authorities.

    3.   Security Exchange Board Of India

    • SEBI : Objectives-terms-establishment-powers-functions-accounts and audit-penalties-registration.
    • Issues of Disclosure Investors Protection Guidelines: Pre & Post obligations-conditions for issue-Debt Security-IPO-E-ipo-Employee option-right-bonus-preferential allotment- intermediary-operational-prom oter lock in period requirements-offer document. 10

    4.   Other related Acts : Foreign Exchange Management Act 1999: Terms - Currency - Capital and Current Account - Authorized person-Repatriation.

         Arbitration and Conciliation Act, 1940 and 1996: Elementary level

         Indian Depository and Participant Act, 1996: Elementary level


    Module 4.5

    1.   Concept, meaning and definition of entrepreneur and entrepreneurship.

    • Importance and significance of growth of entrepreneurial activity.
    • Concept of intrapreneur.
    • Characteristics and qualities of entrepreneurs
    • Classification and types of entrepreneurs.
    • Women entrepreneurs
    • Theories of entrepreneurship (McClelland, Max Weber and Joseph Schumpeter)

    2.   Entrepreneurial Project Development

    • Idea generation - sources and methods
    • Identification and classification of ideas.
    • Environmental Scanning and SWOT analysis
    • Preparation of project plan
    • Points to be considered
    • Components of an ideal business plan - market plan, financial plan, operational plan, & HR plan.
    • Project formulation -project report significance and contents
    • Project appraisal - Aspects and methods :

    (a)   Economic oriented appraisal

                (b)   Financial appraisal

                (c)   Market oriented appraisal

    Technological feasibility - Managerial Competency

    3.   Legal Considerations for different forms of organization

    Cultural and Environmental Issues in setting up of business enterprise with respect to : ( Sole trading firm, Limited Liabilites Partnership, Limited company, Public Company, Private Company, NGO)

    Quick Start Methods of Business: Franchising , Mergers and Takeover,

    4.   Entrepreneurship Development Programme and Risk Management

    • SME, SHG with special reference to microfinance and woman entrepreneur
    • Definition of risk, types of risk, risk management strategies.
    Financial Markets - EQUITY, DEBT. FOREX


    Module 4.6

    1.   Indian Financial System - Introduction , Indian Financial system with Understanding of Different markets

         Regulatory Institution : The Reserve Bank of India : Introduction, Organisation and Management of its Role and Functions , Monetary policy, Recent role of Global Crisis and Survival of India.

    Regulatory Institutions : Companies Act, 1956; Security Contract Regulation Act ,1956; SEBI ACT 1992

    2.   Call Money Market: Introduction, Meaning and Importance, Functions of Call Money Markets, Call Money rates as Indicators.

         Commercial Bill Markets: Introduction, Bill of Exchange, Size of Bill Market in India, Rate and Its Impact.

    Money Market : Meaning, Importance and Functions, Use of Money Market in economy, Instruments of Money Market- treasury bill, commercial paper, certificate of deposit, inter-corporate deposit.

    3.   Capital Market : Meaning, Importance and Function , Instruments of Capital Markets - Equity Shares, Preference Shares, Bonds, Debentures.

    Indian Stock Markets : History , Meaning and function of Stock Exchange, BSE,NSE, and other exchanges , Working of Stock Exchanges , Stock Exchange as a Barometer of Economy.

    4.   Derivatives Markets: Meaning, History, types of Instrument in derivatives market - Froward, future option , swaps.,,, Hedging arbitrage and speculation, Indian Derivatives Market .

    Foreign Exchange Market in India : Meaning, Currency Derivatives, Forward contracts in Currency Vs Currency Futures, Exchange Rate as an Economic Indicator



    Module 4.7

    1.   a)   Identifying Elements of cost:- Materials - Staff cost - Overheads

     b)   Cost Classification by behaviour with reference to banking and insurance industries :

    c)   Cost Accounts and Financial Accounts compare: - Contrast and reconcile.

    2.   Different Methods of costing:-

    • Process costing.
    • Services costing.
    • Operating Cost Statement.
    • Contract costing.

    3.   A)  Budgeting :

    • Project planning and forecasting
    • Tax Impact in Project Finance
    • Incremental budgeting
    • Zero-based budgeting.
    • Activity based budgeting.
    • Designing and analysing a Business/Project Plan

    B)  Costing Systems and Decision making:

    • Value and functional cost analysis.
    • Resource planning system: MRPI, MRPII and ERP.
    • Just-in-time.
    • Activity-based Costing
    • Absorption Costing
    • ABC Analysis


    4.   A)  Costing Concept with specific reference to Insurance Claims

    i.   Fire Insurance claims. Working Stock as on the Date of Fire    

    ii.   Working for Consequential Loss Claim

    B)  Fundamentals of Standard Costing- Material & Labour cost variances

    Recommended  books  for Semester III and IV

    1.   Banking Laws and Practices

    • S.R. Davor
    • M.L.Tandon
    • P.K.Shrivasta

    2.   Financial Management - Paper I

    • Financial Management: IM Pandey, Vikas Publishing House.
    • Financial Management:M.Y. Khan, P.K.Jain, Tata McGraw Hill.
    • Financial Management: Ravi M Kishore, Taxman
    • Financial Management: James C Van Horne, Prentice Hall
    • Financial Management:Prassana Chandra, Prentice Hall.
    • Financial Management: Chandra Haribariran Iyer: IBHL Publication.

    3.   Management Accounting (Tools And Techniques)

    • Cost management - Saxena and vashist
    • Cost and management accounting - Ravi N Kishor
    • Essential of management accounting - P.N.Reddy, Himalaya publication.
    • Advanced Management Accounting - Robert S Kailer.
    • Financial of management Accounting - S.R.Varshey, Wisdom.
    • Introduction of management accounting learning - Charbs T Horngram, PHI.
    • Management Accounting - I.M Pandey, Vikas Publications.
    • Cost and management accounting - D. K.Mattal, Galgotia Publications.
    • Cost accounting Theory and Practice- M.N.Arora,Sultan Chand and sons.
    • Management Accounting - Khan and Jain, Tata McGraw Hill.
    • Management Accounting - R.P.Rastogi.


    4.   Customer Relationship Management in Banking & Insurance

    • Alok Kumar Rai, "Customer Relationship Management - Concepts and Cases", PHI Learning Private Ltd, New Delhi
    • Berry, Leonard L. (1995), "Relationship marketing of services - competing through quality", Free Press, New York
    • Berson, A and S J Smith, K Thearling (1999), "Building Data Mining Applications for CRM",  McGraw-Hill, New York.
    • Chaturvedi, Kapil and Amit Bhatia (2001), "e-CRM: Deriving value of customer relationship" , CRM: Emerging Concepts, tools and Application, in J N Sheth, A Parvatiyar and G.Shaines (eds.), TMH, New Delhi, P. 120
    • McKenna, Regis (1991), "Relationship Marketing: Successful Strategies for the Age of the Customer ", Addison-Wesley, New York.
    • Madhavi Garikaparthi, "E-CRM - Concepts and Cases" , The ICFAI University Press.
    • Graham Roberts ,Phelps, "Customer Relationship Management" , Thorogood Publishers Limited, U.K.

    5.   IT in Banking and Insurance

    • E-Commerce(framework. Technologies & application), Bharat Bhasker-Publisher-Mcgraw Hill Companies
    • E-Commerce(The Cutting Edge of Business), Kamlesh K. Bajaj Debjani Nag Publisher-Tata Mcgraw Hill publishing New Delhi.
    • Data Communication & Networking,  Behrouz A Forouzan-Publisher-Mcgrew Hill Companies.
    • E-Commerce,Strategy,Technology & Implementation- Gary P Schneider
    • E-Commerce-Elias Awad
    • Management Information System, -A.K.Gupta-Publisher-S.Chand & Co.
    • Management Information System, C.S.V. Murthy-Publisher-Himalaya Publishing House
    • Management Information & Control System, Dr.Sushila Madan-Publisher-Taxmans
    • Computer Systems & Applications, Abhijeet Gole & Meghna Bhatia-Publisher-Sheth

    6.   Organizational Behaviour

    • Stephen P. Robbins "Organizational Behavior "Prentice Hall of India Private Ltd.
    • Mirza S. Saiyadain "Organizational Behaviour" Tata Mc. Graw Hill.
    • John Bratton "Work and Organizational Behaviour " Militza Callinan Carolyn Forshaw and Peter Sawchuk Palagrave Macmilla, New York.
    • Margie Parikh and Rajen Gupta "Organizational Behaviour " Tata Mc. Graw Hill Education Private Limited , New Delhi.
    • Suja Nair "Organizational Behaviour" Himalaya Publishing House , Mumbai.
    • John. R. Schermerhorn, James Hunt , Richard Osborn, Mary Ulh Bien,"Organizational Behaviour" John Wiley and Sons Publications , San Fransisco.
    • Don Hellriegel& John W. Slocum "Organizational Behaviour", South WestrenCenage Learning Publications.
    • Joan V. Gallos "Organizational Development" John Wiley and Sons Publications , San Francisco.

    7.   Taxation of Financial Services

    • Direct Taxes Law & Practice - V.K. Singhania
    • Direct Taxes Laws - T.N. Manohara
    • Professional Approach Direct Taxes - Ahuja & Gupta
    • Service Tax - V.S. Datey
    • Direct Taxes Law & Practice - Dinkar Pagare.
    • Service Tax- Sanjeev Agarwal & Parthsarthy
    • Personal Investment & Tax Planning Yearbook-N.J. Yasaswy,
    • Law and Income Tax - A.C. Sampathy Iyengar, Bharat Publishing House, Allahabad.
    • Master Guide to Income Tax Act - Pradeep S. Shah & Rajesh S. Kadakia, Taxmann
    • Direct Taxes - Dr. B.B. Lal
    • Income Tax and Central Sales Tax by Girish Ahuja , Ravi Gupta, jain book depot.
    • Indirect Taxes by V.S.Datey published by Taxmann
    • Service Tax Reckoner V.S.Datey published by Taxmann
    • Service Tax S.S. Gupta published by Taxmann

    8.   Universal Banking
    • R. V. Shastri : Insurance In Universal Banking Paradigm
    • C.M.Vasudev : Univesal Banking in India
    • Y.V. Reddy : Monetary and Financial Reforms in India

    9.   Financial Management - II

    • Financial Management : I M. Pandey, Vikas Publishing House.
    • Financial Management :M.Y. Khan, P.K.Jain, Tata McGraw Hill.
    • Financial Management : Ravi M Kishore, Taxman
    • Financial Management : James C Van Horne, Prentice Hall
    • Financial Management : Prassana Chandra, Prentice Hall
    • Chandra Hariharan Iyer - IBHL


    • V.V. Bhatt - Financial System : Sage , New Delhi
    • Periasamy P. - Principles and Practices of Insurance - MUMBAI Himalaya


    • Companies Act : A. Ramaiya
    • Corporate Law : G.K. Kapoor, Taxman


    • Dr. Vasant Desai "Small Scale Industries and Entrepreneurship" Himalaya Publishing House.
    • Dr. Vasant Desai "Entrepreneurship and Management of Small and Medium Enterprises" Himalaya Publishing House.
    • S.K. Mohanty "Fundamentals of Entrepreneurship" Prentice Hall of India
    • E. Gordon and K. Natrajan "Entrepreneurship Development" Himalaya Publishing House.
    • Robert D. Hisrich & Micheal P. Peters "Entrepreneurship", Tata Mc. Graw Hill.
    • James Lam "Enterprise Risk Management - From Incentives to Control" John Wiley and Sons , New Jersey.
    • Mukhtar Amhed Khan "Entrepreneurial development Programmes in India" Kanishka Pub. House, 1992.

    13.  Financial Markets ( Equity, Debt, Forex and Derivatives )

    • Financial Market Regulation, Tatom, John A ; ed Publisher-Springer
    • Practical Derivatives, Denton, Jonathan ; ed.,Publisher-Global Law and Business
    • Financial Derivatives, Koib, Robert W & Overdahl, James A, Publisher-John Wiley  & Sons, Inc.
    • Financial Markets And Financial Services In India, Kunjukunju, Benson Mohanan,S,

    Publisher-New Century Publication

    • Derivatives And Risk Management,  Khatri, Dhanesh Kumar, Publisher-Macmillan Publishers India Ltd.


    • Cost Accounting by Dr. P. C. Tulsian
    • Cost Accounting by Maheshwari



    Module 5.1

    1.   Introduction to Goods Marketing and Services Marketing

    Definition of marketing - Definition and Classification of Services- Services Marketing Mix - 7 P's of Marketing Mix - 7 P's of Services Marketing Mix - Importance of Marketing Mix Elements - Marketing of Banking and Insurance products- Services Marketing Mix strategies for banking and Insurance

    2.   Channels of Marketing and Marketing Research
    Channels of Marketing - Marketing Research  : Meaning and Importance - Process of Marketing Research - Types of Marketing Research (Product, Sales, Consumer and Promotion research) - Marketing Logistics ( Logical objectives for banking and Insurance products)

    3.   Consumer in Services marketing

    • Consumer Buying Behavior- Meaning and Stimulus Response Model
    • Decision Making Unit
    • Importance of Personnel in Services Managing Service Quality
    • Service Quality Model (CAPS model)
    • Managing Service Gaps
    • Major trends in product support service

    4.   a. Advertising and Branding of Services ( Managing Integrated Marketing Communication)

    • Role of Advertisement in Service Marketing
    • Determining Communication Objectives
    • Factors in setting marketing communication mix
    • Web Marketing, Rural Marketing , Social Marketing
    • Post Sales services strategies

         b.Recent Trends and Challenges in Marketing

    • Ethics in marketing
    • Major trends in consumer services
    • Marketing in 21st century
    • Marketing through social networking channels


    Module 5.2

    1.   Financial Services : Meaning - Classification - Scope - Fund Based Activities - Non-Fund Based Activities - Modern Activities - Sources of Revenue - causes for financial innovation - New Financial Products and services - Innovative Financial Instruments - Challenges Facing the Financial Sector Saving Mobilization

    Merchant Banking : Definition - Origin - Merchant Banking in India - Merchant Banks and Commercial Banks - Services of Merchant Banks - Qualities required of Merchant Bankers in Market Making Process - Progress of Merchant Banking in India - Problems - Scope of Merchant Banking in India

    Leasing And Hire Purchase : Definition - Steps in Leasing Transactions - Types of Lease - Financial Lease- Operating Lease - Leverage Lease - Sales and Lease Bank - Cross Border Lease -Advantages and Disadvantages of Lease - Structure of Leasing industry - Hire Purchase and Credit Sale - Hire Purchase and Installment Sale - Hire Purchased and Leasing - Origin and Development - Banks and Hire Purchase Business

    2.   Mutual Fund : Introduction to mutual fund - Structure of mutual fund in India - Classification of mutual fund - AMFI Objectives - Advantages of mutual fund - Disadvantages of mutual fund - NAV calculation AND PRICING of mutual fund - Mutual Funds abroad-Mutual Funds in India-Reasons for Slow Growth-Future of Mutual Funds Industry.

          Factoring And Forfeiting : Factoring - Meaning - Modus Operandi - Terms and Conditions - Functions - Types of Factoring. Factoring v/s Discounting - Cost of Factoring - benefits - Factoring in India - International Factoring - Definition - Types of Expert Factoring - Factoring in other countries - Edit factoring - Factoring - Definition - Factoring Vs Forfeiting - Working of forfeiting - cost of forfeiting - benefits of forfeiting - drawbacks - forfeiting in India.

    3.   Securitisation Of Debt : What is securitization? - Definition - securitization vs. factoring - Modus operandi - role of merchant bankers - role of other parties - structure for securitization - securitisable assets - benefits of securitization - conditions for successful securitization - securitization abroad - securitization in India - reasons for unpopularity of securitization - future prospects of securitization

    Derivatives : Meaning - types of financial derivatives - options - futures - forwards - swaps - futures and options trading system - clearing entities and their role

    4.   Credit Rating : Definition and meaning - functions of credit rating - Origin - credit rating in India - benefit of credit rating - credit rating agencies in India. CRISIL-IICRA-CARE- Limitations of Rating - Future of credit rating in India

    Treasury Management : Introduction - scope - objectives - functions - treasury management in bank and corporate - cost centre v/s profit centre treasury - centralised v/s decentralised treasury.

    Depositories and Pledge : Overview of Depository system-Key features of Depository system in India - depository - Bank analogy -legal framework - Eligibility criteria for a depository- Agreement between Depository and Issuers - Rights and Obligation of Depositories- Records to maintained by Depository - services of Depository and functions of Depository-Organisation and functions of NSDL - Pledge and Hypothecation-Procedure for pledge/Hypothecation-procedure of confirmation of creation of Pledge/Hypothecations by Pledgee-Closure of a Pledge/Hypothecation by Pledgor-Invocation of Pledge by Pledgee.


    Module 5.3

    1. Evolution of International Banking

    2. International Banking : A functional Overview - International Payment Systems, Banking for Financing of Exports and Imports of Goods and Services

    3. International Capital Markets-Financial Market Flows beyond national boundaries, Interest rate differentials between markets and their role in impacting demand for and supply of funds across borders, Debt Flows and Equity Flows and role of International Banks in same, Volatile flows and stable flows

    4. Offshore Banking Centers and their role in International Financing, Introduction to Global Balance Sheet of banks, Asset and Liability Management of Banks

    5. International Lending Operations , Policies and Practices, Transaction Cost and risks in International lending, Role of LIBOR, Loans to foreign corporations, Syndicated loans, Financing Foreign Governments, Issues of Information symmetries and adverse selection, Regulatory and supervisory aspects, Trends in International Banking in India

    6. Eurocurrency markets and role of International Banks in same

    7. Foreign exchange risks; The exchange rate swings, swings in currency and interest rate derivatives and their impact on net worth of banks

    8. Country risk analysis - Perception of International Rating Agencies, Issues related to International Financial Architecture

    9. International Financial Stability and role of banks and central banks in financial stability.


    Module 5.4

    1.  (a)   Preparation and presentation of Banking Company Final Accounts in accordance with Banking Regulations Act (calculation of rebate on bill discounted)

         (b)   Study of Accounting Policies from Annual Reports of Banks.

    2.  (a)    Preparation and presentation of Corporate Final Accounts for Insurance Companies Final Accounts in accordance with Insurance Legislation.

         (b)   Study of Accounting Policies from Annual Reports of Listed Insurance  Companies

    3.  (a)  Preparation and presentation of Corporate Final Accounts and Reports for Trading, Manufacturingand others Companies in Accordance with Revised Schedule VI of Company Final Accounts.

         (b)  Analysis and Interpretation of the Contents of Annual Reports of Companies covering the following:

    • Chairman's Statement.                       
    • Director's Report Annexure.
    • Corporate Governance Disclosures.   
    • Compliance Certificate in Corporate Governance Auditors Report.
    • Annexure to Auditors Reports including CARO Balance Sheet.

    4.   Financial Analysis and Interpretation of Final Account using Tools of Financial Management and Investment Analysis like Ratio Analysis, Cash Flows Analysis

    Security Analysis and Portfolio Management

    Module 5.5

    Unit 1

    1.   An Overview:

    1.1   Meaning of Investment

    1.2   Investment versus Speculation

    1.3   Objectives of investment

    1.4   Meaning of Portfolio

    1.5   Meaning of Portfolio management

    1.6   Portfolio Management Process

    1.7   Approaches to Investment Decision making.

    2.   Investment Alternatives:

    2.1   Non-Marketable Financial Assets

    2.2   Money Market Instruments

    2.3   Bonds or Fixed Income Securities

    2.4   Equity Shares

    2.5   Mutual Fund Schemes

    2.6   Life Insurance

    2.7   Real Estate

    2.8   Precious Objects.

    3.   Introduction to Securities Market:

    3.1   Primary Equity Market

    3.2   Secondary Market and its Operations

    3.3   Introduction to Role of NSE and BSE

    3.4   Process of Buying and Selling Shares at Stock Exchange

    3.5   Stock Market Quotations

    3.6   Government Securities Market

    3.7   Corporate Debt Market

    3.8   Money Market

    UNIT - 2

    1.   The Time Value of Money:

    1.1   Meaning of Time Value

    1.2   Future Value of a Single Amount

    1.3   Present Value of a Single Amount

    1.4   Future Value of an Annuity

    1.5   Present Value of an Annuity

    1.6   NPV for even and uneven cash flows

    2.   Analysis and valuation of Debt:

    2.1   Types & Features of Debt Instruments

    2.2   Bond Pricing - Discount Model

    2.3   Concept of Bond Yields

    2.4   Concept of Risk in Debt

             2.5   Basic introduction to Interest Rate movement and its link to Bond Price

             2.6   Understanding the Determinants of Interest Rates

             2.7   Rating of Debt Securities

    3.   Equity Valuation:

    3.1   Balance Sheet Valuation

    3.2   Dividend Discount Model

    3.3   Earnings Multiplier Approach/P-E Approach

    4.   Risk and Return:

    4.1   Meaning of Risk

    4.2   Basic Introduction to Types of Risks

    4.3   Measures of Risk

    4.4   Basic Practical problems on standard deviation and holding period returns

    UNIT 3

    1.   Financial Statement Analysis:

    1.1   Financial Statement

    1.2   Financial Ratios

    1.3   Comparative Analysis

    1.4   Du Pont Analyses

    1.5   Problems in Financial Statement Analysis

    2.   Introduction to Fundamental Analysis:

    2.1   Macroeconomic Analysis

    2.2   Industry Analysis

    2.3   Company Analysis

    2.4   Estimation of Intrinsic Value

    2.5   Judging Undervaluation / Overvaluation

    3.   Introduction to Technical Analysis:

    3.1   What is Technical Analysis?

    3.2   Basic introduction to Charting Techniques

    UNIT - 4

    1.   Portfolio Theory:

    1.1   Portfolio Return

    1.2   Portfolio Risk

    1.3   Portfolio Diversification

    1.4   Optimal Portfolio

    2.   Capital Asset Pricing Model:

    2.1   Basic Assumptions

    2.2   Capital Market Line

    2.3   Security Market Line

    2.4   Inputs Required for Applying CAPM

    3.   Efficient Market Hypothesis:

    3.1   Random Walk and Search for Theory

    3.2   What is an Efficient Market?

    3.3   Empirical Evidence on Weak Form

    3.4   Empirical Evidence on Semi-Strong

    3.5   Efficient Market Hypothesis


    Module 5.6

    1.   Introduction : Meaning, Objects, Basic Principles and Techniques. Classification of Audit, Audit Planning. Internal Control, Internal Check and Internal Audit, Audit Procedure - Vouching and verification of Assets & Liabilities. Special Areas of Audit: Special features of Cost audit. Tax audit and Management audit. Recent Trends in Auditing: Basic considerations of audit in EDP Environment.

    2.   Audit of Limited Companies:

    • Qualification, Disqualification, Appointment, Removal, Remuneration of Auditors.  
    • Audit Ceiling-Status, Power, Duties and Liabilities of auditors.
    • Branch Audit-Joint Audit- Special Audit.
    • Maintenance of Books of Account -Related Party Disclosures- Segment Reporting.
    • Divisible Profit, Dividend and Depreciation (Companies Act, Standards on Accounting, Legal Decisions and Auditor's Responsibility).
    • Representations by Management-Contents of Annual Report (A Brief Idea).
    • Definition-Distinction between Report and Certificate- Types of Reports/Opinion

    3.   Audit of Bank and Insurance Companies

    Banks- Legislation Relevant to Audit of Banks, Approach to Bank Audit, Internal Control Evaluation, Non - Performance Assets (Concept, Provisions),Long Form Audit Report.

    Insurance Companies- Legislation Relevant to Audit of Insurance companies( Life And General Insurance), Review of Internal Control, Audit Report(Matters as per IRDA). Role of regulatory authorities like Department of Company Affairs, SEBI, RBI, IRDA and Comptroller Auditor General of India.

    4.   Other Thrust Areas

    • Systems Audit- Social Audit- Environment Audit
    • Energy Audit- Forensic Audit-Peer review (Concepts, Objectives and Regulatory Requirements).
    • Ethics in Auditing - Auditor's Independence.
    • Auditing in CIS Environment.
    • Standards on Auditing (Concepts, Purpose and Present Position as to Number and Title as issued by ICAI).
    • Professional Liability of Auditors: Code of Ethics with special reference to the relevant provisions of The Chartered Accountants Act, 1949 and the Regulations there under with case studies
    • Role of Auditor vis a vis Audit committees & corporate Governance principles

    Semester - VI

    Strategic Management

    Module 6.1

    1.   Introduction to Strategic Management :  Meaning, Levels of Strategy, Role of Organizational Strategist in banking and Insurance sector, Importance of Strategic Management, Strategic Management Process, Concept of SBU

    2.   The Environment of Strategic Management.

    • The Political Facet: Impact of Politics in Strategic Management
    • The Economic Facet: A conduct for social, political and Technological forces, Role of competition. National and Global Trends.
    • The Social Facet: Ethics, Social responsibility of Business, Triple Bottom Line, Impact of Social Factors in Strategic Management
    • The Technological Facet: Impact of Technology in Banking and Insurance.
    • The Legal Facet: Impact of Legal Factors in Strategic Management
    • The Ecological Facet: Impact of Legal Factors in Strategic Management
    • SWOT Analysis

    3.   Strategy Formulation

    • Mission, Vision and Goals
    • Tools of corporate level Strategic management. The Boston Consulting Group matrix. The GE Planning Grid, The McKinsey 7-S Framework.
    • Strategies: Integration, Diversification, Disinvestment, Downsizing.

    4.   Activating Strategies

    • Organizational Structure, Relation between Strategy and Structure, Different organizational structures for different strategies.
    • Resource Mobilization Viz. Money, Markets, Machine, Material, Men. (Human Resources)
    • Leadership and Motivation as key drivers of Strategy.
    • Role of Creativity and Innovation in Strategic Formulation
    • Evaluation and Control of Strategies. Bench marking. Performance gap Analysis, Responsibility Centers, ROI, and Budgeting.


    Module 6.2

    1.   Rationale and Functions of Central Bank

    • Evolution and Functions of Central Banking : Evolutions of Theory and Practice of Central Banking,Development of Central Banks in Developed and Developing countries.
    • Functions of a Central Bank : Banker to Government, Banker to Banks, Monetary policy Functions, Currency Issue and Management, Payment system function,Maintaining Internal and External values of currency, Regulation, Facilitation and supervision of Financial System, Promotional Functions to support growth and other National objectives, Development of Financial Markets, Institutions and communication policies.
    • Contemporary Issues : Desirability, Autonomy and independence, Credibility, accountability and transparency of a Central Bank, conflict with fiscal policies.

    2.   Central banking in India

    • Reserve Bank of India : Organisational evolution, Constitution and Governance,Major organizational and Functional Developments over the time, Recent Developments,RBI Act.

    • India Specific Issues : Banking Regulation Act, FEMA, Banking Ombudsman Scheme,Financial Sector reforms, other financial regulators and division of functions. Institutions setup by RBI; NABARD, IDBI, DFHI, IRBI, UTI.

    • Glossary of Central Banking Terms.

    3.   Monetary Policy and Credit Policy

    • Monetary Policy : Objectives, Reconciling dual objectives, The Taylor Rule, Indicators of Policy, instruments of policy (Bank Rate, OMO, CRR, SLR etc.), policy Transmission mechanism and channels, transparency of policies, Lags in policy.
    • Credit Policy : Objectives, Theory and Practice, Instruments.
    • An overview of Fiscal Policy : Importance of Budgets, Union Budget, State Budget,Finances of Union and State Governments, Finance Commission.
    • Striking balance between inflation and growth through monetary and fiscal policies.

    4.   Supervision and Financial Stability

    • Indian Financial System : Constituents of Indian Financial Markets and their Regulation.Evolution of Bank Regulation and supervision.
    • Financial Stability : Financial Development Vs Financial stability, Risks to Financial stability, Early warning signals and remedial action, Liquidity Management, Regulation and supervision of Banks, Risk Management in Banks, The Basel Norms, Prudential Norms, Effect of liberalisation and Globalisation on Financial Stability, Linkage to International Financial Stability, International standards and codes. Role of Supervisor under Basel-II.


    Module 6.3

    1. Introduction : What is International Business, Growing Importance of International Business, Factors Stimulating Growth of International Business, Difference between Domestic Business and International Business

    2. The Global Business Environment, PEST Factors, Role of Government in International Trade, International Business Environment in India

    3. International Trade and Foreign Direct Investment, Changes in Pattern of World Trade and Production, Protectionism; Arguments for and against protectionism, Impact of FDI on National Growth and distribution of wealth

    4. WTO and its role in International Trade; WTO and its impact on TRIPS, GATS, Dumping and Anti-Dumping Measures, Multi Fibre Agreement and Agriculture, Issues in trade negotiations on WTO

    5. Theories of International Trade; Mercantile, Absolute Advantage, Comparative Advantage, Factor Endowment, Vernon's Product Life Cycle theory and Porter's Diamond Model

    6. Role of Organizations like IMF, World Bank in International Trade

    7. International Market Entry Strategies- Modes of Entry into International Trade; Exporting, Licensing, Franchising, Mergers & Acquisition, Joint Ventures, Green Field Ventures, Turn Key Projects etc

    8. Selection of Market for International Trade - Country Risk Analysis

    9. Difference between International Marketing and Domestic Marketing, Selection of Suitable Market for International Marketing, Discussion on International Marketing Strategies with respect to - Segmentation, Communication and Pricing

    10. Difference between International HRM and Domestic HRM, HR issues with respect to management of Global workforce, Issues related to expatriation and repatriation

    11. Management of Risk in International Trade Transactions; Transaction risk, Translation Risk, Operational risk, Country Risk, Counter party risk, Open Position risk, Interest rate risk etc

    12. Role of Trade Blocks in International Trade; ASEAN, NAFTA, OPEC, EMU, SAFTA, MERCOSUR etc

    13. Export/Import Financing in India, Introduction to broad Export Policy in India, Letters of Credit and their importance in International Trade, Role of Customs, ECGC and EXIM Bank, RBI and DGFT in International Trade

    14. Introduction to Balance of Payment (BOP) and concept of Current Account and Capital Account, Introduction to the concept of Partial and Full Capital Account Convertibility


    Module 6.4

    1.   Human Resource Management

    • Nature, Scope, Objectives and Functions of HRM
    • Organization of HR Department
    • Concept of HRD
    • Role and Functions of HR Manager (in Banking and Insurance sector)
    • Challenges before HR Manager
    • Personnel Manual

    2.   Human Resource Planning

    • Definition of HRP
    • Process of HRP
    • Factors affecting HRP
    • HRIS
    • Succession Planning - Meaning and Process
    • Concept of Outsourcing
    • Promotions and Transfers

    3.   Operative Functions of HRM

    • Recruitment- Meaning and Sources.
    • Selection- Meaning, Process, Types of Selection Tests, Types of Interviews,
    • Concept of Orientation and Placement
    • Training and Development- Definition, Methods of T&D for managers in banks, Process / procedure of conducting training programmes, Requisites of a sound training programme.
    • Performance Appraisal- Definition, Methods of Appraisal for managers - traditional and modern, Process/procedure of conducting performance appraisal, Advantages &Limitations of Appraisal
    • Compensation Management - Definition, Components of Salary- Basic Salary, Incentives, Fringe Benefits, Perquisites, Allowances and other non monetary benefits. Concept of Salary slip
    • Career Planning And Development - Meaning, Process/ Procedure of Career Planning, Career Stages/ Career Life Cycle, Essentials to make career planning successful,
    • Separation Function - Meaning of Pink Slip, VRS, Lay offs, Retirement, Retrenchment, Organizational Downsizing

    4.   Policy Manual, Personnel Policies in Banking and Insurance sectors

    • Concepts- Job Analysis, Job Design and Job Evaluation
    • Participative Management- Meaning, Levels/ Types, Employee Welfare, Comparative study of working conditions in Banks, Financial Institutions, Insurance company
    • Industrial Relations- Meaning, Parties to IR and Approaches
    • Trade Unions- Meaning, Features and Role


    Module  6.5

    1. Business Ethics: Meaning, Nature and sources. , Unfair Business Practices: features and Reasons. Whistle Blowing policy and Laws related to protection of Whistle Blower, Insider Trading, Clause 49.

    Values: Meaning, Types Teaching from scriptures like . Gita, Quran, Bible w.r.t Indian value systems in business.

    1. Corporate Governance : Meaning, Principles, significance. Corporate Governance reports of Narayan Murthy Committee, Cadbury Committee, Kumar Mangalam Birla committee, Malhotra Committee., CII code, Narshiman Committee Corporate Governance in globalized Economy, Corporate Governance in banking and Financial Institutions.

    2. Code of conduct in Business Houses- Meaning, Features of a good Code of Conduct, Conduct of conduct for Bank. Corporate Social Responsibility: Meaning, Scope and Significance. CSR of Business towards various groups and CSR towards social Organizations.

    3. Corruption: Meaning, Causes, Effects. Frauds and Scams in Banks, Insurance companies. Financial Markets ( current case studies and supreme court judgments).

    Measures to overcome fraud and corruption. Zero Tolerance of corruption

    Competition Act, Ethical Approach in IPR with respect to Designs, Patents and Copyrights , Ethics and IT..


    Module 6.6

    1.   Introduction to Business

         Meaning, Definition, Importance, Features, Symptoms

         Different Approaches for Growth and Survival ( Internal and External)

         Globalization and Liberalization : Features - Positive and Negative Impacts - Role of MNC's

    2.   Industrial Sickness

         Meaning and Reasons for Sickness


         Various attempts to Overcome Sickness by stakeholders

         Role of BIFR in sick industries

    3.  Turnaround Strategies

         TQM (Importance and Restructuring)

    Restructuring (Only Concept)

    Selling of Sick Unit (Only Concept)

    BPR : Meaning, features, steps, need, implications, - Achievements and Drawbacks - Approaches (External Consultant, BPR Leader, Process Owner, Top Executives, Kaizen and Adam Smith, Flow Charts, Mapping etc) - Practical Examples

    4.   Recent Business Scenario : SIFIO - Outsourcing - Networking - Franchisee - Agency - Free Lancing - Self Financing

    Recommended  books  for Semester III and IV


    • V S Ramaswamy, S Namakumari, "Marketing Management: A Global Perspective Indian Context", Macmillan Publishers, India.
    • Philip Kotler and Kevin Lane Keller, "Marketing Management" , Prentice Hall Of India.
    • S.M.Jha, "Services Marketing", Himalaya Publishing House, 2000.
    • Philip Kotler, Gary Armstrong"Principles of Marketing", Prentice Hall, 2009.
    • M.J. Xavier, "Marketing in the New Millennium", Vikas Publishing House Pvt. Limited, 1999.
    • Gorge G. Brenkert, "Marketing Ethics", Blackwell Publications 2008.
    • Tamar Weinberg, "The New Community Rules: Marketing on the Social Web", O'Reilly Media, Inc..USA.
    • B.R. Bhardwaj S. Goel S.S. Vernekar, "Marketing of Services", Deep and Deep Publications.

    2.   Financial Service Management

    • Financial Market Regulation, Author-Tatom, John A ; ed Publisher-Springer
    • Practical Derivatives, Author-Denton, Jonathan ; ed.,Publisher-Global Law and Business
    • Financial Derivatives, Author-Koib, Robert W & Overdahl, James A, Publisher-John Wiley &Sons,
    • Financial Markets And Financial Services In India, Author-Kunjukunju, Benson Mohanan,S,
    • Publisher-New Century Publication
    • Derivatives And Risk Management, Author-Khatri, Dhanesh Kumar, Publisher-Macmillan Publishers India Ltd
    • Financial Management : I MPandey, Vikas Publishing House.
    • Financial Management : Ravi M Kishore, Taxman
    • Financial Management : James C Van Horne, Prentice Hall
    • Chandra Hariharan Iyer - IBHL


    • Sharma R. D. - International Banking; Contemporary Issues, New Delhi, Himalaya Publishing House
    • Apte P.G. International Finance - A Business Perspective, New Delhi, TATA McGraw Hill
    • Verma B.P., International Finance: Theory and Practice, Mumbai, Allied Publishers
    • Sharma V. - International Financial Management, New Delhi, Prentice Hall of India
    • Seth A. K. - - International Financial Management, New Delhi, Galgotia
    • VijMadhu, - International Financial Management, New Delhi, Excel Books


    • Advance Accounts by Shukla and Grewal, S. Chand and Company (P) Ltd., New Delhi ? Advanced
    • Accountancy by R.L Gupta and M. Radhaswamy, S. Chand and Company (P) Ltd., New Delhi ?
    • Modern Accountancy by Mukherjee and Hanif, Tata Mc. Grow Hill and Co. Ltd., Mumbai ? Financial
    • Accounting by Lesile Chandwichk, Pentice Hall of India Adin Bakley (P) Ltd., New Delhi ? Financial
    • Accounting for Management by Dr. Dinesh Harsalekar, Multi-Tech. Publishing Co. Ltd., Mumbai ?
    • Financial Accounting by P.C. Tulsian, Pearson Publications, New Delhi ? Accounting Principles by R.N. Anthony and J.S. Reece, Richard Irwin, Inc
    • Financial Management: Text and Problems by M.Y. Khan and P.K. Jain, Tata McGraw Hill, New Delhi
    • Financial Management: Theory and Practice by Prasanna Chandra, Tata McGraw Hill, New Delhi
    • Introduction to Financial Accounting by Horngren, Pearson Publications, New Delhi
    • Financial Accounting by M. Mukherjee and M. Hanif, Tata McGraw Hill Education Pvt. Ltd., New Delhi
    • Financial Accounting a Managerial Perspective, Varadraj B. Bapat, Mehul Raithatha, Tata McGraw Hill Education Pvt. Ltd., New Delhi
    • Financial Management by I.M. Pandey, Vikas Publishing House, New Delhi


    • Investment management, Preeti Singh Himalaya publishing house
    • Security analysis and portfolio management, S. Kevin PHI Learning Pvt. Ltd.
    • Security analysis and portfolio management, Bhome, Jha, International Book House Publication
    • Investment Analysis and portfolio management, P.Chandra, Tata McGraw-Hill
    • Financial Market Regulation, Author-Tatom, John A ; Publisher-Springer
    • Practical Derivatives, Author-Denton, Jonathaned, Publisher-Global Law and Business
    • Financial Derivatives, Author-Koib, Robert W & Overdahl, James A, Publisher-John Wiley&Sons, Inc.
    • Financial Markets And Financial Services In India, Author-Kunjukunju, Benson Mohanan,S, Publisher-New Century Publication
    • Derivatives And Risk Management, Author-Khatri, Dhanesh Kumar, Publisher-Macmillan Pub India
    • Financial Management : I MPandey, Vikas Publishing House.
    • Financial Management : Khan & Jain or Ravi M Kishore, Taxman
    • Financial Management : James C Van Horne, Prentice Hall

    6.   AUDITING

    • Gupta, Kamal, Contemporary Auditing, TMH
    • Tandon, B.N., Principles of Auditing, S. Chand & Co.
    • Sharma, T.R., Auditing Principles & Problems, Sahitya Bhavan, Agra
    • Spicer & Pegler, Practical Auditing
    • Woolf, Emile, Auditing Today
    • Basu, Sanjib Kumar, Fundamentals of Auditing, Pearson
    • Auditing Assurance Standards and Guidelines issued by ICAI

    7.   Strategic Management

    • Strategic Management by G. A. Cole

    • Strategic Management -by R. A. Sharma. In Indian Cos.

    • Strategic Management and Business Policy by T. L. Wheelers & J. D. Hunger

    • Strategic Management by Hunger and Wheelers.

    • Fundamentals of strategic Management -Fred R. David.

    • Strategic Management-Fred R. David.

    • Organizational strategy & Policy -Frank T. Paine & William Naumes

    • Strategic Management - Francis Cherunilam, Himalaya Publishing House


    • Decock, M.H.-Central Banking, 4th Edition, New Delhi. UBSPO, 1997

    • Nigam, B.M.-Banking in India in Eighties, New Delhi Documentation Centre. 1986

    • Blinder, A.S. -Central Banking in Theory and Practice, Cambridge, MIT Press, 1998

    • Seshadri R. K.-The art of Central Banking and Essays, Bombay, Bankers Training College. RBI, 1989

    • Avadhani V. A. - Theory and practice of Central Banking in India: Edn. Rev. & Updated Edn.l985

    • Desai. Vasant - Money and Central Banking, Bombay, Himalaya Pub. House, 1957

    • Kapila, R. & Kapila K. - India's Banking and Financial Sector in the New Millennium Chapters, 3,4,6,Central Banking, Ghaziabad, Academic Foundation. 2001


    • K-Aswathappa," H.R. & Personnel Management", Tata McGraw Hill.

    • Pandey R.K.,"Man Power Planning in Banks"-Deep & Deep Publications, New Delhi-1992.

    • Micheal Amstrong, "A handbook on Human Resource Management", Kogan Page 10thed

    • Bhole L. M."Indian Financial Systems"Chugh Publications, Allahabad (2000).

    • M.S.Saiyadain," Human Resource Management" , Tata McGraw Hill.

    • Stephens Robbins, Personnel: The Management of Human Resource, Prentice Hall of India.

    • Sharu Rangnekar,"In the wonderland of Indian Managers" Vikas Publishing House, New Delhi.

    • J. Paauwe "HRM and Performance: Achieving Long-Term Viability", Oxford University Press.


    • S.K. Bhatia ," Business Ethics and Corporate Governance" Deep and Deep Publications .

    • S.K. Mandal" Ethics in Business and Corporate Governance" Tata Mcgrw Hill Co.

    • U.C. Mathur" Corporate Governance and Business Ethics : Text and Cases", Macmillan.

    • A.C.Fernando"Corporate Governance, Principles, Practices and Policy" Pearson Education, India.

    • Jeremy Moon, "Corporate Governance and Business Ethics Edward Elgar Publication 2010.


    • Redesigning the Business Process by Waman S. Jawdekar

    • Business Process Re-Engineering: Myth & reality by Colin Coulson Thomas

    • Reengineering and Reinventing the enterprise by P. N. Rastogi

    • Practical Business Re-Engineering by Nick Obolensky.

    FOR B.M.S./B.A.F/B.B.I./B.F.M.

    1.Internal Assessment 40% 40

    The allocation of 40 marks shall be as follows:

    a) For Courses without practical

  • One class test / Case study / on-line examination 20
  • One Assignment 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in organizing related academic activities 05

    b) For Courses with practical

  • Journal – 5 marks, Viva Voce – 5 marks and 20
  • Laboratory work – 10 Marks
  • One assignment/Project with class presentation
  • (Presentation – 5 marks and Written Document 5 Marks) 10
  • Active participation in class instructional deliveries 05
  • Overall conduct as a responsible student, mannerism and articulation and exhibit of leadership qualities in    05

  • 2.Semester End Assessment 60% 60

  • Duration – These examinations shall be of 2 hours duration
  • Question Paper Pattern:
  • 1. There shall be four questions each of 15 Marks
    2. All questions shall be compulsory with internal choice within the questions.
    3. Question may be sub-divided into questions a, b, c, d & e only
    4. Allocation of marks depends on the weightage of the topic.

    Bachelor of Mass Media - BMM

    Media has perhaps played the most powerful role in history, politics, economics & society. It is not limited to being a tool of communication anymore. In our present day world, media - broadcast and print media in particular, are considered mainly to be entities that reflect the face of the society as it exists today.
    Since it has a vital role to play, it is our fundamental responsibility as academicians to equip students with its various forms like print, radio, television, cinema, internet etc. It is with the same understanding that University of Mumbai introduced Bachelor of Mass Media (BMM) in 2000 - 2001. The course promotes the freedom of thought & expression.
    We at HR, aspire to promote originality, creativity, commitment, dedication & passion in our media students. The HR BMM student will be educated in an in-depth study of media, its powers, responsibility & thus encouraged to excel so that students would understand the process of making every voice heard, every image seen & every opinion counted. We intend to conceive it by developing fundamental human skills of oral presentation, lucid writing skills, critical thinking, motivation & supporting social structure.
    The course will commence at HR in 2011 - 2012 after the approval from University/Government.

    The BMM Course:

    • Uses basic principles of advertising, marketing, journalism to enable students to understand their surroundings.
    • Integrates practical aspects of theory learned by industry interactions in form of guest lectures, summer internships, field visits, live projects etc.
    • Develops communication, presentation skills, creativity thorough seminars & workshops.
    • Continuously encourages faculty training & enhancement activities.
    • Follows a student-centric approach, thereby empowering students.

    Industry Linkages

    At HR, industry interaction forms an integral part of the course. Thus live industry projects, industrial visit and workshops are woven into the fabric of the course. The ultimate fruition of industry interaction is placements. The corporate world today is proactively looking at students as future leaders.
    Some of the companies that have come on campus for recruitment over the year are :

    Yahoo! India
    J. Walter Thompson
    Rediffusion DYR
    Leo Burnett

    This is testimony of a truly symbiotic relationship has developed between INDUSTRY and HR.


    A candidate in order to be eligible for admission to the Degree course in Bachelor of Mass Media should have passed the XII Std. examination of the Maharshtra Board of Higher Secondary Education or equivalent from Arts, Science or Commerce stream. Selection of candidates is done as per the university guidelines.
    An eligibility certificate from the college will be provided to the out station students.

    First Year

    Semester - I (6 Papers)

    1. Effective Communication Skills -I
    2. Fundamentals of Mass Communication
    3. Introduction to Computers
    4. History of the World, India & Maharashtra
    5. Introduction to Sociology
    6. Introduction to Economics

    Semester - II (6 Papers)

    1. Effective Communication Skills - II
    2. Political Concepts and the Indian Political System
    3. Principles of Management & Marketing
    4. Translation Skills
    5. Introduction to Psychology
    6. An Introduction to Literature

    Second Year

    Semester - III (6 Papers)

    1. Introduction to Public Relations
    2. Introduction to Media Studies
    3. Introduction to Culture Studies
    4. Introduction to Creative Writing
    5. Introduction to Advanced Computers
    6. Introduction to Understanding Cinema

    Semester - IV (6 Papers)

    1. Mass Media Research
    2. Organisational Behaviour
    3. Introduction to Advertising
    4. Radio and Television
    5. Introduction to Journalism
    6. Print Production and Photography

    Third Year

    Semester - V (6 Papers)

    1. Advertising in Contemporary Society
    2. Copywriting
    3. Advertising Design (project paper)
    4. Consumer Behaviour
    5. Media Planning and Buying
    6. Brand Building

    JOURNALISM 1. Reporting
    2. Editing
    3. Feature and Opinion
    4. Journalism and Public Opinion
    5. Indian Regional Journalism
    6. News Paper & Magazine Making (project paper)

    Semester - VI

    ADVERTISING (6 Papers)
    1. Advertising and Marketing Research
    2. Legal Environment and Advertising Ethics
    3. Financial Management for Marketing and Advertising
    4. Agency Management
    5. The Principal and Practice of Direct Marketing
    6. Contemporary Issues

    JOURNALISM 1. Press Laws and Ethics
    2. Broadcast Journalism
    3. Business & Magazine Journalism
    4. Internet and Issue in the Global Media
    5. News Media Management
    6. Contemporary Issues


    Effective Communication Skills -

    Module 1.1

    1. The concept of communication - process and barriers.
    1. Reading (English, Marathi or Hindi)
    1. Types of reading (skimming and scanning)
    2. Types of reading (same with examples Newspaper / Magazine article, TV, feature and documentary, radio bulletins, advertising copy, press release in English, Hindi and Marathi)
    3. Recognizing aspects of language particularly in media
    • Vocabulary 100 media words
    • Grammatical structure - spelling, structure of sentences, Active / Passive voice, tenses.

    3. Writing (English, Marathi or Hindi)

    • Letter Writing - Application Letter, Resume, Personnel Correspondence, Informal, Paragraph writing.
    • Introduction to feature and script writing

    4. Oral Communication - presentation, anchoring, viva voce, interview, public speaking, skits/ plays, panel discussions, voice over, elocution, debates and group discussion

    5.Thinking and Listening Skills -

    • Types of thinking (rational and logical)
    • Errors in thinking
    • Partialism
    • Time scale
    • Egocentricity
    • Prejudices
    • Adversary Thinking
    • Extremes
    • Types of listening, Barriers to listening

    6.Introduction of Translation & Views of Translation: Concept and importance of translation, External view of translation - Textual reliability, The Translator's reliability, Timeliness, Cost, Trade-offs.

    Internal view of translation -

    • Translator as a learner,
    • Translator's memory - Representational and Procedural memory, Intellectual and Emotional Memory, Context, Relevance, Multiple Encoding.
    • The translator's Learning Styles: Context, Field - Dependent/ Independent, Flexible/ Structural Environment, Independence/Dependence/Interdependence, Relationship/ Content Driven.

    7.  Processing in Translation:

    • Input and Processing: Input - Visual, Auditory and Kinetic ; Processing - Contextual, Sequential, Conceptual (Abstract), Concrete (Objects and Feelings).
    • The process of translation: The shuttle Experience, Charles Sanders Pierce on Instinct, Experience and Habit, Abduction, Induction and Deduction, Karl Weick on Enactment, Selection and Retention.

    Recommended Books

    1. Business Communication, Rhoda A.Doctor and Aspi H.Doctor
    2. Communication Skills in English, Aspi Doctor
    3. Teaching Thinking, Edward De Bono
    4. De Bono's Thinking Course, Edward De Bono
    5. Serious Creativity, Edward De Bono
    6. The Mind Map Book, Buzan Tony
    7. Becoming a Translator: An Introduction to the Theory & Practice of Translation - by Douglas Robinson
    8. A Textbook of Translation - by Peter Newmark, Newmark

    Fundamentals of Mass Communication

    Module 1.2

    1. Mass Communication
    • Meaning and need for Mass Communication
    • Forms of Communication: Intra Personal Communication, Interpersonal Communication, Group Communication, Public Communication, Mass Communication: Electronic, Satellite, Interactive, Digital Communication etc.
    • Elements and process of communication
    • Models of Mass Communication: Gerber's Model, Sociological Model, Gatekeeping Model, Defleur's Model of the Taste-differentiated Audience Model, Hub Model
    • Functions of Mass Communication
    • Barriers of Mass Communication

    2. Impact of Mass Media  

    • Introduction to Mass Media.
    • Content and Nature of Mass Media, Impact & Influence of Mass Media - The Indian Context: reach, access and nature of audience.
    • Differentiate between Mass Communication & Mass Media.
    • Means & Tools of Mass Communication:
    1. Traditional & Folk Media: Types, importance of traditional media
    2. Print: Books, Newspapers, Magazines
    3. Broadcast: Television, Radio
    4. Films
    5. Internet
    6. Advertising, Public Relations
    7. Other outdoor media

    3. Mass Communicators: Political, Social & Religious Reformers (Mass communicators can be dealt in the form of case study from the above areas)

    4. The New Mass Media

    • Media Convergence: conceptual framework, technological dimension, economic dimension, socio-cultural dimension and its implications to 'Mass Communication'.
    • Developments in the Economy, Society, and Culture and its impact on current communication media.
    • Introduce key terms such as "information economy" and "information society", "Digital," "multimedia convergence", "information superhighway", "channel abundance" and "interactivity."
    • Impact of social media on Mass Communication

    5.  Impact of Mass Media on Society

    1. Education
    2. Children
    3. Women
    4. Culture
    5. Youth
    6. Development

    Recommended Books:

    1. Mass Communication Theory: Denis Mcquail
    2. Mass Communication: Rowland Lorimer
    3. The Media in Your Life: An Introduction to Mass Communication : Jean Folkerts and Stephen Lacy (Pearson Education)
    1. Mass Communication Effects: Joseph Klapper
    2. Mass Communication & Development: Dr. Baldev Raj Gupta
    3. Mass Communication in India: Keval J Kumar
    4. Mass Communication Journalism in India: D S Mehta
    5. The Story of Mass Communication: Gurmeet Singh
    6. Towards a Sociology of Mass Communication: Denis Mcquail
    7. Perspective Human Communication: Aubrey B Fisher.
    8. Communication Technology & Development: I P Tiwari
    9. The Process of Communication: David K Berlo
    10. Cinema &Television: Jacques Hermabon& Kumar Shahan
    11. Mass Media Today: Subir Ghosh
    12. You & Media: Mass Communication &Society: David Clark
    13. Mass Culture, Language & arts in India: Mahadev L Apte
    14. The Communication Revolution: Narayana Menon
    15. Communication Facts & Ideas in Business: L. Brown (Prentice Hall)
    16. Introduction to Communication Studies: John Fiske
    17. India's Communication Revolution: ArvindSinghal and Everett Rogers
    18. Many Voices One World: Report of the McBride Commission
    19. Here's the News: Paul de Maesener
    20. The Myth of Mass Culture: Alan Swing wood
    21. Communication: C.S. Rayadu,(Himalaya Publishing House, Mumbai)
    22. Communication-concepts & Process: Joseph A Devito
    23. Lectures on Mass Communication: S Ganesh.


    Module 1.3

    I.  Computer Basics

    • Basic structure of a PC, Type of Computers, Input/ output devices (definition), Use of Printer, Scanner, microphone speaker.
    • Memory, storage, storage devices, RAM, ROM, Processor, Processing speed and RAM, Hard Disk and RAM. What does one mean by the speed of a computer•
    • Operating Systems, Windows Operating System, Windows basics, windows commands and keyboard shortcuts
    • File Management, importance of organizing work in folders, Disk partitions, physical and logical drives, etc.
    • Scratch programming; Introduction to Scratch Project, Sprite and movements, types of statements and sequencing.

    II.Networking Basics

    • Introduction to networks, Types of networks (peer to peer, client server, LAN, WAN, VPN, etc.), Intranet and Internet, Client Server Architecture.
    • Importance of networks in a media organization, Networking in editing studios, television networks, knowledge management, access to archives, Networking through satellites, transfer of footage through OB Vans.

    III.Introduction to Internet

    • Domain names, webservers, URL and parts of a URL. Types of websites - Static and Dynamic websites, Portals (Horizontal and vertical portals).
    • Services (email, search engines, ftp, etc.) Searching on the web, keywords etc., Internet Security, threats, legal challenges - copyright issues, technology issues, political issues, social issues; economic issues - ethical issues
    • Importance of internet in media, effect of internet on journalism, Newsrooms and the internet, internet and research, journalists and the internet. Media and Internet : advantages, limitations.

    IV.Text and Documents Editing and Presentation Microsoft Word

    • Creating, Saving documents Editing documents (formatting characters, lines and paragraphs, section & Page Breaks, Headers & Footers, Tool, index)
    • Language Tools (spelling, grammar thesaurus)
    • Inserting images, cut, copy, paste
    • Creating Tables
    • Mail merge, Use of keyboard shortcuts

    V.  Microsoft Excel

    • Introduction to spreadsheet, rows, columns, cell address, Workbook, worksheet
    • Entering data, Formulae, functions, Editing sheets, Formatting.
    • Finding, replacing and filling data, Database Management, sorting, Preparing Charts, Use of Keyboard shortcuts.

    VI.  Power Point

    • Introduction to presentations, create, save
    • Types of presentation layouts, slides, outlines, slide sorter, presentation, Formatting, Tables, Cliparts, pictures, organization charts, charts, etc.
    • Animation (preset, custom) Setting up slide show, timings on clicks, hyperlinks, etc. Inserting images, videos and sounds,
    • Power Point presentation, Power Point show, Presentation Skill, Keyboard shortcuts.

    VII.  Introduction to Designing
    • Types of communication, What is design, Types of design
    • Colour theory, Hierarchy in a design, Typography (fonts & typefaces, type of fonts), Observation & visualization, perspective
    • Unicode, installing and using Unicode.

    VIII.  Page Layout (Page Maker In Design and Quarkxpress)

    • Introduction to different pagemaking software, Tools, menus, Tools, Making pages in Quark Express / Pagemaker
    • Inserting a photograph / graphics for print, Creating blurbs, Using drop caps, etc, Differences between Quark Express and Pagemaker.
    • Creative page layouts in different media (flyers, brochures, books, newspapers, etc.), Basics of newspaper layout, folds, importance of placement of news above and below the fold, Preparing a dummy newspaper.

    IX.  Photoshop

    • Introduction to graphics, difference between vector and bitmap images, CMYK and RGB
    • Image size, canvas size, Resolution and DPI. Learning tools (all tools of the toolbox), colour separation.
    • Different graphic formats (PSD, JPG, GIF, etc.) Scanning and colour correction, Touching up photographs, importance of highlights, mids and shadows, Cloning, duplicating and adjustment.
    • Working with Image, giving effects to image, Cropping and resizing images, Masking, Working with layers, Preparing images for the web, print medium and films.

    X.  Adobe Illustrator

    • Introduction to illustrator, tools and panels
    • Creating a new document, drawing and painting, working with points - paths-layers-colours.
    • Working with graphics, manupulation and effects.
    • Exporting the file, proof reading and optimization for printing.
    • Creating for artwork design for web and devices

    XI.  Introduction to Corel Draw

    • CorelDraw Terminology and Concepts
    • Drawing Ellipses, Circles, Arcs, and Pie Shapes
    • Drawing Lines in CorelDraw
    • Drawing Rectangles, Squares, Polygons and Stars
    • Cloning objects, applying colour and tone effects

    Recommended Books:

    1. Learn Microsoft Office in 24 hrs, Photoshop
    2. CS2 in simple step: By Dream Tech CS2 Bible: By Dream Tech
    3. Photoshop Savvy: By Dream Tech
    4. Classroom in a book: Tech Media CS2 Bible: Tech Media
    5. 5 for windows and mac: Tech Media Visual Quickstart Guide: Tech Media
    6. Adobe Illustrator CS6 on Demand By . Perspection Inc., Steve Johnson Adobe Illustrator CS6 Classroom in a Book by Adobe Creative Team The Adobe Illustrator CS6 WOW! Book by Sharon

    Scratch Programming

    1. Michal Armoni and Moti Ben-Ari, Computer Science Concepts in Scratch (Scratch 1.4) Version 1.0 (
    2. Michal Armoni and Moti Ben-Ari, Computer Science Concepts in Scratch (Supplement for Scratch 2.0) Version 1.0 (Free download from:
    Landmark Events in 20 Century
    History of World India & Maharashtra

    Module 1.4

    1. World Wars, Aftermath, changing boundaries: rise of dictatorships
    • Negative propaganda by war perpetrators,
    • Positive media by president Wilson
    • Case studies: Holocaust; War crimes

    II. Cold War:

    • Idealogical clash: Media espionage
    • Theatres of Cold War: Korea Vietnam, Brinkmanship in Cuba, Economic Alliances

    III.  UNO Formation : Issues under UN: Human Rights, Humanitarian Aid (African famine, refugee problem), Formation of Israel, Middle East conflict

    IV.  Red star over China-reign of Mao-tse-tung.  Pol Pot- Cambodia Killing fields-human rights violation.UDHR document, role of UN in peace keeping in Sudan, Liberia

      Case studies: Iran Iraq war; End of Saddam Hussein regime

    V. i.  Nelson Mandela's contribution to removal of Apartheid.

     ii. Peace time media intervention:

    • Star Radio
    • Talking Drum Studio-Liberia
    • Voice of Hope in Sudan

    VI.  Collapse of Communism:

    • USSR, East European nations, Glasnost & Perestroika
    • American hegemony-its role in Afghan War
    • People's Movement in China-Tianaman Square
    • Case studies: Collapse of Berlin War, Formation of CIS

    VII. Role of Social Media: Arab Spring, Tahrir Square, Egypt & Jasmine Revolution

    VIII.  India: Partition of India: Refugee problem; Sino Indian War 1962, Indo-Pak Wars 1965, 1971-formation  of Bangladesh

    • India & SAARC, India's Role in Non-Aligned Movement
    • Cross Border terrorism, Kargil.

    i.   Maharashtra" Formation of State 1960.

    ii.  Game changers in the State:: Vinoba Bhave - Bhudan Movement, Maharshi D. K. Karve - Wome's  Univ, Baba Amte, Anna Hazare's fight for good governance.

    Introduction to Sociology

    Module 1.5

    1. Introduction to sociology:
    •  Definition and features
    •  Sociological imagination
    •  Sociological perspectives- Functionalist, Conflict, Symbolic Interaction and Feminist  perspective.

    2. Society and Social Interaction

    • Definition of society, features, Types of Society- Rural and Urban,civil society
    • Social Interaction: Definition, Need for social interaction, Forms of social interaction:  Co-operation, Competition, Conflict, Assimilation, Accommodation, integration

    3.  Social Institution

    • Definition
    • Need for social institutions
    • Types: Family, Marriage, education, religion, economy, polity, and media

    4.  Media with reference to sociology of news

    • Definition of news
    • Types of news
    • News values
    • Sociological significance of news

    5.  Culture and Media

    • Culture: meaning, elements, types, features
    • Concepts related to culture (popular culture, sub-culture, ethnocentrism, acculturation, cultural relativism, culture shock, cultural lag)
    • Discussion of Core Indian values
    • Establish the link between culture and media

    6.  Social stratification

    • Definition
    • Segments: caste, class, gender, & age.

    7.  Socialization

    • Meaning
    • Need
    • Agencies of socialization with particular reference to Media

    8.  Social group

    • Meaning, need and importance
    • Types (primary, secondary, formal, informal, in-group and out-group, Reference group)

      9.  Social control
    • Meaning,  
    • Functions
    • Formal and informal means of control over media.

    10.  Social change and social movements:

    • Social Change - meaning, factors of social change, impact of social change with special reference to media and communication.
    • Social movements - Definition, features, types of social movement, elements, stages of social movement, some examples.

    Recommended Books:

    1. Principles of Sociology , R.N.Sharma , Media Promoters & Publishers Pvt.Ltd
    2. Sociology , Anthony Giddens , Wiley India Edition
    3. Culture Change in India:Identity and Globalisation , Yogesh Sharma , Rawat Publications
    4. Family,Kinship and marriage in India , Edited by Patricia Oberoi , Oxford India Papers
    5. Caste in Modern India and other Essays , M.N.Srinivas , Media Promoters & Publishers Pvt.Ltd
    6. Modernisation of Indian Tradition , Yogendra Singh , Rawat Publications
    7. Indian Social System , Ram Ahuja , Rawat Publications
    8. Sociology , John.J. Macionis , Pearson Education
    9. Contemporary Sociological theory , Ruth. A. Wallace , Pearson Education
    10. Society In India , Ram Ahuja , Rawat publications
    11. Sociology, Shankar Rao, S. Chand

    Introduction to Economics

    Module 1.6


    1. Nature and Scope of Micro Economics: Meaning - nature - scope - significance & limitations, positive and normative economics. Basic Concepts, wealth - welfare and scarcity.
    2. Consumer Behaviour and Demand Analysis: Marshallian Approach - Equimarginal utility - Law of demand - Determinants of demand-Elasticity of demand and its measurement - Price, Income, Cross and Promotional Elasticity of Demand
    3. Production Function:Short run and long run production function - Economies and Diseconomies of scale, scope - international economies
    4. Costs of Production: Concepts of cost - measures of costs - Total, Fixed, Variable, Marginal, Average Costs, opportunity costs, social & private costs, implicit, explicit costs. Total Revenue - Breakeven Analysis
    5. Market Structure: Features of Perfect Competition, Monopoly, Monopolistic Competition and Oligopoly


    1. Introduction: Meaning and scope of macroeconomics- Concepts of National Income - GNP,GDP,NNP,NDP, Per Capita Income - Circular flow of income - Trade Cycles - Features and Phases
    2. Money and Inflation: Meaning and function of money-Constituents and Determinants of money supply - Velocity of circulation of money - RBIs approach to money supply - Demand for money - Inflation - meaning- causes - effects - measures to control inflation - Monetary policy - Functions of Commercial Banks and Central Bank
    3. Brief Understanding of Government: Fiscal Policy-Sources of Public Revenue- Areas of Public Expenditure - Union Budget -Social Expenditure - Millennium Development Goals
    4. Overview of Indian Economy: Structure and macroeconomic scenario - salient features- challenges and economic issues - poverty- unemployment - infrastructure - population - India's position in world economy - share in world GDP , Trade and Capital flows.
    5. Introduction to External Sector: Balance of Payments -Exchange Rate -Trade Policy- Free Trade and Protectionism - FDI - FII. World Institutions - IMF, World Bank and WTO - India in a globalized world

    Recommended Books:

    1. Paul Samuelson - Economics
    2. David Begg, Stanley Fischer, Rudiger Dornbusch- Economics
    3. Stonier & Hague - A Textbook of Economic Theory
    4. Lipsey& Steiner - Economics
    5. D.M. Mithani - Business Economics
    6. R.R. Sahuraja - Economic Theory
    7. A. Koutsoyiannis - Modern Microeconomics
    8. Misra & Puri- Indian Economy
    9. Economic Survey - GOI

    Effective Communication Skills - II

    Module 2.1

    1. Editing: (English, Hindi and Marathi) Principles of editing (Punctuation, Substitution of words, Re-structuring of sentences, Re-organizing sentence sequence in a paragraph, Use of link words, Principles of Coherence and Cohesion), writing synopsis, abstracts, précis writing, news paper editing and magazine editing.
    2. Summarization: (English, Hindi and Marathi) To create awareness in students regarding organization of the material- the points and sub-points and the logical connection between these points, Summarizing news content,
    3. Interpretation of technical data: Students should be taught to read graphs, maps charts. They should be able to write a paragraph based on the data provided to them.
    4. Letter writing: (English, Hindi and Marathi) Business Correspondence, Trade letters, Letters of complaint, claim and adjustment, Consumer grievance letters, Letters under the Right to Information Act and Sales letter, Press Release, Letter to the Editor.
    5. Copywriting: (English, Hindi and Marathi) Basics and Format (Making the headline, sub-headline, body copy, Slogans and Graphic Box)
    6. Report writing: (English, Hindi and Marathi) General report and News report writing - Basics and Format (Headline, Sub-headline, various type of report - hard news and soft news)
    7. Types of translation and Practical Exercises: Actual translation of newspaper clips - Feature articles, Opinion, Hard news articles, News comment and print advertisements, Jingles, Slogans published in Hindi, Marathi and English.

    Recommended Books

    1. Business Communication - Rhoda A.Doctor and Aspi H.Doctor
    2. Communication Skills in English - Aspi Doctor
    3. Teaching Thinking - Edward De Bono
    4. De Bono's Thinking Course - Edward De Bono
    5. Serious Creativity - Edward De Bono
    6. The Mind Map Book - Buzan Tony
    7. Becoming a Translator: An Introduction to the Theory and Practice of Translation - by Douglas Robinson
    8. A Textbook of Translation - by Peter Newmark, Newmark

    Political Concepts and the Indian Political System

    Module 2.2

    1. Concepts : Interaction between State and Society - Definition and Elements of State and factors building a Nation - Democracy: Principles, Institutions and Challenges -  Non-Democratic forms of government: Characteristics
    2. Indian Constitution: Features of the Constitution - Preamble and Philosophy of the Constitution - Fundamental Rights - Fundamental Duties - Directive Principles of State Policy - Federal structure
    3. Political Dynamics (India): Indian Party System: Evolution - Major National and Regional Parties - Caste and Reservation - Role of Religion in Indian Politics - Local Self Government - Electoral System and Reforms - Coalition governments
    4. Political Dynamics (Maharashtra):
    • Party system in Maharashtra: Evolution
    • Regional Imbalance
    • Dominant Caste
    • The Dalit movement in Maharashtra and its present status.
    • The Naxal movement in Maharashtra
    • Mumbai's political history

    1. Politics and Media
    • Role of Media in democracy
    • Media and formation of Public opinion
    • Political Campaigning and advertising in new media

    Recommended Books

    1. Oxford Concise Dictionary of Politics, Iain Mclean / Alistair McMillan, Oxford University Press
    2. Politics, 2nd Edition, Andrew Heywood, Ane Books.
    3. Dictionary of Politics, D. Robertson, Penguin Books India.
    4. An Introduction to Political Theory, Gauba, O. P., Macmillan
    5. Political ideas and concepts : An introduction, Heywood Andrew, Macmillan, Houndmills
    6. Political ideologies : An introduction, Heywood Andrew, Macmillan, Houndmills
    7. Oxford Companion to Politics of the World, Krieger Joel Joseph William A Kahler Miles Nzongola - Ntalaja Georges Stallings Barbara B. Weir Margaret, Oxford University Press New York.
    8. Political Theory, Das Hari Hara and Chaudhari B. C., National Publishing House.
    9. Introduction to the Indian Constitution, BasuD.D., Wadhwa Publications.
    10. An Introduction to the Constitution of India, Pylee M V,Vikas Publishing House.
    11. Introduction to the Constitution of India, Sharma, Brij Kishore, Prentice-Hall of India.
    12. Our Constitution Kashyap Subhash, National Book Trust.

    Principles of Management  

    Module 2.3

    1. Management - Concept, nature, process and Significance. An overview of functional areas of management, managerial roles (Mintzberg)
    2. Contribution of F.W.Taylor, Henri Fayol, Elton Mayo, Chester Barnard & Peter Drucker to the management thought. Behavioral Science approach and Contingency approach to management.
    3. Management Functions: Planning, Organizing, Staffing, Directing, Coordinating, Reporting and Budgeting.
    4. Decision Making - concept, importance and steps in decision making
    5. Leadership qualities. The need for different types of leaders for different work force. Different types of Leaders
    6. Group Dynamics and Team Management: Theories of Group Formation - Formal and Informal Groups and their interaction, Importance of teams - Formation of teams - Team Work, Leading the team, Conflict Management - Traditional vis-à-vis Modern view of conflict, Stress management.
    7. Recent Trends in Management : Social Responsibility of Management - environment friendly management, Management of Change, Management of Crisis, Total Quality Management, International Management

    Recommended Books:

    1. Essentials of Management Koontz H & W McGraw Hill, New York
    2. Principles of Management Ramaswamy Himayala, Mubai
    3. Management Concept and Practice Hannagain T. McMillan, Delhi
    4. Basic Managerial Skills for All McGrath, E.H. Prentice Hall of India
    5. Management - Text & Cases VSP Rao Excel Books, Delhi
    6. Essentials of Management Massie Joseph Prentice Hall of India
    7. Management: Principles & Guidelines Thomas N. Duening & John Ivancevich Biztantra
    8. Management Concepts and OB P.S. Rao & N.V. Shah Ajab Pustakalaya
    9. Management Concepts and Strategies J S Chandran Vikas Publishing House
    10. Principles of Management Tripathi P.C. Tata McGraw Hill
    11. Principles of Management: Theory and Practice Sarangi S K V M P Publishers & Distributors
    12. Principles of Management Terry G R AITBS

    Principles of MARKETING

    Module 2.4

    1. Marketing - scope, nature, definition, core marketing concepts, Marketing environment, and recent trends in marketing in India.
    2. Developing the concept of marketing mix, managing the product - types of consumer and industrial products. Product related decisions, product line, product mix, product life cycle (PLC), and new product development, branding and packaging decisions.
    3. New product strategies - Innovation, Market entry, Product line extension
    4. Pricing of products: Pricing considerations and approaches, strategies and methods.
    5. Managing marketing channels, channel design decisions, channel dynamics, managing retailing, wholesaling and market logistics.
    6. Integrated Marketing Communications: Factors contributing to the growth of IMC, Marketing Communications and Promotions, The Marketing communication Process, The Promotion Mix. The IMC planning Process
    7. Market Segmentation - Bases for market segmentation of consumer goods, industrial goods and services - Market Targeting and positioning strategies
    8. Types of Marketing : Tele Marketing, E-Marketing, Service Marketing, Marketing through Social Networking, Rural Marketing- feature & importance suggestion for improvement of Rural Marketing.
    9. Concept & components of a Marketing Information System

    Recommended Books:

    1. Marketing Management - Kotler, Philip; Prentice Hall of India Publications, New Delhi.
    2. Marketing Management Ramaswamy, V.S. and Namakumari, S; McMillan India Ltd., New Delhi.
    3. Marketing Management Strategy and Cases - Dalyrample, J.D. & Parson, J.L.; John Wiley & Sons.
    4. Contemporary concepts and Practices - Schoell, W.F.; Allwyn and Baycon Inc., New York.

    MODULE 2.5

    1. Evolution of Psychology.
      1. Definition of psychology.
    •  Branches of psychology- Overview of the fields.
    •  Media psychology- Definition, scope & objectives.
    •  Psychology and media- An uneasy relationship.

    b. Research methods in media psychology.

    2.  Role of Psychology In Media.

    1. Memory - Definition- Information processing model, LOP.

    Thinking - Definition - Lateral thinking and creative thinking.

    Perception - Visual and depth perception.

    b. Cognitive and behavioural effects of media.
    (focus on print, interactive medium and web advertising)  

    3.  Psychological Effects and Influence of Media.

    1. Personality theories (Trait theory, Cognitive theory, Psychoanalytical theory and behavior theory.) and their relevance in mass media.

    Social influence. (Definition, Conformity, Compliance, Obedience & Indoctrination)

    b.  Effects of media violence, Effects of pro-social media.

      4. Developmental Psychological Issues With Respect To Media

    (a) Learning - Theories - Classical conditioning and Operant conditioning.

      •  Cognitive Learning.

      •  Observation learning.

      •  Social cognition- Script and schema.

      •  Motivation- Definition- Types- Need hierarchy theory.

      5.  Social Psychology of The Media.

    (a) Attitude formation - Theories, cognitive dissonance, role of media in attitude formation  • Persuasion. •  Prejudice.

    (b) Gender representation in media. (internal assessment)

    • Representation of minority groups.
    • Media representation of disability.
    • Media representation of mental health.
    • Audience participation and reality T.V.

    Recommended Books :

    1. Ciccarelli, S.K. & Meyer, G.E.(2006). Psychology. Pearson Education inc. and Dorling Kindersley Publishing Inc. New Delhi; first Indian reprint 2008.
    2. David, G. (2003). Media Psychology . Lawrence Erlbaum Associates Inc. New Jersey.
    3. Baron, R. A., Branscombe, N.R., & Byrne, d. Bhardwaj, G. (2008). Social Psychology. (12th ed). New Delhi: Pearson Education, Indian subcontinent adaption 2009.
    4. Feldman, R.S. (2008). Understanding Psychology. (8thed.).McGraw- Hill Publication, New York.
    5. Lahey , B.B. (2007). Psychology: An Introduction. (9th ed.). McGraw- Hill Publications, New York.
    6. Karen, E.D. ( 2012 ). Oxford Handbook of media Psychology. ( 1st ed.). Oxford Library of Psychology.

    An Introduction to Literature

    Module 2.6

    1. Introduction to Literature
      1. Concept of Literature
      2. Forms of literature - Poetry & it's types, Prose- Fiction-Types of Fiction,
      3. Drama- Elements of drama
    • Plot
    • Characters- Types of characters
    • Setting
    • Script
    1. Short Stories - Kiran Desai/Ruskin Bond/Shashi Deshpande/Anton Chekhov (any collection of short stories)

    1. Novel - R.K.Narayan, Raja Rao, Amitav Ghosh, Jhumpa Lahiri, Shashi Tharoor, Upamanu Chattrejee, Ernest Hemmingway, Mark Twain

    1. Poetry :  William Wordsworth, John Keats, Emily Dickenson, Lord Alfred Tennyson, William Shakespeare

    1. Drama : The Merchant of Venice - William Shakespeare

     Joseph Andrews - Henry Feilding

     The Rising of the moon - Lady Gregory

    Recommended Books :

    The Law and Literature: Shakuntala Bharvani

    Introduction to literature: Gilbert Muller, John Williams



    Module 3.1

    1)Formal aspects of Short stories

    1. Genre – science fiction, horror, romance
    2. Theme
    3. Plot
    4. Character
    5. Point of View
    6. Setting
    7. Tone
    8. Symbolism

    Analyse at least 7 contemporary short stories on the basis of each of these formal aspects, which will enable the student in his/her attempt to write Short Story as a part of their project work.

    2)Formal aspects of Poetry

    a.  Theme

    b.  Diction

    c.  Tone

    d.  Imagery

    e.  Symbolism

    f. Figures of Speech

    g.  Meter, Rhythm, and sound

    h.  Structure & form

    Analyse at least 8 contemporary poems on the basis of each of these formal aspects, which will enable the student in his/her attempt to write Poems as a part of their project work.

    3) Formal aspects of Drama

    1. Theme
    2. Character
    3. Plot
    4. Form
    5. Dialogue writing

    Analyse at least 2 contemporary plays/drama on the basis of each of these formal aspects, which will enable the student in his/her attempt to write Drama as a part of their project work.

    3)  Screen play writing

    a.  Converting short stories into screen plays

    Recommended books :

    1. The Anatomy of Drama – Boulton, Marjorie
    2. On Writing the Short Story - Burnett, Hallie - Harper & Row
    3. Fiction Writer's Handbook - Burnett, Hallie  - Harper & Row
    4. The Way to write Novels - Kitchen, Paddy - Elm Tree Books
    5. Poetry in the Making - Hughes, Ted – Faber
    6. The Creative Writer - Writer's Digest, Cincinnati, Ohio
    7. The Writer's Handbook - Writer Inc. Boston
    8. Brief Handbook for writers - Howell, James & Dean, Memering - Prentice Hall
    9. Hints for young Writers - Marden, Orison Swett - Thomas Y. Crowell Co. N.Y.
    10. The Writer's Art - Warren C. Henry - George Newnes Ltd.

    Introduction to Culture Studies

    Module 3.2

    1   a)  Evolution and need to study cultural studies &

     b)  Concept of 'Culture': examining definitions and theories of culture   

    • Mathew Arnold
    • Herder
    • Weber
    • Balagangadhara

    2. Popular and Mass Culture

    • Stuart Hall – circuit of culture
    • Fiske – 'culture industry' vs. reading popular culture

    3. Culture and Conditioning

    • Language
    • Gender
    • Class
    • Race

    4. Construction of Culture

     Political, social, economic and religious aspects of cultural construction

    5. Globalisation

     Case Study of satellite television in India – trends and transformations, not history

     Global - Local

    6. Studying Representation in Cultural Expressions and Artefacts

    Oral traditions – folklore – festivals - cuisine - sports - art and architecture - all forms of media expressions (this can be understood through assignments)

    7. Media and Culture

     Technology, Urbanism as factors of  cultural change

     Positive and negative relationship of media and culture

    Recommended books :

    1. Cultural studies reader - Simon Durring
    2. Key Concepts in Cultural Theory - Edgar and Sedgwick
    3. An Introduction to Cultural Theory and Popular culture – John Storey
    4. Orientalism - Edward Said
    5. Doing Cultural Studies –The story of the Sony Walkman - Paul Du Gay Stuart Hall
    6. Cultural Imperialism - A Critical Introduction –John Tomlinson
    7. Production Of Culture /Cultures of Production – Paul Du Gay
    8. Articles by Gauri Vishwanathan, Sharmila Rege and Gangadara could be used as references
    9. Keesing; Cultural Anthropology
    10. Lienhardt, Godfrey; Social Anthropology
    11. Baran; Introduction to Mass Communication
    12. Bronowski, J; Ascent of Man


    Module 3.3

    I 1)  Definition, concept and use of Public Relations & Communications

    1. an individual
    2. a group

    2) Internal PR & External PR-The various stakeholders to which PR person is responsible - Consumer, Shareholder, Government, Employee, General Public.

    3)  Public Relations & related fields like Advertising, Marketing, and Journalism.

    4)  Strategies of PR and current Industry Scenario

    • Press Release
    • Press Conference & Other media tools used.

    II  Role of  Public Relations in different sectors  

    1. PR in Manufacturing Sector.
    2. PR in Services sector – Public & Private.
    3. PR in Non- profit organisations.
    4. Relevant Case Studies from each sector.
    5. Financial PR

    III   Code of Ethics in Public Relations :

     Need to establish professional standards

    • Guidelines for ethical practice
    • Code of ethics of the American PR Association.
    • PRSI (Public Relations Society of India)

    IV   Behavioural Patterns for improving Public Relations

    1)  An Overview of the following

    • Understanding laws governing commercial enterprises
    • Study, research & understanding of business of employer
    • Evaluation and adaptability to corporate culture
    • Understanding socio - economic issues, political issues, and legal / commercial issues  impacting on business.
    • Understanding Transactional Analysis and its relevance to Public Relations.

    2)  Creating conditions & tools to improve strategies of communications.

     3)  Maintaining and building strong organisation through communications. (2)

     4)  Understanding the Media and the handling of Media Relations  

     5)  Understanding the Consumer & keeping him informed

    6)  Crisis Management with case studies. Developing crisis handling techniques, in special context with specific instances like Natural Calamities, Air Crash, & Similar  specific situations.

    Recommended books :

    1. A Handbook of Public Relations and Communication – Lesle Philip
    2. Handbook of Media & Public Relations – Judith Ridgway
    3. This is PR-the realities of Public Relation – Newson Turk.Kruckeberg - Thomas Asia PTE Ltd)
    4. Dynamics of public Relations – Arya Ashok – Manas Publication, Delhi
    5. Corporate Public Relation – K.R.Balan – Sterling
    6. The profession and the practice, Brown and Benchmark – Baskin Otics, Craig Aronoff, Dan Lattimore,
    7. Public Relations-  A Times Mirror Company,1997
    8. Effective Public Relations – Cutlip & Center
    9. A practical Handbook of Public Relations – Cole Robert
    10. Introduction to Mass Communication – Emery, Ault & Gee
    11. Public Relations Today – Ghosh Subin
    12. The Practice of Public Relation – Howard Edward
    13. Public Relations in India – Kaul J.M.
    14. Teach Yourself Public Relations – Lloyd Herbert
    15. Making it in Public Relations – Mogel Leonard – Collier Books Macmillan Publishing Company

    Introduction to Media Studies

    Module 3.4

    1. Introduction to Media Studies

    • Definition
    • Three questions of Media
    • Four kinds of Media Theory
    • Four Eras of Media Theory
    • Media Theories based on: Effects, Content and Audience  

     2. Media Studies as an Interdisciplinary Approach  

    • Media Studies as a Social Science
    • Karl Marx
    • Juergen Habermas
    • Stuart Hall
    • Karl Lazarsfeld
    • Michel Foucalt- Power and Authority
    • Marshall McLuhan  

    3.  Early Effects Theories  

    • Mass society Theory
    • Propagandistic theories
    • Normative Theories

     4.  Limited Effects Theories